--- title: Lunio Reviews meta_title: 'Lunio Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 146 reviews by the users' company size, role or industry to find out how Lunio works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 146 scale: '5' date_modified: '2026-08-14' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Lunio Reviews **Vendor:** Lunio **Category:** [Click Fraud Software](https://www.g2.com/categories/click-fraud) **Average Rating:** 4.6/5.0 **Total Reviews:** 146 ## About Lunio Lunio is a click verification and invalid traffic detection platform built for performance marketers who want to maximize the impact of their paid media campaigns. Advertising platforms don’t filter out all fake or unconvertible traffic — which means budgets often get wasted on clicks from bots, fraudsters, and users who were never going to convert. Lunio solves this problem by detecting invalid traffic in real time and helping marketers protect their campaigns from waste. Using proprietary machine learning models, Lunio analyzes every click across paid search, social, and programmatic channels. It identifies patterns of invalid activity, provides clear insights into traffic quality, and automatically excludes harmful users from seeing your ads again — before they can drain your budget. Built by marketers, for marketers, Lunio puts transparency and control back in the hands of media buyers, helping you understand where invalid traffic is coming from, how much it’s costing you, and what actions to take. With Lunio, marketing teams can: ✅ Detect and verify every click across Google Ads, Meta, LinkedIn, and more 🚫 Automatically exclude bots, fake users, and irrelevant traffic sources 💡 Gain visibility into traffic quality by channel, campaign, keyword, location, and more 📉 Reduce customer acquisition costs and boost ROAS 📊 Improve lead quality and get more accurate campaign performance data 🧠 Make smarter budget decisions with actionable, click-level insights Trusted by leading brands like ProtectLine, G Adventures, and Bensons, Lunio helps paid media teams cut waste, cleanse their data, and drive better results. Lunio is headquartered in the UK, with offices in the US. ## Lunio Pros & Cons **What users like:** - Users find Lunio to offer **ease of use** with clear instructions, ensuring a smooth implementation and management process. (8 reviews) - Users find Lunio's **proactive protection** crucial for ensuring high-quality traffic and optimizing ad spend effectively. (7 reviews) - Users praise Lunio's **responsive customer support** , highlighting the team's helpfulness and commitment to ensuring success. (6 reviews) - Users find Lunio's setup **easy and intuitive** , leading to improved ROAS and exceptional customer support. (6 reviews) - Users appreciate the **dashboard usability** of Lunio, finding it intuitive and valuable for traffic quality insights. (5 reviews) - Users love the **easy setup** of Lunio, making onboarding smooth and straightforward for effective ad management. (5 reviews) - Analytics (4 reviews) - Users praise Lunio for its **effective click fraud prevention** , enhancing traffic quality and optimizing advertising budgets. (4 reviews) - Reporting (4 reviews) - Data Accuracy (3 reviews) **What users dislike:** - Users find a **lack of information** on data categorization and deeper insights, hampering their ability to assess performance. (4 reviews) - Users face **integration issues** with Lunio, finding it challenging to configure platforms like LinkedIn and YouTube. (3 reviews) - Users find the **dashboard issues** limiting, lacking deeper insights and clarity in metrics across different platforms. (2 reviews) - Users find the **difficult setup** for LinkedIn and YouTube configuration complicated, especially with CRM tracking codes. (2 reviews) - Users find **implementation complexity** challenging, particularly with Google campaigns and metrics, calling for clearer guidance. (2 reviews) - Limited Analytics (2 reviews) - Users find the **poor interface design** challenging, especially with navigation and the new dashboard's usability issues. (2 reviews) - Complex Usage (1 reviews) - Expensive (1 reviews) - Fraud Management (1 reviews) ## Lunio Reviews ### 1. Lunio has been a game changer for our lead generation. **Rating:** 5.0/5.0 stars **Reviewed by:** Natalia G. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2025 **What do you like best about Lunio?** We were seeing a lot of fake and spam leads through search and social campaigns - wasting both budget and internal resources. Once we implemented Lunio, the quality of our leads improved immediately. We now convert around 60% of MQLs to demos, up from about 50% before Lunio. It’s easy to use, mostly self-managed, and the support team (especially Debora!) is incredibly responsive and helpful. We initially started using Lunio to block invalid traffic and reduce spam leads in our CRM. Standard search campaigns were getting hit hard by bots and even a local competitor clicking on our ads. Lunio has since helped us blacklist bad actors, get a sizable refund from Google for invalid clicks, and stop wasted spend. It protects our search, PMax, and Meta campaigns and has improved our traffic quality. **What do you dislike about Lunio?** Nothing really, It does what it promises. **What problems is Lunio solving and how is that benefiting you?** It gets rid of all the leads that were spam so this saves us money on clicks that can be used for real users. ### 2. Easy to use , Lunio team are amazing , very responsive and they give great insight **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Lunio?** Easy to set up The platform is easy to understand and get a grip over Helps maximise ROAS The Lunio team is amazing very responsive and provide great insight. You can tell they really care about our relationship but also belive in the product **What do you dislike about Lunio?** Navigation can be difficult if multiple accounts are set up Can be easy to forget as it's working within the background **What problems is Lunio solving and how is that benefiting you?** Lunio continuously analyses post-click traffic behaviour and conversion data to fine-tune audience targeting over time. Campaigns are optimised against real buyers with genuine conversion potential in order to maximise ad spend returns. With the rise of PMAX I belive Lunio provides great level of protection ### 3. Easily Worth The Investment **Rating:** 4.5/5.0 stars **Reviewed by:** Dez C. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2020 **What do you like best about Lunio?** Ease of use and clear instructions on implementation **What do you dislike about Lunio?** More info on the reasons why things are blocked. The ability to compare date ranges against previous periods. **Recommendations to others considering Lunio:** Speak to the team, they are very helpful and easy to communicate with **What problems is Lunio solving and how is that benefiting you?** Luniot helps stop fraudulent clicks. It is completely automated and clearly shows how many fraudulent clicks have been and the estimated ad spend saving. The investment to ad spend saving alone is approximately x3. Then when you calculate that ad revenue is getting spent on legitimate clicks, the overall ROI is much higher. ### 4. Great efficiencies using Lunio **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2023 **What do you like best about Lunio?** Lunio has been instrumental in ensuring we are spending our ad budgets on genuine users. Our account reps are great and are always on hand if we have any questions or need any support. The onboarding of Lunio from start to finish was made simple and easy; we'd 100% recommend Lunio to other companies who use paid ads! **What do you dislike about Lunio?** The interface could be clearer on the percentage of IPs which are data centers, individual IPs etc. **What problems is Lunio solving and how is that benefiting you?** Lunio has been instrumental in ensuring we are spending our ad budgets on genuine users. ### 5. Sophisticated tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2022 **What do you like best about Lunio?** It's proved to be a vital tool for us in helping to manage our CPA, as it blocks the IP addresses of clicks deemed invalid or fraudulent. We can used Lumio/PPC Protect to clearly see how many invalid clicks have accumulated over a given period, segmented by campaign type. The platform is super easy to use and its navigability has improved significantly over the last year. We are able to easily use invalid click information to put forward to Google to request investigations and/or refunds. The perks page is helpful to advertise your own company offers but to also explore others, and can be filtered by industry. Recently, the tool has expanded to include Meta, TikTok and other platforms as part of a beta which we are currently trialling. **What do you dislike about Lunio?** It would be great if we could automate invalid click reports to be delivered either by email every 60 days, or for the report to be instantly accessible within the platform, to remind me to raise refund requests with Google. **What problems is Lunio solving and how is that benefiting you?** Decreasing our cost per acquisition which enables us to reap better results for much more efficient costs. Not only does it help with cost efficiency, but also time efficiency - we can simply leave the tool to do the hard work in the background. The recent expansion to new platforms means that we have even more opportunities to save costs. ### 6. Great customer service for an essential tool **Rating:** 4.0/5.0 stars **Reviewed by:** Troy K. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Lunio?** The tool lets you pretty easily protect ad campaigns from fraud and spam clicks and repurposes ad spend that would have been eaten up by those. Also, their reporting is straightforward and clear to understand. **What do you dislike about Lunio?** Some of the implementations can be difficult, particularly for Google's Performance Max campaigns and for certain audiences. Performance Max is the way most Google campaigns are going so, making this simpler will really help. **What problems is Lunio solving and how is that benefiting you?** It prevents click fraud and spam clicks across multiple client accounts on Google and Meta. This allows us to spend less time researching odd clicks, minimizes bot attacks and ultimately allows us to provide a great service to our clients. ### 7. Great product, has delivered on their promise. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2022 **What do you like best about Lunio?** The dashboards make it immediately clear what's going on in the backend without having to dig around. I can glance briefly and move on with my data or dig in if something stands out. **What do you dislike about Lunio?** I wish that setting up Microsoft was as easy as Google, but based on our budget distribution it is not a major concern at all. I imagine that many people are in a similar boat so it isn't a huge priority for them. **What problems is Lunio solving and how is that benefiting you?** Eliminating bot traffic and reinvesting that money into potential buyers. We've seen our invalid click traffic go down over time, and are also able to monitor which campaigns are producing the most invalid traffic. ### 8. It's just okay **Rating:** 2.5/5.0 stars **Reviewed by:** Danielle M. | Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Lunio?** Reallocated budget; dashboard ease of use **What do you dislike about Lunio?** Customer service; lack of help/understanding from team **What problems is Lunio solving and how is that benefiting you?** Fraud ## Lunio Discussions - [What does PPC Protect do?](https://www.g2.com/discussions/what-does-ppc-protect-do) - 1 comment - [View Lunio pricing details and edition comparison](https://www.g2.com/products/lunio/reviews?filters%5Bsentiment_snippet%5D=1148385&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+20%3A16%3A46+-0500&secure%5Bsession_id%5D=973f97cc-3525-4f7b-93bc-3bd532f4ec27&secure%5Btoken%5D=d9a9a0c30f80a801915405188493862a9ccd88c72ac02e65ee3d0ca162f85faa&format=llm_user) ## Lunio Features **Trading** - Keyword Tracking - Refund Management - Third-Party Integrations - Click Tracking - Time on Site Tracking - ROI Tracking - Visitor Tracking - Conversion Tracking - Campaign Management **Threat Detection** - Account Alerts - Threat Detection - IP Address Monitoring - Rules - Email Alerts - Activity Monitoring - Social Media Monitoring - VPN Detection - Bot Detection **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking - Multi-Campaign **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Campaign Analytics - Geolocation - Performance Metrics - Session Recording - Activity Dashboard - Threat Intelligence - Reporting & Statistics - Website Analytics - AI Copilot - Device Fingerprinting - Web Traffic Reporting - API - Real-Time Analytics - Mobile Access - GDPR Compliance - Keyword Analysis - Generative AI - Bot Mitigation ## Top Lunio Alternatives - [ClickCease](https://www.g2.com/products/clickcease/reviews) - 4.6/5.0 (112 reviews) - [ClickGUARD](https://www.g2.com/products/clickguard/reviews) - 4.7/5.0 (28 reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (759 reviews)