UA

Verified User in Automotive

Small-Business (50 or fewer emp.)

6/6/2019

"The Intelligence of a Business"

4.5/5

What do you like best about Lytics?

Creating tailored audiences for every single campaign we have. Review collected by and hosted on G2.com.

What do you dislike about Lytics?

Exporting data/audiences to activate on other platforms. When there is no integration, it is somewhat painful to do. Review collected by and hosted on G2.com.

Recommendations to others considering Lytics:

Make sure you have a developer by your side to get the most out of this amazing tool Review collected by and hosted on G2.com.

What problems is Lytics solving and how is that benefiting you?

We understand our customers better. We are able to understand the whole customer lifecycle and therefore increase the customer lifetime value by sending relevant messages at the right stage of the customer lifecycle. Review collected by and hosted on G2.com.

SP

Stuart P.

Director Of Operations

Small-Business (50 or fewer emp.)

8/13/2021

"Great evolving CDP"

5/5

What do you like best about Lytics?

The platform and the customer service is excellent Review collected by and hosted on G2.com.

What do you dislike about Lytics?

Currently, we don't have any dislikes with Lytics Review collected by and hosted on G2.com.

DT

Dina T.

Enterprise (> 1000 emp.)

12/1/2020

"It greatly simplifies the decision-making task within my company"

3.5/5

What do you like best about Lytics?

Its interface turns out to be quite simple and easy to use, the fact that it allows me to access a large number of resources to improve my marketing campaigns have made it my right hand in everything related to creation, design and implementation of digital marketing strategies within my company, its statistics panel shows me the information in a quite attractive and summarized way, which greatly simplifies the decision-making task within my company in a quite practical way, the fact That allows me to segment my clients and obtain feedback based on my target audience seems ideal for me to create and design new strategies in a much simpler and more practical way. Review collected by and hosted on G2.com.

What do you dislike about Lytics?

My biggest complaint is their customer service, they respond to everything with a long delay, so if you have a problem and you can solve it yourself, do it, otherwise think twice before resorting to them since they can take up to one week to answer simple questions and without the right solution for your worst case. Review collected by and hosted on G2.com.

What problems is Lytics solving and how is that benefiting you?

It has been very useful for me to improve my marketing campaigns in a much simpler, simpler and faster way, allowing me to innovate and create new strategies that better adapt to the current needs of both my company and my clients and that In this way, my customer segment prefers to purchase my products and services over those of my competition. Review collected by and hosted on G2.com.

EE

Verified User in Electrical/Electronic Manufacturing

Small-Business (50 or fewer emp.)

8/12/2021

"Good CDP Platform"

3.5/5

What do you like best about Lytics?

Pre-Build Integration Adopter

Segmentation Review collected by and hosted on G2.com.

What do you dislike about Lytics?

In-Built Analytics Capabilities is not powerful Review collected by and hosted on G2.com.

HS

Hailey S.

Associate Director of Marketing

Mid-Market (51-1000 emp.)

5/2/2019

"Targeted Marketing for Large Businesses"

5/5

What do you like best about Lytics?

As a marketer, the best part of Lytics is the customized programs available for each individual part of the company, as well as each individual customer. Not only does Lytics allow me to target based on demographic information, but it also gives affinities and items that wouldn't typically be found on marketing websites. Review collected by and hosted on G2.com.

What do you dislike about Lytics?

Since I use Lytics across so many mini-sites, I wish there were more design aspects to customize - often, it seems as though the pop-ups look extremely similar. It would be awesome if we could incorporate interactive elements like polls, videos, etc. in the slide-out boxes to "break up the noise" and encourage users to click. Review collected by and hosted on G2.com.

Recommendations to others considering Lytics:

If you're struggling to reach specific audiences, Lytics is definitely for you. It will only improve your communications by adding another touch point in reaching the intended client. Another important consideration is the fact that you can use Lytics for more than just website marketing - we, for example, use it in creating email audiences to use in Message Central. Review collected by and hosted on G2.com.

What problems is Lytics solving and how is that benefiting you?

We've been able to reach targeted customers on a new level - a new touchpoint. This has opened many doors for us in communicating with clients who might not respond via email or other channels. Additionally, the "audience" creation tool has been integral in targeting customers through email (via Message Central); it has allowed us to create specific campaigns to extremely specific audiences (i.e. those with a high affinity, unique demographic info, etc.) Review collected by and hosted on G2.com.

IM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

1/8/2020

"Lytics has been great for our business"

4.5/5

What do you like best about Lytics?

Lytics provides great functionally with its content affinity abilities and the capability of sorting otherwise unknown site visitors. Review collected by and hosted on G2.com.

What do you dislike about Lytics?

Lytics could improve its dashboards to be slightly more user friendly. The functionality and capabilities are great, but the way the information is organized could use slight improvements. Review collected by and hosted on G2.com.

Recommendations to others considering Lytics:

Explore all of the many features Lytics has to offer! Review collected by and hosted on G2.com.

What problems is Lytics solving and how is that benefiting you?

Lytics is helping us to solve the problem of unidentified users. For some articles on our site users are not required to be logged in to view and thus we miss out on capturing the full profile information on these users, but Lytics helps us identify the type of content these "unknowns" view and get a better picture of how they fit into our user base. Review collected by and hosted on G2.com.

CS

Cem S.

Marketing Technology Manager

Publishing

Enterprise (> 1000 emp.)

9/28/2019

"A rapidly evolving CDP with solid foundations and a great team."

4.5/5

What do you like best about Lytics?

The integrated NLP makes Lytics a good match for publishers or businesses that have a productive content engine in place. NLP classifications allow for audience definitions around content affinity (along with other signals), and built-in integrations mean that such audiences can easily be targeted across numerous paid and owned channels.

Their Pathfora JavaScript library offers out of the box personalisation capabilities. And their REST API is straightforward to work with. Their identity resolution capability allows for a unified customer view across devices, browsers, and domains.

From day to day account management through to the support they can offer on working with their API or experimenting with Data Science capabilities, the team at Lytics are fantastic.

Review collected by and hosted on G2.com.

What do you dislike about Lytics?

As with many other CDPs, built-in reporting and visualisation is limited. But data stored in Lytics can be exported via various means, so the ability to export to a reporting focused tool is there. Review collected by and hosted on G2.com.

What problems is Lytics solving and how is that benefiting you?

We used Lytics to define audiences around content affinity / interest in certain topics, and to target these audiences across various paid and owned channels. We also enriched other platforms (such as a DMP) with Lytics audiences.

Many organisations attempt to build their own CDPs. Some do this with a reporting focus, others with a focus on activation - be it onsite personalisation or syncing audiences to other platforms. Lytics is especially strong on the activation side of things. So organisations working towards this end should consider working with such a partner rather than building their own audience and knowledge graphs and maintaining connectors. Review collected by and hosted on G2.com.

UC

Verified User in Computer Software

Enterprise (> 1000 emp.)

9/12/2019

"Lytics + Eloqua makes life easier "

4.5/5

What do you like best about Lytics?

Speaking from the use case that I am most familiar with, my favorite thing is the ability to easily pull in website activity and marry it with Eloqua contact data to serve our contacts content that is relevant to them in the moment that it will help them the most. Review collected by and hosted on G2.com.

What do you dislike about Lytics?

I actually dislike the nomenclature of Lytics. I feel that it is slightly confusing, and I also dislike the fact that there is no way to easily set up a notification if your workflow goes down. You have build the functionality on your end, or you have to remember to go in and check, or wait for someone to tell you something is wrong to discover it has failed. Review collected by and hosted on G2.com.

Recommendations to others considering Lytics:

Assess the complexity of the projects that you are thinking of using Lytics to feed. If you simply need segmentation, this tool is for you. If you need more journey orchestration/complex thinking, keep doing research. Review collected by and hosted on G2.com.

What problems is Lytics solving and how is that benefiting you?

I have solved that we could not leverage website activity natively in Eloqua, and the campaign has been successful. We have also rolled a lot of Lytics knowledge out to our digital teams who use the segmentation for PPC campaigns. Review collected by and hosted on G2.com.

KH

Katie H.

Solutions Manager

Enterprise (> 1000 emp.)

4/30/2019

"Clear leader in the CDP space!"

5/5

What do you like best about Lytics?

I like how easy it is to use- we can train our jr. marketers who have no experience with coding or SQL skills and they can actually implement and stand up their ideas. Easy to test. If an effort isn't as successful as you think it could be, then pause it and try something different. It empowers all. Review collected by and hosted on G2.com.

What do you dislike about Lytics?

We struggle with identity resolution, but that is mostly on our end and how our CRM system identifies a single profile- it just doesn't jive well with Lytics. I also do not like the lack of feature development. I think Lytics really needs to consider more client facing development and features. We have 9 clients that we support within the Agora umbrella and they always ask what the latest Lytics features are. We consistently struggle to answer this. Review collected by and hosted on G2.com.

What problems is Lytics solving and how is that benefiting you?

Lytics allows teams that want to target a certain group of people to create the audience themselves and export via CSV. This has been very helpful with out Telesales groups as they are charged every time they want a new "list pull" from our CRM team. The CSV export allows them to include any data fields they want, they also use Epsilon 3rd party data about the customers household, income, spending habits etc.. to allow the sales teams to have a more informed conversation with their potential buyers. It still impresses me about how many different ways people use Lytics and see the benefits. Almost every day, there is a new idea that we help implement. Review collected by and hosted on G2.com.

AO

Annemarie O.

Marketing Manager

Mid-Market (51-1000 emp.)

5/9/2019

"Great Platform to Boost Omni-Channel Marketing "

5/5

What do you like best about Lytics?

Lytics is a unique software because you are able to use it to create multiple touch points to your customers while utilizing a multitude of data variables and sources. Additionally, it pulls together demographic and customer data in a clean and simple user interface. Lastly, the Lytics team is always willing to help set up audiences, analyze data, and make suggestions. Lytics has helped our bottom line by increasing our revenue an additional $50,000. This is money we would've otherwise been unable to attain. Review collected by and hosted on G2.com.

What do you dislike about Lytics?

The main thing I dislike is in regards to the user interface. When you publish a campaign, there is no way to turn it off fully (or archive) unless you set an "end date". We like to keep our campaigns up and determine the success on a week by week basis, so some stay up longer than others. In this case, when we finally are ready to turn them off, we can only "pause". When a campaign is paused it stays in the "Published Campaigns" section and can get clogged up. This is a small hiccup in an otherwise easy to use and clean interface. Review collected by and hosted on G2.com.

Recommendations to others considering Lytics:

Consider the data that you can source from Lytics alone and the possibilities are endless. Add on the easy to use interface and support team and it's a no brainer. For those looking to push their bottom line or just find an additional touch point to reach customers, Lytics is the software for you. Review collected by and hosted on G2.com.

What problems is Lytics solving and how is that benefiting you?

We are using Lytics to create targeted marketing campaigns and increase our omni-channel presence to our customers. We are able to use Lytics audiences to target customers via the web, email, and even print! Review collected by and hosted on G2.com.