Luru is an AI SDR tool built to sound like a real person, not a robot. Sales teams use it to run cold outbound, nurture quiet leads, revive lost deals, or turn anonymous website visitors into qualified meetings. What sets Luru apart is the human quality of its messages. The AI writes in a way that feels natural, thoughtful, and relevant—like it came from someone on your team. No templates. No robotic tone. Just smart outreach that people actually reply to. It helps you scale conversations without burning out your team—or your TAM.