The ability to capture user profiles as well as recommend content to them based upon what they have read Review collected by and hosted on G2.com.

The limited amount of ways to recommend content Review collected by and hosted on G2.com.

We have a very complex group of software that all contains data on our customers, we were very quickly able to onboard all of our customer data into a unified view and empower our marketing team to develop segments and push them downstream to almost all of the omni channel marketing tools they were already using. We were able to easily install the necessary tracking scripts on our sites and begin gathering very useful information on our customers to personalize and market to them much more effectively. we have found it a pleasure working with the lytics customer success team and have developed a deep relationship that has proven to be very successful for our entire organization Review collected by and hosted on G2.com.

we are excited to take advantage of their orchestrate offering once it has more integrations Review collected by and hosted on G2.com.

Being able to use Lytics as a customer intelligence hub to trigger messaging in other digital channels. I also believe the dynamic audience features will help us get a much better picture of our web content and who is accessing it Review collected by and hosted on G2.com.

No integration to Dynamics CRM and ClickDimensions Review collected by and hosted on G2.com.

The ability to serve pop ups to your audiences Review collected by and hosted on G2.com.

The low amount of graphic editing capabilities within the ui Review collected by and hosted on G2.com.

The ability to get very granular with audiences Review collected by and hosted on G2.com.

I wish it was easier to use custom css without Pathfora Review collected by and hosted on G2.com.

Segment audiences, understanding the data, creating custom audiences for advertising. Review collected by and hosted on G2.com.

Doesn't have as many native integrations as it should. Review collected by and hosted on G2.com.

Being able to pull data in from multiple platforms and see both our known and unknown audience at the same time. Being able to have Lytics tie content topics to our webpages is also very helpful! Review collected by and hosted on G2.com.

Unable to take a group of audience and understand what content/topics they are most interested. A lot of time we get specific populations of individuals we want more engagement information around but are currently unable to do so. Would love to be able to create an audience in Lytics and then see what their top affinity topics are. Review collected by and hosted on G2.com.

I use it for audience segmentation and validation Review collected by and hosted on G2.com.

Incompatible with my company's internal systems Review collected by and hosted on G2.com.

The idea of what Lytics can do though I have not seen that in action yet since we still have not completed the integration. We began that process in October and it's April now. Review collected by and hosted on G2.com.

The lack of responsiveness. Emails go unanswered for days. The service goes down affecting our sites' performance and there is no warning at all. Our account rep takes weeks to investigate and does not get back to us unless we hound him. Review collected by and hosted on G2.com.

Relative intuitive nature of the tool makes training relatively fast and allows for users to get a handle on the basics quickly. Review collected by and hosted on G2.com.

Lack of a self-monitoring system that would flag an issue before it is discovered by the user. Review collected by and hosted on G2.com.