Ability to browse through inventory sources and look for additional inventory based on what you're running Review collected by and hosted on G2.com.

Lack of integration with billing system and existing publishers aren't willing to integrate all of their inventory into the Rubicon network Review collected by and hosted on G2.com.

Rubicon garnered high ROAS for our media placements within the allotted budget we had assigned Review collected by and hosted on G2.com.

the insertion order process through Prisma was slightly complicated Review collected by and hosted on G2.com.

Very easy to use and great customer service Review collected by and hosted on G2.com.

Not a lot of agency education on how we can work together Review collected by and hosted on G2.com.

In terms of getting creatives approved and speed of going through QA, rubicon is by far the fastest out of all the platforms I've used. Inventory prices are super low, they support rich media creatives and have a lot of inventory for 300x600s which are usually very hard to get. The set up is fairly intuitive. Great consumer support. Review collected by and hosted on G2.com.

Tends to over deliver the budget often ( does not adhere to daily cap goals). Editing the campaign usually takes hours to take into effect and by then a bunch of impressions were already delivered before the changes take into effect. Review collected by and hosted on G2.com.

The self serve nature along with all the available inventory. They have very reasonable pricing on inventory available. I can buy mobile, tablet, desktop and have all targeting that I need. Review collected by and hosted on G2.com.

There are 2 things I dislike. Their creative verification and their price forecasting. The creative verification will often fail even though your creatives/tags work perfectly. They use some sort of preview tool that doesn't always play friendly with other partners/adservers. I have been able to provide test pages to help prove the tags work.

The price forecasting is always way higher than needs to be. They show needing to bid a price that is a lot higher than what the clearing price is and they don't use second price auctions. Review collected by and hosted on G2.com.

Very simple and easy to use. Great inventory quality. One of the fastest platforms I've used. Good GUI. Review collected by and hosted on G2.com.

The price forecasting is higher than necessary.

Creative verification doesn't always match the creative tags. Review collected by and hosted on G2.com.

It was very easy to use and offered very good value on inventory! Review collected by and hosted on G2.com.

The Bulk editing and batch uploading was not a good as i thought it could be Review collected by and hosted on G2.com.

Ease of use, great customer service, quality inventory. Review collected by and hosted on G2.com.

UI could use some updates, but they are completely open to feedback. Review collected by and hosted on G2.com.