--- title: Lotame Spherical Platform Reviews meta\_title: 'Lotame Spherical Platform Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 117 reviews by the users' company size, role or industry to find out how Lotame Spherical Platform works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 117 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Lotame Spherical Platform Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Lotame Spherical Platform but has limited features. Are you part of the Lotame Spherical Platform team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Spherical data collaboration platform (DCP) makes it smarter, faster, and easier to enrich customer data, get deep consumer insights, and create data-empowered audiences that beat advertising KPIs. Propel your business beyond the competition with operational efficiencies and benchmark-beating outcomes. • Unlock first-party data with powerful unification • Scale first-party data for greater reach and performance • Enrich your data to understand & close customers • Reach the right people in all the right places • Fill in data gaps with preferred partners without moving data About Lotame Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Lotame is headquartered in the United States and serves global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific. Contact Us today at lotame.com * * * Seller [Lotame](https://www.g2.com/sellers/lotame) Discussions [Lotame Spherical Platform Community](https://www.g2.com/products/lotame-spherical-platform/discuss) Languages Supported German, English, French, Spanish Solution Type All-in-One Overview by Danielle Smith Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 12 months [ View More Pricing Information ](https://www.g2.com/products/lotame-spherical-platform/pricing) ## Top-Rated Alternatives [ ![MediaMath by Infillion](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "MediaMath by Infillion") MediaMath by Infillion 3.9/5(126) ](https://www.g2.com/products/mediamath-by-infillion/reviews) [ ![Permutive](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Permutive") Permutive 4.5/5(87) ](https://www.g2.com/products/permutive/reviews) [ ![Adobe Audience Manager](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adobe Audience Manager") Adobe Audience Manager 4/5(28) ](https://www.g2.com/products/adobe-audience-manager/reviews) [ View All Alternatives ](https://www.g2.com/products/lotame-spherical-platform/competitors/alternatives) ## User Insights Average based on 117 real user reviews. Implementation Time 3 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## Lotame Spherical Platform Integrations (1) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Meta Audience Network ](https://www.g2.com/products/meta-audience-network/reviews) Show More ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 4/30/2026 "Great for Tracking Data, but Audience Accuracy Needs to Be More Reliable" 2/5 What do you like best about Lotame Spherical Platform? Ability to Track and Organize Data for Different Purposes Review collected by and hosted on G2.com. What do you dislike about Lotame Spherical Platform? Audience Data Did Not Refresh as Often as We Were Told It Would Review collected by and hosted on G2.com. What problems is Lotame Spherical Platform solving and how is that benefiting you? Lotame was used to organize and aggregate data for our company and its clients. It worked for awhile until we moved to trying to export and use the data for marketing purposes. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 11/19/2021 "Continuous Partnership" 4.5/5 What do you like best about Lotame Spherical Platform? How Lotame is always open to evolve with industry's and our company's changes. They always provide full support and open discussions and tools for us to learn from. Review collected by and hosted on G2.com. What do you dislike about Lotame Spherical Platform? We could use more Canadian specific marketplace data providers, and more privacy support. Also APR can be more detailed and in depth. Review collected by and hosted on G2.com. What problems is Lotame Spherical Platform solving and how is that benefiting you? Data based Audiences and understanding the behaviour behind them. Review collected by and hosted on G2.com. Show More 10/7/2024 Current UserValidated ReviewerSource: Organic GI Gloria Imelda I. Líder de diseño, publicidad y marketing digital Mid-Market (51-1000 emp.) 5/31/2022 "Lotame, the perfect companion for your company's digital marketing strategies" 5/5 What do you like best about Lotame Spherical Platform? Lotame accompanies us daily to have our audiences mapped, these same audiences allow us to reach our customers better, segment more effectively, and understand the behaviors of those audiences. Review collected by and hosted on G2.com. What do you dislike about Lotame Spherical Platform? The union with media agencies with Lotame is often weak, the agencies fail to integrate into the process, often because they have their own ways of creating audiences. Review collected by and hosted on G2.com. Recommendations to others considering Lotame Spherical Platform: First, have them complete all the training sessions. Second, choose someone external to their agencies to manage their audiences. Third, connect the advertising agencies well with Lotame to be able to create better strategies. Fourth, use Lotame to develop digital buyer personas that allow them to make product or service decisions. It is vital for their business to have a 1st party data strategy that allows them to better understand their users and, above all, to implement data-based campaigns and impact those users with better communication. Review collected by and hosted on G2.com. What problems is Lotame Spherical Platform solving and how is that benefiting you? It allows us to have more defined and clear target groups, as well as to understand the behaviors of our audiences, and we can optimally track them through the dashboard. Review collected by and hosted on G2.com. Show More 5/17/2023 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of sellerAI Translated ![Verified User in Broadcast Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Broadcast Media") IB Verified User in Broadcast Media Mid-Market (51-1000 emp.) 6/9/2023 "Lotame Spherical Platform review" 4/5 What do you like best about Lotame Spherical Platform? As a Data Scientist, I like Data Activation part: Lotame Spherical Platform enables users to activate their audience data across different channels and advertising platforms. This activation has helped us to integrate with various marketing technology solutions, including demand-side platforms (DSPs) and supply-side platforms (SSPs), allowing businesses to reach their target audiences effectively. Review collected by and hosted on G2.com. What do you dislike about Lotame Spherical Platform? I feel Data Integration: Integrating data from various sources into the DMP may require additional technical resources and efforts. Ensuring seamless integration and compatibility with existing systems and platforms can sometimes be a challenge. Review collected by and hosted on G2.com. What problems is Lotame Spherical Platform solving and how is that benefiting you? .Audience Segmentation and Targeting: This platform enables us to segment the audiences based on various criteria, such as demographics, interests, behaviors, and more. This helps in creating targeted marketing campaigns and personalized content for specific audience segments, improving the effectiveness of advertising and engagement efforts. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Automotive](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Automotive") UA Verified User in Automotive Mid-Market (51-1000 emp.) 4/27/2022 "Great platform for audience management/analytics" 4.5/5 What do you like best about Lotame Spherical Platform? How easy it is to create audiences, and manage them. Review collected by and hosted on G2.com. What do you dislike about Lotame Spherical Platform? I don't find anything i dislike. Perhaps the lack of breakdown of users per site for an audience Review collected by and hosted on G2.com. What problems is Lotame Spherical Platform solving and how is that benefiting you? The audience "reach" we have with lotame is larger than we would have if we didn't have lotame. Review collected by and hosted on G2.com. Show More 11/6/2023 Current UserValidated ReviewerSource: Organic ![Jason W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jason W.") JW Jason W. Commercial Director Mid-Market (51-1000 emp.) 11/19/2021 "Fantastic product and service" 5/5 What do you like best about Lotame Spherical Platform? I appreciate personalised service offered from day one on our journey to level up our digital offering across our websites. Significant thanks to Alfonso and David. Review collected by and hosted on G2.com. What do you dislike about Lotame Spherical Platform? Nothing. I highly recommend using Lotame Review collected by and hosted on G2.com. Recommendations to others considering Lotame Spherical Platform: You will not regret using this for your business if you are a publisher to monetise your website. Review collected by and hosted on G2.com. What problems is Lotame Spherical Platform solving and how is that benefiting you? Helping our advertisers reach their intended audiences translates into better performance. Review collected by and hosted on G2.com. Show More 5/3/2023 Current UserValidated ReviewerSource: Organic ![Jess T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jess T.") JT Jess T. Audience analyst Enterprise (\> 1000 emp.) 11/22/2021 "Ease of use" 4.5/5 What do you like best about Lotame Spherical Platform? Efficient UI compared to other platforms. Improvement in analytics to ease reporting Review collected by and hosted on G2.com. What do you dislike about Lotame Spherical Platform? Would like if forecasting in the audience builder would let you do multiple at once Review collected by and hosted on G2.com. What problems is Lotame Spherical Platform solving and how is that benefiting you? Forecast for marketing materials, campaign analytics and reporting Review collected by and hosted on G2.com. Show More 5/11/2023 Current UserValidated ReviewerSource: Organic ![Sok V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sok V.") SV Sok V. Director of Digital Strategy Mid-Market (51-1000 emp.) 12/29/2022 "Lotame is a true partner who works with you for customized solutions to grow together." 5/5 What do you like best about Lotame Spherical Platform? Lotame's audience management solution really helps you drill down into analytics enriched with 3rd party data so the data is truly actionable. Review collected by and hosted on G2.com. What do you dislike about Lotame Spherical Platform? The only thing lacking is an ability to perform for advanced Boolean queries on the data in the Analytics report as well as being accessible via API. Review collected by and hosted on G2.com. What problems is Lotame Spherical Platform solving and how is that benefiting you? Lotame's Audience Management helps to solve both the initial pre-marketing as well as the post-marketing conversation. Knowing what to do based off the data. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Publishing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Publishing") UP Verified User in Publishing Mid-Market (51-1000 emp.) 5/3/2023 "Lotame Review" 4.5/5 What do you like best about Lotame Spherical Platform? the ease of using the platform, very easy to do day to day tasks in an audience analyst job. Review collected by and hosted on G2.com. What do you dislike about Lotame Spherical Platform? The analytics can be (often) static. e.g every demo is female skewed on our 1st party even sport & football which does not correlate in our GA Review collected by and hosted on G2.com. What problems is Lotame Spherical Platform solving and how is that benefiting you? the main source of data activation for us, aswell as analytics and 3rd party enrichment Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") EM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 2/1/2023 "Improve Your Marketing By Powering Your Customer Data" 5/5 What do you like best about Lotame Spherical Platform? Lotame allows our marketing team to utilize the strength of our customer's data and enhance it to drive a higher ROI for our marketing campaigns. They make activating your data as easy as possible for all of our channels. Review collected by and hosted on G2.com. What do you dislike about Lotame Spherical Platform? Like many data platforms, Lotame is trying to shift with data privacy and 1st party data gaining in criticality. The best part of this challenge is that Lotame has aggressively enhanced its offering to address these concerns. Review collected by and hosted on G2.com. What problems is Lotame Spherical Platform solving and how is that benefiting you? Finding a cookieless data solution that will allow us to continue developing cutting-edge products for customers. Review collected by and hosted on G2.com. Show More 1/10/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Lotame Spherical Platform? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Lotame Spherical Platform ](https://www.g2.com/products/lotame-spherical-platform/discussions/new) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 6 years ago Can I use my data in other platforms or DSPs? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/can-i-use-my-data-in-other-platforms-or-dsps) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 6 years ago What does the word "Lotame" mean? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-does-the-word-lotame-mean) [ View all Discussions ](https://www.g2.com/products/lotame-spherical-platform/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 12 months ### Average Discount 12% [ View More Pricing Information ](https://www.g2.com/products/lotame-spherical-platform/pricing) Lotame Spherical Platform Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3c2702bc2e36596df5622cb13fbb3cce/oracle-bluekai-data-management-platform.png "Product Avatar Image") Oracle BlueKai Data... 3.9/5(19) [ Compare Now ](https://www.g2.com/compare/lotame-spherical-platform-vs-oracle-bluekai-data-management-platform) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5a7938ffd6497884772dc39786f9e1e2/adobe-audience-manager.png "Product Avatar Image") Adobe 4/5(28) [ Compare Now ](https://www.g2.com/compare/adobe-audience-manager-vs-lotame-spherical-platform) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5cac44261320d7bb675da29ff25cf5c0/mediamath-by-infillion.png "Product Avatar Image") MediaMath by Infillion 3.9/5(126) [ Compare Now ](https://www.g2.com/compare/lotame-spherical-platform-vs-mediamath-by-infillion) ##### ##### Lotame Spherical Platform Features Data Integration 1st-Party Data Integration 2nd-Party Data Integration 3rd-Party Data Integration Data Analysis & Optimization Audience Segmentation Recommendations Standard Dashboards Platform Data Permissions User, Role, and Access Management Performance and Reliability [ View More Features ](https://www.g2.com/products/lotame-spherical-platform/features) ##### Categories on G2 [Data Management Platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp)[Audience Data Providers](https://www.g2.com/categories/audience-data-providers) ##### Explore More [Best-reviewed employee communication software](https://www.g2.com/discussions/best-reviewed-employee-communication-software)[What on-premise data integration tools work well with PostgreSQL, REST APIs and GIS systems for a data team with a heterogeneous source environment?](https://www.g2.com/discussions/what-on-premise-data-integration-tools-work-well-with-postgresql-rest-apis-and-gis-systems-for-a-data-team-with-a-heterogeneous-source-environment)[Which community association management systems offer integrated document management and digital record storage?](https://www.g2.com/discussions/which-community-association-management-systems-offer-integrated-document-management-and-digital-record-storage) [Which retail task management software works for hourly staff without a steep learning curve so associates can see and complete tasks on their own phones?](https://www.g2.com/discussions/which-retail-task-management-software-works-for-hourly-staff-without-a-steep-learning-curve-so-associates-can-see-and-complete-tasks-on-their-own-phones)[What legal case management software supports multi-office operations?](https://www.g2.com/discussions/what-legal-case-management-software-supports-multi-office-operations)[What retail task management software works offline for stores with intermittent internet so task completion is not blocked when connectivity drops?](https://www.g2.com/discussions/what-retail-task-management-software-works-offline-for-stores-with-intermittent-internet-so-task-completion-is-not-blocked-when-connectivity-drops) [Show MoreShow Less](javascript:void(0);)