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MailUp Reviews & Product Details

MailUp is a simple and scalable solution to create, automate and customize Email, SMS, and Messaging Apps marketing campaigns. Trusted by 10,000+ customers worldwide, it offers advanced automation features and best-of-breed technology for your marketing strategies. A complete solution for multichannel marketing needs: newsletters, transactional emails, subscription forms, landing pages, promotions, SMS, Messaging Apps (Facebook Messenger and Telegram), and much more! Try its drag & drop email builder, integrate your marketing stack, create automated multichannel workflows in a matter of seconds and monitor your campaign performances through in-depth reports. Italian by birth, international by vocation. Established in 2003, over the years MailUp has grown to become the market leader in Italy and to operate in over 50 countries, with 5 branches worldwide. Over 10,000 companies across the globe trust MailUp as a strategic partner for their Digital Marketing activities. MailUp offers the best infrastructure and international certifications to ensure maximum deliverability to your messages. Its powerful messaging platform is complemented by a range of tools to help your day-to-day marketing campaigns run smoothly. Its teams at the technology hubs in Cremona (Italy) and Silicon Valley are at the forefront of flexible, scalable, integrated software development.

Seller

Mailup

Languages Supported

English, Indonesian, Italian, Portuguese, Spanish, Chinese (Simplified)

Product Description

The Email & SMS Delivery Solution

Overview by

Valeria Castellaneta (digital marketing specialist)

Pricing

Pricing provided by MailUp.

Starter Edition

$47

per month

Plus Edition

$103

per month

View More Pricing Information

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MailUp Media

Create beautiful, high-impact emails Unleash your creativity and give life to your campaigns with a clear and highly attractive design.

The editor has been completely redesigned from the ground up. It’s just as fast and easy to use. It’s drag-n-drop and the emails you create are, as always, responsive.

MailUp Demo - The evolution of your campaign? It's monitored

MailUp has an advanced statistical system to monitor and analyze the success of each campaign in real time. The aggregated or single user reports highlight your recipients' interest and the relevance of your content.

MailUp has an advanced statistical system to monitor and analyze the success of each click in your email campaigns.

Launching long-term database enrichment strategies is key to ensuring your database is always current. Feed your database From your site or social pages, at trade shows and events. Every point of contact is an opportunity to convert visitors into new subscribers.

MailUp Reviews (45)

G2 reviews are authentic and verified.

Here's how.

Verified User in Building Materials

Mid-Market (51-1000 emp.)

11/13/2020

"Most Known Italian Email Marketing Tool"

4/5

What do you like best about MailUp?

It's easy to use even if you don't know anything about coding because there is a collection of drag & drop models and at the same time you can choose and edit html models. You can also use MailUp for sending SMS (you need separate business credit to do that). Like any other email marketing tool you can import a single contact or an .xls or .csv file and you can integrate MailUp with different applications. I like the thing that it has been developed in Italy and the server farm is in Italy as well. Review collected by and hosted on G2.com.

What do you dislike about MailUp?

It is not exactly bugs free. For example if you are working on a specific environment, the platform literally jumps and switch to another one without touching anything. Price is aligned with other platforms. Our subscription for example costs 1400€/year plus 244€/year (VAT non included). Review collected by and hosted on G2.com.

Recommendations to others considering MailUp:

A good alternative to MailChimp if you are based in Italy and you want to be sure where you data is stored. Review collected by and hosted on G2.com.

What problems is MailUp solving and how is that benefiting you?

We needed to send newsletters and DEM to different targets and for different countries. Once you set up the different environments you can really save a lot of time. Review collected by and hosted on G2.com.

Ayelen C.

PR & Marketing Manager

Mid-Market (51-1000 emp.)

5/13/2021

"Great service support!"

5/5

What do you like best about MailUp?

The wonderful support team and the ability to customize my emails to the fullest! Review collected by and hosted on G2.com.

What do you dislike about MailUp?

The impossibility of embedding a video in the body of the email. Review collected by and hosted on G2.com.

Mariano E.

Digital director

Small-Business (50 or fewer emp.)

5/14/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"Excellent platform and customer service"

5/5

What do you like best about MailUp?

Customer service is excellent. They respond and assist with all questions or inquiries. The platform meets all the necessary requirements to manage multiple client lists, email designs, and group segmentation. Review collected by and hosted on G2.com.

What do you dislike about MailUp?

It would be great to have an integration with the shopping cart of e-commerce platforms. Review collected by and hosted on G2.com.

Alyn C.

eCommerce Manager

6/1/2021

"Mail up, a good skill for build Digital Marketing"

5/5

What do you like best about MailUp?

The service and the knowledge that the KAM´s have. Review collected by and hosted on G2.com.

What do you dislike about MailUp?

I don´t have any dislike, so far the service and the results have accomplished the expectatives. Review collected by and hosted on G2.com.

Ludovico G.

Web Marketing Specialist

Small-Business (50 or fewer emp.)

10/23/2019

"MailUp email marketing platform"

3.5/5

What do you like best about MailUp?

MailUp is a very easy-to-use platform for email marketing.

It uses the BEE drag and drop editor, which helps you design beautiful responsive emails in just few minutes.

The platform also allows you to create marketing automations in an easy way.

MailUp recently acquired Datatrics, an artificial intelligence tool that personalizes your site (or your email, speaking about MailUp) based on customer's behavior and preferences. Review collected by and hosted on G2.com.

What do you dislike about MailUp?

The integration with the ecommerce can be tricky.

There is not (as of now) a connector for Magento 2, for example, so if you want to import data of products and orders, you need a developer to do it via APIs. Review collected by and hosted on G2.com.

Recommendations to others considering MailUp:

For its price, this platform offers a lot. The only possible difficulty could be the integration with your ecommerce, if there is not a pre-built connector. Review collected by and hosted on G2.com.

What problems is MailUp solving and how is that benefiting you?

Email creation is super easy, and the editor is among the best that you can find in platforms of this price range. Review collected by and hosted on G2.com.

Verified User in Writing and Editing

Small-Business (50 or fewer emp.)

10/28/2019

"MailUp is a good email marketing tool with a great editor."

3.5/5

What do you like best about MailUp?

MailUp offers some nice emial templates but what I like best is the drag and drop editor. It's easy to make a truly customized marketing email quickly by just dragging and dropping the elements you want. Image upload is quick, the entire interface is very user-friendly. Review collected by and hosted on G2.com.

What do you dislike about MailUp?

MailUp at times feels dated. The dashboard isn't as clean and organized as other ESPs. Review collected by and hosted on G2.com.

Recommendations to others considering MailUp:

If you are looking for a simple ESP then MailUp is a good option. If you want more features like automation, landing pages, etc. you should looking into other ESPs. MailUp offers these features but they aren't as good as what other providers can offer. Review collected by and hosted on G2.com.

What problems is MailUp solving and how is that benefiting you?

I currently use MailUp for email marketing. It's quick and easy to set up a customized email, schedule the send date and view statistics after the send. Review collected by and hosted on G2.com.

Davide P.

Digital Advertising Specialist

Mid-Market (51-1000 emp.)

8/26/2019

"Efficient Email Marketing Tool"

5/5

What do you like best about MailUp?

Mailup has a good and user friendly structure. The assistance team is well prepared. Every email customized on the platform is a guarantee of success. Review collected by and hosted on G2.com.

What do you dislike about MailUp?

The time of delivery is really high if you don't have a good plan. Review collected by and hosted on G2.com.

Alberto M.

Purchasing Department Specialist

Mid-Market (51-1000 emp.)

11/11/2019

"Software for DEM and newsletter"

5/5

What do you like best about MailUp?

Creating DEM and newsletter in a very customizable way and the drag and drop editor, very easy to use Review collected by and hosted on G2.com.

What do you dislike about MailUp?

I think there is no better mail marketing tool, it's just perfect for me Review collected by and hosted on G2.com.

Calogero R.

Creative director

Small-Business (50 or fewer emp.)

10/8/2019

"Less expensive solution for email marketing"

3.5/5

What do you like best about MailUp?

It's a less expensive solution for email marketing if the old interface is not a problem for you Review collected by and hosted on G2.com.

What do you dislike about MailUp?

Its interface is a bit old and confusing Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

10/16/2019

"Not bad"

3.5/5

What do you like best about MailUp?

Simple to use, well organized, clear dashboard, good analytics Review collected by and hosted on G2.com.

What do you dislike about MailUp?

The fact you can't open two windows simultaneously, a lot of errors occurring in the contacts import process, managing multiple different groups and thousands of contacts is a continuous waste of time Review collected by and hosted on G2.com.