--- title: MailPoet Reviews meta\_title: 'MailPoet Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 35 reviews by the users' company size, role or industry to find out how MailPoet works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 35 scale: '5' date\_modified: '2026-07-17' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # MailPoet Reviews & Product Details MailPoet is a comprehensive email marketing plugin designed exclusively for WordPress users, enabling seamless creation, management, and delivery of email campaigns directly from the WordPress dashboard. Trusted by over 600,000 websites, MailPoet simplifies the process of engaging subscribers through newsletters, automated emails, and WooCommerce integration, all without the need for third-party services. Key Features and Functionality: - Email Newsletters: Craft and send personalized newsletters to keep subscribers informed about business updates and promotions. - Welcome Emails: Automatically greet new subscribers with customized welcome messages, fostering immediate engagement. - Latest Post Notifications: Notify subscribers about new blog posts, driving consistent traffic to your website. - Pre-designed Templates: Access over 50 mobile-friendly, customizable email templates to create professional-looking emails effortlessly. - Drag-and-Drop Editor: Utilize an intuitive editor to design emails without any coding knowledge. - WooCommerce Integration: Enhance e-commerce efforts with features like abandoned cart emails, first purchase follow-ups, and product-specific promotions. - Signup Forms: Grow your mailing list using customizable signup forms that can be placed anywhere on your site. - Segmentation: Deliver targeted content by segmenting your subscriber lists based on various criteria. - SMTP Service: Ensure high deliverability rates with MailPoet's built-in SMTP service, sending over 30 million emails monthly. - GDPR Compliance: Adhere to data privacy regulations with tools designed to help maintain compliance. Primary Value and Solutions: MailPoet addresses the challenge of managing email marketing within WordPress by offering an all-in-one solution that eliminates the need for external platforms. By integrating directly with WordPress, it streamlines the creation and delivery of email campaigns, enhances subscriber engagement through automation and personalization, and boosts e-commerce performance with WooCommerce-specific features. This cohesive approach saves time, reduces complexity, and improves the effectiveness of email marketing efforts for WordPress site owners. * * * Seller [MailPoet](https://www.g2.com/sellers/mailpoet) Discussions [MailPoet Community](https://www.g2.com/products/mailpoet/discuss) Solution Type Best-of-Breed Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement \<1 month ### Return on Investment 9 months [ View More Pricing Information ](https://www.g2.com/products/mailpoet/pricing) ## Top-Rated Alternatives [ ![Thinkific](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Thinkific") Thinkific 4.5/5(405) ](https://www.g2.com/products/thinkific/reviews) [ ![Google Trends](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Google Trends") Google Trends 4.6/5(266) ](https://www.g2.com/products/google-trends/reviews) [ ![E-goi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "E-goi") E-goi 4.6/5(74) ](https://www.g2.com/products/e-goi/reviews) [ View All Alternatives ](https://www.g2.com/products/mailpoet/competitors/alternatives) ## User Insights Average based on 35 real user reviews. Implementation Time \<1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## MailPoet Integrations (1) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WordPress.org ](https://www.g2.com/products/wordpress-org/reviews) Show More ![Verified User in Luxury Goods & Jewelry](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Luxury Goods & Jewelry") AL Verified User in Luxury Goods & Jewelry Small-Business (50 or fewer emp.) 3/18/2022 "Great tool and simple to use" 4/5 What do you like best about MailPoet? Love the way MailPoet provides an easy integration into WordPress and allows for quick optimisation of different characteristics. Was using it for a luxury handbags and accessories brand on www.pipaton.com with global reach, based in Switzerland. Review collected by and hosted on G2.com. What do you dislike about MailPoet? Certain aspects of the layouts cannot be easily changes through the provided editor. This caused certain limits to the look & feel possible (such as color floating background shadow is fixed). Some coding definitely required. Review collected by and hosted on G2.com. What problems is MailPoet solving and how is that benefiting you? Able to provide an overall solution for marketing activities and testing marketing tools and services available. Easy yet comprehensive WordPress integration is key here. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Alexander v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexander v.") AV Alexander v. Executive Creative Director Marketing and Advertising Small-Business (50 or fewer emp.) 6/15/2020 "Brilliant tool for any consultant that needs a propper tool for woocommerce marketing" 5/5 What do you like best about MailPoet? I like the fact that it comes with a sendingservice that unburdens me as a consultant. As well as having the ability to use mailpoet to customize woocommerce emails. Also being able to create lists, forms and all kinds of emails makes it a complete tool for almost every kind of shop. Review collected by and hosted on G2.com. What do you dislike about MailPoet? No pdf attachments on all emails. Hope they support that in future. Review collected by and hosted on G2.com. Recommendations to others considering MailPoet: If you start using mailpoet, be sure to enable subscribe old WooCommerce customers in the mailpoet \> settings \> woocommerce by subscribing all past customers to a list because they agreed to receive marketing emails Review collected by and hosted on G2.com. What problems is MailPoet solving and how is that benefiting you? Gmail, Yahoo and other email providers will treat your emails like spam if your subscribers don't open your emails in the long run. Mailpoet has a feature for it to prevent this from happening! Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 Icon 9/16/2024 Validated ReviewerSource: Organic ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media") UO Verified User in Online Media Small-Business (50 or fewer emp.) 5/4/2021 "No way to cancel subscription, charges us while we can't use it" 0.5/5 What do you like best about MailPoet? If you don't ever plan to grow your subscriber base beyond the 2,000 mark, then MailPoet may work well for you. It's free and pretty easy to build a newsletter. Review collected by and hosted on G2.com. What do you dislike about MailPoet? It's the first time I write a review for our subscribers and while I thought I'd share my experience to help other users avoid falling into the same trap as I did. We have a list of close to 20k subscribers acquired over five years on a single website through an opt-in form. After we passed the 2000 mark, we were no longer able to send emails to our subscribers without becoming paying subscribers of MailPoet, which we understood. Following a rebranding and redesign of the site, we decided to upgrade our MailPoet account as we were no longer able to send emails to our subscribers. Right after paying for the upgrade (99 euros / $120), MailPoet asked us to fill a form to explain how we had acquired those subscribers. After completing the form, we were told that our MailPoet account would be subject to approval. I found the practice of charging a customer first, then requesting the user to go through an approval process borderline unethical. Why not be upfront and ask those questions before charging your customers? We were really disappointed by such business practices so we decided to cancel our subscription straight away. Little did I know that I couldn't do so during the approval process. So you pay for a month of subscription but can't use the service. I emailed the support team to cancel my subscription immediately. I got a response 9 days later. I was informed that our account was not approved and that I would be refunded of my payment. A month later, not only have I not been refunded of my canceled subscription but worse, we have been charged for another month! With no way to cancel the subscription. What a joke! Review collected by and hosted on G2.com. Recommendations to others considering MailPoet: Don't use if you plan to have more than 2,000 subscribers Review collected by and hosted on G2.com. What problems is MailPoet solving and how is that benefiting you? We were trying to send a newsletter to our 20k subscribers Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Ivan N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ivan N.") IN Ivan N. Consultant Small-Business (50 or fewer emp.) 3/8/2021 "Avoid if you don't want to get interrupted business across all of your clients websites" 0.5/5 What do you like best about MailPoet? All in one integration with wordpress websites. Review collected by and hosted on G2.com. What do you dislike about MailPoet? 1) Sensitive ban thresholds - I have 0 subscribers as just installed it and using premium, only emails going out were Woocommerce transactional emails - got an email saying it's being suspended. 2) This suspension above results in ALL clients using your mailpoet agency to be disabled. 3) The product specific emails for followups require users to be on the subscription list - I just wanted to send a thank you email for purchasing and use mailpoet to send this out after they buy a specific product, will not work unless they subscribe. Review collected by and hosted on G2.com. What problems is MailPoet solving and how is that benefiting you? Mailpoet was supposed to help with a seamless esp for transactional and newsletters using mailpoets sending service. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic JM Jorge M. Small-Business (50 or fewer emp.) 7/25/2020 "A very useful tool for sending newsletters with images, buttons, social bookmarks and more" 4.5/5 What do you like best about MailPoet? MailPoet is an easy to use tool. I like it because it has predesigned templates to send newsletters with very attractive designs. Another feature that I like is that it can be used for free. I also like the fact that it allows up to a maximum of 1000 subscribers. Review collected by and hosted on G2.com. What do you dislike about MailPoet? The only thing I don't like about MailPoet is that it is completely in English and has no option to select another language. I consider that in order for the plugin to be more universal it should be translated in different languages. Review collected by and hosted on G2.com. Recommendations to others considering MailPoet: This software is free and very easy to use, making it a good option to start doing email marketing. I recommend it. Review collected by and hosted on G2.com. What problems is MailPoet solving and how is that benefiting you? MailPoet has allowed us to promote different services and keep in constant communication with our clients. Overall, it has given us excellent results as we have increased the number of email inquiries about our various services. It is an easy to use tool and can be used for free. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite IH izaak h. Small-Business (50 or fewer emp.) 6/17/2020 "Very easy to use!" 5/5 What do you like best about MailPoet? Ease of use and the fact users and unsubscribe from certain lists. Support seems to be pretty responsive. Andrew is awesome. Review collected by and hosted on G2.com. What do you dislike about MailPoet? Not sure about 1 user being on multiple lists, will they get multiple emails if a blog is under multiple categories? We have yet to really dive into that, but i have read concerns in some of the forums. So this one I'm not sure just yet. Review collected by and hosted on G2.com. Recommendations to others considering MailPoet: Very easy to use. Each blog alert category needs to be assigned to it's own list. once you can wrap your head around that, it's easy to use. set it and forget it. Review collected by and hosted on G2.com. What problems is MailPoet solving and how is that benefiting you? Not being able to mess with maintaining an alert list, unsubscribe and subscribing users. It seems we can set it and forget it once we have the list and alert emails assigned properly. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic BG Bob G. Small-Business (50 or fewer emp.) 7/6/2020 "Email Made Simple for WordPress Users" 5/5 What do you like best about MailPoet? The integration of my blog content directly into the Mail Poet emails makes sending fresh content to my readers seamless and easy. Since I publish new blog articles daily, there is always fresh content for my Mail Poet emails. The initial email design was "drag and drop" simple. The statistics reports that follow each campaign show how effective the platform is. Review collected by and hosted on G2.com. What do you dislike about MailPoet? I haven't come across any drawbacks to the product. I know there is a great deal of technology going on that I really don't understand. I handle the content, Mail Poet handles the delivery, tracking, and statistic feedback that lets me know I am doing a good job without having to understand all of the "magic" that makes it happen. Review collected by and hosted on G2.com. Recommendations to others considering MailPoet: If you are blogging and not capitalizing on capturing your audience with email integration, you are missing out. Mail Poet and WordPress are a match made in heaven. Trust me, you'll be convinced after just a few email distributions. You'll wonder why you ever used WordPress without Mail Poet. Review collected by and hosted on G2.com. What problems is MailPoet solving and how is that benefiting you? Being able to consistently reach the Inbox of my subscribers has proven challenging with other third-party email systems I have used. The ease of content curation and the remarkable "open" and "click" rates I have achieved using the Mail Poet plug-in are astonishing. Every time I send out a mailing, I see an uptick in website traffic. More eyeballs on my site means more opportunities to deliver my message and capitalize on the website traffic. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") CI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 6/9/2020 "Mailpoet 3 - Review & Feedback" 4.5/5 What do you like best about MailPoet? Mailpoet is perfect if you are looking to manage your own email marketing services linked directly with your Wordpress site. The best feature is that it integrates with Wordpress nicely, and everything can be completed in Wordpress (welcome emails, newsletters and segmentation) without having to use another service. Another feature is the flexibility in the settings on how to activate certain email triggers when people join a website, or new content is updated. Review collected by and hosted on G2.com. What do you dislike about MailPoet? There is nothing I dislike, only a suggestion for improvement which is the premium version of mail poet 3 should have the ability to support bounce emails using external email services. The current workaround requires a 3rd party created a plugin which I don't like, as it's not fully supported by mail poet. To use the bounce service with mail poet the only current option is to subscribe to there entire email service, which is not ideal, especially for organisations like myself who are partnered with amazon SES. My recommendation for the mail poet team, to further improve their product is to simply add the bounce service support to the premium plugin, or as a separate paid supported addon. Review collected by and hosted on G2.com. Recommendations to others considering MailPoet: If you're considering using mail poet, a startup with the free service which supports 1000 users. If that works, then switch over and make sure your web hosting is decent (dedicated hosting is preferred). Review collected by and hosted on G2.com. What problems is MailPoet solving and how is that benefiting you? Were able to drop MailChimp and switch all services to mail poet for a client. This making everything much simpler, cleaner and secure. The automation of emails and the ability to email out newsletters automatically when new content is created In Wordpress solves the problem of manually having to create newsletters Yeahch week. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Laurie A. C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Laurie A. C.") LC Laurie A. C. Editor and Proofreader Small-Business (50 or fewer emp.) 6/23/2020 "Getting help on technical issues--response was fabulous" 5/5 What do you like best about MailPoet? After considering many possible email marketing solutions, I chose Mailpoet because it seemed to offer the the most responsive methods of communicating with subscribers. I took it as far as I could using the free plugin, then decided to upgrade to the premium version. This allowed me to request technical assistance on some issues that I was otherwise unable to resolve. The response was fabulous. Review collected by and hosted on G2.com. What do you dislike about MailPoet? Like any plugin there is a fairly steep learning curve. Review collected by and hosted on G2.com. Recommendations to others considering MailPoet: Until you have 1000 subscribers, you can upgrade to premium at no cost. WOW Review collected by and hosted on G2.com. What problems is MailPoet solving and how is that benefiting you? I wanted to allow subscribers to choose what kind of info they would like to see in their newsletters. Mailpoet does a pretty good job of handling this. It so...much better to have an EMS that is integrated with my website than an outside EMS like Mailchimp. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic HR H R. Small-Business (50 or fewer emp.) 5/18/2020 "Got subscribers! Incredible WordPress plugin for subscriber list." 5/5 What do you like best about MailPoet? Integrated ezine subscriber list right into my WordPress site means more frequent and easier communication with my double opt-in subscriber list. No more futzing around with fiddly MC external email list and building tedious newsletters, now I send amazing emails, much more frequently, directly out of my WP website. I wish it integrated with BookFunnel (maybe it will in the future), yet no more procrastinating on sending content. No more double-time with writing blog posts and also struggling to come up with ezine content. It's one step, and I'm always connecting others to my blog, so much easier and superior to an outside newsletter solution. Surprised more people are not using MailPoet. It is an uber-fast solution to creating and sharing content to connect with readers all from within the dashboard of one's own website. Review collected by and hosted on G2.com. What do you dislike about MailPoet? There is nothing that I don't like about the app. The app solves my issue of not sending ezines regularly (I just could not deal with use of external email applications such as MailChimp and so on). I love that I can use the MailPoet drag-and-drop features to create and send out professional-looking newsletters in minutes all from within the WordPress website dashboard. It is easy, peasy. Review collected by and hosted on G2.com. Recommendations to others considering MailPoet: MailPoet is forever free up to 1,000 subscribers, so anyone can try it, see how simple it is to reach out to mailing list subscribers, keep them connected to your website and brand, with zero risks. As the mailing list templates are WordPress integrated, the app has sign up forms for widgets and pages/posts that are integrated (no more fussing endlessly with API codes and cutting and pasting CSS/HTML code and trying to figure out why the sign-up forms are not working). MailPoet is also GDPR-compliant, which makes it easy to follow the communications laws and guidelines worldwide. Review collected by and hosted on G2.com. What problems is MailPoet solving and how is that benefiting you? The need for more frequent contact with subscribers (because I was not logging into MC to create ezines) was solved by MailPoet3. I just don't have time, as an individual business owner with no employees, to have too many fiddly outside services to sign into and use. MailPoet3 saves time, it has 50+ integrated templates, so I can write ezines or merely send links to new blog posts, all from within WordPress. I am also keeping my WordPress updated, as I now think of my website as my hub for online presence (website) and customer communication (blog posts sent from MailPoet 3). Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about MailPoet? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about MailPoet ](https://www.g2.com/products/mailpoet/discussions/new) GU Guest User What is MailPoet used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-mailpoet-used-for) GU Guest User • Last activity over 4 years ago What is MailPoet? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-mailpoet) [ View all Discussions ](https://www.g2.com/products/mailpoet/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement \<1 month ### Return on Investment 9 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/mailpoet/pricing) MailPoet Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,916) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-mailpoet) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0eb014be18489584ef50a6c042121ce2/drupal.jpg "Product Avatar Image") Drupal 3.9/5(425) [ Compare Now ](https://www.g2.com/compare/drupal-vs-mailpoet) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_1d4891fd52a1132c5b6c0f8494f48833/wpbakery.png "Product Avatar Image") WPBakery 4.1/5(39) [ Compare Now ](https://www.g2.com/compare/mailpoet-vs-wpbakery) ## Work at MailPoet? Claim this profile to respond to reviews, update product info, and reach in-market buyers. [ Claim this profile ](https://www.g2.com/products/mailpoet/claim_requests/new?utm_medium=profile-footer-claim-cta&utm_source=g2) ##### Categories on G2 [Other Marketing](https://www.g2.com/categories/other-marketing) ##### Explore More [Is FACTS Financial Aid Management worth it for small private schools?](https://www.g2.com/discussions/is-facts-financial-aid-management-worth-it-for-small-private-schools)[Google Compute Engine reviews](https://www.g2.com/products/google-compute-engine/reviews)[Which scientific data management systems include integrated laboratory notebook features for enterprise buyers assessing total cost of ownership?](https://www.g2.com/discussions/which-scientific-data-management-systems-include-integrated-laboratory-notebook-features-for-enterprise-buyers-assessing-total-cost-of-ownership%20) [What are the best spend management software available](https://www.g2.com/discussions/which-is-the-best-spend-management-software-available-in-the-market)[What is the best asset leasing software for a small equipment rental business that wants something powerful enough to grow with them without a huge learning curve from day one?](https://www.g2.com/discussions/what-s-the-best-asset-leasing-software-for-a-small-equipment-rental-business-that-wants-something-powerful-enough-to-grow-with-them-without-a-huge-learning-curve-from-day-one)[Pros and Cons Details](https://www.g2.com/products/mailpoet/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)