Manetu's Consumer Privacy Management platform is an innovative, end-to-end, automated, and secure enterprise privacy management solution. As a cloud-based Software-as-a-Service , it empowers consumers to directly manage their personal data, including granting or revoking consent for its use. This self-service model not only enhances consumer trust but also streamlines compliance with global data privacy regulations. Key Features and Functionality: - Seamless Integration: CPM® connects effortlessly with existing data stores such as Salesforce, Microsoft Dynamics, Outlook, and Oracle, ensuring smooth implementation without disrupting current workflows. - Advanced Data Discovery: Utilizing machine-learning algorithms, the platform scans, organizes, and classifies personal information within enterprise data stores, creating an encrypted copy in Manetu's secure control plane. - Zero-Knowledge Architecture: All data within CPM® is encrypted, and Manetu operates as a zero-knowledge platform, meaning it cannot access the stored data, thereby enhancing security and privacy. - Consumer Self-Service Portal: Through the Privacy Master portal, consumers can view, modify, or withdraw consent for their data usage, providing transparency and control over their personal information. - Automated Consent Management: The platform automatically updates consumer consent information across enterprise data stores, eliminating manual processes and reducing the risk of non-compliance. Primary Value and Problem Solved: Manetu's CPM® addresses the growing need for enterprises to comply with stringent data privacy regulations by automating the management of consumer data and consent. By placing control directly in the hands of consumers, it fosters trust and transparency. For businesses, this automation reduces the complexities and costs associated with manual data management and compliance processes, ensuring adherence to laws like the California Consumer Privacy Act and the General Data Protection Regulation .