I find Madgicx incredibly useful for tracking and improving our meta campaigns that focus on app installs and engagement. It allows us to monitor crucial metrics like cost per install, content views, and in-app activity, making it easy to see which campaigns drive the most efficient growth. I really appreciate the ability to set the account type specifically for mobile apps, as it aligns campaign insights with app growth metrics rather than typical e-commerce ones, making performance analysis more relevant. The AI recommendations are also great because they highlight opportunities to scale ad sets that offer lower cost installs or higher engagement, simplifying budget adjustments without needing to constantly review every ad set manually. Also, the setup was fairly straightforward, and connecting the ad account to review campaign data was simple. Review collected by and hosted on G2.com.

Some automation templates are not fully tailored for mobile app campaigns by default. They sometimes require manual adjustments to align triggers with install events or in-app conversions. Review collected by and hosted on G2.com.

I find the clarity of campaign performance insights in Madgicx really valuable. It's straightforward to track which efforts are driving results and the dashboard makes managing multiple parts of campaigns easy. This allows the team to respond quickly to trends. The initial setup was also straightforward, with clear instructions for connecting ad accounts. The platform scaled well with our team, allowing multiple members to review insights and collaborate on campaigns efficiently. Review collected by and hosted on G2.com.

Some features take time to navigate initially, and a few dashboard elements could be more intuitive. Streamlining layouts and improving options would make it easier for the team to access key insights quickly. Review collected by and hosted on G2.com.

What I like most about Madgicx is its audience targeting and discovery capabilities. For a luxury-focused brand like Eclat Indulge In Luxury, reaching the right audience matters more than reaching a large one. Madgicx’s predictive AI helps us uncover high-intent, premium audiences that we wouldn’t easily identify using Meta’s native tools alone. The interest discovery and audience insights feel very data-driven and relevant, which allows us to target users who are genuinely aligned with luxury experiences rather than broad or generic segments. Review collected by and hosted on G2.com.

Madgicx have been cool since the beginnig to the end , so I don't have any dislike Review collected by and hosted on G2.com.

It makes it really easy to optimise and improve your ads' performance without spending time doing it yourself. This is really important for me, as I have a small team. Review collected by and hosted on G2.com.

Nothing particularly. It's more about understanding how I can help it optimise more effectively. You see a bar that shows how much you're optimising for, and I'm always below it. I'm not sure how I can improve it beyond what I'm doing at the moment. But I'm sure I can! Review collected by and hosted on G2.com.

I really appreciate how Madgicx connects performance data to actionable direction, making strategy refinement and campaign scaling easier and more confident. Its AI-driven insights help identify inefficiencies and guide budget allocation, enabling disciplined and scalable growth. I also value the clear funnel structure, creative insights, and daily recommendations. The initial setup was smooth and straightforward. Review collected by and hosted on G2.com.

The platform has a learning curve, especially when first navigating its funnel framework and features. More guided onboarding or step by step setup would help teams get up to speed faster and apply insights more confidently. Review collected by and hosted on G2.com.

I like using Madgicx because it saves me time. It shows ad performance clearly, making it easier to understand which ads are working well. I find the AI suggestions useful as they help with optimization, reducing the need for manual work. Another thing I like is how it keeps everything in one dashboard, which simplifies monitoring and managing ads without switching between multiple tools. Review collected by and hosted on G2.com.

Sometimes the dashboard feels a bit confusing, especially in the beginning. Pricing and features could also be explained more clearly. With a simpler layout and clearer plans, it would be even better. In the beginning, there are many sections and data points shown at once which feels overwhelming. It’s not always clear where to start or which metrics are most important. A cleaner layout with fewer options on the main screen and clearer labels or tooltips would make it easier to use, especially for new users. The initial setup was a bit tricky at first because there are many options to connect and configure. Review collected by and hosted on G2.com.

Easy to find audiences, create new ads and campaigns, answer comments, find what's going on Review collected by and hosted on G2.com.

Would like to have more/better automations on optimizing campaigns Review collected by and hosted on G2.com.

I use Madgicx for managing ads and it helps me know hidden ad insights which I won't get to know otherwise. The user experience and the quality of insights are generally very commendable and always return in profits. I enjoy that the time required for managing meta ads is really optimized with the help of Madgicx platform's user interface. The user interface is very intuitive and beginner-friendly, with a very smooth learning curve. The quality of insights is really top-notch, which justifies the high pricing. The initial setup was really easy, and I have no issues there. I've been using Madgicx for a while and am very satisfied with the output. Review collected by and hosted on G2.com.

There is nothing which I dislike. Review collected by and hosted on G2.com.

The AI Marketer and the Audience Studio are absolute game-changers. Instead of guessing which audiences to test, the platform provides data-driven suggestions that actually convert. I also love the Creative Insights tool; it breaks down which visual elements (like specific colors or hooks) are driving performance, which helps our design team iterate much faster. The automation rules (Stop-Loss and Revive) have saved us thousands in wasted ad spend by killing underperforming ads while I’m away from my desk. Review collected by and hosted on G2.com.

The learning curve can be a bit steep for beginners. Because the platform is so robust, it takes a few days to fully understand where everything is and how to set up complex automation workflows. Also, the pricing can be a bit high for very small accounts, as it's definitely geared toward brands or agencies looking to scale aggressively. Review collected by and hosted on G2.com.

It makes analyzing ad data much more efficient, and it also has strong ad creation tools that help produce great creative. Review collected by and hosted on G2.com.

Every now and then it glitches and will not launch my ads natively. Review collected by and hosted on G2.com.