Luca is an AI-powered co-pilot for enterprise retailers, which constantly identifies revenue and profit headroom, makes recommendations for price adjustments and saves countless work hours along the way. Our solution is complementary to the human decision maker in a retail organization. We want to give them superpowers by converting a sea of data about their business into clear recommendations they can act upon confidently with the click of a button. Luca generates price recommendations by absorbing retailers’ sales, inventory and competitor data to forecast outcomes at different price points, ultimately selecting a winning one. Once recommendations are pushed live, Luca monitors the price changes in production, watches out for abnormal patterns and alerts the decision maker if something is off. Lastly, Luca’s attribution models isolate the impact of the pricing change and accurately measure business impact, helping the decision maker gain confidence in their pricing strategy.