Mabaya is a leading self-service, white-label Sponsored Product Ads platform designed for marketplaces and online retailers. Established in 2014 and headquartered in Tel Aviv, Israel, Mabaya empowers e-commerce platforms to monetize their traffic by enabling sellers and brand partners to promote their products through native advertising. The platform is utilized by over 50,000 sellers and brand partners across more than 30 leading e-commerce sites worldwide. Key Features and Functionality: - Self-Service Campaign Management: Advertisers can independently set budgets, choose bidding strategies , select campaign durations, and manage product and keyword selections. - Automatic Bidding and Keyword Selection: The platform offers automated bidding options targeting specific Advertising Cost of Sales and automatic keyword generation to optimize campaign performance. - Diverse Ad Formats: Supports various ad types, including Sponsored Product Ads, Sponsored Brand Ads, Sponsored Brand Videos, and Offsite Ads, with Display Ads coming soon. - Customization and White-Labeling: Retailers can fully customize the ad layout, placement, targeting options, and campaign management console to align with their brand identity and operational preferences. - Comprehensive Reporting and Analytics: Provides detailed performance reports, enabling advertisers to monitor and optimize their campaigns effectively. Primary Value and User Solutions: Mabaya addresses the need for e-commerce platforms to generate additional revenue streams by monetizing their site traffic. By offering a self-service advertising platform, it allows sellers and brand partners to increase product visibility and sales through targeted, native ads. This solution benefits all stakeholders: retailers enhance their revenue and seller engagement, advertisers gain a user-friendly tool to boost sales, and shoppers receive relevant product recommendations, enhancing their overall shopping experience.