I like the flexibility of the program, and all you can do with it. It's a great marketing tool since people don't always check their emails, but always check their phones. The text messages are short, but that's pretty standard (e.g. twitter), and it makes it so people aren't overwhelmed with words...

I also LOVE that the team responds fairly quickly with aid to any issue I may have. Lauren Gaspard has been exceptional, and explained the program and it's benefits very well. If I ever have a question or concern, she doesn't hesitate to jump in and help, even gives me some creative inputs.

I also cant wait for the new fatures coming soon, I know this will open up a world of possibilities for marketing and data collection strategies. Review collected by and hosted on G2.com.

I haven't found anything so limiting that I could say I dislike.. Maybe I wish we could reserve a word while leaving it in draft? But I'm also aware that it evens the playing field. Review collected by and hosted on G2.com.

I like how user-friendly the platform is! Review collected by and hosted on G2.com.

I haven't found anything that I dislike at this point in time. Review collected by and hosted on G2.com.

How easy it is to create keywords and send messages. Review collected by and hosted on G2.com.

I wish we could upload our own lists. I also wish there was a way to filter our groups by sign up time. This would help for presales. Review collected by and hosted on G2.com.

Setting up a text is quicker with less steps. Linking is easier in this platform, with less steps overall. Preview is also better. Review collected by and hosted on G2.com.

It isn't always intuitive which tab I need, they should be named more simply. I usually choose a few before I find the right one.

Would be nice to include emojis without the concern of having it show up as two or three texts by recipient. Review collected by and hosted on G2.com.

As a new user, I was able to easily navigate and fully appreciate the ability to see what the text will look like to our subscribers, as well as being able to send a test message! The help, tutorial, and training that I received were all helpful in maximizing what we can do with the program. Review collected by and hosted on G2.com.

Not really a downside, I do wish there was a winner option where I could randomly choose from my current subscriber list to also utilize the program as a rewards program for current users beyond special offers. Review collected by and hosted on G2.com.

The easability of the platform and the team that has helped me implement it. Review collected by and hosted on G2.com.

There isn't anything I'd change, the platform is easy to use. Review collected by and hosted on G2.com.

The back-end portal was designed very well. It is simple to use for campaign set-up as well as for analyzing each campaign's success. Review collected by and hosted on G2.com.

We'd love to know more about our subscribers for better segmentation and personalized messaging. Review collected by and hosted on G2.com.

I like the simplicity of scheduling campaigns and pulling winners from contests. Being able to create multiple opt-ins for one campaign is very useful. Review collected by and hosted on G2.com.

I think it would be nice to be able to have a 2-way conversation with patrons to handle issues they may have or questions. Review collected by and hosted on G2.com.

The immediate abilityto connect in real-time with potential and prospective customers on-premise is a very powerful capability, and crafting a targeted specialized engagement message allows for some quick test-&-learn results without having to engage third-parties as to consumer preferences, behavior, and activities. Review collected by and hosted on G2.com.

Questions remain around if and when scaled, how to customize and curate individual workflows for unique independent engagement for specified and targeted customers versus a global and broad dissemination of messaging. Review collected by and hosted on G2.com.

As traditional advertising has become more difficult to do on a shrinking budget, our firm was searching for ways to directly communicate with our shoppers. Wi-fi Alive allowed us to begin direct communication with our customers while they were at our shopping centers. This created numerous opportunities for supplying our customers with offers and calls to action. Also very impressed with the customer support Review collected by and hosted on G2.com.

Not necessarily a con against the platform, but there is some work you have to do on the front end to encourage your shoppers to join the program. As with any other digital tool, you have to get your customers to adopt by providing great incentives. If you do this you should enjoy a strong ROI. Review collected by and hosted on G2.com.