It's clean and easy to use, making training our customer service team faster. The integration with our in-store POS is fantastic from a customer perspective, making the program more cohesive and easy to access. Customers appreciate that they can join the loyalty program in-store, that their in-store purchases count towards their points, and that they can redeem those points both online and in-store. The initial setup was very easy and required very little backend development from us. Mariana's support handling our questions, going over the points calculator, best practices, and requests to change various visuals and settings, provided a truly white glove experience. Review collected by and hosted on G2.com.

The ability to change the tier spend values without needing to contact LoyaltyLion could be useful in the future. It would also be nice to have a formal integration with Kustomer. Review collected by and hosted on G2.com.

In the last year, they have stepped up their game on all fronts: customer service, features, and functionality. Review collected by and hosted on G2.com.

There is still some friction with the POS experience, and occasionally customers are unable to use their points in our shops. These are more of an edge case than the norm, however. Review collected by and hosted on G2.com.

I chose LoyaltyLion for a complex loyalty program. The integration was easy, and we were able to make UX/UI changes thanks to the step-by-step guidance provided by our consultant.

Reya El Thaalabi was always available and prompt in responding to our requests. Review collected by and hosted on G2.com.

Unfortunately, the experience customization page is a bit limited. There isn't much room for customization; compared to the e-commerce site we built, the loyalty page is too static. Fortunately, we were able to make some basic customizations, ensuring it integrates seamlessly with the site. Review collected by and hosted on G2.com.

Since my last review, I’ve been really impressed by how consistently LoyaltyLion keeps improving the platform. The pace of development and regular updates make it clear they’re investing for the long term and staying in step with how quickly eCommerce and retention moves.

What I appreciate most is that new features and enhancements tend to be genuinely useful, not change for change’s sake. They’re clearly listening to customers, tightening up the experience, and making it easier to run a programme day to day without needing extra developer support. The comms around updates are also strong: it’s clear what’s changed, why it matters, and how to use it, which makes adoption inside the business much easier.

Overall, it still feels like a partnership rather than a tool. The product is evolving in the right direction, and it gives me confidence we’ve chosen a platform that will keep getting better as our loyalty strategy matures. Review collected by and hosted on G2.com.

There’s still very little to criticise from a platform point of view, but one area that would make a real difference for newer programmes is more structured, proactive support after launch.

We’re new to loyalty, and while onboarding support was excellent, it would be hugely valuable to have more regular interaction with our Growth Manager in the early post-launch period. Not just reactive support when we ask, but someone acting as a subject matter expert to help us sense-check decisions, suggest optimisations, and proactively highlight where we could go further.

A light-touch cadence (even for the first 60–90 days) with performance reviews, “here’s what we’re seeing”, and practical recommendations on offers, comms, rewards mix, and next-best tests would accelerate learning and help teams like ours build confidence faster. Once we’re established, we’d likely need less, but early guidance would be a big win. Review collected by and hosted on G2.com.

We love how customizable LoyaltyLion is and how easy it is to use the dashboard and see the analytics. Customization allows us to be flexible and agile with our program, and the analytics help us understand more about our customer behaviors and whether loyalty helps drive more revenue. Also, the initial setup was easy, and our onboarding manager, Reya, was exceptional in helping us get everything set up. She went above and beyond by helping us strategize our launch. We'd like to thank her for all her help! Review collected by and hosted on G2.com.

Some advanced customization or automation features require developer support, so making these easier to configure in the platform would be great. Review collected by and hosted on G2.com.

I find LoyaltyLion to be a very easy and efficient app to use. It's also very easy for our customers to use. The setup was really easy, and we were guided every step of the way by representatives from LoyaltyLion, including Libby White. I also appreciate how LoyaltyLion makes it easy for us and our customers to see what points they've got and to redeem them. Review collected by and hosted on G2.com.

It would be nice if LoyaltyLion app could be integrated into Shopify so it doesn't have to open separately. I also wish LoyaltyLion could have a block in the Shopify customer and order section. Review collected by and hosted on G2.com.

With LoyaltyLion, you truly get what you pay for — a well-built, reliable system backed by a team that really understands the platform inside and out. In our case, Duraan was fantastic: knowledgeable, transparent, and clear about what the system could and couldn’t do, which meant we had the full picture from the very beginning. Review collected by and hosted on G2.com.

The price is definitely on the premium side, but in return you get access to premium software. Review collected by and hosted on G2.com.

I like that LoyaltyLion is flexible and easy to iterate, allowing us to test continuously. It integrates seamlessly into the customer journey, making it a practical tool for retention and engagement without adding too much complexity operationally. We can launch and adjust campaigns to support specific commercial goals, whether that's encouraging repeat purchases, supporting NPD, or testing new offer mechanics. The relaunch process has been pretty seamless, thanks in large part to our account manager Hannah Parker, who has been a dream to work with. Review collected by and hosted on G2.com.

We need the ability to be able to offer a GWP through the platform i.e. for launch we did a free mini GWP with every order when you're a member or sign up on the day however had to do through Abra and flows not possible in LoyaltyLion Review collected by and hosted on G2.com.

What I like most about LoyaltyLion is how easy it is to build a structured loyalty programme that still feels aligned with our brand. The flexibility around points, tiers and rewards means we can design something that feels premium rather than overly promotional, and the integrations with Shopify and Klaviyo make it very straightforward to manage. Review collected by and hosted on G2.com.

Some areas of the platform, particularly the front-end design and customisation of the loyalty page, require additional work to fully align with a premium brand aesthetic. It would be helpful to have more built-in flexibility there without needing custom development. Review collected by and hosted on G2.com.

It is a full service platfor with so much of the heavy lifting and developer work taken care of quietly in the background due to a very comprehensive onboarding... The integrations seem to work seamlessly Review collected by and hosted on G2.com.

It can be difficult communicating with someone when I am in Australia and there is no CSM in APAC - the turn around time is too long with the time difference Review collected by and hosted on G2.com.