--- title: MailUp Reviews meta_title: 'MailUp Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 45 reviews by the users' company size, role or industry to find out how MailUp works for a business like yours. aggregate_rating: rating_value: 3.7 review_count: 45 scale: '5' date_modified: '2026-08-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # MailUp Reviews **Vendor:** Mailup **Category:** [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability) **Average Rating:** 3.7/5.0 **Total Reviews:** 45 ## About MailUp MailUp is a simple and scalable solution to create, automate and customize Email, SMS, and Messaging Apps marketing campaigns. Trusted by 10,000+ customers worldwide, it offers advanced automation features and best-of-breed technology for your marketing strategies. A complete solution for multichannel marketing needs: newsletters, transactional emails, subscription forms, landing pages, promotions, SMS, Messaging Apps (Facebook Messenger and Telegram), and much more! Try its drag & drop email builder, integrate your marketing stack, create automated multichannel workflows in a matter of seconds and monitor your campaign performances through in-depth reports. Italian by birth, international by vocation. Established in 2003, over the years MailUp has grown to become the market leader in Italy and to operate in over 50 countries, with 5 branches worldwide. Over 10,000 companies across the globe trust MailUp as a strategic partner for their Digital Marketing activities. MailUp offers the best infrastructure and international certifications to ensure maximum deliverability to your messages. Its powerful messaging platform is complemented by a range of tools to help your day-to-day marketing campaigns run smoothly. Its teams at the technology hubs in Cremona (Italy) and Silicon Valley are at the forefront of flexible, scalable, integrated software development. ## MailUp Reviews ### 1. Good value for money tool **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** January 04, 2016 **What do you like best about MailUp?** Very low price and easy to integrate for collecting leads from online forms. Good customer service and a good self service help area. **What do you dislike about MailUp?** E-commerce integration is far from top player, because there is no "ready-to-install" connectors for most used ecommerce platform (such as Magento) that offer the possibility to import sales and product data, to implement some basics email marketing automation processes. **What problems is MailUp solving and how is that benefiting you?** We send a huge number of email with a professional service without any delivery problem using some customized integrations. ## MailUp Discussions - [What is MailUp used for?](https://www.g2.com/discussions/what-is-mailup-used-for) - [View MailUp pricing details and edition comparison](https://www.g2.com/products/mailup/reviews?filters%5Bnps_score%5D=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-08+15%3A33%3A16+-0500&secure%5Bsession_id%5D=c15481e2-9552-4e20-bba5-5a08d3935266&secure%5Btoken%5D=eda5c146a6024ad9339ba44100da905961f943b1b4861ecd6381eee188cf01cf&format=llm_user) ## MailUp Features **Email Marketing** - Email and Mobile Preview - Manage Email Lists - High-Volume Sending - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses - Multi-user Account - Surveys **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Alerts/Notifications - Drip Campaigns - Customer Segmentation **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Platform Basics** - Editing Platform - Spam Filter Testing - A/B Testing - Deliverability Testing - Design Testing **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing - Activity Dashboard - Activity Tracking - A/B Testing **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Platform Data** - Performance - Dashboard - Analytics **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability - Workflow Management - List Management - Template Management - Email Management - Subscription Management - Click Tracking **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Agentic AI - Email Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Third-Party Integrations - Customizable Branding - Email Monitoring - Generative AI - Mobile Access - WYSIWYG Editor - Real-Time Data - Unsubscribe Database - AI Copilot - Drag & Drop - Geolocation - Event Triggered Actions - Simple Mail Transfer Protocol (SMTP) - Contact Database - Campaign Analytics - SMS Messaging - Customizable Forms - Autoresponders - Email Marketing - Message Personalization - Reporting/Analytics - Dynamic Content - Customizable Fields - Campaign Scheduling - Email Distribution **Engagement** - Coupons and Promotions - Social Promotion **SMS Platform** - Reporting - Marketing Automation - White Label - Text-to-Landline - Short Codes - API Integration - QR Codes **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting & Analytics** - A/B Testing - Basic Reporting **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Automation - SMS Marketing** - AI SMS **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - CRM Integration - Social Media Integration - E-Commerce Integration - Third-Party Integrations **Additional Functionality** - Personalization - Autoresponders - Customer Segmentation - Newsletter Management - AI Copilot - WYSIWYG Editor - Engagement Tracking - Preview Functionality - Email Tracking - Email Campaign Management - Landing Pages/Web Forms - Customizable Branding - Lead Capture - Mobile Optimization - Customer Journey Mapping - ROI Tracking - Activity Dashboard - Customizable Fields - Reporting/Analytics - Click Tracking - List Management - GDPR Compliance - Subscriber Management - Email Sequences - Campaign Scheduling - Event Triggered Actions - Multi-Language - Template Management - Customizable CTAs - Real-Time Analytics - Dynamic Content - CAN-SPAM Compliance - Multi-Channel Marketing - HTML Editor - Contact Management - Drip Campaigns - Campaign Analytics - Product Recommendations - Image Library - Workflow Automation ## Top MailUp Alternatives - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,481 reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - 4.3/5.0 (12,675 reviews) - [Mailgun](https://www.g2.com/products/mailgun/reviews) - 4.2/5.0 (314 reviews)