# Best E-Commerce Analytics Software - Page 9 *By [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)* E-commerce analytics software tracks the performance of online retailers. This type of software helps companies identify its most- and least-performant products, monitor buyer and consumer behavior, and determine which issues impact the business. E-commerce analytics tools are commonly used by e-commerce professionals to improve both sales and the customer experience, but can also be used by inventory managers for fulfillment and by accountants to track costs and profitability. While most [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) provide reporting and analytics features, e-commerce analytics software is usually delivered as a standalone solution. Some [analytics software](https://www.g2.com/categories/analytics) providers include features for e-commerce in their offerings. Since generic analytics software isn't always a good alternative to e-commerce analytics, these types of products are not included in this category. To qualify for inclusion in the E-Commerce Analytics category, a product must: - Provide KPIs and analytics that are specific to e-commerce - Integrate with e-commerce software out of the box or through APIs - Deliver dashboards that display e-commerce KPIs and analytics - Analyze e-commerce sales on multiple channels - Utilize web analytics to monitor user behavior - Track the performance of campaigns and promotions ## Top E-Commerce Analytics Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Fullstory](https://www.g2.com/products/fullstory/reviews) | 4.5/5.0 (1,032 reviews) | Session-replay-anchored ecommerce funnel diagnostics | "[An useful tool to track your users' journey](https://www.g2.com/survey_responses/fullstory-review-9718865)" | | 2 | [Stackline](https://www.g2.com/products/stackline/reviews) | 4.4/5.0 (245 reviews) | Amazon category intelligence and competitive share tracking | "[The Single Best Resource for Amazon Intgelligence](https://www.g2.com/survey_responses/stackline-review-11162046)" | | 3 | [Glassbox](https://www.g2.com/products/glassbox/reviews) | 4.9/5.0 (788 reviews) | Tagless session replay with conversion funnel analytics | "[Essential for Identifying User Friction Points](https://www.g2.com/survey_responses/glassbox-review-12699865)" | | 4 | [Luigi's Box](https://www.g2.com/products/luigi-s-box/reviews) | 4.8/5.0 (425 reviews) | E-commerce search analytics with behavioral insights | "[Like a Good Salesperson for My Online Store](https://www.g2.com/survey_responses/luigi-s-box-review-6920722)" | | 5 | [Decodo (formerly Smartproxy)](https://www.g2.com/products/decodo-formerly-smartproxy/reviews) | 4.6/5.0 (637 reviews) | Rotating-IP e-commerce scraping without blocks | "[Reliable mobile proxies with helpful human support](https://www.g2.com/survey_responses/decodo-formerly-smartproxy-review-13056141)" | | 6 | [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) | 4.6/5.0 (366 reviews) | Shopify-native session recording and CRO | "[Crystal-Clear Customer Insights with Session Recordings and Heatmaps](https://www.g2.com/survey_responses/lucky-orange-review-12738922)" | | 7 | [Mixpanel](https://www.g2.com/products/mixpanel/reviews) | 4.5/5.0 (1,327 reviews) | Event-based funnel and retention analytics | "[Powerful and User-Friendly Analytics Platform for Product & User Insights](https://www.g2.com/survey_responses/mixpanel-review-12941704)" | | 8 | [Yottaa](https://www.g2.com/products/yottaa/reviews) | 4.6/5.0 (54 reviews) | Third-party script sequencing with Core Web Vitals analytics | "[Seamless Site Optimization, Requires Thoughtful Setup](https://www.g2.com/survey_responses/yottaa-review-12717898)" | | 9 | [edrone](https://www.g2.com/products/edrone/reviews) | 4.8/5.0 (237 reviews) | Abandoned-cart recovery with behavioral email automation | "[Smart Marketing Automation Platform](https://www.g2.com/survey_responses/edrone-review-12209118)" | | 10 | [Experro](https://www.g2.com/products/experro/reviews) | 4.8/5.0 (48 reviews) | AI-powered search and merchandising analytics | "[Transforms Digital Experiences with Speed and Precision](https://www.g2.com/survey_responses/experro-review-12434068)" | ## G2 Grid® for E-Commerce Analytics Software ![G2 Grid® for E-Commerce Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/e-commerce-analytics/grids.png?focus%5B%5D=115969&focus%5B%5D=13836&focus%5B%5D=23848&focus%5B%5D=35377&focus%5B%5D=138863&focus%5B%5D=20243&focus%5B%5D=1636&focus%5B%5D=2663) Highlighted products: Stackline, Fullstory, Glassbox, Luigi's Box, Decodo (formerly Smartproxy), Lucky Orange, Mixpanel, and Yottaa. Underlying data: [Grid® JSON](https://www.g2.com/categories/e-commerce-analytics/grids.json?focus%5B%5D=stackline&focus%5B%5D=fullstory&focus%5B%5D=glassbox&focus%5B%5D=luigi-s-box&focus%5B%5D=decodo-formerly-smartproxy&focus%5B%5D=lucky-orange&focus%5B%5D=mixpanel&focus%5B%5D=yottaa) ## How Many E-Commerce Analytics Software Products Does G2 Track? **Total Products under this Category:** 303 ### Category Stats (Jul 2026) - **Average Rating**: 4.58/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: MetricsCart (+1.75%) - Among all products in this category, MetricsCart recorded the largest rating increase compared to last month *Last updated: July 10, 2026* ## How Does G2 Rank E-Commerce Analytics Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 13,400+ Authentic Reviews - 303+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which E-Commerce Analytics Software Is Best for Your Use Case? - **Leader:** [Fullstory](https://www.g2.com/products/fullstory/reviews) - **Highest Performer:** [CustomerLabs 1PD Ops Platform](https://www.g2.com/products/customerlabs-1pd-ops-platform/reviews) - **Easiest to Use:** [Glassbox](https://www.g2.com/products/glassbox/reviews) - **Top Trending:** [Triple Whale](https://www.g2.com/products/triple-whale/reviews) - **Best Free Software:** [Triple Whale](https://www.g2.com/products/triple-whale/reviews) --- **Sponsored** ### Reaktion Reaktion.com is a profit-first tracking and analytics platform built for ecommerce brands and agencies that have outgrown ROAS. Most ad platforms optimize for the data they can see. The problem is that revenue is not profit, and pixels often miss the full picture. Product costs, shipping, VAT, payment fees, discounts, refunds, repeat purchases, and new customer revenue all change whether a campaign is actually making money. Reaktion brings that commercial reality into the places where ecommerce teams already optimize, report, and make budget decisions. With Reaktion, teams can connect ecommerce, marketing, automation, organic, and affiliate data in one near real-time platform. Reaktion uses server-side tracking and first-party order data to give brands a clearer view of performance across Google Ads, Meta, TikTok, GA4, Klaviyo, Shopify, WooCommerce, Magento, BigCommerce, PrestaShop, and more. Instead of only looking at ROAS, teams can track the metrics that decide whether growth is healthy: profit, POAS, MER, new customer revenue, true CAC, refunds, on-sale revenue, product margin, customer lifetime value, attribution, and SKU-level performance. Reaktion also helps send stronger signals back to marketing platforms, so algorithms can optimize using the data that actually matters. For ecommerce teams, Reaktion acts as a profit command center. See which campaigns, channels, creatives, products, and markets are driving profitable growth. Spot where impressive revenue is quietly turning into weak margin. Understand how returns, discounts, acquisition costs, and product economics affect performance before budget is wasted. For agencies, Reaktion makes client reporting sharper and less spreadsheet-dependent. Agencies can manage multiple stores and clients from one overview, build custom reports, show profit-based performance, and give clients a clearer answer to the question that matters most: did this marketing actually make money? Key capabilities include server-side tracking, real-time dashboards, custom report building, marketing attribution, customer lifetime value analysis, profit optimization, KPI and target tracking, multi-store overview, Creative Cockpit, product analytics, mobile app access, and agency reporting. Reaktion is designed for teams that want to scale with financial clarity, not vanity metrics. Because ROAS can look great while profit leaves through the back door. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1649&secure%5Bchosen_at%5D=2026-07-10T21%3A17%3A59Z&secure%5Bdisplayable_resource_id%5D=1649&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1649&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1399099&secure%5Bresource_id%5D=1649&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fe-commerce-analytics&secure%5Btoken%5D=84e6b2d48670e4f1dd70bfed166c289d18d2e6864841540702efdd132975e89d&secure%5Burl%5D=https%3A%2F%2Freaktion.com%2F&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated E-Commerce Analytics Software Products in 2026? ### 1. [Ecommerce Competitive Intelligence](https://www.g2.com/products/ecommerce-competitive-intelligence/reviews) mScanIt is an eCom Competitive Analytics solution that helps brands to uncover their competitive edge in the digital retail ecosystem. The advanced solution deep-dives into ecommerce marketplaces like Amazon, Bigbasket, Flipkart, Tokopedia, etc., to find a product’s competitiveness using a six-pillar approach. mScanIt, powered by mFilterIt, is a single source of truth with capabilities like setting alerts for KPI deviation and curating insights at minuscule levels. **Who Is the Company Behind Ecommerce Competitive Intelligence?** - **Seller:** [mFilterIt](https://www.g2.com/sellers/mfilterit) - **Year Founded:** 2015 - **HQ Location:** Gurgaon , IN - **LinkedIn® Page:** https://www.linkedin.com/company/mfilterit/ (257 employees on LinkedIn®) ### 2. [E-Commerce Watch](https://www.g2.com/products/catalytics-datum-pvt-ltd-e-commerce-watch/reviews) E-Commerce Watch is a lean intelligence platform which allows brands to gain insight into how they are perceived online, on social media and e-commerce platforms using external information which already exists within the online world Designed as a one-stop shop for both BI and decision support, E-Commerce Watch integrates online listening, analysis, and benchmarking capabilities focusing on turning the voice of the unstructured customer into clear, actionable insights. What E-Commerce Watch will assist you in 1. Track brand reputation on social and e-commerce websites in real-time 2. Process customer feedback, reviews, ratings, and complaints using Natural Language Processing and Cognitive AI 3. Compare sales, price, and rating data for yourself and your competitors 4. Benchmark against nearest competition on a fair, common basis 5. Uncover trending topics, pain points, and delights for different languages. Why teams opt for ECommerceWatch 1. AI-driven sentiment and VoC analysis capabilities that identify emotions, opinions, intent, and CSAT 2. Social listening with real-time alerts on sentiment trends and Net Promoter scores 3. Modular, easily adaptable platform with seamless integration with ecommerce channels 4. More Simplified algorithms that convert difficult data inputs to actionable insights 5. Affordable subscription model with low license fees E-Commerce Watch is specifically designed for E-commerce, CPG and FMCG, Health and Beauty, Hospitality, Food and Beverages, and Consumer Electronics segments. E-Commerce Watch enables informed and rapid decision making through data and not estimates **Who Is the Company Behind E-Commerce Watch?** - **Seller:** [Catalytics Datum Pvt Ltd](https://www.g2.com/sellers/catalytics-datum-pvt-ltd) - **Year Founded:** 2016 - **HQ Location:** Bangalore, IN - **LinkedIn® Page:** https://www.linkedin.com/company/catalytics-datum-private-limited (8 employees on LinkedIn®) ### 3. [Ecom source](https://www.g2.com/products/ecom-source/reviews) EcomSource.ai is a high-speed data engine that bridges the gap between raw marketplace data and actionable business intelligence. Specializing in Amazon and Shopify, we provide instant ASIN-to-UPC/EAN mapping, variation relationships, and real-time pricing for over 3 million products. Built for the "AI world," our platform empowers FBA sellers with a powerful Chrome extension and provides developers with a robust REST API to fuel AI sourcing agents and inventory automation. **Who Is the Company Behind Ecom source?** - **Seller:** [Parallel Loop](https://www.g2.com/sellers/parallel-loop) - **Year Founded:** 2022 - **HQ Location:** Sheridan, US - **LinkedIn® Page:** https://www.linkedin.com/company/parallelloop (15 employees on LinkedIn®) ### 4. [E Fundamentals](https://www.g2.com/products/e-fundamentals/reviews) Using E Fundamentals' insights and tools, brand owners are able to gain significant competitive advantage by optimising online ranging, pricing, positioning, promotion and from executing their category strategy with real-time insight. **Who Is the Company Behind E Fundamentals?** - **Seller:** [CommerceIQ](https://www.g2.com/sellers/commerceiq) - **Year Founded:** 2012 - **HQ Location:** Mountain View, US - **LinkedIn® Page:** https://www.linkedin.com/company/commerceiq/ (635 employees on LinkedIn®) ### 5. [e.fundamentals](https://www.g2.com/products/e-fundamentals-e-fundamentals/reviews) e.fundamentals is the leading digital shelf analytics provider for CPG brands looking to analyze, measure, and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf. **Who Is the Company Behind e.fundamentals?** - **Seller:** [e fundamentals](https://www.g2.com/sellers/e-fundamentals-47974172-3d83-45d5-b014-177b398fe531) - **Year Founded:** 2014 - **HQ Location:** London, GB - **LinkedIn® Page:** https://www.linkedin.com/company/e-fundamentals/ (5 employees on LinkedIn®) ### 6. [Equadis Digital Shelf Analytics](https://www.g2.com/products/equadis-digital-shelf-analytics/reviews) Equadis Digital Shelf Analytics (DSA) is an AI-enriched e-commerce analytics solution that helps brands and retailers monitor, analyze, and optimize the online performance of their products across digital sales channels and retail platforms. What do consumers see when they search for your product online? Is it on the 1st page of search results? Well presented? At the right price? With reassuring reviews? Equadis’ Digital Shelf Analytics solution gives you clear visibility into what your consumers see across all online platforms A tailor-made solution adapted to your needs: you choose your products, your competitors, your digital sales channels. Key features include: ➔ Product content monitoring Detects inaccuracies in product information and digital assets published across retailer websites, and surfaces inconsistencies before they impact conversion. ➔ Share of search and category placement Follows where products rank in internal search results and within category pages on each retailer, with cross-keyword and cross-category analysis specific to each site. ➔ Availability and assortment tracking Monitors real-time product presence across retailers and triggers alerts to prevent stock-outs or referencing gaps. ➔ Price and promotion intelligence Tracks price movements and promotional activity across all monitored channels to support competitive pricing decisions. ➔ Customer ratings and reviews analysis Aggregates consumer feedback from retail platforms and applies AI-powered sentiment analysis to generate actionable product insights. ➔ Competitor benchmarking Tracks selected competitor SKUs across the same channels and metrics for direct performance comparison. Every day without visibility is a day your competitors are gaining ground. Equadis DSA is built for brands that refuse to fly blind. Powered by Google AI and built for fast deployment, our platform turns complex, multi-retailer data into prioritized actions your teams can execute immediately. Natively connected to the Equadis PIM and PDS (Syndication), it creates a 'closed loop' of continuous optimization: detect a content gap on a retailer's page, push the correction directly to our PIM, publish the update via our PDS, and watch your shelf performance improve — all within the same ecosystem, without switching tools or losing time. And throughout our partnership, a dedicated Customer Success Manager, who knows your catalog, your retailers, and your requirements, is by your side at every step. **Who Is the Company Behind Equadis Digital Shelf Analytics?** - **Seller:** [Equadis](https://www.g2.com/sellers/equadis) - **Company Website:** https://equadis.com/en/ - **Year Founded:** 1998 - **HQ Location:** Carouge, CH - **LinkedIn® Page:** https://www.linkedin.com/company/equadis/ (116 employees on LinkedIn®) ### 7. [Escalafy](https://www.g2.com/products/escalafy/reviews) Escalafy is a real-time profit and cashflow analytics platform built specifically for the realities of LATAM e-commerce. Most tools stop at revenue or ROAS. Escalafy goes further by connecting your sales channels (Shopify, Tiendanube, Mercado Libre), ad platforms (Meta, Google), and payment providers to calculate what actually matters: true profit and cashflow. Escalafy accounts for the costs that typically destroy margins in LATAM but are ignored or hard to track elsewhere, including Mercado Pago fees, payment installments, delayed payouts, shipping costs, taxes like IVA, agency fees, discounts, and product costs. In one dashboard, founders can see which products, campaigns, and channels make or lose money in real time—without spreadsheets, manual formulas, or end-of-month surprises. With Escalafy, teams stop guessing, stop trusting inflated ROAS, and start making decisions based on real numbers: what to scale, what to pause, when to buy stock, and how to protect cash. Built for founders who want control, clarity, and confidence before they grow. **Who Is the Company Behind Escalafy?** - **Seller:** [Escalafy](https://www.g2.com/sellers/escalafy) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 8. [Exclusive X](https://www.g2.com/products/exclusive-x/reviews) Exclusive Concepts is a full-service digital marketing agency specializing in innovative eCommerce strategies designed to drive sales growth. With over two decades of experience, the agency offers a comprehensive suite of services, including Organic and Paid Search, Social and Email Marketing, Product and Marketplace Advertising, and more. Their team of seasoned specialists tailors each strategy to meet the unique needs of their clients, ensuring personalized and effective marketing solutions. Key Features and Functionality: - Organic Search Optimization: Enhances website visibility and search engine rankings through tailored SEO strategies. - Paid Search Management: Develops and manages targeted advertising campaigns on platforms like Google Ads and Bing Ads to maximize ROI. - Social Media Marketing: Crafts and executes campaigns across social platforms, including Facebook, Instagram, and Pinterest, to engage audiences and drive conversions. - Email Marketing: Designs personalized email campaigns to nurture leads and retain customers. - Product and Marketplace Advertising: Manages product listings and advertisements on platforms like Amazon to increase product visibility and sales. Primary Value and Solutions: Exclusive Concepts addresses the challenges eCommerce businesses face in navigating the digital landscape by providing customized marketing strategies that drive measurable results. Their expertise in various digital marketing channels allows clients to enhance their online presence, attract and retain customers, and ultimately increase sales. By leveraging data-driven insights and innovative technologies, Exclusive Concepts ensures that marketing efforts are efficient, effective, and aligned with each client's business goals. **Who Is the Company Behind Exclusive X?** - **Seller:** [Exclusive Concepts](https://www.g2.com/sellers/exclusive-concepts) - **Year Founded:** 1997 - **HQ Location:** Burlington, US - **Twitter:** @ConversionsOnD (44 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/exclusive-concepts (49 employees on LinkedIn®) ### 9. [Eystx Studio](https://www.g2.com/products/eystx-studio/reviews) Eystx Studio propels organizational excellence by streamlining management, automating processes, and offering insights that unveil new opportunities, setting a fresh benchmark for intelligent operations. **Who Is the Company Behind Eystx Studio?** - **Seller:** [Eystx](https://www.g2.com/sellers/eystx) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 10. [Flipflow](https://www.g2.com/products/flipflow/reviews) Flipflow is a market analytics SAAS allows brands and retailers analyze millions of product data related to pricing, promotions, competitors, positions, share of shelf, reviews, product contents and brand compliance so they can monitor, control and analyze every aspect of the market but also react to changes and maximize revenues and profitability. This is done via our already useful insights, our own and flexible BI platform and configurable automations, alerts and integrations. **Who Is the Company Behind Flipflow?** - **Seller:** [flipflow](https://www.g2.com/sellers/flipflow) - **Year Founded:** 2021 - **HQ Location:** Valencia, ES - **LinkedIn® Page:** https://www.linkedin.com/company/flipflow (19 employees on LinkedIn®) ### 11. [Forcesight: AI Finance Co - Pilot for Consumer Brands](https://www.g2.com/products/forcesight-ai-finance-co-pilot-for-consumer-brands/reviews) Forcesight is the AI-native finance OS for Indian ecommerce and D2C brands. Forcesight unifies data from marketplaces (Amazon, Flipkart, Meesho, Myntra, Shopify), payment gateways, and logistics partners into a single platform, then calculates true profitability at the order, SKU, and channel level after marketplace commissions, shipping fees, RTOs, claims, ad spend, and GST. No manual reconciliation. No spreadsheet stitching. The platform runs on three core modules: Profit Analytics : Net margin broken down by channel, SKU, and geography. Powered by Helix AI, a natural-language finance copilot that answers questions like "Which SKUs lost money on Meesho last week after RTOs?" in seconds — no reports to build, no analysts to brief. Payment Reconciliation : Auto-matches marketplace settlement reports against bank payouts across 15+ channels, flags discrepancies, and tracks recoverable claims end-to-end. Inventory Planning : AI-driven demand forecasting and restock recommendations based on sales velocity, lead times, and working capital targets. Built for finance teams and founders who need to see actual profit not gross revenue across every channel they sell on. Forcesight is the finance layer for the next generation of agentic commerce: as brands automate decisions across pricing, ad spend, and inventory, Forcesight provides the profitability ground-truth those agents run on. No manual data entry. Integrations pull and refresh automatically. **Who Is the Company Behind Forcesight: AI Finance Co - Pilot for Consumer Brands?** - **Seller:** [Forcesight](https://www.g2.com/sellers/forcesight) - **Year Founded:** 2020 - **HQ Location:** Bengaluru, IN - **LinkedIn® Page:** https://www.linkedin.com/company/forcesightai/ (42 employees on LinkedIn®) ### 12. [Foxintelligence](https://www.g2.com/products/foxintelligence/reviews) Reliable and privacy-first. Foxintelligence measures e-commerce's activity. Nothing is guessed, everything is based on actual transactions. Get access to reliable insights. **Who Is the Company Behind Foxintelligence?** - **Seller:** [Foxintelligence](https://www.g2.com/sellers/foxintelligence) - **Year Founded:** 2016 - **HQ Location:** Paris, FR - **Twitter:** @Foxintel_data (382 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/foxintelligence (81 employees on LinkedIn®) ### 13. [Free eCom Marketing Calculators - ROAS, Ad Budgets, CTR...](https://www.g2.com/products/free-ecom-marketing-calculators-roas-ad-budgets-ctr/reviews) Top Growth Marketing Free Tools is a collection of 18+ no-signup calculators designed specifically for eCommerce businesses. The suite covers the core metrics every eCom brand needs: ROAS targets, ad budget planning across Google and Meta, CTR benchmarks by industry, ad frequency management, and contribution margin analysis. Built by a growth marketing agency that manages millions in annual ad spend for DTC and eCommerce brands, these tools bring enterprise-level calculations to businesses of every size - completely free. Key differentiators: • Purpose-built for eCommerce (not generic marketing) • Industry-specific benchmarks included in every tool • Zero friction — no account, no email, no trial period • Covers both paid acquisition and unit economics • Cross-platform: Google Ads, Meta, TikTok support **Who Is the Company Behind Free eCom Marketing Calculators - ROAS, Ad Budgets, CTR...?** - **Seller:** [Top Growth Marketing](https://www.g2.com/sellers/top-growth-marketing) - **LinkedIn® Page:** https://www.linkedin.com/company/topgrowthmarketing/ ### 14. [Fullmetrix](https://www.g2.com/products/fullmetrix/reviews) Fullmetrix is the all-in-one reporting, analytics, and marketing platform purpose-built for PrestaShop, Shopify, and WooCommerce brands. The platform consolidates every e-commerce metric, including revenue, LTV, cohorts, attribution, and paid ROAS, into a single source of truth, eliminating the need for Looker Studio, custom connectors, and fragmented spreadsheets. On top of unified analytics, Fullmetrix includes a complete marketing layer: WhatsApp campaigns with up to 99% delivery rates, dynamic forms with unique promo code generation, behavioral segmentation, and audience sync to Meta Ads, Google Ads, and TikTok. Whether you’re a DTC brand owner trying to understand what’s actually driving revenue, a marketing manager fighting attribution chaos, or an agency looking to standardize reporting across clients, Fullmetrix replaces a stack of 5 to 8 tools with one e-commerce-native platform. Available with multi-shop support, white-label dashboards for agencies, and native integrations with PrestaShop, Shopify, and WooCommerce. **Who Is the Company Behind Fullmetrix?** - **Seller:** [Fullmetrix](https://www.g2.com/sellers/fullmetrix) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/fullmetrix/ (1 employees on LinkedIn®) ### 15. [Genius](https://www.g2.com/products/bluewalnut-genius/reviews) From signal to decision: AI analytics that tells webshop owners what to fix, scale, or cut — with bot traffic automatically filtered out. **Who Is the Company Behind Genius?** - **Seller:** [BlueWalnut](https://www.g2.com/sellers/bluewalnut) - **Year Founded:** 2021 - **HQ Location:** Groningen, NL - **LinkedIn® Page:** https://www.linkedin.com/company/bluewalnut/ (3 employees on LinkedIn®) ### 16. [Geti](https://www.g2.com/products/geti/reviews) We provide a SaaS platform tailored to meet the unique needs of retail brands and companies operating in the eCommerce landscape. Our platform offers comprehensive product monitoring, pricing analysis, publication insights, and competitor intelligence. Through automation, we deliver real-time strategic data, enabling informed decision-making and facilitating growth opportunities. Leveraging advanced technology and AI, we empower our clients to gain a competitive advantage by accessing precise and relevant market information. Explore how our platform can empower your brand and optimize your retail strategies with efficiency and effectiveness. **Who Is the Company Behind Geti?** - **Seller:** [Geti Solutions](https://www.g2.com/sellers/geti-solutions) - **Year Founded:** 2016 - **HQ Location:** Santiago, CL - **Twitter:** @Geti_solutions (9 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/geti (29 employees on LinkedIn®) ### 17. [GobbleCube](https://www.g2.com/products/gobblecube/reviews) GobbleCube is an AI-powered, agentic growth copilot designed to help brands scale smarter across e-commerce and quick commerce. It unlocks revenue by detecting revenue leaks, identifying underperformance, and surfacing untapped opportunities, then automating the right fixes with hyperlocal precision. What sets GobbleCube apart is its ability to move seamlessly from insight to execution. Rather than merely tracking data, it translates it into real-time, high-impact actions. By processing billions of signals across platforms, GobbleCube simplifies complex decision-making and enables teams to shift their focus from reactive problem-solving to driving sustained and compounding growth. Behind the product is the same team that helped turn Blinkit into a category leader in QComm. With deep operational expertise and advanced technology, GobbleCube was built to solve one of commerce’s most complex data challenges: how to grow faster, at scale, without chasing dashboards. In just nine months since emerging from private beta, GobbleCube has onboarded 200+ brands and crossed $2M+ in ARR. Backed by InfoEdge Ventures and Kae Capital, it is now doubling down on its AI layer, expanding across platforms and geographies, and building toward a future where growth is not just tracked but orchestrated. **Who Is the Company Behind GobbleCube?** - **Seller:** [GobbleCube](https://www.g2.com/sellers/gobblecube) - **Year Founded:** 2022 - **HQ Location:** Gurgaon - **Twitter:** @gobblecube (35 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/gobblecube/ (16 employees on LinkedIn®) ### 18. [Graas](https://www.g2.com/products/graas/reviews) Graas is an AI-powered analytics platform designed to help eCommerce businesses scale efficiently by integrating data from over 100 platforms, including marketplaces, brand websites, advertisements, and inventory systems. By breaking down data silos, Graas provides comprehensive insights and actionable recommendations, enabling businesses to make informed decisions that drive growth and profitability. Key Features and Functionality: - Data Integration: Seamlessly connects with various data sources, consolidating information into a unified dashboard for a holistic view of business performance. - Advanced Analytics: Offers customizable dashboards and in-depth analyses of key business metrics, such as sales, marketing performance, and inventory levels. - AI-Powered Insights and Recommendations: Utilizes machine learning algorithms to provide strategic insights and actionable recommendations, helping businesses optimize campaigns, pricing strategies, and inventory management. - Root Cause Analysis: Identifies underlying factors affecting revenue fluctuations, enabling businesses to address issues proactively. - Marketing Attribution: Analyzes channel performance using scientific attribution models to determine the most effective marketing strategies. - Execution Tools: Provides centralized management of product catalogs, inventory synchronization, and order processing across multiple sales channels. Primary Value and Problem Solved: Graas addresses the challenge of fragmented data in eCommerce operations by offering a unified platform that integrates and analyzes data across various channels. This consolidation enables businesses to: - Enhance Decision-Making: Access real-time, data-driven insights to make informed strategic decisions. - Optimize Marketing Efforts: Identify and invest in the most effective marketing channels to maximize return on ad spend. - Improve Operational Efficiency: Streamline inventory management and order fulfillment processes, reducing operational complexities. - Increase Profitability: Implement AI-driven recommendations to boost sales and improve profit margins. By providing a comprehensive, AI-driven solution, Graas empowers eCommerce businesses to overcome data fragmentation, enhance operational efficiency, and drive sustainable growth. **Who Is the Company Behind Graas?** - **Seller:** [Graas](https://www.g2.com/sellers/graas) - **HQ Location:** Outram, SG - **LinkedIn® Page:** https://www.linkedin.com/company/graas-ai (277 employees on LinkedIn®) ### 19. [Halo Platform Full Node - Halo Blockchain](https://www.g2.com/products/halo-platform-full-node-halo-blockchain/reviews) The Halo Platform Full Node is a core component of the Halo Platform's blockchain infrastructure, designed to provide users with a high-speed, secure, and fee-free environment for managing cryptocurrency transactions and applications. By operating a full node, users contribute to the network's decentralization and integrity, ensuring efficient processing of transactions and smart contracts. Key Features and Functionality: - High-Speed Transactions: The Halo blockchain achieves near-instant transaction speeds, stress-tested at a sustained 5,000 transactions per second, facilitating rapid and efficient operations. - Zero Transaction Fees: Users can perform transactions without incurring fees, eliminating the burden of gas costs and making the platform cost-effective for various applications. - Masternode Integration: The full node operates within a tiered masternode system that processes all platform transactions, ensuring security and stability. Masternode operators receive rewards from minted currency and service fees, providing an incentive for network participation. - Smart Contract Support: The platform supports smart contracts, enabling the development and execution of decentralized applications with enhanced functionality. - Multi-Coin Support: In addition to its native HALO coin, the platform supports Ethereum and ERC-20 tokens, offering flexibility for users managing diverse cryptocurrency portfolios. Primary Value and User Solutions: The Halo Platform Full Node addresses several challenges faced by cryptocurrency users: - Elimination of Transaction Fees: By offering zero-fee transactions, the platform removes financial barriers, making it more accessible and cost-effective for users. - Enhanced Transaction Speed: The high-speed processing capabilities ensure that users experience minimal delays, which is crucial for time-sensitive transactions and applications. - Decentralized Network Participation: Operating a full node allows users to actively participate in the network's governance and security, contributing to the overall health and decentralization of the blockchain. - Comprehensive Cryptocurrency Management: With support for multiple coins and smart contracts, users can manage a diverse range of assets and applications within a single, integrated platform. By integrating these features, the Halo Platform Full Node provides a robust and user-friendly environment for individuals and businesses seeking efficient and secure cryptocurrency management solutions. **Who Is the Company Behind Halo Platform Full Node - Halo Blockchain?** - **Seller:** [Halo Platform Development](https://www.g2.com/sellers/halo-platform-development) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 20. [Haus](https://www.g2.com/products/haus/reviews) Haus is the causal marketing platform leading brands trust to optimize billions in ad spend worldwide. With support from PhD economists, data scientists, and growth experts, Haus’ AI-driven technology translates complex marketing measurement into clear action and outcomes, enabling brands like Jones Road Beauty, Dr. Squatch, Sonos, Paramount, and Intuit to optimize spend, accelerate growth, and make smarter marketing decisions at scale. Haus was named a LinkedIn Top Startup in 2024 and 2025 and has been featured in outlets like AdExchanger, Axios, Marketing Brew, and Wall Street Journal. **Who Is the Company Behind Haus?** - **Seller:** [Haus](https://www.g2.com/sellers/haus) - **Year Founded:** 2021 - **HQ Location:** San Francisco, CA - **Twitter:** @HausAnalytics (700 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/haus-analytics/ (63 employees on LinkedIn®) ### 21. [heybooster](https://www.g2.com/products/heybooster/reviews) heybooster is an eCommerce analysis platform that enables you to efficiently gain actionable insights to enhance your marketing strategies. You don’t need to build a data team to use machine learning algorithms. heybooster’s dedicated, trained algorithms enable you to perform complex marketing analyses in minutes! **Who Is the Company Behind heybooster?** - **Seller:** [heybooster](https://www.g2.com/sellers/heybooster) - **Year Founded:** 2019 - **HQ Location:** London, GB - **LinkedIn® Page:** https://www.linkedin.com/company/heybooster/ (16 employees on LinkedIn®) ### 22. [HiveHQ Profit Dashboard](https://www.g2.com/products/hivehq-hivehq-profit-dashboard/reviews) HiveHQ is the #1 profit and analytics platform built specifically for TikTok Shop sellers. Think of us as the Helium 10 for TikTok—designed by operators, for operators. TikTok Shop’s backend is notoriously fragmented, with data scattered across Ads Manager, Seller Center, and Affiliate Center. HiveHQ brings all of that together into one clean, centralized dashboard—so you can finally get full visibility into your business without juggling spreadsheets. Our Profit Dashboard pulls real-time data directly from TikTok APIs to show you your true profitability—factoring in everything from GMV, ad spend, affiliate commissions, and refunds to SKU-level COGS and fulfillment costs. No guesswork, just actionable insights to help you scale smarter and faster. Inside HiveHQ, you’ll find: 1. Profit Dashboard – Track true P&L, gross/net margins, sample spend, and fixed expenses with precision. 2. Product Dashboard – Optimize at the SKU level, pinpoint margin loss, and reallocate spend where it matters. 3. CEO Dashboard – Monitor your store’s health in seconds with daily, weekly, and monthly KPIs in one view. 4. Customer Insights – Understand LTV, AOV, cohort behavior, and retention to inform your acquisition strategy. 5. Leading marketing KPI dashboard - Marketing KPI Trends – Track ad spend, ROAS, affiliate sales, and engagement to identify winning signals early and help brands get out of the cold start faster. 6. Creator Intelligence - Identifies top GMV creators, fastest growers, and dormant partners to re-engage HiveHQ is the foundational tool for any serious brand looking to scale on TikTok Shop—and soon, across all channels. **Who Is the Company Behind HiveHQ Profit Dashboard?** - **Seller:** [HiveHQ](https://www.g2.com/sellers/hivehq) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/hivehqai/ (5 employees on LinkedIn®) ### 23. [Hynt](https://www.g2.com/products/hynt/reviews) Hynt helps you understand how your brand and its competitors are doing in various ecommerce channels across rating, reviews, distribution, pricing and get recommendations on how to improve it. **Who Is the Company Behind Hynt?** - **Seller:** [Hynt](https://www.g2.com/sellers/hynt) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 24. [i2o Retail](https://www.g2.com/products/i2o-retail/reviews) i2o Retail is an advanced e-commerce intelligence and automation platform designed to help brands and agencies maximize sales, optimize distribution, and protect their brand presence across online marketplaces. With integrations for Amazon (1P & 3P), Walmart, and other major e-commerce platforms, i2o provides actionable insights and automated solutions across key areas: 1. Brand Protection – Automated enforcement against unauthorized resellers, MAP violators, and Buy Box threats. 2. Growth Accelerator – AI-powered analytics to optimize pricing, ad spend, and sales performance. 3. Digital Shelf Monitoring – Real-time tracking of product listings, pricing changes, and content compliance. 4. Sales Forecasting & Analytics – Machine learning-driven insights to improve revenue predictability and profitability. Used by top global brands, i2o empowers businesses with the data and automation they need to succeed in today’s competitive online retail landscape. **Who Is the Company Behind i2o Retail?** - **Seller:** [i2o Retail](https://www.g2.com/sellers/i2o-retail) - **Year Founded:** 2018 - **HQ Location:** Seattle, US - **LinkedIn® Page:** https://www.linkedin.com/company/49143647 (69 employees on LinkedIn®) ### 25. [Innomerce](https://www.g2.com/products/innomerce/reviews) Innommerce is an AI-powered e-commerce intelligence platform that helps online sellers optimize and scale their operations through data-driven decision-making. By integrating with major platforms such as Amazon, Shopify, and Alibaba, it centralizes business data and transforms it into actionable insights. The platform enables users to analyze sales performance, track customer behavior, and forecast demand with precision, reducing the risks of overstocking or stockouts. Innommerce also enhances product visibility by optimizing listings with AI-generated keywords, titles, and descriptions, improving conversion rates. Additionally, it streamlines sourcing and procurement by identifying reliable suppliers and automating key workflows. With built-in competitive analysis and a real-time AI assistant, sellers can respond quickly to market changes and maintain a strategic edge. Innommerce replaces fragmented tools with a unified system, acting as a smart co-pilot for modern e-commerce businesses aiming for efficient growth. **Who Is the Company Behind Innomerce?** - **Seller:** [Innommerce](https://www.g2.com/sellers/innommerce) - **HQ Location:** vancouver, CA - **LinkedIn® Page:** https://www.linkedin.com/company/inommerce (5 employees on LinkedIn®) ## What Is E-Commerce Analytics Software? [E-Commerce Software](https://www.g2.com/categories/e-commerce) ## What Software Categories Are Similar to E-Commerce Analytics Software? - [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) - [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) - [Retail Intelligence Software](https://www.g2.com/categories/retail-intelligence) --- ## How Do You Choose the Right E-Commerce Analytics Software? ### What You Should Know About E-Commerce Analytics Software ### What is E-Commerce Analytics Software? Most businesses thrive on data. E-commerce businesses especially can benefit from tools capable of analyzing real-time data, as these solutions help e-commerce stores identify exactly which products sell best, who their customers are, and which aspects of their website attract the most attention and have the best conversion rates. By combining aspects of big data analytics and a web analytics tool, business owners can get a complete view of their e-commerce business and how it is performing at a variety of levels. By integrating with an e-commerce platform, e-commerce analytics software can gather data from marketing campaigns, email campaigns, live chat, and other data sources related to the e-commerce store itself. With these reports, business owners can obtain actionable insights to help them improve their business and invest in the strategies that are working. Key Benefits of E-Commerce Analytics Software - Real-time data from a variety of sources related to an e-commerce business - Insight into customer behavior and demographics - Website data based on how users interact with the e-commerce store itself - Data to help refine personalization algorithms to better cater to individual customers ### Why Use E-Commerce Analytics Software? Digital businesses have so much ready access to data that it’s almost silly not to take advantage of it. Since online businesses like e-commerce stores run completely on a variety of software solutions, an analytics solution can easily integrate with and leverage all this data. **Customer analytics —** Businesses can’t exist without customers, and insights into the customer journey, average conversion rate, and purchasing habits are crucial for an e-commerce website. E-commerce analytics software can use customer and purchase data to compile a complete picture of who a business’ customers are and what they are purchasing. Businesses might even be able to gain insight into what time of day customers are most active and when is the best time to introduce new products and offers. **Business intelligence —** Insight into sales and various campaigns are a must for any global e-commerce business. Knowing how the business is performing as a whole and what needs improvement can be invaluable, especially when decisions can affect the entirety of the business. Business intelligence can help e-commerce stores refine their inventory and other business strategies to optimize revenue. **Marketing analytics —** Using digital analytics tools can help determine which marketing efforts are successful (and which aren't) by tracking where customers are coming from and which offers they may have interacted with. These tools may integrate with social media or email marketing tools to track the success of these efforts. E-commerce analytics can also help with A/B testing the e-commerce website by tracking users’ interactions with the site and noting which iteration has the best conversion rate. ### Who Uses E-Commerce Analytics Software? **E-commerce business owners —** Any business owner can benefit from any and all insights into their business. E-commerce business owners, particularly, can use e-commerce analytics to measure the success of specific inventory, which strategies convert the most customers, and who their customers are. Armed with this information, business owners can focus their efforts on their true audience and eliminate or reduce aspects of their business that aren’t performing well. They can also use these insights to attract new customers or cater to customers who need more than they can currently provide. **Website developers —** Website developers can use e-commerce analytics software to create or refine an online store that maximizes usability and customer conversion. By collecting a variety of digital data, e-commerce analytics can track users of the site and how they interact with it. This can help developers create clear pathways and streamlined experiences so customers never feel lost or confused. Any hiccup in the process can cause customers to abandon their cart and leave the site, essentially losing a sale. The easier it is to make a purchase, the more likely users will be to do so. **Marketers —** Digital analytics are also extremely useful for marketers trying to create a brand presence. By tracking how customers arrive at the e-commerce store, marketers can determine which channels are most successful at generating traffic. They can also see customer demographics and which products are most popular in order to create targeted marketing materials. ### E-Commerce Analytics Software Features **Reports —** Reports are the main function of any analytics software, since the analysis of data needs to be presented in a digestible fashion to use it effectively. These reports can often be customized to a specific user’s needs based on the data gathered. Multiple reports can provide a wide variety of insight into the business’ performance. **Integrations —** E-commerce analytics tools often collect data from e-commerce platforms and other software used by e-commerce businesses. By integrating with these tools, e-commerce analytics software can easily have access to the data needed for reports and even analyze data in real time. Integrations can also help analytics tools create recurring reports with little to no input from the user. **Dashboards —** Dashboards provide a means to see a wide variety of information presented in one place. This can make it easy to quickly see if the business is performing well or if there is a problem with minimal digging. Saved reports and real-time data can be checked at a glance so problems can be addressed immediately. **Web analytics —** Web analytics show the performance of the e-commerce website itself, tracking traffic, visitor behavior, and SERP ranking. If the website isn’t performing well, customers will not be able to find the store or effectively make a purchase. A successful e-commerce store must first be a successful website, and these features help achieve that. **Campaign tracking —** A good way to get the word out about an e-commerce brand is to create social media, email, or other digital marketing campaigns. By integrating those efforts with e-commerce analytics tools, users can see which campaigns are most successful and what kind of customers are responding to which efforts. This can help refine future campaigns and target efforts to specific demographics. **Product analytics —** The ability to see the success of individual products can be invaluable for an e-commerce store that offers a wide range of items. Individual product metrics can not only show how well a specific item is selling but also who is buying that product and other useful information to determine if it is worth carrying. ### Trends Related to E-Commerce Analytics Software **E-commerce personalization —** [E-commerce personalization software](https://www.g2.com/categories/e-commerce-personalization) allows stores to personalize each customer’s individual experience. This may mean displaying product recommendations based on a customer’s purchasing or viewing history or personalized offers and discounts for customers of particular products. Customers increasingly look for a more personalized experience, so these tools provide that with minimal input from the business owner. **Artificial intelligence —** While much of e-commerce personalization software is powered by artificial intelligence and machine learning, artificial intelligence can be used in a variety of other ways. It can help adjust pricing, order more inventory, and even prevent fraud. ### Software and Services Related to E-Commerce Analytics Software [**E-commerce platforms**](https://www.g2.com/categories/e-commerce-platforms) **—** E-commerce platforms house the actual e-commerce store and, often, most of an e-commerce business’ data. E-commerce analytics tools often integrate with e-commerce platforms to make use of all that data. [**E-merchandising**](https://www.g2.com/categories/e-merchandising) **—** E-merchandising software can use the insights of e-commerce analytics to present products in the online store in such a way as to optimize conversion and revenue. E-merchandising software often integrates with e-commerce platforms as well. [**E-commerce data integration**](https://www.g2.com/categories/e-commerce-data-integration) **—** E-commerce data integration software syncs data across platforms, including e-commerce analytics software. If a particular e-commerce analytics tool does not integrate with certain other solutions, e-commerce data integration software can bridge those gaps. [**Product information management**](https://www.g2.com/categories/product-information-management-pim) **—** Product information management (PIM) software maintains information on each product offered by an e-commerce business. This product data may be used by e-commerce analytics software to provide more granular insight into the performance of specific items.