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Luella

By Luella

4.8 out of 5 stars
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Luella Reviews & Product Details

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Luella Reviews (12)

Reviews

Luella Reviews (12)

4.8
12 reviews

Pros & Cons

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Desmond l.
DL
CEO/founder
Small-Business (50 or fewer emp.)
"Interesting new take on outbound outreach"
What do you like best about Luella?

They're building something that is unique in the market place and focusing on deliverability issues that most platforms are not paying attention to currently. Their team is also very supportive and great to work with, you can tell they care about making their users successful. As someone who's been in the space for a while now I can vouch for their expertise on the outbound side of things. Review collected by and hosted on G2.com.

What do you dislike about Luella?

The platform is not as intuitive as others to use, with that being said it's not a huge roadblock to using it and the team is very reactive to rolling out new features and simplifying the platform. Review collected by and hosted on G2.com.

Oriol S.
OS
Founder
Small-Business (50 or fewer emp.)
"Finally a platform that actually protects deliverability the right way"
What do you like best about Luella?

The way Luella handles reputation protection is a game-changer. They set you up with dedicated IP clusters so you’re not stuck on shared servers that get flagged for spam. Plus, the warm-up system actually feels natural. The emails look like real conversations, not just obvious spammy templates. It’s the first time I’ve seen warm-ups that actually help build domain trust properly. Review collected by and hosted on G2.com.

What do you dislike about Luella?

Nothing major so far. The team is still expanding some of the reporting features, but they’ve been transparent about the roadmap and are moving quickly. Review collected by and hosted on G2.com.

Kaitlyn H.
KH
Chief of Staff
Enterprise (> 1000 emp.)
"Best Deliverability Tool We've Seen (& More)"
What do you like best about Luella?

Luella’s deliverability agent cut our spam rates by 83%. Our reps finally land in inboxes where deals actually happen. We are testing the prospecting agent next to help safely scale outbound by better distributing email volume across mailboxes. Luella is launching new features almost every week and is an easy to use tool for admins! Review collected by and hosted on G2.com.

What do you dislike about Luella?

Nothing yet - they recently launched and have been meeting all our expectations for responsiveness, new features, and ease of use. Review collected by and hosted on G2.com.

Sia G.
SG
CEO
Small-Business (50 or fewer emp.)
"We've been blown away with how feature rich and accurate Luella is"
What do you like best about Luella?

Overall, it's been an incredible experience with Luella so far. Mustafa and his team have done an incredible job getting us onboarded and we're already seeing the results with just a few weeks of use. It's been amazing at helping us streamline our processes and save a ton on CRM features that we otherwise would be paying for, Review collected by and hosted on G2.com.

What do you dislike about Luella?

So far nothing has come up that we have lacked but I'm sure as we use the product we will certainly have some feature requests in the future. Review collected by and hosted on G2.com.

Alex B.
AB
Member
Small-Business (50 or fewer emp.)
"Best deliverability tool of 2025"
What do you like best about Luella?

If you need to set up Google and Microsoft inboxes for cold outreach today, it's a painful technical process. Same for warming them up.

There are huge warm-up pools that will hurt your domain reputation if you jump in them.

Luella makes both a piece of cake. Can't say how much I love the personal servers for warm-up and the security they provide for deliverability.

They also integrate very easily with most sequencers and other sales tools.

Also - their team is amazingly responsive and helpful. Been using them a lot. Review collected by and hosted on G2.com.

What do you dislike about Luella?

I don't have anything bad to say about them - the team and the tool are great. Review collected by and hosted on G2.com.

Pablo G.
PG
Founder
Small-Business (50 or fewer emp.)
"Cold Email army knife"
What do you like best about Luella?

I love how simple to use it is, very hands off. What I like the most is that it was built exactly at the right time for cold email after Google's latest policies of emailing. So, it has a smart warmup system, a dedicated IP, etc. Support is uncanny and the software is inuitive and very easy to use. Review collected by and hosted on G2.com.

What do you dislike about Luella?

So far there's nothing I dislike about it. Gets the job done. Review collected by and hosted on G2.com.

TM
GTM Engineer
Small-Business (50 or fewer emp.)
"I use Luella to future proof my email deliverability"
What do you like best about Luella?

I was in conversations with a client and sent a proposal to the client and my email was landing in Spam even though I had been in previous conversations with this client.

I knew I had to fix my email infrastructure but wasn’t sure where to start. I used Luella to get a better understanding of having a better setup warm up set up and ensuring my inboxes were set up so I didn’t have to worry about damaging my primary domain. Review collected by and hosted on G2.com.

What do you dislike about Luella?

Set up and warmups take longer, no native APIs… yet Review collected by and hosted on G2.com.

Alfredo T.
AT
CEO
Small-Business (50 or fewer emp.)
"Best Warmup & Sequencer every"
What do you like best about Luella?

Luella is the best at not making you overthink too much on email deliverability. By using them you know 100% that what you're doing is fully optimized and dynamically changing based on the changes to the email deliverability rules. Review collected by and hosted on G2.com.

What do you dislike about Luella?

Didn't find anything yet, my only points have been solved straight away with the addition of their API. Review collected by and hosted on G2.com.

Stephen B.
SB
Founder
Small-Business (50 or fewer emp.)
"Impressive support and building something very strong"
What do you like best about Luella?

1:1 support in Slack, building a tool that has a lot of potential. Smart team. Review collected by and hosted on G2.com.

What do you dislike about Luella?

Few features missing but it’s early stage and they’re working on fixing them and communicate it very clearly. Review collected by and hosted on G2.com.

Thanbir M.
TM
Director of ADR
Mid-Market (51-1000 emp.)
"Great pilot experience"
What do you like best about Luella?

- Genuine results when improving email deliverability

- easy to use platform

- really strong interface Review collected by and hosted on G2.com.

What do you dislike about Luella?

- new so still improving their offering. Review collected by and hosted on G2.com.

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