Patrick M.

Owner

Small-Business (50 or fewer emp.)

5/12/2025

"Amazing experience working with Paul and the team. Super knowledgable and concise. Great teammate!"

5/5

What do you like best about Madison?

Super professional and respectful.

Paul threads the needle perfectly between "a friend at a bar" and "strategic marketing consultant.” We could talk about anything, but I always knew he have my business' best interests at heart.

They were always on top of responses. And timeliness is everything. I could text them and they'd get back to me faster than most of my referral partners.

The tech setup is straightforward without being complicated. Notion keeps everything in one place without making me jump through hoops to review or approve content.

Paul asks questions that made me think differently about what I deal with every day. He doesn't just nod and say "Sounds good.” He challenges me to explain why I do things a certain way, which helped me translate my "insurance speak" into something real people actually understand. Review collected by and hosted on G2.com.

What do you dislike about Madison?

I honestly don't have anything that could be better. Their whole system works well from start to finish. Review collected by and hosted on G2.com.

Recommendations to others considering Madison:

A mentor shared with me that "If you're comfortable, you're not learning." Working with Madison got me out of my comfort zone and into a place of learning. Our conversations helped me take all complicated chaos in my head and translate it into clear stories that actually connect with people. Review collected by and hosted on G2.com.

What problems is Madison solving and how is that benefiting you?

Madison solved a problem I didn't even know I had — the need for someone to challenge my thinking. I know my systems. I know my clients. But nobody asks me the hard questions that force me to explain why things are the way they are.

With Madison, I've turned complex insurance nightmares into clear explanations that normal people can understand. They've helped me articulate what I know in a way that doesn't make people's eyes glaze over.

I'd recommend Madison to any company that needs to explain complicated stuff in simple terms and build real trust with clients. Whether you're a one-person shop or managing a full bench, they'll help you cut through the noise. Review collected by and hosted on G2.com.

Verified User in Legal Services

7/16/2025

"The most valuable service provider we use."

5/5

What do you like best about Madison?

The best part of Madison is that they feel like they are on our team. They don’t feel like a service provider, it feels like they are working right alongside us as part of our team. They are truly incredible people who care about what you’re doing and they figure out the smallest ways they can make you better while always delivering on the big things. Review collected by and hosted on G2.com.

What do you dislike about Madison?

Honestly, there are no downsides. They’ve blown our expectations out of the water and are far and beyond the best service provider I’ve ever worked with in my entire professional career. Review collected by and hosted on G2.com.

Matt M.

Partner

Small-Business (50 or fewer emp.)

2/12/2025

"Helping an agency focus their message"

5/5

What do you like best about Madison?

They really take the time to understand what we do, and our calls to plan content and strategy are genuinely enjoyable. They approach this work from a human perspective, which is a breath of fresh air. We’ve been pitched plenty of cold, impersonal lead generation services that left a bad taste in our mouths. Sean and his team, on the other hand, think about networking in a way that actually makes sense and feels good to get behind. Review collected by and hosted on G2.com.

What do you dislike about Madison?

Honestly, nothing comes to mind. The experience has been great, and we really appreciate their approach. Review collected by and hosted on G2.com.

Recommendations to others considering Madison:

Let them challenge your assumptions about your business. If you’ve been doing things the same way for a long time, a fresh perspective and a critical eye can help you focus on the right stages—ones that actually get attention instead of just adding to the pile of unread cold DMs. Review collected by and hosted on G2.com.

What problems is Madison solving and how is that benefiting you?

Madison has spent the last year really helping us focus on the things we're good at, packaging our services in a way that's more undesandable. We've always thought of rou design+dev agency as one taht can do it all, but turns out that messaign is not so helpfufl ro poteneial leitn who are trying to help you picture themsleve wkring with you. Sean and his team have really helped us find a foucs and and spend oru tiem and engery on servies that make sens to share and post about.Madison has spent the last year helping us refine our focus and package our services in a way that’s clearer and more compelling. We’ve always thought of our design + dev agency as one that can do it all, but that messaging wasn’t helping potential clients see themselves working with us. Sean and his team have helped us hone in on what we do best, making it easier to communicate our value and put our time and energy into the right services—the ones that make the most sense to share and promote. Review collected by and hosted on G2.com.

Mark S.

Partner

Law Practice

Small-Business (50 or fewer emp.)

10/23/2024

"Insightful strategy and practical tactics for professional services marketing. Madison delivers."

5/5

What do you like best about Madison?

Sean and the Madison team combine hands-on marketing experience with a clear strategic vision for professional services firms.

Madison's approach is rooted in practical knowledge gained from both in-house experience and advisory roles. That gives the firm unique insight into what actually works—and, tactically, how it works.

The Madison team excels at identifying a firm's core strengths and crafting a content strategy that builds on them and resonates with target audiences. Review collected by and hosted on G2.com.

What do you dislike about Madison?

There's very little to dislike.

Madison's comprehensive approach to marketing might be more than firms looking for quick-fix solutions are ready for.

And while the firm's thoroughness and focus on fundamentals might not promise immediate results, I actually see that as a strength. Review collected by and hosted on G2.com.

Recommendations to others considering Madison:

If you're looking for marketing strategy and implementation for your professional-services firm, you should talk with Madison.

Madison is particularly valuable for firms that are not looking for a quick fix, but are willing to put in the time to consistently create and release high-quality content—with their expert support and guidance along the way. Review collected by and hosted on G2.com.

What problems is Madison solving and how is that benefiting you?

Madison has a strong point of view on the fundamental business-development problem facing professional-services firms: clients only buy from people they trust. That fundamental problem creates a unique marketing challenge that traditional marketing approaches fail to address.

To solve this problem, Madison helped us refine our point of view—which runs throughout everything we do—and supported us in creating and publishing expert "authority marketing" content that continues to develop our public reputation as trusted advisors.

The primary benefit we see from Madison is that its approach actually works for professional-services firms. Madison isn't trying to force-fit traditional (or buzzy) marketing tactics. Instead they help us play the long game of transforming our actual expertise into a trust-building asset that generates direct business and ongoing referrals. Review collected by and hosted on G2.com.

Austin H.

Small-Business (50 or fewer emp.)

8/22/2024

"Madison is The Way and Sean Johnson is Your Guy"

5/5

What do you like best about Madison?

Sean has singlehandedly driven much of the inbound interest we've received since we began working together. His professional excellence is obvious when you speak with him and his ability craft content in our tone that resonates with our target audience is truly impressive. He offers tremendous value for the results we've received. Review collected by and hosted on G2.com.

What do you dislike about Madison?

There really isn't anything I would change about working with Madison. Review collected by and hosted on G2.com.

Recommendations to others considering Madison:

Give it a shot! Working with Madison is an asymmetric opportunity - low risk and high reward. Review collected by and hosted on G2.com.

What problems is Madison solving and how is that benefiting you?

Madison helped us go from no marketing strategy to having a thoughtful marketing infrastructure that allows us to reach out to our target audience. It has unlocked the value of my LinkedIn network in a way I wasn't able to prior to engaging Madison. By leveraging LinkedIn, we are driving inbound interest using resources we already have instead of competing with other firms for paid advertising dollars or sponsorships. Review collected by and hosted on G2.com.

Clayton D.

Member

Mid-Market (51-1000 emp.)

7/22/2024

"Top-Notch Authority Marketing and Personal Branding Expertise"

5/5

What do you like best about Madison?

In short, Sean delivers immense value. His intentional approach ensures top-notch quality in every aspect of his work. As an experienced executive himself, he brings a unique perspective and deep understanding to his clients, making his contributions exceptionally impactful. Review collected by and hosted on G2.com.

What do you dislike about Madison?

There's nothing I dislike about Madison! Review collected by and hosted on G2.com.

What problems is Madison solving and how is that benefiting you?

I've had the pleasure of working closely with Madison and its founder, Sean, over the past couple of years. Sean's expertise in authority marketing is unparalleled. He helped me optimize my LinkedIn profile, ensuring it accurately reflects my professional achievements and personal brand. His strategic insights on personal brand positioning as a whole have been invaluable, boosting my confidence and helping me stand out in my industry.

For years, I struggled to define my expertise and experience, especially as a generalist. Sean has been instrumental in helping me identify and focus on the areas where I am most passionate and comfortable. His guidance has made me more confident in presenting myself digitally, allowing me to hone my personal brand effectively.

Sean is someone I’ve admired for years for his innovative thinking, unique approach to authority marketing, and enviable digital presence. His guidance has been pivotal in shaping my professional journey, and I am thrilled to have him as part of my team. I highly recommend Madison to any executive looking to elevate their authority and personal brand. Review collected by and hosted on G2.com.

Brandon P.

Founder and CEO

Small-Business (50 or fewer emp.)

7/18/2024

"Exceptional LinkedIn Content Promotion with Sean Johnson at Madison"

5/5

What do you like best about Madison?

The best part about working with Madison is how easy and seamless the entire process has been. From start to finish, everything has been straightforward and hassle-free. Plus, working with Sean Johnson has been a blast. He makes the process enjoyable and has a real talent for turning my ideas into engaging content. It's not just effective—it's also fun! Review collected by and hosted on G2.com.

What do you dislike about Madison?

There is nothing I dislike about Madison. Review collected by and hosted on G2.com.

Recommendations to others considering Madison:

If you're thinking about working with Madison, I highly recommend it. They've made promoting my content on LinkedIn incredibly easy and effective. Sean Johnson, in particular, has been fantastic to work with—he's insightful, creative, and truly understands how to articulate complex ideas in a way that engages my audience. When I look at "competitors" in my space, and I see their post and engagement analytics, we are blowing them away because of Madison's contribution. If that is something you desire for your business, look no further. Review collected by and hosted on G2.com.

What problems is Madison solving and how is that benefiting you?

Before I started working with Madison, I had a few key challenges when it came to promoting my content on LinkedIn:

- Articulating Complex Ideas: I found it tough to clearly communicate my thoughts on various business topics.

- Consistency in Posting: Keeping up with a regular posting schedule was a struggle.

- Audience Engagement: I wanted to engage more effectively with my audience but wasn't sure how.

Working with Sean Johnson at Madison has been a game-changer.

Sean has an incredible knack for taking my ideas and turning them into clear, engaging posts. It’s like he reads my mind and puts my thoughts into words better than I ever could. They’ve helped me stay consistent with my posts, which has been crucial in keeping my audience interested and engaged.Thanks to their promotion strategies, I’ve seen a big jump in how much people interact with my content. My network is more active and engaged than ever.

In short, Madison has made my LinkedIn presence much stronger and more impactful. It's been a fantastic experience. Review collected by and hosted on G2.com.

Kate B.

Associate Director, Corporate Marketing

7/18/2024

"Our B2B Marketing Game Changer"

5/5

What do you like best about Madison?

Curated, strategic, unique content that matches our brand and leadership personalities. Review collected by and hosted on G2.com.

What do you dislike about Madison?

I only wish we could bring the Madison team in-house and pick their brains 24/7. Review collected by and hosted on G2.com.

What problems is Madison solving and how is that benefiting you?

Sean and his team are invaluable to me as a scrappy b2b marketer. Their ability to understand our work, our partner's pain points, and create compelling content that matches the tenor of our company and the voice of our leadership is unparalleled.

The content is strategic and specific, creating a natural narrative and POV that I've found myself reusing across different content and channels.

We engaged Madison for high-quality content, but their influence goes beyond just content creation; Sean has fundamentally changed how we approach and value thought leadership within our company.

I can't overstate what an asset Madison is to our marketing strategy. We are so grateful for their partnership! Review collected by and hosted on G2.com.

Jacob R.

Managing Partner

Small-Business (50 or fewer emp.)

8/16/2024

"High-touch, collaborative, and thoughtful branding, website, and authority marketing"

5/5

What do you like best about Madison?

Madison puts in the time and effort to get to to know their client's industry and services at a granular level. I believe this helps exponentially when it comes to the authority marketing as the output feels as though it was written by someone with decades of experience in the industry. Additionally, the tema is always reachable and open to feedback. Review collected by and hosted on G2.com.

What do you dislike about Madison?

All positive things to say about Madison Review collected by and hosted on G2.com.

What problems is Madison solving and how is that benefiting you?

Madison is solving my consulting firm's branding, website, and content marketing needs. The team at Madison pushed my thinking to get sharper on my ICP and has created brand assets and a website that far exceeded my expectations and help my firm stand out. Additionally, the content marketing has been helpful for gaining trust with new clients and my network. Review collected by and hosted on G2.com.

Caleb O.

Partner

7/29/2024

"Authority Marketing Masters"

5/5

What do you like best about Madison?

Sean and his team are more than just experts in their craft, they're genuince people who care about the success of their customers. Review collected by and hosted on G2.com.

What do you dislike about Madison?

I can't think of any substantive negatives in our relationship with Madison. I only lament we didn't hire them earlier and invest more in the relationship sooner. Review collected by and hosted on G2.com.

What problems is Madison solving and how is that benefiting you?

Madison is supporting our growth efforts by producing impactful social (LinkedIn) content. Or at least, that's wha your contract says. They've also driven the strategy and ideation processes that find the wells of content you didn't know existed at your company.

They've also helped us team get past our own personal hesitations w/ this type of marketing, and ensured we're sharing content that stays trues to both or team and personal values. Review collected by and hosted on G2.com.