Madkudu helps you prioritize resources where they will have the highest impact. Not doing this is unacceptable. Creating the best product and customer experience for the people that matter is critical. We always want our go to market resources doing the highest impact work to high our goals. But we need to also mirror this in our product to create a holistic experience. To move to tighter sla’s across teams and capture more momentum with the product it is critical we focus resources efficiently to build pipeline. Madkudu helps us do this across both our product in realtime and downstream with our go to market team. The team is extremely smart and talented, helping you become best in class here very quickly. Review collected by and hosted on G2.com.

Models do not yet self learn or improve, as your data changes or your business changes. You need to step in and work with Madkudu to retrain the model. This is quick but would be good to self learn. Especially, given the strong feedback loops in data. Review collected by and hosted on G2.com.

Madkudu helps to give me direction on which leads to prioritize and contact the fastest. Activity within our application definitely translates to higher interest in our product which leads to be qualified opportunities. Madkudu has been a great asset to our company. Review collected by and hosted on G2.com.

I haven't found anything that I dislike yet. Review collected by and hosted on G2.com.

The scoring we use from Madkudu has been proven to be a reliable predictor of quality for us and we have been able to easily integrate it into our various lead models. Review collected by and hosted on G2.com.

There are some limitations to Madkudu's integrations, we don't have a easy way to add behavioral modeling with them due to the tools we are using. Review collected by and hosted on G2.com.

The flexibility of the model to take into account a company's unique context. The signals and split between Likelihood to Buy and Customer Behaviors are really helpful. I am also impressed by the high predictive rate of grades A and B towards lead conversions. Review collected by and hosted on G2.com.

We have at times had to go out of our way to get explanations for certain observations and to really uncover the black box, whereas this should be information communicated upfront and proactively to the customer. Review collected by and hosted on G2.com.

MK automatically understands which leads will be a great fit our our sales teams, how likely they are to buy, and at what ACV. It's enabled us to prioritize a huge inbound lead volume for our sales team and close business much more efficiently. Review collected by and hosted on G2.com.

No major complaints. Takes a bit of time to get the data flow running, but the team is very business-savvy and does a great job creating and iterating on models to get the job done right. Review collected by and hosted on G2.com.

The product allows for the integration of multiple data sources and uses only the best data providers (Clearbit, etc.) to run data augmentation and supplement scoring models. Real people helping to build real models that result in real scores that make sense. Review collected by and hosted on G2.com.

With real science and real people sometimes comes a cost in real time, but ones it's running, it's worth it. Review collected by and hosted on G2.com.

MK solves a problem for us, it requires minimal effort to maintain, has never broken, and the team is responsive, strategic, and kind. Review collected by and hosted on G2.com.

It's very sticky and would be hard to leave. Review collected by and hosted on G2.com.

MadKudu makes it easy to integrate their technology into your tech stack. I've ditched all of my static lead scoring models for their dynamic machine-learning and trained model to help my team move quickly to address the way our market engages with our product. Review collected by and hosted on G2.com.

I do not dislike anything about Madkudu. Their products are reliable, their service is impeccable and the entire staff is approachable. Review collected by and hosted on G2.com.

Real-time grading of prospect quality based on a thorough analysis of our most meaningful historical data. Review collected by and hosted on G2.com.

I will always want more and more signals :) Review collected by and hosted on G2.com.

MadKudu delivers identification, qualification & engagement as an API, allowing our marketing team to focus on what we do best: having conversations with our target audience. Review collected by and hosted on G2.com.

N/A. MadKudu gets the job done. I'm a power user so I'm always asking for more more more. Review collected by and hosted on G2.com.