We had to switch away from our previous email/SMS provider unexpectedly and had to scramble before Q4 to migrate. We took a chance on Maestra rather than going with the more 'tried and true' ecomm softwares. BEST DECISION EVER! Maestra set us up right before BFCM without us lifting a finger, providing a seamless experience way ahead of schedule. They recreated every single one of our flows, upsells, cross-sells, and template emails for us. Their support is amazing, making it easy for us to fix any of the rare issues that come up - we found an issue and their tech lead jumped on a zoom call with us to investigate and fixed the issue within hours. I value the integration Maestra provides with all our other tools, like our mobile app and review providers, even when one didn't exist - they will go out of their way and work hand in hand with your other providers at no extra cost. I have never had another vendor so dedicated and willing to help us with whatever we need. Months later, now that we're all set up, I love working with our Maestra representative, Julia, who is incredibly helpful, talented, kind, and feels like another team member. She provides strategic advice and will do whatever we need - creating templates, landing pages, coordinating with our web team - she SERIOUSLY is like another team member. If you are on the fence about Maestra, PULL THE TRIGGER. Review collected by and hosted on G2.com.

My one critique would be that Maestra could be more user-friendly in the backend; it can be a little daunting and confusing at times when trying to set things up ourselves, especially for campaigns. Also, they could dumb things down a bit and rename things in a way that makes more sense, like how 'state' is named 'zone' in the backend. Review collected by and hosted on G2.com.

Maestra is an excellent CDP with extensive functionality. It’s well suited for collecting and storing large amounts of audience data and then using that data effectively. The platform makes it easier to understand your audience and engage with them through omnichannel communication.

It’s also straightforward to monitor key business metrics, and it’s convenient to implement new features in collaboration with the platform team.

Colleagues help with integrations and answers to complex questions. Review collected by and hosted on G2.com.

When working with a user base, the filters aren’t always intuitive and can feel complex. It seems possible to create almost any segment, but it isn’t always clear how to set it up or which options to use. Review collected by and hosted on G2.com.

What I like most about Maestra is the strong support from account managers and the support team. They are deeply involved in our business, understand our needs, and help resolve questions quickly. I also value the platform’s wide and flexible set of features. Review collected by and hosted on G2.com.

Sometimes the platform can feel complex, but this is largely balanced by the strong support from account managers, who are always ready to help and guide us through any questions. Review collected by and hosted on G2.com.

It is such a comprehensive platform for our business so we don't need to have lots of different apps. And the service is outstanding. Review collected by and hosted on G2.com.

None, overall I feel very happy with the platform. Review collected by and hosted on G2.com.

The people working there, extremely helpful. Kudos to Efraim and Philipp Review collected by and hosted on G2.com.

Sometimes I get lost on the console but I think that's more on me than on them. Review collected by and hosted on G2.com.

We have had a great experience in our first 5 months with maestra. We use it as our ESP, as well as using it for our site personalization and upsells, and promotional messaging (like countdown, progress bars, etc).

In our 5 months on the platform it's been exactly as promised, if not better. In the first couple months we got through the initial hiccups of switching ESPs, which the maestra team helped to minimize. Since then our Customer Success Lead, Julia, has helped us to build out new and smarter automations and site personalizations. We meet weekly and she helps us through absolutely everything, whether it's strategic planning, suggestions on email content, ideas for site experience, and even implementation. I've never gotten this type of service from a platform. She's instantly become a valuable partner. It's bonkers how easy she makes everything. When we have tech needs we can get in touch with their tech team directly via Slack. They respond immediately, and have even been willing to work on the platform and integrations in response to our requests.

We first found maestra while researching bundling/upselling/site personalization. We were impressed enough by their features and service model that we decided to take the big step of migrating to maestra as our ESP. I'm glad we did. Having a centralized customer data platform driving our email, site personalization and soon loyalty, is huge for us. And having access to the excellent service and partnership we get from our Customer Success Manager means that we're actually making good use of the platform and all its features. Review collected by and hosted on G2.com.

Since they're not as big as Klaviyo or other ESPs, they don't have all the out-of-the-box integrations you might want. Maestra has been very willing to work with other apps APIs to integrate as needed, but sometimes you need to pay more to an app in order to get API access. The impact of this depends on how much volume your store does, and what parts of your stack you want to have Maestra cover. Review collected by and hosted on G2.com.

I really like how flexible Maestra is — it allows us to implement almost any trigger-based email scenario we can think of. The support team is also great; whenever we run into issues, they help resolve them quickly. Review collected by and hosted on G2.com.

Integrations could be easier to set up — we had quite a few edge cases that required custom adjustments. The interface could also be simplified to help users complete key tasks with fewer steps and less friction. Review collected by and hosted on G2.com.

I appreciate Maestra's capabilities as a robust database, which let us communicate across channels and brands with cohesive backend data. It's user-friendly, and the team support is really helpful — we can achieve anything we want. I like that we have support from someone who knows how to work the platform, helping us achieve intricate plans easily. I love how simple it is to create campaigns and go live. The platform's simplicity makes it easy for anyone on my team to build a campaign, allowing us to easily pivot and drive revenue. The initial setup was also very easy. Review collected by and hosted on G2.com.

There are some bugs or niche things that sometimes make our campaigns not work, but they're always solved quickly. Review collected by and hosted on G2.com.

I really appreciate the white-glove service that Maestra offers. It saves us a ton of time and allows us to be as involved as we need to be. I also like that the platform is extremely customizable, covering several aspects like email, SMS, on-site personalization, CDP, marketing automation, and loyalty schemes, all in one. This helps me avoid feeling locked into a single way of doing things like I might with a larger company. The initial setup was easy since they took care of all of it, which was a big help for our small marketing team. Review collected by and hosted on G2.com.

I'd say the UI could be better - it's fine for me, but can be overly technical at points. Sometimes you want the customer's data displayed clearly and it's not always obvious where to look. Review collected by and hosted on G2.com.

I love Maestra's advanced segmentation block, which allows me to create all possible segments and calculate 'history segments' for a deeper analysis by checking segment sizes post factum. The support is also a highlight for me as the manager genuinely understands my questions and provides solutions beyond just linking to documentation, always addressing my issues in a supportive and friendly manner. Maestra integrates seamlessly with different client sources and manages all typical functions like segmentation, email creation, and analytics smoothly. The setup was smooth and easy, with some assistance from the IT team. I've used Maestra for years and I'm very happy with its performance. I can highly recommend Maestra to my CRM colleagues across Europe. Review collected by and hosted on G2.com.

Minor improvement I would love to see: opportunity to choose X% of the audience right on the email creation page. Review collected by and hosted on G2.com.