Segmenting, audiences, how fast you can make a modal and see results with little to no design experience. Review collected by and hosted on G2.com.

DATA OVERLOAD. Can get confusing. It's overwhelming to decide what to use all of the data for and what campaign to start first. Review collected by and hosted on G2.com.

Good platform, great team w/ excellent service/Support. The data we are collecting with the platform is extremely rich, and has been telling us a lot about how users interact with our site and content. Review collected by and hosted on G2.com.

some features could be more robust, however the lytics team does take our feedback to improve the product. They are very agile and able to help us focus on specific product improvements taht help solve our business needs. Review collected by and hosted on G2.com.

I like that you can see info on a user by user basis. You can see the pages they've visited, their LTV, and create csvs of these people for your sales team to contact. Review collected by and hosted on G2.com.

I think it's a bit too difficult to connect to Google AdWords. I wish it was as simple as connecting it to Yahoo Gemini. I also think that when a company purchases Lytics, they shouldn't just have over the phone trainings, someone should come to the office instead. I couldn't learn Lytics at first and once i was shown in person, i was able to easily implement things. Review collected by and hosted on G2.com.

The ability to segment our users into different groups based on behavior or demographics, or any other variables you can define, is impressive. Review collected by and hosted on G2.com.

The reporting doesn't always fit our needs, and is sometimes not delivering data that has full integrity at this juncture. This is an area for significant improvement, but it is one that Lytics appears to be committed to ensuring. Review collected by and hosted on G2.com.

the ability to collect massive amounts of data, and deploy that to execute targeted marketing campaigns Review collected by and hosted on G2.com.

For non-technical marketers, it can be challenging to fully understand how to utilize all the layers of data, and dimensions that lytics makes available Review collected by and hosted on G2.com.

The thing I like about lytics is that I can see all customer data at once without having to have a million tabs open on my computer. The interface is really nice, and it is difficult to get lost while using it. Review collected by and hosted on G2.com.

Some services are not on lytics, so if you use certain things, lytics may not be helpful for you. Review collected by and hosted on G2.com.

Lytics is for Tech companies who'ed like to customise the product to stand in tune with the internal systems.

They've provided great customer support Review collected by and hosted on G2.com.

Takes a bit of time to understand the underlying data structures.

Data availability was a bit of an issue (delays) in earlier days. Review collected by and hosted on G2.com.

We have been able to drastically change how we target content and marketing materials through audiences based upon affinity. Our response rate, as well as our customer experience, have been greatly improved. Review collected by and hosted on G2.com.

There are a few integrations that weren't available out-of-the-box, but we were able to have these addressed by the Lytics team in a timely manner. Review collected by and hosted on G2.com.

Simplicity; ease-of-use in terms of dashboard. Review collected by and hosted on G2.com.

Getting identities to "known" status takes more effort than we had originally expected; managing Lytics tags for the large number of sites we have has also required a lot more effort than we expected; we had to develop a Wordpress plugin to facilitate the upgrade to the new version of the tags, and also to pass in custom keys/values. Wish more of this were out-of-the-box functionality. Review collected by and hosted on G2.com.

All of the audiences we are able to tap into for marketing campaigns. The power to retarget users and target non subscribres is amazing. I also enjoy the ablity to pull audiences based on their life time value. So far we have utilized a content affinity in one of our recent campaigns and found it to be a success. I like that the tpol updates audiences automatically. Review collected by and hosted on G2.com.

It's not the most user friendly tool I've ever used. I think creating audiences is a little difficult. I also wish there was a place with video instructions on how to utlize the tool to it's full ability. Review collected by and hosted on G2.com.