Lotame Reviews & Product Details


What is Lotame?

Lotame is the world’s leading unstacked data solutions company, helping publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data. Our real-time data management technologies, global data exchanges, and award-winning customer service make us the unrivaled, unstacked choice for clients that want a flexible, scalable and cost-effective antidote to walled gardens from the large MarTech stack companies. As the pioneer data management platform thirteen years ago, Lotame has continuously innovated to become the trusted data solutions company for global enterprises. Lotame is headquartered in New York City and Columbia MD, with offices around the world, including London, Singapore, Mumbai and Sydney. Learn more at www.lotame.com.

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Lotame Profile Details

Lotame Profile Details

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Languages Supported
English, French, German, Spanish
Vendor
Lotame
Company Website
Year Founded
2006
HQ Location
Columbia, MD
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
142
Twitter
@Lotame
Twitter Followers
8,060
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Companies Using Lotame

SunEdison
Cox Enterprises
WRAL TV
Targeted Victory
KJRH
Skimlinks
WXYZ-TV
41 Action News
M&C Management Services Usa
Times Union
FuelFix
WPTV

Lotame Reviews

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1-24 of 24 total Lotame reviews
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Marketing
Mid-Market
(201-500 employees)
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"Complete platform for data control."

What do you like best?

Lotame is an ideal tool, to keep track of all types of data, which are acquired when carrying out all kinds of campaigns or studies, aimed at different types of sectors and people, in this way you can create reports, made from a Wide database, detailed, with all kinds of segmentation.

What do you dislike?

The application can be saturated, when performing high capacity jobs, I do not know if this is due to an exaggerated consumption of equipment resources, where it is running, or are simply failures of the program, this can cause delays in the delivery of reports.

What problems are you solving with the product? What benefits have you realized?

The segmentation of the different campaigns and studies carried out, can be fully developed, differentiating our project, to a smaller percentage of people, but with a much broader scope of acceptance.

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Director, Online Advertising and Operations
Publishing
Mid-Market
(51-200 employees)
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"Flexible and Powerful"

What do you like best?

We're new to DMPs. Lotame worked with us to meet our needs. Didn't try to oversell us, and was there every step of the way during integration. 3 months in and we're already confident users of the platform (while knowing that there is a lot more to explore)

What do you dislike?

So far, there's nothing really to report. There have been no major outages, support times have always been fast, and everyone has been great to talk to.

Recommendations to others considering the product:

Lotame is willing to scale with the size of your company - we're not the biggest fish. Lotame worked with us to find a solution that was right for us - other DMPs we looked into were not willing to do that.

What problems are you solving with the product? What benefits have you realized?

we're looking to get a better insight into who our customers are, what are they looking at, and how can we reach them more effectively. Lotame is helping with all of this.

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Digital Marketing Strategist
Marketing and Advertising
Mid-Market
(201-500 employees)
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"Pretty great but kind of buggy"

What do you like best?

I use Lotame on a daily basis for work. It is a very smart software and helps my team and I target and segment audiences based on behavior, geo, etc. This info has helped our sales people push their selling efforts further by showing the our potential reach.

What do you dislike?

It's very buggy. I constantly get kicked out of the software and have to re-login and essentially lose the entire audience I just built. I really wish it had an autosave function so I don't have to rebuild the audience when I'm kicked off.

What problems are you solving with the product? What benefits have you realized?

We are using this software to target audiences for a better and more useful campaign reach. With the data we pull from Lotame, it definitely helps our sales teams in their proposals to clients. Presenting this data to the potential clients helps convince them to come on board with our services.

Response from Michel Benjamin of Lotame

Hi Amal,

Thanks for your feedback. Our tech team is constantly updating the platform and I hope that some of your issues have been addressed. Please let us know if not, we'd love to talk further about how to help make your experience better.

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Data Architect
Marketing and Advertising
Enterprise
(10,001+ employees)
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"Great Platform and easy to use"

What do you like best?

It's easy to use. How easy it is to create audiences.

What do you dislike?

I can't get the audience immediately, the data generation takes between 24 and 48 hours.

What problems are you solving with the product? What benefits have you realized?

It is useful to gather information about the behavior of users on the website or the campaigns of our clients.

We can recognize other potential profiles

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UM
Mid-Market
(51-200 employees)
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"Lotame DMP is Most Evolved and Connected System"

What do you like best?

Like the look and feel of the Lotame Portal. Also, it has awesome learning center. Audience profile report gives good insights of audience. Audience creation is also very minimal steps. It has seemless integration with all major DSPs like DoubleClick, MediaMath, etc.

What do you dislike?

There is still scope of improvement in APR report. Apart from existing APR report need some data against 3rd party data which will directly fetch the information about audience interest/affinity across different segments. Automated reports may enhance the operations

Recommendations to others considering the product:

It is useful and has good network of third-party data.

What problems are you solving with the product? What benefits have you realized?

Gather all audience data at one platform and reach them with different communications. Also, APR audience insights for more enhanced campaigns for better conversions/leads for clients.

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UI
Enterprise
(1001-5000 employees)
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"Easy to use and good to team"

What do you like best?

Intuitive UI, easy to build audiences, great reporting. Robust insights ability ranging from creating pixels, new segments to building look-a-likes. Very user friendly tool where you can get everything from counts to revenue reporting.

When the tool requires help from Lotame, they team is very responsive and willing to help on sales calls.

What do you dislike?

Cookie pool is a tad smaller and takes longer than I would prefer to build to a usable size.

What problems are you solving with the product? What benefits have you realized?

Understand the demographic make-up of the users that engaged on a campaign and a comparison to base audience. In addition we look at the index versus other behaviors. The combination helps us plan re-targeting campaigns and determine how to expand the audience.

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Senior Finance executive
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"Investment Return"

What do you like best?

It is very helpful for our business especially in reaching KPIs of our campaigns and bringing good business to the company

What do you dislike?

The strict payment terms that it stopped our access before

Recommendations to others considering the product:

More trainings for better user experience

What problems are you solving with the product? What benefits have you realized?

Usually we use it if campaigns are not pacing properly. And when we use Lotame data, we are able to achieve proper KPIs and targeting.

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Platform Manager
Marketing and Advertising
Mid-Market
(51-200 employees)
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"LOTAME"

What do you like best?

I use Lotame on a daily basis. It is an excellent tool not only to target existing audiences, but also to create them.

What do you dislike?

The time that the info refreshes should be faster.I use

What problems are you solving with the product? What benefits have you realized?

I use it to taget existing audiences and also to obtain data to create new audiences.

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Customer Communications
Information Services
Mid-Market
(201-500 employees)
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"A little bit buggy, but overall a helpful platform"

What do you like best?

Behavioral data and profiles are easy to view and understand - they are even appropriate for client viewing, which is nice - sometimes other platforms cause more work for me in producing a client-facing report. The data the platform does provide is useful and informative for optimization and learning.

What do you dislike?

I encounter a lot of bugs using Lotame. I have to refresh the page a lot to get rid of errors. It wasn't this way previously, so maybe they're going through some issues temporarily, but it has been frustrating for several weeks.

What problems are you solving with the product? What benefits have you realized?

My team uses Lotame to track audience behaviors in display campaigns in order to optimize targeting and better plan for future campaigns. We also provide audience reporting to clients occasionally. We have no other platform that pulls the types of data Lotame does, so the behavioral data is invaluable to campaign strategy.

Response from Michel Benjamin of Lotame

Hi Joelle

Thanks for sharing your feedback, we have shared it with our tech team and I hope that the issues you were facing were indeed temporary and have been addressed! Please let us know if not and I'll connect you with our support team to address. Thanks!

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UP
Mid-Market
(201-500 employees)
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"Lots of great features, trouble U/X "

What do you like best?

Data storage, and accessibility. The ability to take this data and push/port it to DBM or Facebook makes this tool very worthwhile.

What do you dislike?

Cumbersome interface. Multiple selection is tricky.

Recommendations to others considering the product:

It works well with most marketing channels and recently connected with social networks. This will help greatly with Facebook/Instagram.

What problems are you solving with the product? What benefits have you realized?

The business problem is tracking website usage. Lotame allows us to collected behavioral data and funnel it into folders for later use. It allows us to combine this data with other forms of data from data partners.

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I
Small-Business
(11-50 employees)
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"Lotame"

What do you like best?

Help publishers , marketers and agencies find new customers.

It increases engagement and growth of revenue through audience data.

What do you dislike?

It's only suitable for computer literate persons who are in New error of technology.

Both the company and the customer's must have an access to computer or smart phones to use it.

Recommendations to others considering the product:

It's innovative and a trusted data solution company for global enterprise.

What problems are you solving with the product? What benefits have you realized?

Increasing the number of customers to ease increase in production.

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AM
Mid-Market
(51-200 employees)
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Verified Current User
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"Lotame DMP Review"

What do you like best?

Lotame is a great because they have the data collection capabilities that is as granular as we need and the API's to leverage that data in realtime.

What do you dislike?

There isnt much to dislike about Lotame. Fair pricing, great features. They have similar issues as most DMP's with cookie matching across platforms but its at acceptable levels.

Recommendations to others considering the product:

Definitely look at Lotame when considering a DMP. All the bells and whistles for an affordable price.

What problems are you solving with the product? What benefits have you realized?

We use lotame to solve the problem of making ads relevant for the advertiser. We leverage Lotame to drive personalization across all channels.

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CM
Enterprise
(5001-10,000 employees)
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"Easy to use, but could be easier to organize"

What do you like best?

I like how easy it is to search audiences.

What do you dislike?

I don't like how the actual pixel text isn't attached somewhere to the audience we are referring to. In some cases, I could have two audiences with similar naming conventions, but there's no way to differentiate the two in Lotame by the actual pixel text. As a user, I have to keep track of this information by myself. (i,e, one audience can be named "Carr Chevy" and another audience "Carr Chevy World" and they are both using two different pixels).

What problems are you solving with the product? What benefits have you realized?

I use Lotame to collect behavior information from users who visit out clients' sites. This is helpful to define what types of behaviors users exhibit so we can target those types of behaviors later on with ad campaigns.

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UM
Small-Business
(2-10 employees)
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"Great platform for your data needs"

What do you like best?

The organizational structure and user interface. The Lotame DMP is very userfriendly, and can take care of almost every single one of your need.

What do you dislike?

Support timing. It can take a while, but is worth it. They try their absolute best to provide the best support and do a great job. As is with most data companies out there it just may take time.

What problems are you solving with the product? What benefits have you realized?

The capabilities of data solution from both offline and online. Great single source for your audience needs.

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AP
Mid-Market
(51-200 employees)
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"Lotame Review"

What do you like best?

Flexibility and customization are two keys.

What do you dislike?

A matching feature that allowed us to directly match offline data would be great.

Recommendations to others considering the product:

The team and support that come with them are very important. Launching a DMP across your organization is a much greater challenge than it appears on the surface. Lotame helped us build and train a staff that did not exist when we signed up for the product.

What problems are you solving with the product? What benefits have you realized?

Our clients are targeting very small slices of the population with narrow messages. The targeting that we can run through Lotame's Crowd Control makes us very efficient.

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A
Mid-Market
(51-200 employees)
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Verified Current User
Review Source
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"Lotame DMP"

What do you like best?

Pros

Great data collection granularity

Easy to use dashboard

Real Time Reporting

What do you dislike?

CONS

Bugs from time-to-time

Non Auto save functionality

What problems are you solving with the product? What benefits have you realized?

We are using Lotame to collect data from our portfolio of sites and leverage that to be used across our network.

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UM
Mid-Market
(501-1000 employees)
Validated Reviewer
Verified Current User
Review Source
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"Love lotame"

What do you like best?

My rep emily makes working with Lotame the best.

What do you dislike?

Lack of detailed info in apr and other areas

What problems are you solving with the product? What benefits have you realized?

Using it to target customers

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SEM & Pre-Sales Manager
Marketing and Advertising
Mid-Market
(51-200 employees)
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"Lotame is new advancement for future"

What do you like best?

Network of lotame. It has most of the big websites covered in its network.

What do you dislike?

Drop in cookie data when transfer to dsp

Recommendations to others considering the product:

Go for it.

What problems are you solving with the product? What benefits have you realized?

Data management at one place.

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UM
Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
Review Source
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"Lotame"

What do you like best?

Customer Service is pretty great and very personable.

What do you dislike?

The interface is severely lacking and could use some updating and user friendliness.

What problems are you solving with the product? What benefits have you realized?

Data Platform Management system

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UM
Mid-Market
(201-500 employees)
Validated Reviewer
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"Lotame close to be next generation DMP."

What do you like best?

Lotame integrates with many execution platform and fact providers.

What do you dislike?

The API could be better and more reliable.

What problems are you solving with the product? What benefits have you realized?

80% of the reason we use Lotame is to being able to easily export audiences built in-house to multiple different execution platforms. The remaining 20% is to use Lotame Branded Audiences

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UM
Enterprise
(1001-5000 employees)
Validated Reviewer
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"Great DMP"

What do you like best?

Well supported, user friendly interface, regular developments and good integrations

What do you dislike?

UI is a bit buggy and some of the features need developing further. Good at all the basics though.

What problems are you solving with the product? What benefits have you realized?

Primarily trying to expand the reach of our ad campaigns and matching winning audiences to our advertisers

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UP
Mid-Market
(501-1000 employees)
Validated Reviewer
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"Great customer service, platform a little slow"

What do you like best?

The level of Customer Support is phenomenal

What do you dislike?

It is difficult to scale certain processes and organize behaviors

The platform can be slow at times

What problems are you solving with the product? What benefits have you realized?

ownership of our first party data, being able to extend this data into multi platform advertising campaigns

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AM
Mid-Market
(51-200 employees)
Validated Reviewer
Review Source
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"Lotame Review"

What do you like best?

Lotame has the ability to collect first party data and create look a like models off those customized buckets

What do you dislike?

Workflow can sometimes be challenging, always room for improvement

Recommendations to others considering the product:

N/A

What problems are you solving with the product? What benefits have you realized?

Serves as a data warehouse as well as media tool.

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AP
Validated Reviewer
Review Source
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"Lotame DMP Review"

What do you like best?

I like that Lotame has great data collection capabilities

What do you dislike?

The reporting within lotame, there is always room for improvement.

Recommendations to others considering the product:

N/A

What problems are you solving with the product? What benefits have you realized?

It serves as a third party data provider.

Lotame Features

  • 1st-Party Data Integration
  • 2nd-Party Data Integration
  • 3rd-Party Data Integration
  • Offline Data Integration
  • Mobile Data Integration
  • Data Export Tools

Lotame User Ratings

7.8
Ease of Use
Average: 7.9*
8.5
Quality of Support
Average: 8.6*
7.9
Ease of Setup
Average: 7.8*
* Data Management Platform (DMP) Category
Do you work for Lotame?