What is Lytho? Lytho is a creative operations solution specifically built for in-house marketing and creative teams who need to move faster, stay on brand, and scale content without the chaos. Unlike generic project management tools, Lytho is purpose-built to streamline the entire creative workflow—from intake and routing, to reviews and approvals, to asset management and reporting. The platform combines automated workflows, brand governance, digital asset management (DAM), and smart templates in one intuitive hub. This makes it easy to centralize requests, eliminate scattered feedback loops, enforce compliance, and maintain brand consistency across every channel —so your team can spend less time chasing approvals and more time creating work that drives impact. In 2025, Lytho adds powerful AI teammates created specifically to streamline “busy” work so creatives can focus on creativity, while compliance takes care of itself. We believe structure fuels creativity. That’s why Lytho is designed to remove bottlenecks, eliminate manual processes, and give shape to scattered operations—without stifling innovation. From intake requests to final delivery, every step of the content lifecycle becomes easier, faster, and more collaborative. What is creative operations workflow? Creative operations workflow refers to the systems and processes that guide how marketing and creative assets move from idea to approval to launch. Without the right structure, this workflow often breaks down into missed deadlines, scattered feedback, and inconsistent brand quality. Lytho solves this by centralizing intake, automating review and approval cycles, and keeping every stakeholder aligned in one place. The result is smoother collaboration, reduced risk, and the freedom to focus on high-value creative work. Why Lytho? Lytho makes creative ops effortless. Teams choose us because we offer: Automated workflows Streamlined reviews and approvals mean no more spreadsheets or buried email threads. Smart creative intake Centralized request forms with customizable routing ensure clarity from the start. Digital asset management One searchable hub for brand assets, versioning, tagging, and secure sharing. Smart templates Enable non-designers to create on-brand assets quickly, freeing creatives for strategic work. Reporting and visibility Track team performance, asset usage, and campaign results to prove marketing impact. Who we serve Lytho supports the full creative ecosystem: Brand and marketing leaders who need campaign velocity and consistency. Creative operations managers juggling requests, revisions, and resources. Designers and content creators who want clarity and fewer review rounds. Legal, compliance, and executive teams who must reduce risk and maintain control. The results With Lytho, in-house teams scale their content supply chain without scaling headcount. They maintain brand integrity across every channel, accelerate time to market, and align all stakeholders with a single source of truth. Our customers consistently report reduced cycle times, cost savings, and more creative bandwidth for the work that truly moves the needle. Lytho is where creative freedom meets operational control. We clear the runway so your best work can take flight.