LSports is a world-leading sports data technology company that provides 360-degree solutions for the sports betting industry. Founded in 2012 and headquartered in Israel, LSports has built a reputation as the industry’s most agile and innovative data partner, serving hundreds of sports-books, media outlets, and technology providers globally.
At its core, LSports is a technology company that happens to specialize in sports. While many providers rely on manual data entry, LSports utilizes proprietary AI, Computer Vision (CV), and OCR technology to automate data collection. This allows for market-leading latency (0-1 seconds) and a massive breadth of coverage that includes 100+ sports and over 3 million annual fixtures.
The Arena360 Ecosystem
LSports doesn't just provide "data feeds"; it provides a complete operational ecosystem known as Arena360. This suite allows operators to manage the entire lifecycle of a bet through four interconnected products and a dedicated service:
TRADE: The automated "Command Center" for sportsbook trading and odds management.
BOOST: A performance system designed to identify market "blind spots" and optimize GGR.
ENGAGE: A suite of AI-driven retention tools (including the ChatGPT-like SEC advisor) to keep bettors on-site.
DEFEND: A proactive risk management and intelligence layer to protect margins.
Managed Trading Services (MTS): A full-service partnership where LSports experts handle the 24/7 operations, trading, and risk management on behalf of the bookmaker.
Why the Industry Chooses LSports:
Unmatched Coverage: 100+ sports, 15,000+ leagues, and 2,500+ betting markets (including extensive player props).
Low Latency: Real-time data delivery with 0-1 second latency for in-play betting.
Innovation-First: From acquiring STATSCORE for deep scouting data to pioneering computer-vision-based feeds, LSports is consistently first-to-market with new tech.
Customization: Unlike "off-the-shelf" solutions, LSports offers fully tailored data packages and flexible APIs (JSON/XML/Binary) to fit any operator's specific technical needs.