--- title: MailUp Reviews meta\_title: 'MailUp Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 45 reviews by the users' company size, role or industry to find out how MailUp works for a business like yours. aggregate\_rating: rating\_value: 3.7 review\_count: 45 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # MailUp Reviews & Product Details MailUp is a simple and scalable solution to create, automate and customize Email, SMS, and Messaging Apps marketing campaigns. Trusted by 10,000+ customers worldwide, it offers advanced automation features and best-of-breed technology for your marketing strategies. A complete solution for multichannel marketing needs: newsletters, transactional emails, subscription forms, landing pages, promotions, SMS, Messaging Apps (Facebook Messenger and Telegram), and much more! Try its drag & drop email builder, integrate your marketing stack, create automated multichannel workflows in a matter of seconds and monitor your campaign performances through in-depth reports. Italian by birth, international by vocation. Established in 2003, over the years MailUp has grown to become the market leader in Italy and to operate in over 50 countries, with 5 branches worldwide. Over 10,000 companies across the globe trust MailUp as a strategic partner for their Digital Marketing activities. MailUp offers the best infrastructure and international certifications to ensure maximum deliverability to your messages. Its powerful messaging platform is complemented by a range of tools to help your day-to-day marketing campaigns run smoothly. Its teams at the technology hubs in Cremona (Italy) and Silicon Valley are at the forefront of flexible, scalable, integrated software development. * * * Seller [Mailup](https://www.g2.com/sellers/mailup) Discussions [MailUp Community](https://www.g2.com/products/mailup/discuss) Languages Supported English, Indonesian, Italian, Portuguese, Spanish, Chinese (Simplified) Solution Type All-in-One Overview by Valeria Castellaneta (digital marketing specialist) Show More ## Pricing Pricing provided by MailUp. ### Starter Edition $47 per month ### Plus Edition $103 per month [ View More Pricing Information ](https://www.g2.com/products/mailup/pricing) ## Top-Rated Alternatives [ ![Brevo Marketing Platform](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brevo Marketing Platform") Brevo Marketing Platform 4.5/5(2,621) ](https://www.g2.com/products/brevo-marketing-platform/reviews) [ ![Intuit Mailchimp Email Marketing](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Intuit Mailchimp Email Marketing") Intuit Mailchimp Email Marketing 4.3/5(12,984) ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) [ ![Mailgun](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mailgun") Mailgun 4.2/5(321) ](https://www.g2.com/products/mailgun/reviews) [ View All Alternatives ](https://www.g2.com/products/mailup/competitors/alternatives) ## User Insights Average based on 45 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) DF Davide F. Digital Content Editor Small-Business (50 or fewer emp.) 11/24/2021 Business partner of the seller or seller's competitor, not included in G2 scores. "A really useful digital product for email and sms marketing" 5/5 What do you like best about MailUp? I have been using Mailup for about four years to create and manage marketing campaigns. One of my needs is combining different pieces of communication to users via SMS and emails . I work professionally in digital marketing, specifically managing donor retention and acquisition campaigns for specific causes in the non-profit sector. Before using Mailup, I used different softwares to combine my users and groups' lists, going from SMS marketing tools to email marketing tools. Passing data and lists from software to software often caused human errors, as I had to export and import user lists from one software to another. And as human error is not uncommon, it happened that I sent messages to the wrong people, groups or lists. Mailup can solve all these issues, which is helpful. Of course, Mailup allows you to create distribution lists and recipient groups. Other than that, I suggest using premade templates, which you can easily edit according to your brand guidelines. The premade templates are responsive and adapt quite perfectly to all email client, web-based or not. Review collected by and hosted on G2.com. What do you dislike about MailUp? Sending newsletters is a bit slow, slower than other more tools. The slow sending speed is a point that, in my opinion, should be improved. I often have to send newsletters to around 10,000 users, and it takes at least an hour. During this sending time, I can't send other emails to other users, so I have to wait. As Mailup's annual fee is relatively high, as a user, I think I would need a better service and faster sending time. Review collected by and hosted on G2.com. Recommendations to others considering MailUp: There is a need to set up the company's reference data, it also takes time to set up your graphics for all messages. I suggest that you dedicate adequate time to study and create the templates and the corporate brand before using it. Review collected by and hosted on G2.com. What problems is MailUp solving and how is that benefiting you? I have been able to integrate two critical tools for online marketing: SMS and email. Everything can be done within a single instrument, without worrying about exporting and importing CSV or Excel lists, avoiding the risk of error and sending wrong messages to the incorrect customers. Furthermore, by connecting Mailup to CRM or ERP, the data is always consistent with all the databases I work on. Other than that, I don't have to worry about how an email will look, using HTML, as the shown previews before sending a newsletter are faithful to the actual result. Review collected by and hosted on G2.com. Show More 6/14/2022 Validated ReviewerIncentivizedSource: G2 invite ![Mauricio D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mauricio D.") MD Mauricio D. Socio y Gerente General Small-Business (50 or fewer emp.) 5/26/2022 "Good support and tech" 5/5 What do you like best about MailUp? They have an amazing support team, always looking to help in different aspects. Also they have local people here in Chile for aiding in different items. Review collected by and hosted on G2.com. What do you dislike about MailUp? The webapp is not really user friendly, at least the first times and compared to another solutions Review collected by and hosted on G2.com. What problems is MailUp solving and how is that benefiting you? Integration with other platforms (ecommerce) Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 12/14/2021 "The Best Email Marketing Software" 4.5/5 What do you like best about MailUp? The software is very complete, it provides simple but advanced features that fulfill all the needs of email marketing and automation marketing. Review collected by and hosted on G2.com. What do you dislike about MailUp? Contact management could be easier. Sometimes it is difficult to find a contact, manage different lists, groups etc. Review collected by and hosted on G2.com. What problems is MailUp solving and how is that benefiting you? With mailup I increase the awareness of my brand, I automatically manage the policies for the use of sensitive user data. I manage newsletters, automation marketing processes, optimizing time and resources enormously Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Giovanni G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Giovanni G.") GG Giovanni G. Content Manager Small-Business (50 or fewer emp.) 12/26/2021 "great toll for newsletters" 4.5/5 What do you like best about MailUp? integrations with other tools and easiness of scheduling Review collected by and hosted on G2.com. What do you dislike about MailUp? only one user login is permitted at the same time Review collected by and hosted on G2.com. What problems is MailUp solving and how is that benefiting you? sending newsletters Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Federico Gustavo T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Federico Gustavo T.") FT Federico Gustavo T. Professor Small-Business (50 or fewer emp.) 5/13/2021 Business partner of the seller or seller's competitor, not included in G2 scores. "Technological solution provided by a great human team" 4.5/5 What do you like best about MailUp? Combine the main requirements to provide solutions to the different stages of the MADIBA customer funnel in a simple and quick manner. Also, if any queries and/or issues arise, we quickly receive quality support from 100% empathetic collaborators. Review collected by and hosted on G2.com. What do you dislike about MailUp? The delay that can arise at certain times in shipments is always a point to improve, although we understand that sometimes it is a complex point to resolve easily. Review collected by and hosted on G2.com. What problems is MailUp solving and how is that benefiting you? What has been mentioned gives us peace of mind when executing email marketing + SMS and messaging actions in general, as we know the experience will be positive. The resulting benefits help to strengthen the bond with our clients as it allows us to offer 100% comprehensive digital solutions. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: OrganicAI Translated FR Fiorella R. Marketing Coordinator Mid-Market (51-1000 emp.) 7/16/2021 "Excellent email marketing tool!" 5/5 What do you like best about MailUp? A very comprehensive platform, with a support team always ready to help and train you in the best way. Review collected by and hosted on G2.com. What do you dislike about MailUp? I would like the tracking codes for analytics to be automated according to the campaign IDs. Review collected by and hosted on G2.com. What problems is MailUp solving and how is that benefiting you? Mailup is an allied tool to reach the goal of conversions and build customer loyalty through commercial strategies using this platform. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: OrganicAI Translated ![Federico B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Federico B.") FB Federico B. Digital Business Manager Mid-Market (51-1000 emp.) 6/10/2021 "Great tool and even better team!" 5/5 What do you like best about MailUp? The personalized attention from the team is excellent. Review collected by and hosted on G2.com. What do you dislike about MailUp? Nothing to highlight. They keep adding features constantly! Review collected by and hosted on G2.com. What problems is MailUp solving and how is that benefiting you? We are developing a strategy for which MailUp is a fundamental pillar. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated ![Javier Ignacio V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Javier Ignacio V.") JV Javier Ignacio V. Gerente Comercial & eCommerce en Direct Wines Small-Business (50 or fewer emp.) 6/10/2021 "Correo directo de vinos" 5/5 What do you like best about MailUp? I love that it is integrated with Privy, VTEX, and also the functionalities and filters it has make it a very robust tool, and best of all is the support and team behind this company. Review collected by and hosted on G2.com. What do you dislike about MailUp? that nothing bothers me but if I could check the historical data of vtex Review collected by and hosted on G2.com. What problems is MailUp solving and how is that benefiting you? the sending of mail and automation of email marketing. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: OrganicAI Translated ![Ayelen C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayelen C.") AC Ayelen C. PR & Marketing Manager Mid-Market (51-1000 emp.) 5/13/2021 "Great service support!" 5/5 What do you like best about MailUp? The wonderful support team and the ability to customize my emails to the fullest! Review collected by and hosted on G2.com. What do you dislike about MailUp? The impossibility of embedding a video in the body of the email. Review collected by and hosted on G2.com. Recommendations to others considering MailUp: Know all your possibilities from the first moment to take them into account in planning the email marketing strategy. Review collected by and hosted on G2.com. What problems is MailUp solving and how is that benefiting you? The possibility of making segmented shipments and knowing the subsequent statistics. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: OrganicAI Translated ![Mariano E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mariano E.") ME Mariano E. Digital director Small-Business (50 or fewer emp.) 5/14/2021 Business partner of the seller or seller's competitor, not included in G2 scores. "Excellent platform and customer service" 5/5 What do you like best about MailUp? Customer service is excellent. They respond and assist with all questions or inquiries. The platform meets all the necessary requirements to manage multiple client lists, email designs, and group segmentation. Review collected by and hosted on G2.com. What do you dislike about MailUp? It would be great to have an integration with the shopping cart of e-commerce platforms. Review collected by and hosted on G2.com. What problems is MailUp solving and how is that benefiting you? Mass mailings to customers Review collected by and hosted on G2.com. Show More Validated ReviewerSource: OrganicAI Translated ## Questions about MailUp? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about MailUp ](https://www.g2.com/products/mailup/discussions/new) GU Guest User What is MailUp used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-mailup-used-for) [ View all Discussions ](https://www.g2.com/products/mailup/discuss) ## Pricing Options Pricing provided by MailUp. ### Starter Edition $47 per month ### Plus Edition $103 per month ### Premium Edition $429 per month [ View More Pricing Information ](https://www.g2.com/products/mailup/pricing) MailUp Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ee85f8ddd73b345c4febd9bec84767ea/brevo-marketing-platform.png "Product Avatar Image") Brevo Marketing Platform 4.5/5(2,621) [ Compare Now ](https://www.g2.com/compare/brevo-marketing-platform-vs-mailup) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_71577b0678d3ce4ff66cd7045e79f465/twilio-sendgrid-email-api.jpg "Product Avatar Image") Twilio SendGrid Email API 4/5(368) [ Compare Now ](https://www.g2.com/compare/mailup-vs-twilio-sendgrid-email-api) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4fbe3aaf854988beaf4843bf753d8296/mailgun%282%29.png "Product Avatar Image") Mailgun 4.2/5(321) [ Compare Now ](https://www.g2.com/compare/mailup-vs-mailgun) ##### ##### MailUp Features Administration Template Creation Preset Template Availability Custom Unsubscribe Integrations Mail Send API Spam Filter Testing Platform Documentation Sender Reputation Management Tracking & Reporting [ View More Features ](https://www.g2.com/products/mailup/features) ##### Categories on G2 [SMS Marketing](https://www.g2.com/categories/sms-marketing)[Email Deliverability](https://www.g2.com/categories/email-deliverability)[Email Marketing](https://www.g2.com/categories/email-marketing) [SMS Marketing](https://www.g2.com/categories/sms-marketing)[Email Deliverability](https://www.g2.com/categories/email-deliverability)[Email Marketing](https://www.g2.com/categories/email-marketing)[Mobile Marketing](https://www.g2.com/categories/mobile-marketing)[Transactional Email](https://www.g2.com/categories/transactional-email)[Email Testing](https://www.g2.com/categories/email-testing) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What is the best live shopping software for a small ecommerce brand just starting with live commerce that needs something practical without a long setup process?](https://www.g2.com/discussions/what-is-the-best-live-shopping-software-for-a-small-ecommerce-brand-just-starting-with-live-commerce-that-needs-something-practical-without-a-long-setup-process)[What chatbot platform connects well with Salesforce, HubSpot or Zendesk so customer data does not get lost between the bot and your CRM?](https://www.g2.com/discussions/what-chatbot-platform-connects-well-with-salesforce-hubspot-or-zendesk-so-customer-data-does-not-get-lost-between-the-bot-and-your-crm)[Best knowledge base software for IT companies](https://www.g2.com/discussions/best-knowledge-base-software-for-it-companies) [EaseUS Data Recovery vs Disk Drill for recovering deleted files: which do IT teams actually reach for first?](https://www.g2.com/discussions/easeus-data-recovery-vs-disk-drill-for-recovering-deleted-files-which-do-it-teams-actually-reach-for-first)[Is Nintex worth committing to as a UKG Marketplace vendor given the security and compliance credentials required before signing a multi-year contract?](https://www.g2.com/discussions/is-nintex-worth-committing-to-as-a-ukg-marketplace-vendor-given-the-security-and-compliance-credentials-required-before-signing-a-multi-year-contract)[What are the most reliable insurance policy administration systems based on reviews from large insurance organisations managing high policy volumes?](https://www.g2.com/discussions/what-are-the-most-reliable-insurance-policy-administration-systems-based-on-reviews-from-large-insurance-organisations-managing-high-policy-volumes) [Show MoreShow Less](javascript:void(0);)