free postcards mexico LW Postcards reach people from a broad age range with 90% of our cards being picked up by people aged 18 to 65 years. The largest group (40%) is 18 to 25 years of age who account for most of the LW pickups. 76% of the LW audience are tertiary educated, including 49% with university-level education and a further 25% with other professional qualifications. The majority of the LW postcards audience is employed with 70% engaged in full and part-time employment, most of these are middle to high-income earners. what is our audience activity? Over half our audience picks up LW Postcards at least fortnightly and typically they pick up more than one card - most take between 2 and 6 cards. what is our audience behavior? The LW Postcards audience places a high value on our cards beyond simply finding out information. They enjoy passing the cards on to others, with 70% stating they have given them to friends or posted them. they also like to: keep and collect them | display them on a wall or fridge | use them to remember dates or events what impact do our cards have? LW cards have a 'viral' element as they are passed on, posted and displayed - this multiplies their reach for your campaign. In total, 80% of our audience has done something as a result of seeing an LW card including: attending an event or an exhibition | buying a product | requesting more information | joining an organization | enrolling in a course | signing a petition