Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.

UC

Verified User in Computer Software

Enterprise (> 1000 emp.)

8/1/2023

"Great tool. Would be better with separating usage of each tool in line graphs."

4/5

What do you like best about MadKudu?

Being able to see what users activities are is great. Review collected by and hosted on G2.com.

What do you dislike about MadKudu?

Activities are separated in text form. I would like it to show in line graph form. Review collected by and hosted on G2.com.

EI

Elizabeth I.

VP of Marketing

Small-Business (50 or fewer emp.)

12/22/2020

"Game-changer for lead scoring and prioritization"

4.5/5

What do you like best about MadKudu?

The scoring from the models completely changed how we were approaching the leads. We didn't have enough information in our database to score, so combining their model with our behavior analytics has saved us a lot of time. The visual aspect within Salesforce is really helpful for our sales team. They can see immediately what leads they should prioritize. They are also an absolute pleasure to work with. Review collected by and hosted on G2.com.

What do you dislike about MadKudu?

The platform itself could use some simplification, but the majority of our workflows/use cases are outside of their platform anyway. Review collected by and hosted on G2.com.

KM

Kevin M.

Marketing Operations Manager

Mid-Market (51-1000 emp.)

1/21/2021

"Deep Insights Powered by Strong Modeling and Great People"

4/5

What do you like best about MadKudu?

We have this unique “problem” where we have 50k+ new account signups per month. We rely on MK to surface only the top prospects to our sellers and place the rest in a self serve track. Their APIs are great and our scoring model has performed well with the majority of revenue coming from the top 20% of prospects. I also want to call out their support - our rep has been extremely responsive and helpful. Review collected by and hosted on G2.com.

What do you dislike about MadKudu?

Not much, but would love to see their scoring model incorporate self learning. Review collected by and hosted on G2.com.

What problems is MadKudu solving and how is that benefiting you?

Without MadKudu our Sales team would be overrun with over 50k new signups per month. Using insights from MK we can make sure only the best are surfaced to sellers and the rest are added to a self serve track. This saves are Sales team valuable time and ensures we aren't wasting cycles reaching out to prospects that aren't a good fit for us. Review collected by and hosted on G2.com.

GC

Guillaume "𝑮" C.

Co-Founder

Mid-Market (51-1000 emp.)

5/7/2019

Business partner of the seller or seller's competitor, not included in G2 scores.

"Simply the best."

5/5

What do you like best about MadKudu?

I've tested 5 or more lea scoring platforms. Some a good, some are crap. Madkudu is great.

Why?

- Their predictions are top notch (aka >70% concentration of revenue within less than 20% of leads).

- Their are one of the few that are API first (and not just a clunky UI or salesforce only thing)

- They are very reactive with feature requests

- They are applying predictions to a broader use case than just lead scoring. Review collected by and hosted on G2.com.

What do you dislike about MadKudu?

I wish there was more behavioral data returned in the API Review collected by and hosted on G2.com.

Recommendations to others considering MadKudu:

If you're thinking about it, you should absolutely engage with MadKudu. Their team is smart and knowledgeable, you will for sure benefit from exploring what their solution can do. Like any piece of software, it is important to champion MadKudu, have them come to your office for a lunch & learn to give your team exposure to them and a chance to ask questions. This has worked incredibly well at Segment & Drift. Review collected by and hosted on G2.com.

What problems is MadKudu solving and how is that benefiting you?

Lead scoring usually only applies to sales teams. I'm a Marketer, and I'm the main user of Madkudu.

With Madkudu not only do I solve typical lead scoring challenges (sales efficiency & prioritization of effort) but also marketing challenges:

- which channels to focus on

- the value of each lead, and recommendations on how to optimize my CAC/LTV Review collected by and hosted on G2.com.

OL

Oscar L.

Lead Analytics Engineer

Mid-Market (51-1000 emp.)

5/8/2019

"An awesome company with high performing people and good products"

5/5

What do you like best about MadKudu?

The product is great - easily implemented from a tech perspective. But what really sells MadKudu for me is the people I have dealt with. All of the team members at MK seem to be incredibly high performers and its very noticeable in the implementation of the product and the support you receive along the way. Shout out to HM for being a boss. Review collected by and hosted on G2.com.

What do you dislike about MadKudu?

Perhaps more signals returned on the behavioural data side Review collected by and hosted on G2.com.

What problems is MadKudu solving and how is that benefiting you?

With MadKudu we have been focusing on PQL's and how to score the huge volume of leads we get from our product. We've been able to increase conversion rates by prioritizing our outreach based on their scoring.

Moving forward, we will look to increase the efficiency of our demo funnel, optimize paid spend and run ABM programs at Marketing Qualified Accounts. Review collected by and hosted on G2.com.

ED

Elizabeth D.

Marketing Ops Lead

Mid-Market (51-1000 emp.)

4/22/2019

"Wildly customizable, deeply nerdy predictive scoring"

4.5/5

What do you like best about MadKudu?

I can create a predictive model out of any data that I have, and I can do it with a highly prescriptive customer success rep who will tell me what does and doesn't make sense to create. Review collected by and hosted on G2.com.

What do you dislike about MadKudu?

Predictive model means positive and negative score signals are harder to discern and convey to other teams, and greater education is required on the part of the user. Interfacing with the MadKudu team can sometimes be a little tricky because it's largely done through slack, rather than a ticketing or even email system. Review collected by and hosted on G2.com.

Recommendations to others considering MadKudu:

Use your MadKudu rep as a resource for how to use the tool and develop models Review collected by and hosted on G2.com.

What problems is MadKudu solving and how is that benefiting you?

MadKudu helps us understand how to intelligently promote and work our leads, identify what sources have the highest probability to generate revenue, and learn more about our ideal customer profile. Review collected by and hosted on G2.com.

DM

Darcy M.

Growth

Marketing and Advertising

Mid-Market (51-1000 emp.)

3/12/2019

" Enabling us to 80:20 demand across Growth, Marketing and Sales"

5/5

What do you like best about MadKudu?

MadKudu has enabled us to prioritize a huge inbound funnel of free signups. This has allowed us to dramatically increase the performance of our business development function along with enabling marketing and growth teams to use a scoring architecture across our Martech. The possibilities of what can be achieved with this tool span far far beyond lead scoring!

ps The MK Portal in which you connect your tools is awesome too :) Review collected by and hosted on G2.com.

What do you dislike about MadKudu?

Nothing major to be honest - would be good if:

- Behavioral modeling happened faster

- There were more signals

- Models were more dynamic/ self learning Review collected by and hosted on G2.com.

Recommendations to others considering MadKudu:

Think about what you can do past your initial use case, when you have lead scoring available through an API you can do so much more than what you initially think. Review collected by and hosted on G2.com.

What problems is MadKudu solving and how is that benefiting you?

At the moment we are focusing on PQL's and how to score the huge volume of leads we get from our product.

Moving forward, we will look to increase the efficiency of our demo funnel, optimize paid spend and run ABM programs at Marketing Qualified Accounts. Review collected by and hosted on G2.com.

DA

Dan A.

Cofounder

Mid-Market (51-1000 emp.)

4/24/2019

"An amazing platform for lead scoring and accelerating the buyer journey"

5/5

What do you like best about MadKudu?

Madkudu helps us minimize the number of fields we require on forms, which greatly increase our web visitor to lead conversion rates. We're also adopting their fastlane product, which will help us give qualified leads a high-touch experience on our website.

In general, the team at MadKudu is always at the ready to help us succeed, even when we throw them complex business logic and processes. Review collected by and hosted on G2.com.

What do you dislike about MadKudu?

There isn't too much of a web UI, but that's not the core of their product. I imagine they'll work on this over time-- but once you start using their products, you don't really need to log in to view/modify very often. Review collected by and hosted on G2.com.

SP

Sara P.

Head of Marketing Strategy

Mid-Market (51-1000 emp.)

2/26/2019

"A great way to help with Sales, Marketing, and Product Led Growth"

4.5/5

What do you like best about MadKudu?

Madkudu takes a super hard concept to understand, "what makes a good lead a good lead", and simplifies it down to make targeting your perfect customers super simple. We use Madkudu to help segment our conversations we have in Drift, to help with emails we send to our free users, and to help understand when our customers are ready to upgrade! Review collected by and hosted on G2.com.

What do you dislike about MadKudu?

It's tough that there is no app or UI to see how things are happening behind the scenes. It makes it harder to actually optimize so you have to work with the team to make sure you're updating your model to change with your business. Review collected by and hosted on G2.com.

Recommendations to others considering MadKudu:

Madkudu works in tandem with your team to make sure that you're getting the right information that works for your use case and gives you the insights you need to get the best use out of the tool that you nned. Review collected by and hosted on G2.com.

What problems is MadKudu solving and how is that benefiting you?

Creating custom experiences for the people we WANT to talk to, and making sure we don't leave any leads behind. By using madkudu we can prioritize our top accounts, while also making sure we don't leave any leads behind even if they're not a great fit. Review collected by and hosted on G2.com.

FP

Fanette P.

Lead, Demand Generation

Mid-Market (51-1000 emp.)

5/8/2019

"Predictive scoring made simple, reliable: a must have for modern marketing teams!"

5/5

What do you like best about MadKudu?

-Predictive scoring that compiles Firmographics (company size, geo, revenue...) + Technographics (cms, saas usage...)+ Behavioral data (what actions your best customers are taking on your site...).

-Action bias: Madkudu offers campaigns to use on the top of the scoring, so you can put your scoring to work right away, customize your onboarding process, trigger different actions based on scores.

-The API is easy to use and connect with other systems = endless possibilities!

-Great team with a "Michelin Star" kind of customer experience! Review collected by and hosted on G2.com.

What do you dislike about MadKudu?

I wish there was more behavioral data returned in the API, more signals surfaced all, the information is really relevant for lead intel. Review collected by and hosted on G2.com.