--- title: Mabaya Reviews meta_title: 'Mabaya Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 10 reviews by the users' company size, role or industry to find out how Mabaya works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 10 scale: '5' date_modified: '2026-08-07' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Mabaya Reviews **Vendor:** Mabaya **Category:** [Retail Media Advertising Platforms ](https://www.g2.com/categories/retail-media-advertising-platforms) **Average Rating:** 4.4/5.0 **Total Reviews:** 10 ## About Mabaya Mabaya is a leading self-service, white-label Sponsored Product Ads platform designed for marketplaces and online retailers. Established in 2014 and headquartered in Tel Aviv, Israel, Mabaya empowers e-commerce platforms to monetize their traffic by enabling sellers and brand partners to promote their products through native advertising. The platform is utilized by over 50,000 sellers and brand partners across more than 30 leading e-commerce sites worldwide. Key Features and Functionality: - Self-Service Campaign Management: Advertisers can independently set budgets, choose bidding strategies , select campaign durations, and manage product and keyword selections. - Automatic Bidding and Keyword Selection: The platform offers automated bidding options targeting specific Advertising Cost of Sales and automatic keyword generation to optimize campaign performance. - Diverse Ad Formats: Supports various ad types, including Sponsored Product Ads, Sponsored Brand Ads, Sponsored Brand Videos, and Offsite Ads, with Display Ads coming soon. - Customization and White-Labeling: Retailers can fully customize the ad layout, placement, targeting options, and campaign management console to align with their brand identity and operational preferences. - Comprehensive Reporting and Analytics: Provides detailed performance reports, enabling advertisers to monitor and optimize their campaigns effectively. Primary Value and User Solutions: Mabaya addresses the need for e-commerce platforms to generate additional revenue streams by monetizing their site traffic. By offering a self-service advertising platform, it allows sellers and brand partners to increase product visibility and sales through targeted, native ads. This solution benefits all stakeholders: retailers enhance their revenue and seller engagement, advertisers gain a user-friendly tool to boost sales, and shoppers receive relevant product recommendations, enhancing their overall shopping experience. ## Mabaya Reviews ### 1. Great Ads Platform But Lacks Dedicated Support **Rating:** 3.0/5.0 stars **Reviewed by:** Alex Z. | Strategy & Operations, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2023 **What do you like best about Mabaya?** I like that the platform is easy to use and works well for promoting various products. I love the high-quality ads that it provides. Plus, I like the analytics feature in the platform because it provides useful metrics about the traffic that's coming to my ads. I can design ads for a variety of purposes including conversion, branding and referral campaigns. It also allows me to target audiences based on multiple criteria such as interest, location and behavior patterns. **What do you dislike about Mabaya?** My major drawback with Mabaya is its lack of a dedicated customer support team. I'm frequently left waiting for hours for a response whenever I have a problem or a question. Since I don't have any experience with other platforms for comparison, I can't say whether this behavior is typical or unusual. However, my experience with the support representatives has always been poor. I'm not sure if I'm the unlucky one or if everyone else who has raised an issue has had the same issues. Either way, I hope this can be improved in the future. **What problems is Mabaya solving and how is that benefiting you?** Overtime Mabaya has saved me a lot of money because I don't have to advertise on various platforms to increase my reach. The cost per impression is low for most of my ad campaigns which is a huge benefit for me. Also, the low bounce rate for my ads means that more people are actually viewing them rather than just clicking away without taking action. ## Mabaya Discussions - [What is Mabaya used for?](https://www.g2.com/discussions/what-is-mabaya-used-for) - [View Mabaya pricing details and edition comparison](https://www.g2.com/products/mabaya/reviews?filters%5Bnps_score%5D%5B%5D=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+06%3A34%3A51+-0500&secure%5Bsession_id%5D=6b6f16b8-4c6c-4617-8813-5ba2ce96638a&secure%5Btoken%5D=ed66ad706f50243d0086f310a69f2b7146d8b10eda1134072d60a499e6553892&format=llm_user) ## Mabaya Features **Platform Basics** - Ad Serving Rules - Sponsored Product Listing Ads - Banner Ads - Display Ads **Platform Data** - Reporting Performance Metrics - Data Filtering - Reporting Dashboards **Platform Additional Functionality** - Offline Ads - Video Ads - Team Collaboration - Integrations **Agentic AI - Retail Media Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Mabaya Alternatives - [Skai](https://www.g2.com/products/skai/reviews) - 4.0/5.0 (281 reviews) - [Stackline](https://www.g2.com/products/stackline/reviews) - 4.4/5.0 (245 reviews) - [Criteo Commerce Max (Retail Media)](https://www.g2.com/products/criteo-commerce-max-retail-media/reviews) - 4.0/5.0 (18 reviews)