UR

Verified User in Real Estate

Enterprise (> 1000 emp.)

7/2/2019

"Awesome help desk team and account manager"

4/5

What do you like best about Lytics?

Our account manager Megan is always willing to help and responds in timely manner. The helpdesk team are also great. Lytics is super easy to use but Learn Lytics is helpful if you can't get in touch with the helpdesk for whatever reason. Review collected by and hosted on G2.com.

What do you dislike about Lytics?

We are still only in the implementation process and haven't fully had the chance to dig deep into using the platform, so haven't got to the point where we have needed to really collaborate with the Lytics team to achieve our objective. This is not something I dislike about Lytics though, it's more of an organisational issue at our end. Review collected by and hosted on G2.com.

Recommendations to others considering Lytics:

To make sure that you have a dedicated resource who can really get stuck into implementing Lytics into your organisation. Review collected by and hosted on G2.com.

What problems is Lytics solving and how is that benefiting you?

Not knowing who our audience is and not being able to generate active leads for our sales teams to pursue. As mentioned, we haven't delved deep enough into the platform to have solved any of our problems yet, but I do believe Lytics is building our audience and we will have a huge data pond that we can tap into. Review collected by and hosted on G2.com.

AM

Alam M.

Head Of Marketing

Consumer Goods

Small-Business (50 or fewer emp.)

9/5/2019

"How to get to know your customers better"

4.5/5

What do you like best about Lytics?

I can target users anyway I like from URL visited to content they have engaged with on-site. The depth of targeting is second to none, and continues to give us greater customer understanding each time we build a new audience. Review collected by and hosted on G2.com.

What do you dislike about Lytics?

You guys are based in the US, and we are in the UK :) Review collected by and hosted on G2.com.

AC

Verified User in Consumer Services

Enterprise (> 1000 emp.)

5/9/2019

"Lytics, good CDP"

4.5/5

What do you like best about Lytics?

Having all of our customer attributes within the platform available for other systems to use as well. Review collected by and hosted on G2.com.

What do you dislike about Lytics?

Current integrations with Salesforce Marketing Cloud aren't real time and are limited.

Problems sometimes occur with the integrations we have with 3rd party tools. Seems when they are new, they have a few problems. They get resolved but it's a bit tough.

We also don't have good alerting around the tool to tell us when something is broken. Review collected by and hosted on G2.com.

Recommendations to others considering Lytics:

If you have a lot of data, and need it all realtime, work closely and make Lytics aware of that so you can optimize it the best way possible. Review collected by and hosted on G2.com.

What problems is Lytics solving and how is that benefiting you?

Having segments, attributes, and logic, all in one location/source. Review collected by and hosted on G2.com.

UC

Verified User in Consumer Goods

Enterprise (> 1000 emp.)

1/28/2020

Business partner of the seller or seller's competitor, not included in G2 scores.

"Great, User Friendly CDP"

4/5

What do you like best about Lytics?

The audience building is super clear, and I love the immediate feedback in terms of sizing Review collected by and hosted on G2.com.

What do you dislike about Lytics?

There's no ability to export reports/build custom reports Review collected by and hosted on G2.com.

Recommendations to others considering Lytics:

It's a great CDP, but has no internal ability to export/customize reporting Review collected by and hosted on G2.com.

What problems is Lytics solving and how is that benefiting you?

We're unifying media across a variety of channels and activation partners, and using Lytics to track user-level exposure and conversions Review collected by and hosted on G2.com.

UM

Verified User in Market Research

Mid-Market (51-1000 emp.)

5/2/2019

"The most advanced CDP"

4/5

What do you like best about Lytics?

seamless and easy integration with external platforms. Easy segment composer and great support from the success team. Very smart CDP - behavioral segments based on 5-score system, affinity segments, content recommendations, and personalization. They got everything a modern marketer could ask for. Review collected by and hosted on G2.com.

What do you dislike about Lytics?

Pop-up feature. Very poor UI, not flexible in terms of design, sometimes issues targeting. Not easy to preview and QA (especially if you want to preview pop-up after you set all the rules). Can't prioritize multiple pop-ups, hard to prevent audience overlays. Review collected by and hosted on G2.com.

Recommendations to others considering Lytics:

Spend time and invest enough time and resources to make sure all data is plugged into Lytics, that it's clean and always current. That's the core of any CDP and that's the only way to get 100% out of this tool. It's a great tool but without the data or with bad data it's useless. Review collected by and hosted on G2.com.

What problems is Lytics solving and how is that benefiting you?

Precise targeting, advertising cost optimization, personalization. Review collected by and hosted on G2.com.

KN

Kwaku N.

Display Media Buyer

Mid-Market (51-1000 emp.)

5/9/2019

"Organized Easily Accessible Website Data"

3.5/5

What do you like best about Lytics?

Lyitcs helps us quickly pull audiences based on their behavior to use in our PPC campaigns. These audiences are 10x more effective than the normal targeting options most PPC platforms provide Review collected by and hosted on G2.com.

What do you dislike about Lytics?

Setting up audiences can be a pain sometimes as the variables that are set for each parameter we have in our CRM systems don't always match the names that Lytics provides. Review collected by and hosted on G2.com.

UO

Verified User in Online Media

Mid-Market (51-1000 emp.)

2/13/2019

"Smart CDP"

5/5

What do you like best about Lytics?

Everything powered by data science means quicker adoption and better outcomes, all the way around. Their Google Integrations are sublime so makes it very easy and adds lots of additional capability for a Google Cloud shop. Their approach to content affinity has so many fantastic use cases. The personalizatoin capabilities are very flexible through the SDK and their cross domain flexibilty makes it a true enterprise CDP. Review collected by and hosted on G2.com.

What do you dislike about Lytics?

Lacks tools for organizing segments, data visualization and analytics are performed outside fo the system (but this is commmon for most of the enterprise CDP technologies). Review collected by and hosted on G2.com.

Recommendations to others considering Lytics:

Really understand and communicate your use cases during the sales process as it will really help the selection. Review collected by and hosted on G2.com.

What problems is Lytics solving and how is that benefiting you?

Our primary business problem was disparate customer data and no ability to activate customer segments. Lytics easily handles the identity resolution and connection to the marketing channel (real time and flawlessly). Lytics is also infusing the platform with Data Science that gives marketers a tremendous jump start in real world use cases. Their "out of the box" segmentation around customer behavior (ie. likely to convert, unlikely to return, etc.) are exactly what a marketer needs to get campaigns and activations moving quickly. We were able to not only monetize our audience more fully but we have better unknown to known conversion, better ROAS and better insight into our customer base. Review collected by and hosted on G2.com.

JM

James M.

Website Marketing Associate

Sports

Mid-Market (51-1000 emp.)

8/7/2019

"Lyitcs is the perfect digital marketing tool"

5/5

What do you like best about Lytics?

My favorite part about Lytics is that you can come up with any target and create an audience based on any of your requirements. Review collected by and hosted on G2.com.

What do you dislike about Lytics?

One thing that I don't like about Lytics is the organization, it would be nice to have a folder to put all individual projects/assignments into. Review collected by and hosted on G2.com.

RZ

Riza Z.

Digital Analytics Manager

Mid-Market (51-1000 emp.)

5/28/2019

"It's a competitive advantage"

4/5

What do you like best about Lytics?

User interface is slick, easy to use & understand. Great range of APIs to work with. Getting it stood up was a breeze. Review collected by and hosted on G2.com.

What do you dislike about Lytics?

It can be a bit temperamental at times. Wish there was an easier way to export data. Review collected by and hosted on G2.com.

UP

Verified User in Publishing

Mid-Market (51-1000 emp.)

11/13/2019

"great system"

4/5

What do you like best about Lytics?

the modal advertising and segment creation Review collected by and hosted on G2.com.

What do you dislike about Lytics?

not always intuitive, can be a bit laggy Review collected by and hosted on G2.com.