--- title: MailUp Reviews meta_title: 'MailUp Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 45 reviews by the users' company size, role or industry to find out how MailUp works for a business like yours. aggregate_rating: rating_value: 3.7 review_count: 45 scale: '5' date_modified: '2026-08-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # MailUp Reviews **Vendor:** Mailup **Category:** [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability) **Average Rating:** 3.7/5.0 **Total Reviews:** 45 ## About MailUp MailUp is a simple and scalable solution to create, automate and customize Email, SMS, and Messaging Apps marketing campaigns. Trusted by 10,000+ customers worldwide, it offers advanced automation features and best-of-breed technology for your marketing strategies. A complete solution for multichannel marketing needs: newsletters, transactional emails, subscription forms, landing pages, promotions, SMS, Messaging Apps (Facebook Messenger and Telegram), and much more! Try its drag & drop email builder, integrate your marketing stack, create automated multichannel workflows in a matter of seconds and monitor your campaign performances through in-depth reports. Italian by birth, international by vocation. Established in 2003, over the years MailUp has grown to become the market leader in Italy and to operate in over 50 countries, with 5 branches worldwide. Over 10,000 companies across the globe trust MailUp as a strategic partner for their Digital Marketing activities. MailUp offers the best infrastructure and international certifications to ensure maximum deliverability to your messages. Its powerful messaging platform is complemented by a range of tools to help your day-to-day marketing campaigns run smoothly. Its teams at the technology hubs in Cremona (Italy) and Silicon Valley are at the forefront of flexible, scalable, integrated software development. ## MailUp Reviews ### 1. Mailup use in a middle company's marketing office **Rating:** 2.5/5.0 stars **Reviewed by:** laura c. | Designer grafico e web Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2018 **What do you like best about MailUp?** The thing we'd like to like is that mailup is for whom who don't have any knowledge of programming language. And it is. **What do you dislike about MailUp?** The platform doesn't often working due to some unknown problems or updating by the developers. So The thing that has to be the advantage of the oline platform has become his main problem. Moreover, if you are not a daily user, mailup changes interface so often that you forget how to place your hands to achieve your marketing goals... At least the assistance system is not so easy to reach and sometimes long waiting is needed for a feedback **Recommendations to others considering MailUp:** I recommend to consider mailup if your company needs to manage less than 5000 email addresses, and if the company need a daily use of this service, and also if your company is willing to buy more broadband connection, because if you have to deal with lot email addresses per message, the basic subscription broadband is not enough. **What problems is MailUp solving and how is that benefiting you?** The main problem i solved with this service is to deal with lot of e-mail address (up to 3000) with very few operations. The benefit is the ease to manage the groups and lists of different e-mail addresses. ### 2. Digital marketing and graphic designer **Rating:** 2.5/5.0 stars **Reviewed by:** Nicole D. | Graphic Design & Digital Marketing, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2017 **What do you like best about MailUp?** I actually like their secondary software offerings, BeeFree and BeePro, which allows you to design and build HTML emails and send to clients for review before sending en masse. The email builder is made to work with MailUp primarily, but as an HTML preview it's great to send to clients for approval when designing email campaigns. In addition, once approved, you can upload the HTML to any email marketing program (not just MailUp). **What do you dislike about MailUp?** For the price point , if you're working with smaller clients, it may not be worth the cost. This is better for agencies or medium to larger companies. The general services provided are excellent, if sending out 1,000 emails a day or more. **Recommendations to others considering MailUp:** If you're wanting to move away from free programs like Mailchimp, you'll find that MailUp has a very nice set of tools, although the learning curve is on the high side. Once mastered, I've been told things get easier. There are still some interfaces that are a bit clunky. I've still not figured out how to upload compressed / zipped files. If you do well with video and FAQ support, you'll be fine. Sometimes it can be a trial to get help from an actual person. **What problems is MailUp solving and how is that benefiting you?** I found that MailUp's BeePro is great for designing emails and sending to clients for proofing—especially when the client wants you to create an email campaign but doesn't know the platform from which it will be sent (more common than you might realize). ### 3. Great mail service **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2018 **What do you like best about MailUp?** Great for sending out mass emails for company promos **What do you dislike about MailUp?** Do not dislike anything about this program **Recommendations to others considering MailUp:** no recommendations **What problems is MailUp solving and how is that benefiting you?** Being able to reach customers in a fast way ### 4. Migrated from Mailchimp, but not satisfied **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2017 **What do you like best about MailUp?** It is an italian platform (or at least help desk speaks italian) **What do you dislike about MailUp?** magento support is poor, I had to give up using mailup for transactional emails and went back to gmail. Price is too high, I stopped using mailup service because it was not used enough to justify the price we pay. We will switch to mailerlite. **Recommendations to others considering MailUp:** none in particular, but if you just need an email sender there are cheapest solutions. **What problems is MailUp solving and how is that benefiting you?** none in particular, just sending newsletter. ### 5. Not the best, not the worst **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2015 **What do you like best about MailUp?** Once things are set up on the front and back end, it is easy to use. I like the customizability. I'm a coder and I like that I have to do less coding. I like the distinctions between properties and the overall design of the site. I also like the templated response options for users who are unsubscribing (or whatever they may be doing). **What do you dislike about MailUp?** Login/username system is odd. Navigating the site can be odd too - it can be difficult to find certain information unless you have done it before. Setting up the unsubscribe / user preferences pages on our sites was very confusing at first, although once I figured out we can do it within mailup, that was an easier solution. **Recommendations to others considering MailUp:** Be prepared for a learning curve. **What problems is MailUp solving and how is that benefiting you?** Once our templates are set up, the best benefit is that people with less technical skill can easily create and deploy newsletters, which frees up the technical staff for other things. ### 6. Our main marketing mail tool **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2015 **What do you like best about MailUp?** I believe the price is a huge competitive advantage of MailUp. On other things I think they have been beat by other services. **What do you dislike about MailUp?** General instability. API going away, things breaking. Calls not behaving the way you expect them to. Extremely clunky interface. This really needs to be improved. **Recommendations to others considering MailUp:** Make sure to try it first. It's a very 'unique' offering and you have to understand what that means. **What problems is MailUp solving and how is that benefiting you?** In this case we are dealing with Newsletter subscriptions. Obviously using one of these marketing tools is pretty much a requirement. ### 7. MailUp is buggy, good for sending many newsletters through one accounts though. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2015 **What do you like best about MailUp?** I like that you're able to send newsletters for multiple clients through one account. **What do you dislike about MailUp?** Main newsletter editor is not visually appealing. Support is slow to fix issues. I use Outlook and have stopped receiving some mailings all together that I send myself through MailUp. **What problems is MailUp solving and how is that benefiting you?** It is beneficial for us to be able to send mailings to multiple audiences through one account. ## MailUp Discussions - [What is MailUp used for?](https://www.g2.com/discussions/what-is-mailup-used-for) - [View MailUp pricing details and edition comparison](https://www.g2.com/products/mailup/reviews?filters%5Bnps_score%5D%5B%5D=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+11%3A44%3A31+-0500&secure%5Bsession_id%5D=fa76f885-ac09-4c74-929a-f090d53cf681&secure%5Btoken%5D=c3bd0e8ab986cf48da9f781edb92bdcdb6fbbefb102405dc4b4a2ecbd6a4f1cd&format=llm_user) ## MailUp Features **Email Marketing** - Email and Mobile Preview - Manage Email Lists - High-Volume Sending - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses - Multi-user Account - Surveys **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Alerts/Notifications - Drip Campaigns - Customer Segmentation **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Platform Basics** - Editing Platform - Spam Filter Testing - A/B Testing - Deliverability Testing - Design Testing **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing - Activity Dashboard - Activity Tracking - A/B Testing **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Platform Data** - Performance - Dashboard - Analytics **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability - Workflow Management - List Management - Template Management - Email Management - Subscription Management - Click Tracking **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Agentic AI - Email Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Third-Party Integrations - Customizable Branding - Email Monitoring - Generative AI - Mobile Access - WYSIWYG Editor - Real-Time Data - Unsubscribe Database - AI Copilot - Drag & Drop - Geolocation - Event Triggered Actions - Simple Mail Transfer Protocol (SMTP) - Contact Database - Campaign Analytics - SMS Messaging - Customizable Forms - Autoresponders - Email Marketing - Message Personalization - Reporting/Analytics - Dynamic Content - Customizable Fields - Campaign Scheduling - Email Distribution **Engagement** - Coupons and Promotions - Social Promotion **SMS Platform** - Reporting - Marketing Automation - White Label - Text-to-Landline - Short Codes - API Integration - QR Codes **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting & Analytics** - A/B Testing - Basic Reporting **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Automation - SMS Marketing** - AI SMS **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - CRM Integration - Social Media Integration - E-Commerce Integration - Third-Party Integrations **Additional Functionality** - Personalization - Autoresponders - Customer Segmentation - Newsletter Management - AI Copilot - WYSIWYG Editor - Engagement Tracking - Preview Functionality - Email Tracking - Email Campaign Management - Landing Pages/Web Forms - Customizable Branding - Lead Capture - Mobile Optimization - Customer Journey Mapping - ROI Tracking - Activity Dashboard - Customizable Fields - Reporting/Analytics - Click Tracking - List Management - GDPR Compliance - Subscriber Management - Email Sequences - Campaign Scheduling - Event Triggered Actions - Multi-Language - Template Management - Customizable CTAs - Real-Time Analytics - Dynamic Content - CAN-SPAM Compliance - Multi-Channel Marketing - HTML Editor - Contact Management - Drip Campaigns - Campaign Analytics - Product Recommendations - Image Library - Workflow Automation ## Top MailUp Alternatives - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,481 reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - 4.3/5.0 (12,675 reviews) - [Mailgun](https://www.g2.com/products/mailgun/reviews) - 4.2/5.0 (314 reviews)