Best Mobile Marketing Software
Using mobile marketing software, companies can plan, implement, and control diverse marketing campaigns that target smartphones, tablets, and other mobile devices within mobile web browsers, mobile applications, or mobile advertising. Retail stores, restaurants, airlines, and entertainment providers regularly use these platforms to engage mobile users with promotions, coupons, and surveys. Mobile marketing software can often collect a mobile user’s data, including web history and location, and use it to execute custom and timely interactions with existing and potential customers. This can lead to a quick turnaround in creating sales or gaining subscribers, as customers can take immediate action on their mobile device. Marketing teams can use these software solutions in conjunction with email marketing software and proactive notification software to maximize their visibility during marketing campaigns.
To qualify for inclusion in the Mobile Marketing category, a product must:
Featured Mobile Marketing Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core a
1 Twitter followers
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for
16,342 Twitter followers
Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purc
9,715 Twitter followers
Textedly is a cloud-based SMS marketing and communications platform that enables organizations to send bulk SMS and MMS messages, manage contact lists, and automate message workflows. As a type of
408 Twitter followers
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The
21,724 Twitter followers
AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos ac
12,646 Twitter followers
Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Our cutting-edge continuous intelligence technology leverages
MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more.
2,553 Twitter followers
The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global
20,570 Twitter followers
OneSignal is a customer engagement platform that enables companies of all sizes to increase retention and revenue through lightning-fast, personalized messaging. OneSignal supports email, push notific
5,531 Twitter followers
Iterable is an AI-powered customer communication platform built for moments-based marketing. By combining real-time behavioral data with intelligent automation, Iterable empowers brands to deliver per
2,604 Twitter followers
Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From reta
Bloomreach is a platform that turns anonymous visitor data into real-time personas, provides personalized product recommendations, and integrates customer data for targeted communications across various channels. Reviewers like Bloomreach's intuitive interface, ease of use, and its ability to provide a holistic overview of a customer, with features such as segmentation and user pattern recognition, and the support from the tech team. Reviewers experienced a steep learning curve, especially for advanced features, and found the initial setup and configuration segments complex, requiring a deep understanding of the site's internal data structure.
10,419 Twitter followers
Marketing Cloud is a complete marketing platform designed to help you personalize every moment and turn one-way campaigns into two-way conversations. By connecting every department through actionable
Salesforce Marketing Cloud is a platform designed to provide a comprehensive view of the customer, enabling the creation of personalized, multi-channel marketing campaigns. Reviewers appreciate the platform's strong AI-driven insights, advanced automation, and smooth, real-time journey orchestration across email, mobile, and social media. Users experienced a high cost, a steep learning curve, and a complex, non-intuitive user interface that often requires technical expertise or dedicated consultants.
580,855 Twitter followers
Vibes’ mobile-first platform creates personal, revenue-driving and long-term mobile engagement between consumers and the world-class brands they love. Industry leaders like Chipotle, Kohl’s and Polo R
6,395 Twitter followers
Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meani
4,898 Twitter followers
Learn More About Mobile Marketing Software
What is Mobile Marketing Software?
Mobile marketing software empowers brands to reach their targeted audience through various mobile devices (i.e. smartphones, tablets). Many businesses utilize mobile marketing software due to consumers’ increased use of mobile devices. The first mobile marketing campaigns started before smartphones were even invented with the use of SMS marketing. Mobile marketing increased with the emergence of smartphones and in-app messaging.
Mobile marketing leverages location based marketing data to deliver timely and relevant messaging to consumers. This software often utilizes geo-fencing software as well. For example, marketers can target messages to consumers at a trade show they’re visiting or with a push notification on people’s smartphones.
Key Benefits of Mobile Marketing Software
- Delivers highly personalized messages at scale
- Segments target audiences based on real-time data based on individual’s actions
- Creates unique marketing experiences across multiple channels, including push notifications, in-app messages, email, SMS, and more
Why Use Mobile Marketing Software?
Reach — It’s important for marketers to utilize mobile marketing software as consumers constantly use their mobile devices. Mobile marketing tactics can increase brand awareness, drive new revenue, and prompt new traffic to a business’s website. Another prominent reason marketers use mobile marketing software is to reach consumers in specific locations. For example, this software enables marketers to send a push notification for a coupon while a consumer is in or near a physical store.
Personalization — Marketers can send personalized marketing messages to consumers through their mobile devices. Mobile devices are a great way to build a personal connection with consumers by delivering push notifications or in-app messaging based on what they actually do on their mobile device.
Timely — With the use of mobile marketing software, marketers can deliver timely, relevant mobile messaging by using geo-fencing or beacon technology. Mobile marketing campaigns can be targeted based on precise location such as an aisle in a grocery store.
Who Uses Mobile Marketing Software?
Marketers — Marketers predominantly use mobile marketing software. They use this software to connect mobile campaigns with other marketing channels. Marketers can use this software to respond to real-time customer behavior through an abundance of channels including apps or optimized websites.
Digital marketing agencies — If a business doesn't have a dedicated marketing team, or wants to outsource its digital marketing efforts, hiring a digital marketing agency to utilize mobile marketing software is an option. Digital marketing agencies provide expertise and allow businesses to strategically focus on other areas of growth. These types of agencies manage mobile marketing software and campaigns, social media campaigns, and SEO strategies.
What is the best mobile marketing software for startups?
Based on expert G2 reviews, these are some of the top Mobile Marketing software for startups:
These mobile marketing software offers a balance of affordability, ease of use, and features that can support growth strategies at any scale. These apps are also adaptable across smartphones and tablets for cross-device and cross-channel data analysis.
What's the best tool for mobile marketing in retail?
Depending on your or the company's specific needs, G2 offers a variety of options for mobile marketing platforms for retail businesses. Some of these top contenders are:
- AppsFlyer: This app provides attribution and marketing analytics, user acquisition tracking, fraud protection, and app integration.
- OneSignal: Features push notifications, SMS and in-app messaging, segmentation, A/B testing, and campaign analytics.
- Iterable: Offers omnichannel campaign analytics, A/B testing, user profile journey mapping, and user acquisiton tracking.
These mobile marketing tools have one of the best capabilities for retail businesses.
Kinds of Mobile Marketing Software
Marketers can reach consumers on their mobile devices in a variety of ways. There are an abundance of mobile marketing software options that businesses can us, this might depend on what marketing channel they want to use.
SMS marketing software — SMS marketing software enables companies to plan and implement marketing campaigns that target mobile devices via SMS. With bulk messaging, users can send numerous promotional text messages with one click. This functionality enables businesses to easily gain a large number of new subscribers.
Push notification software — Push notification software helps businesses send messages directly to a customer’s mobile device and provides consumers with important alerts or updates. These solutions are typically used by marketing teams that must send a specific call to action. Calls to action can be crafted within the notification service and sent directly to a consumer’s device via mobile application, desktop application, or web browser.
In-app messaging software — This type of software, and all kinds of mobile marketing software, can be used for re-engagement purposes, but can also be used to enhance users’ experiences. An example of in-app messaging could be sending messages that remind consumers of a limited offer or other special event taking place.
Mobile Marketing Software Features
Audience segmentation — This feature identifies the most granular audience segments based on actions, inactions, and user properties. It helps companies engage users with relevant content based on specific attributes, behaviors, and events.
Proximity marketing — Proximity marketing features collect real-time, geo-location data on mobile users to customize relevant campaigns based on location.
A/B testing — A/B testing features enable businesses to test, measure, and optimize mobile marketing campaigns on a variety of different elements such as content, timing, and other valuable metrics.
Campaign analytics — This feature measures and attributes the impact and effectiveness of mobile marketing campaigns and displays those results in graphs and reports.
Two-way text messaging — This type of messaging facilitates two-way text messaging to encourage consumer engagement and loyalty. This feature encourages consumer engagement because it prompts consumers to reply back to the original message.
Other Features of Mobile Marketing Software: Bulk SMS Capabilities, Campaign Analysis Capabilities, Push Notifications Capabilities
Potential Issues with Mobile Marketing Software
Attribution — It can be challenging for marketers to attribute success and ROI to specific mobile marketing campaigns. This makes it difficult for businesses to grow their mobile marketing efforts if they can’t track revenue, leads, and conversions that come from mobile marketing tactics. Mobile attribution software can be used by companies to determine which campaigns, partners, and channels deliver each mobile app installation. This type of software is based on an attribution window, or conversion window, which is the period of time a user’s action counts as having an impact on the decision for installation.
