--- title: MailUp Reviews meta\_title: 'MailUp Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 45 reviews by the users' company size, role or industry to find out how MailUp works for a business like yours. aggregate\_rating: rating\_value: 3.7 review\_count: 45 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # MailUp Reviews & Product Details MailUp is a simple and scalable solution to create, automate and customize Email, SMS, and Messaging Apps marketing campaigns. Trusted by 10,000+ customers worldwide, it offers advanced automation features and best-of-breed technology for your marketing strategies. A complete solution for multichannel marketing needs: newsletters, transactional emails, subscription forms, landing pages, promotions, SMS, Messaging Apps (Facebook Messenger and Telegram), and much more! Try its drag & drop email builder, integrate your marketing stack, create automated multichannel workflows in a matter of seconds and monitor your campaign performances through in-depth reports. Italian by birth, international by vocation. Established in 2003, over the years MailUp has grown to become the market leader in Italy and to operate in over 50 countries, with 5 branches worldwide. Over 10,000 companies across the globe trust MailUp as a strategic partner for their Digital Marketing activities. MailUp offers the best infrastructure and international certifications to ensure maximum deliverability to your messages. Its powerful messaging platform is complemented by a range of tools to help your day-to-day marketing campaigns run smoothly. Its teams at the technology hubs in Cremona (Italy) and Silicon Valley are at the forefront of flexible, scalable, integrated software development. * * * Seller [Mailup](https://www.g2.com/sellers/mailup) Discussions [MailUp Community](https://www.g2.com/products/mailup/discuss) Languages Supported English, Indonesian, Italian, Portuguese, Spanish, Chinese (Simplified) Solution Type All-in-One Overview by Valeria Castellaneta (digital marketing specialist) Show More ## Pricing Pricing provided by MailUp. ### Starter Edition $47 per month ### Plus Edition $103 per month [ View More Pricing Information ](https://www.g2.com/products/mailup/pricing) ## Top-Rated Alternatives [ ![Brevo Marketing Platform](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brevo Marketing Platform") Brevo Marketing Platform 4.5/5(2,621) ](https://www.g2.com/products/brevo-marketing-platform/reviews) [ ![Intuit Mailchimp Email Marketing](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Intuit Mailchimp Email Marketing") Intuit Mailchimp Email Marketing 4.3/5(12,984) ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) [ ![Mailgun](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mailgun") Mailgun 4.2/5(321) ](https://www.g2.com/products/mailgun/reviews) [ View All Alternatives ](https://www.g2.com/products/mailup/competitors/alternatives) ## User Insights Average based on 45 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Florencia V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Florencia V.") FV Florencia V. Sr. Marketing Analyst Mid-Market (51-1000 emp.) 6/14/2021 "A tool to optimize resources and enhance a marketing strategy" 3.5/5 What do you like best about MailUp? The support team responds promptly and with great clarity, being very effective in resolving inquiries. Review collected by and hosted on G2.com. What do you dislike about MailUp? The platform's loading could be improved. For the times we handle today, the loading is somewhat slow. Review collected by and hosted on G2.com. What problems is MailUp solving and how is that benefiting you? The automation of messages is a very useful mechanism when it comes to managing deliveries. The platform is very intuitive and easy to use. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated ![Marcelo C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marcelo C.") MC Marcelo C. Jefe de Marketing & Comunicación Mid-Market (51-1000 emp.) 6/10/2021 Business partner of the seller or seller's competitor, not included in G2 scores. "My experience with MailUp" 4/5 What do you like best about MailUp? The interface is visually pleasing, easy, and intuitive to use. Review collected by and hosted on G2.com. What do you dislike about MailUp? that it is not possible to add an additional (or more) email in blind copy for automated sends (e.g., birthday greetings) Review collected by and hosted on G2.com. What problems is MailUp solving and how is that benefiting you? communication with our clients and prospects + internal communication Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated ![Verified User in Building Materials](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Building Materials") AB Verified User in Building Materials Mid-Market (51-1000 emp.) 11/13/2020 "Most Known Italian Email Marketing Tool" 4/5 What do you like best about MailUp? It's easy to use even if you don't know anything about coding because there is a collection of drag & drop models and at the same time you can choose and edit html models. You can also use MailUp for sending SMS (you need separate business credit to do that). Like any other email marketing tool you can import a single contact or an .xls or .csv file and you can integrate MailUp with different applications. I like the thing that it has been developed in Italy and the server farm is in Italy as well. Review collected by and hosted on G2.com. What do you dislike about MailUp? It is not exactly bugs free. For example if you are working on a specific environment, the platform literally jumps and switch to another one without touching anything. Price is aligned with other platforms. Our subscription for example costs 1400€/year plus 244€/year (VAT non included). Review collected by and hosted on G2.com. Recommendations to others considering MailUp: A good alternative to MailChimp if you are based in Italy and you want to be sure where you data is stored. Review collected by and hosted on G2.com. What problems is MailUp solving and how is that benefiting you? We needed to send newsletters and DEM to different targets and for different countries. Once you set up the different environments you can really save a lot of time. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Ludovico G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ludovico G.") LG Ludovico G. Web Marketing Specialist Small-Business (50 or fewer emp.) 10/23/2019 "MailUp email marketing platform" 3.5/5 What do you like best about MailUp? MailUp is a very easy-to-use platform for email marketing. It uses the BEE drag and drop editor, which helps you design beautiful responsive emails in just few minutes. The platform also allows you to create marketing automations in an easy way. MailUp recently acquired Datatrics, an artificial intelligence tool that personalizes your site (or your email, speaking about MailUp) based on customer's behavior and preferences. Review collected by and hosted on G2.com. What do you dislike about MailUp? The integration with the ecommerce can be tricky. There is not (as of now) a connector for Magento 2, for example, so if you want to import data of products and orders, you need a developer to do it via APIs. Review collected by and hosted on G2.com. Recommendations to others considering MailUp: For its price, this platform offers a lot. The only possible difficulty could be the integration with your ecommerce, if there is not a pre-built connector. Review collected by and hosted on G2.com. What problems is MailUp solving and how is that benefiting you? Email creation is super easy, and the editor is among the best that you can find in platforms of this price range. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Writing and Editing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Writing and Editing") UW Verified User in Writing and Editing Small-Business (50 or fewer emp.) 10/28/2019 "MailUp is a good email marketing tool with a great editor." 3.5/5 What do you like best about MailUp? MailUp offers some nice emial templates but what I like best is the drag and drop editor. It's easy to make a truly customized marketing email quickly by just dragging and dropping the elements you want. Image upload is quick, the entire interface is very user-friendly. Review collected by and hosted on G2.com. What do you dislike about MailUp? MailUp at times feels dated. The dashboard isn't as clean and organized as other ESPs. Review collected by and hosted on G2.com. Recommendations to others considering MailUp: If you are looking for a simple ESP then MailUp is a good option. If you want more features like automation, landing pages, etc. you should looking into other ESPs. MailUp offers these features but they aren't as good as what other providers can offer. Review collected by and hosted on G2.com. What problems is MailUp solving and how is that benefiting you? I currently use MailUp for email marketing. It's quick and easy to set up a customized email, schedule the send date and view statistics after the send. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Calogero R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Calogero R.") CR Calogero R. Creative director Small-Business (50 or fewer emp.) 10/8/2019 "Less expensive solution for email marketing" 3.5/5 What do you like best about MailUp? It's a less expensive solution for email marketing if the old interface is not a problem for you Review collected by and hosted on G2.com. What do you dislike about MailUp? Its interface is a bit old and confusing Review collected by and hosted on G2.com. Recommendations to others considering MailUp: If you need to send a big amount of messages it's a cheap solution Review collected by and hosted on G2.com. What problems is MailUp solving and how is that benefiting you? Email marketing campaign at a cheap price Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 10/16/2019 "Not bad" 3.5/5 What do you like best about MailUp? Simple to use, well organized, clear dashboard, good analytics Review collected by and hosted on G2.com. What do you dislike about MailUp? The fact you can't open two windows simultaneously, a lot of errors occurring in the contacts import process, managing multiple different groups and thousands of contacts is a continuous waste of time Review collected by and hosted on G2.com. What problems is MailUp solving and how is that benefiting you? You can create rapidly filters for your email address, that sounds great for retargeting Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Irene T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Irene T.") IT Irene T. Architetto Small-Business (50 or fewer emp.) 2/21/2018 "Useful but hard to understand sometimes" 3.5/5 What do you like best about MailUp? I like the possibility to list contacts in different categories and the fact thet it works also offline Review collected by and hosted on G2.com. What do you dislike about MailUp? Some settings are very hard to find... i found this program not so intuitive Review collected by and hosted on G2.com. What problems is MailUp solving and how is that benefiting you? I managed newsletters and lists of people joining newsletters during my latest job Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 12/27/2017 "Great functionality but clunky user interaction in places " 3.5/5 What do you like best about MailUp? The ability to handle different brands (and therefore customer sets) within one account. Review collected by and hosted on G2.com. What do you dislike about MailUp? There is no status portal, so if MailUp has issues there is no quick way to find out what they are and be assured the MailUp team is working to resolve them. Review collected by and hosted on G2.com. What problems is MailUp solving and how is that benefiting you? The ability to handle multiple brands within one account - it's easy to flick between brands (we have 10). Secondly, MailUp has been integrated with our customer database so customer details are uploaded every day ensuring accuracy of data at any time. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") IH Verified User in Higher Education Enterprise (\> 1000 emp.) 5/2/2017 "Lights and shadows. If they keep working like this in a couple years will be an outstanding product." 3.5/5 What do you like best about MailUp? I totally love their HTML email composer. Easy to use and really flexible. And till now I never had a compatibility problem with the produced HTML. I also often use it to compose html cross-client email and send them with my email client. Another nice feature are the "groups" that let you define lists of emails to send specific newsletter to. A good and easy to use API ( also well documented ) completes the picture. It also has a nice and clear GUI; a bit slow may be but easy to use. Review collected by and hosted on G2.com. What do you dislike about MailUp? The pricing mechanism is good for big companies. Not very "on target" for small clients. You pay based on the email sending speed so it could not be good for time critical mass email ( that would be more expensive) . Sometimes it was difficult to understand if some user really received an email or not cause the system said it was received but it wasn't. The problem arouse from the fact that the test users were marked as "spammer". We had to contact the assistance to "unflag" our test users. Review collected by and hosted on G2.com. Recommendations to others considering MailUp: Be careful if the pricing mechanism really fits your needs. Review collected by and hosted on G2.com. What problems is MailUp solving and how is that benefiting you? We are sending through the API a number of newsletter of different sites to different lists: It's the right choice for us cause they are not time critical email and the effective sending moment can be delayed without affecting our use case. Also lists are managed through API and it works well for us. Review collected by and hosted on G2.com. Show More 5/5/2017 Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about MailUp? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about MailUp ](https://www.g2.com/products/mailup/discussions/new) GU Guest User What is MailUp used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-mailup-used-for) [ View all Discussions ](https://www.g2.com/products/mailup/discuss) ## Pricing Options Pricing provided by MailUp. ### Starter Edition $47 per month ### Plus Edition $103 per month ### Premium Edition $429 per month [ View More Pricing Information ](https://www.g2.com/products/mailup/pricing) MailUp Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ee85f8ddd73b345c4febd9bec84767ea/brevo-marketing-platform.png "Product Avatar Image") Brevo Marketing Platform 4.5/5(2,621) [ Compare Now ](https://www.g2.com/compare/brevo-marketing-platform-vs-mailup) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_71577b0678d3ce4ff66cd7045e79f465/twilio-sendgrid-email-api.jpg "Product Avatar Image") Twilio SendGrid Email API 4/5(368) [ Compare Now ](https://www.g2.com/compare/mailup-vs-twilio-sendgrid-email-api) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4fbe3aaf854988beaf4843bf753d8296/mailgun%282%29.png "Product Avatar Image") Mailgun 4.2/5(321) [ Compare Now ](https://www.g2.com/compare/mailup-vs-mailgun) ##### ##### MailUp Features Administration Template Creation Preset Template Availability Custom Unsubscribe Integrations Mail Send API Spam Filter Testing Platform Documentation Sender Reputation Management Tracking & Reporting [ View More Features ](https://www.g2.com/products/mailup/features) ##### Categories on G2 [SMS Marketing](https://www.g2.com/categories/sms-marketing)[Email Deliverability](https://www.g2.com/categories/email-deliverability)[Email Marketing](https://www.g2.com/categories/email-marketing) [SMS Marketing](https://www.g2.com/categories/sms-marketing)[Email Deliverability](https://www.g2.com/categories/email-deliverability)[Email Marketing](https://www.g2.com/categories/email-marketing)[Mobile Marketing](https://www.g2.com/categories/mobile-marketing)[Transactional Email](https://www.g2.com/categories/transactional-email)[Email Testing](https://www.g2.com/categories/email-testing) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What is the best live shopping software for a small ecommerce brand just starting with live commerce that needs something practical without a long setup process?](https://www.g2.com/discussions/what-is-the-best-live-shopping-software-for-a-small-ecommerce-brand-just-starting-with-live-commerce-that-needs-something-practical-without-a-long-setup-process)[What chatbot platform connects well with Salesforce, HubSpot or Zendesk so customer data does not get lost between the bot and your CRM?](https://www.g2.com/discussions/what-chatbot-platform-connects-well-with-salesforce-hubspot-or-zendesk-so-customer-data-does-not-get-lost-between-the-bot-and-your-crm)[Best knowledge base software for IT companies](https://www.g2.com/discussions/best-knowledge-base-software-for-it-companies) [EaseUS Data Recovery vs Disk Drill for recovering deleted files: which do IT teams actually reach for first?](https://www.g2.com/discussions/easeus-data-recovery-vs-disk-drill-for-recovering-deleted-files-which-do-it-teams-actually-reach-for-first)[Is Nintex worth committing to as a UKG Marketplace vendor given the security and compliance credentials required before signing a multi-year contract?](https://www.g2.com/discussions/is-nintex-worth-committing-to-as-a-ukg-marketplace-vendor-given-the-security-and-compliance-credentials-required-before-signing-a-multi-year-contract)[What are the most reliable insurance policy administration systems based on reviews from large insurance organisations managing high policy volumes?](https://www.g2.com/discussions/what-are-the-most-reliable-insurance-policy-administration-systems-based-on-reviews-from-large-insurance-organisations-managing-high-policy-volumes) [Show MoreShow Less](javascript:void(0);)