--- title: Magical Reviews meta_title: 'Magical Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 76 reviews by the users' company size, role or industry to find out how Magical works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 76 scale: '5' date_modified: '2026-08-07' parent_category: name: Process Automation url: https://www.g2.com/categories/process-automation --- # Magical Reviews **Vendor:** Magical **Category:** [Robotic Process Automation (RPA) Software](https://www.g2.com/categories/robotic-process-automation-rpa) **Average Rating:** 4.7/5.0 **Total Reviews:** 76 ## About Magical Magical is a productivity app that speeds up repetitive tasks as you work - no APIs or integrations required. Just an browser extension. With a simple keystroke, Magical automates mundane tasks like messaging, data entry, sourcing, and prospecting workflows. Unlike existing automation solutions that are expensive, clunky, and require a technical team to set up, Magical is designed for non-technical users, offering no-build task automations that works across any app. Use Magical to quickly personalize and expand messages as you type, move data from app to app to keep data bases up to date or move data into spreadsheets instantly. You can even use AI to write new messages for your using quick replies or custom prompts - where ever you work. Invite your entire team onto Magical and make everyone more productive by sharing your best message templates or productivity hacks. Magical is free to use! ## Magical Pros & Cons **What users like:** - Users value the **time-saving automation** of Magical, enhancing productivity and managing workloads effectively. (13 reviews) - Users love the **time-saving automation** of Magical, making workload management more efficient and less stressful. (12 reviews) - Users value the **time-saving automation** of Magical, which helps them manage their workload efficiently. (11 reviews) - Users appreciate the **ease of use** of Magical, enhancing productivity and efficiency with convenient shortcuts and automation. (9 reviews) - Users love the **efficiency** of Magical, as it automates tasks and significantly saves time on workflows. (5 reviews) - Helpful (4 reviews) - Useful (3 reviews) - Customization (2 reviews) - Easy Setup (2 reviews) - Speed (2 reviews) **What users dislike:** - Users face **technical issues** with Magical, including glitches, inconsistent web pages, and difficulty in debugging errors. (4 reviews) - Users find the **complexity** of the programme overwhelming, with complicated manuals and multiple steps hindering usability. (2 reviews) - Users find the **difficult settings** of Magical can be clunky and less intuitive during initial setup. (2 reviews) - Users find the **learning curve challenging** , wishing for a more user-friendly experience to ease usability. (2 reviews) - Users find Magical **not intuitive** , especially when in a rush, as it requires time to learn effectively. (2 reviews) - App Issues (1 reviews) - Data Inaccuracy (1 reviews) - Difficult Learning (1 reviews) - Expensive (1 reviews) - Inaccuracy (1 reviews) ## Magical Reviews ### 1. Good for shortcuts **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.) **Reviewed Date:** September 04, 2025 **What do you like best about Magical?** Save time with scripts, I can manage better my time **What do you dislike about Magical?** It was free and now you need to pay for it **What problems is Magical solving and how is that benefiting you?** Basically save time with scripts on my job you need to write a lot of times the same sentence several times a day and it helps me ### 2. Magical helps me in scraping leads lists **Rating:** 4.0/5.0 stars **Reviewed by:** Ebad U. | Manager, Global Sales and Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2024 **What do you like best about Magical?** Scraping part is best. There are many tools that help with exporting leads list from LinkedIn Sales Navigator Google Sheet but all are paid. Magical is a free tool and helps in scraping large sets of leads to Google Sheets. **What do you dislike about Magical?** The plugin opens itself automatically sometimes. **What problems is Magical solving and how is that benefiting you?** Scraping leads list from Sales Nav to Google sheets and autofilling regular fields and in sales intelligence as well. ### 3. Magically Saves Time **Rating:** 4.0/5.0 stars **Reviewed by:** Ritik G. | Operations and Research - Inside Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2023 **What do you like best about Magical?** I recently started using Magically to help streamline my workflow and save time on tedious tasks like copying and pasting. The tool has been a game-changer for me! With Magically, I can set up unique shortcuts for frequently used text and phrases, so I don't have to copy and paste them constantly. Instead, I can type in the shortcut and Magically automatically expand it. I've found the tool incredibly user-friendly and easy to set up. It's also helped me increase my productivity by eliminating the need to constantly switch between different windows or applications to copy and paste information. I highly recommend Magically to anyone who frequently finds themselves copying and pasting the same information. It's a simple but powerful tool that can save you a lot of time and hassle. **What do you dislike about Magical?** One potential con of Magically could be that it may take some time to set up your desired shortcuts and templates. This may be a minor inconvenience for some users, especially if you have a large number of templates that you want to set up. **What problems is Magical solving and how is that benefiting you?** Magically is an automation tool that aims to solve the problem of manually copying and pasting the same information repeatedly. It allows users to set up unique shortcuts for frequently used text and phrases to easily insert that information by simply typing in the shortcut. ### 4. Time saver! **Rating:** 4.0/5.0 stars **Reviewed by:** Lacie K. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2023 **What do you like best about Magical?** Utilizing extension to save time documenting. **What do you dislike about Magical?** I wish it were a little more user-friendly. It did take me a bit to use it with ease. **What problems is Magical solving and how is that benefiting you?** Being able to document in a more timely fashion. ### 5. Magical has saved me over 200 hours during work and helped me get promoted. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 06, 2023 **What do you like best about Magical?** Efficiency of everyday tasks, and my ability to individualize my rejections for work. **What do you dislike about Magical?** Hah. I don't think there is anything I don't like after learning more. **What problems is Magical solving and how is that benefiting you?** They help to make sure that my fingers aren't completely drained by the end of the day since my job is all about typing. ### 6. Magical is a very easy tool, they help me too much in my daily live **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Human Resources | Enterprise (> 1000 emp.) **Reviewed Date:** January 06, 2023 **What do you like best about Magical?** the must helpful is how easy is the tool to use, also has a very interesting way to learn **What do you dislike about Magical?** magical do not have any thing that i dislike, is a very useful tool to learn about trick and notices. **What problems is Magical solving and how is that benefiting you?** is solving my prolems with the notices, always keep me update - [View Magical pricing details and edition comparison](https://www.g2.com/products/magical/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+12%3A03%3A03+-0500&secure%5Bsession_id%5D=26a8c9d0-83b3-4905-ab14-88fb039a4c1b&secure%5Btoken%5D=6b7b9b6303b318a880be52902658dd8e61d45afe8b91824aef23170e0cb8bf8c&format=llm_user) ## Magical Features **Additional Functionality** - Third-Party Integrations - To-Do List - @mentions - Single Sign On - File Management - Activity Dashboard - Drag & Drop - Alerts/Notifications - Prioritization - Access Controls/Permissions - Screen Sharing - Content Management - Brainstorming - AI Copilot - File Transfer - Calendar Management - Status Tracking - Real-Time Notifications - Version Control - Task Management - Activity Tracking - Real Time Editing - Communication Management - Chat/Messaging - Tagging - Generative AI - Assignment Management - Task Scheduling - Project Management - Collaboration Tools - Workflow Management - Secure Data Storage - File Sharing - Document Storage - Task Progress Tracking - Discussions/Forums - Commenting/Notes - Reporting & Statistics - Contact Management - Video Conferencing - Progress Tracking - Mobile Access - API - Document Management - Customizable Branding **Setup** - Activities - Flows - Dependencies - Notifications - Calendar Management - Business Process Automation **Automation Building** - Visual Editor - Workflow Recording - Pre-Built Templates - Custom Automation - Collaboration - Ease of Bot Creation - Document Automation - Business Process Automation - Configurable Workflow - Rules-Based Workflow **Development ** - Real-Time Integration - API Designer - Flow Designer - Pre-Built Connectors - Custom Connectors - Reusable connectors - Multi - tenant architecture - Data Connectors - QuickBooks Integration - Active Directory Integration - Cloud Data Integration - ERP integration - Third-Party Integrations - Social Media Integration - Accounting Integration - Website Integration **Platform - Text Expanders** - Sharing - Interface - Library - Integrations **Workflow Design & Orchestration** - Task Logic and Sequencing - Visual Workflow Builder **Agentic AI - Productivity Bots** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making - Third-Party Integrations **Additional Functionality** - Image Editing - Collaboration Tools - Search/Filter - Drag & Drop - Alerts/Notifications - Notes Management - Assignment Management - Task Scheduling - Content Creation - AI Copilot - Reporting & Statistics - Productivity Analysis - Audio Recording - Focus Aid - Presentation Tools - Reminders - Email Management - Prioritization - Task Management - Single Sign On - Secure Data Storage - Generative AI - Office Suite - Database Creation - API - Activity Dashboard - To-Do List - Chat/Messaging - Calendar Management - Tagging - Workflow Management - Progress Tracking - Customizable Templates - Document Management - File Sharing - Data Import/Export - Team Collaboration - Video Content - Productivity Tools - Project Management - Business Process Automation **Management** - Updates - Audit Trail - Integration **Bot Management & Execution** - Bot Scheduling - Attended Automation - Unattended Automation - Bot Performance Analytics - Data and Product Security - Scalability - Predictive Analytics - Real-Time Analytics - Real-Time Data **Management ** - Monitoring & Notification - Routing And Orchestration - Data Mapping - Data Transformation - API Management - Data Management - Document Management - Workflow Management - Application Management - Transaction Management - Metadata Management - Integrations Management - Data Storage Management - User Management - Payroll Management - Email Management - Integration Management - Help Desk Management - HR Management - eCommerce Management - Sales Management - Real-Time Monitoring - Real-Time Notifications **Integrations & Connectivity** - Pre-Built Integrations - Custom Integration Capabilities **Security** - Data Encryption - Security Standards - Communication Protocol - SSL Security **Generative AI** - AI Text Generation - Generative AI **Automation Execution & Intelligence** - AI-Powered Optimization - Trigger-Based Automation **Intelligent Automation** - OCR - Machine Learning - NLP **Integration Options** - Data Virtualization - Managed File Transfers - Big Data Processing - EDI - Real-Time Data - Data Capture and Transfer **Development & Customization** - Low-Code/No-Code Tools - Reusable Components **Agentic AI - Workflow Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Additional Functionality** - Drag & Drop - Template Management - Approval Process Control - Customizable Dashboard - Rules-Based Workflow - Document Management - Monitoring - Progress Tracking - Workflow Configuration - Collaboration Tools - Commenting/Notes - Task Management - Forms Management - No-Code - Data Import/Export - Email Management - Customizable Reports - Access Controls/Permissions - Graphical Workflow Editor - Real-Time Data - API - Search/Filter - AI Copilot - Mobile Access - Customizable Fields - Activity Tracking - Compliance Tracking - Role-Based Permissions - Reporting/Analytics - Project Workflow - Activity Dashboard **Deployment ** - Hybrid - Cloud to Cloud **Governance & Security** - Audit Logging - Role-Based Access Control **Agentic AI - Robotic Process Automation (RPA)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Multi-Language **Additional Functionality** - Real-Time Updates - Search/Filter - Reporting/Analytics - Data Warehouse - Data Import/Export - ETL - Generative AI - Data Visualization - Access Controls/Permissions - Database Support - Alerts/Escalation - Event Logs - Dashboard - Data Synchronization - Monitoring - Widgets - Real-Time Reporting - API - Multiple Data Sources - Activity Tracking - Drag & Drop - Automated Scheduling - Configurable Workflow - Data Aggregation and Publishing - Data Extraction - Mobile Access - AI Copilot - Web Services - Real-Time Analytics - SMS Messaging - Point of Sale (POS) - CRM - Dashboard Creation - Activity Dashboard - Event Tracking - AI/Machine Learning - Data Quality Control - Accounting - Ad hoc Reporting **Additional Functionality** - Document Management - Audit Trail - AI Copilot - Real-Time Updates - Real-Time Monitoring - Multiple Data Sources - Reporting & Statistics - Email Address Extraction - Forms Management - Data Extraction - Drag & Drop - Workflow Management - Access Controls/Permissions - API - Optical Character Recognition - Role-Based Permissions - Data Import/Export - Process Builder - Generative AI - Customer Experience Management - Search/Filter - Data Capture and Transfer - Compliance Management - Approval Process Control - Secure Data Storage - Process Control - Code-free Development - Ad hoc Analysis - Image Recognition - Data Storage Management - Performance Metrics - Activity Dashboard - Task Management - Monitoring - Customizable Reports - Version Control - Integration into Third Party Applications **Reporting & Analytics** - Real-Time Dashboards - Workflow Analytics **Agentic AI - Business Automation Platforms (BAPs)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Magical Alternatives - [Zapier](https://www.g2.com/products/zapier/reviews) - 4.5/5.0 (2,065 reviews) - [TextExpander](https://www.g2.com/products/textexpander/reviews) - 4.8/5.0 (461 reviews) - [Integrately](https://www.g2.com/products/integrately/reviews) - 4.7/5.0 (685 reviews)