UF

Verified User in Financial Services

Mid-Market (51-1000 emp.)

4/19/2018

"Meghan's review"

4/5

What do you like best about Lytics?

I think the UI is fairly easy to navigate and intuitive. Review collected by and hosted on G2.com.

What do you dislike about Lytics?

It sometimes takes FOREVER for audiences to load, to create audiences, and for CSV files to be sent to me. Review collected by and hosted on G2.com.

Recommendations to others considering Lytics:

We liked it so much we recommended that our our centralized team implement it across all of our subsidiaries. Review collected by and hosted on G2.com.

What problems is Lytics solving and how is that benefiting you?

We're able to create look-a-like audiences for display advertising using Lytics data. We're able to easy integrate these audiences into Facebook. We also use Lytics for if/then campaigns on our website and to send suppression files of buyers to our email affiliates. Review collected by and hosted on G2.com.

UM

Verified User in Media Production

Mid-Market (51-1000 emp.)

5/29/2018

"Lytics for Marketers"

3.5/5

What do you like best about Lytics?

I love the ability to target web ads by behavior across our multiple channels and especially made use of various target keywords. Felt the functionality is very easy to implement/use. Review collected by and hosted on G2.com.

What do you dislike about Lytics?

I feel that there is not as much flexibility with adding creative elements to modules and would have like to be able to select placement on a specific area of the site rather than having to select by article pages. Review collected by and hosted on G2.com.

UP

Verified User in Publishing

Mid-Market (51-1000 emp.)

5/29/2018

"Revolutionizing the way we engage with our audience"

4/5

What do you like best about Lytics?

Custom segments- targeting audiences via email and through modules Review collected by and hosted on G2.com.

What do you dislike about Lytics?

Unable to add custom field to email lead forms Review collected by and hosted on G2.com.

IP

Verified User in Publishing

Mid-Market (51-1000 emp.)

4/20/2018

"A platform with huge potential"

3.5/5

What do you like best about Lytics?

The ability to tie together your customer data, distill potential behaviour patterns and content affinity and to subsequently build out meaningful segments. Review collected by and hosted on G2.com.

What do you dislike about Lytics?

The system is very back end oriented. The UX/UI needs to be expanded to follow a marketers use case. For instance a visual journey explorer would be a huge benefit. Also a trigger enabled journey builder would allow much quicker and easier way to leverage the raw power of the platform. Review collected by and hosted on G2.com.

UM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

5/29/2018

"good program for our business"

4/5

What do you like best about Lytics?

The ability to dive deeper into our audience and build look alike models for our targets that are more niche Review collected by and hosted on G2.com.

What do you dislike about Lytics?

can sometimes be confusing to use and how to build out the segments Review collected by and hosted on G2.com.

UN

Verified User in Newspapers

Enterprise (> 1000 emp.)

6/5/2018

"Fast learning"

4.5/5

What do you like best about Lytics?

Instantaneity, user-friendly and clarity Review collected by and hosted on G2.com.

What do you dislike about Lytics?

SegmentML need to be built from scratch. Review collected by and hosted on G2.com.

CP

Verified User in Publishing

Enterprise (> 1000 emp.)

4/24/2018

"Understanding your audience better"

4.5/5

What do you like best about Lytics?

I like the fact that it allows us to gain better insights into what our audience are interested in. The fact that these audiences can then be used for targeting across different platforms is also valuable. Review collected by and hosted on G2.com.

What do you dislike about Lytics?

I think we still need more buy in from our media agencies to enable us to get better value from it. Review collected by and hosted on G2.com.

Recommendations to others considering Lytics:

Well worth considering. Review collected by and hosted on G2.com.

What problems is Lytics solving and how is that benefiting you?

It enables us to create a permanent record of our customers and website visitors. This is helpful for us giving us a better understanding of who we will have most success in targeting going forward. Review collected by and hosted on G2.com.

UC

Verified User in Consumer Goods

Enterprise (> 1000 emp.)

5/31/2018

"Limited email expertise"

3/5

What do you like best about Lytics?

Lytics is a powerful tool to aid cross channel marketing. Review collected by and hosted on G2.com.

What do you dislike about Lytics?

The tool has limited functionality for email marketing and it has been a slow integration into our ESP. Review collected by and hosted on G2.com.

UP

Verified User in Publishing

Small-Business (50 or fewer emp.)

4/25/2018

"Very confusing but worth the effort"

3/5

What do you like best about Lytics?

Its very useful to present content to a customer for which they have a high affinity. Review collected by and hosted on G2.com.

What do you dislike about Lytics?

Difficult and time consuming to customize. Review collected by and hosted on G2.com.

UP

Verified User in Publishing

Mid-Market (51-1000 emp.)

4/24/2018

"So far so good. Lytics was just interegrated at my company. "

3.5/5

What do you like best about Lytics?

All the possibilities with tracking, metrics and marketing. I especially like the real time calculations of counts while building lists. Review collected by and hosted on G2.com.

What do you dislike about Lytics?

Taking a little while for me to learn everything. Review collected by and hosted on G2.com.