I like the simplicity of setup with LoyaltyLion and the onboarding experience was very personalized and you interacted with a real human. I appreciate how easy it is to create custom events with their API, which other services offer only at much steeper prices. The initial setup was pretty easy too. Review collected by and hosted on G2.com.

Speed to get up and running. Onboarding was very structured but took about 6 weeks. Also it is worth noting that you begin paying for the service for onboarding but not getting the benefit of the program being live yet. Review collected by and hosted on G2.com.

I really like LoyaltyLion for its detailed analytics that allow both topline and in-depth reporting on reward performance. The flexibility, customisation, and control it offers are solid. Their support team is top-notch, and I appreciate the developer resources available to create either a simple, out-of-the-box solution or an extremely custom one. The integration with Klaviyo is a big plus, allowing segmentation based on loyalty tier and points balance, among other things. The initial onboarding was fairly simple, and even though the migration was a little more labour-intensive, we had great support from our onboarding manager Sammy. Overall, the level of customisability really suits our needs as our previous solution was lacking in that department. Review collected by and hosted on G2.com.

Some newer reward types, like the free shipping tier benefit, have been 'live' for months but still lack a dedicated report in the platform's analytics section, making it hard to assess their value. Also, as enterprise plan customers, we would like be involved in annual or quarterly feedback groups to share our feedback and suggestions directly with the heads of product instead of via the support chat. Review collected by and hosted on G2.com.

Everything is accessible right from the dashboard, and it’s super easy to use and understand. It was also fairly straightforward to integrate with Shopify and Klaviyo. So far, we haven’t had any performance issues and we haven’t received any complaints. The pricing feels okay for what you get. Support and onboarding have been extremely helpful, and they’ve assisted us every step of the way. Review collected by and hosted on G2.com.

The main limitation has been the design: we’ve had to create our interface ourselves so it can be properly customised to our site. Review collected by and hosted on G2.com.

It’s just really easy to use, both on our side and for customers. We run it across multiple stores and it’s been straightforward to set up and manage, which makes a big difference day-to-day. The Klaviyo integration is a big win for us as well. Being able to send out points balance emails and nudge people to redeem has worked really well. It’s also great during promo periods, as running double or triple points campaigns is simple but genuinely effective. Overall, it does what you need it to without being complicated. Review collected by and hosted on G2.com.

There are a few areas where you’d like a bit more flexibility, especially around custom setups, but nothing that’s been a dealbreaker for us. Whenever we’ve needed help, customer support has been responsive and useful. Review collected by and hosted on G2.com.

I really liked how robust the features are and how it integrates into the website instead of laying on top like a widget. The team was very helpful for onboarding and implementation. Responses were always quick. Reya was a huge help. Review collected by and hosted on G2.com.

The pricing is definitely more premium compared to others in the market. I would like to see more innovation for the price. Additionally, some of the integrations we were told about aren't seamless, they're API plug ins and not quite as seamless for the customer as we would have liked and were not made aware of that. Review collected by and hosted on G2.com.

They’ve been very helpful throughout the whole process, from our first message with inquiries all the way through onboarding. They also offer solutions for things we’re trying to do, including some custom items we want to set up, like points for events, etc.

I love that they even provide examples for us to have an idea especially for new beginners and for those who are lost.

And their FAQ was really helpful!

My onboarding Manager was very helpful even till now and I really recommend everyone who is tryong to do loyalty program to use Loyalty Lion.

And it is actually very easy to use and easy to implement as well. When I ask to custome our header words also they managed to do it. Review collected by and hosted on G2.com.

Not yet so far. So far, I am very pleased with their service. Review collected by and hosted on G2.com.

It's clean and easy to use, making training our customer service team faster. The integration with our in-store POS is fantastic from a customer perspective, making the program more cohesive and easy to access. Customers appreciate that they can join the loyalty program in-store, that their in-store purchases count towards their points, and that they can redeem those points both online and in-store. The initial setup was very easy and required very little backend development from us. Mariana's support handling our questions, going over the points calculator, best practices, and requests to change various visuals and settings, provided a truly white glove experience. Review collected by and hosted on G2.com.

The ability to change the tier spend values without needing to contact LoyaltyLion could be useful in the future. It would also be nice to have a formal integration with Kustomer. Review collected by and hosted on G2.com.

I chose LoyaltyLion for a complex loyalty program. The integration was easy, and we were able to make UX/UI changes thanks to the step-by-step guidance provided by our consultant.

Reya El Thaalabi was always available and prompt in responding to our requests. Review collected by and hosted on G2.com.

Unfortunately, the experience customization page is a bit limited. There isn't much room for customization; compared to the e-commerce site we built, the loyalty page is too static. Fortunately, we were able to make some basic customizations, ensuring it integrates seamlessly with the site. Review collected by and hosted on G2.com.

Since my last review, I’ve been really impressed by how consistently LoyaltyLion keeps improving the platform. The pace of development and regular updates make it clear they’re investing for the long term and staying in step with how quickly eCommerce and retention moves.

What I appreciate most is that new features and enhancements tend to be genuinely useful, not change for change’s sake. They’re clearly listening to customers, tightening up the experience, and making it easier to run a programme day to day without needing extra developer support. The comms around updates are also strong: it’s clear what’s changed, why it matters, and how to use it, which makes adoption inside the business much easier.

Overall, it still feels like a partnership rather than a tool. The product is evolving in the right direction, and it gives me confidence we’ve chosen a platform that will keep getting better as our loyalty strategy matures. Review collected by and hosted on G2.com.

There’s still very little to criticise from a platform point of view, but one area that would make a real difference for newer programmes is more structured, proactive support after launch.

We’re new to loyalty, and while onboarding support was excellent, it would be hugely valuable to have more regular interaction with our Growth Manager in the early post-launch period. Not just reactive support when we ask, but someone acting as a subject matter expert to help us sense-check decisions, suggest optimisations, and proactively highlight where we could go further.

A light-touch cadence (even for the first 60–90 days) with performance reviews, “here’s what we’re seeing”, and practical recommendations on offers, comms, rewards mix, and next-best tests would accelerate learning and help teams like ours build confidence faster. Once we’re established, we’d likely need less, but early guidance would be a big win. Review collected by and hosted on G2.com.

We love how customizable LoyaltyLion is and how easy it is to use the dashboard and see the analytics. Customization allows us to be flexible and agile with our program, and the analytics help us understand more about our customer behaviors and whether loyalty helps drive more revenue. Also, the initial setup was easy, and our onboarding manager, Reya, was exceptional in helping us get everything set up. She went above and beyond by helping us strategize our launch. We'd like to thank her for all her help! Review collected by and hosted on G2.com.

Some advanced customization or automation features require developer support, so making these easier to configure in the platform would be great. Review collected by and hosted on G2.com.