Lotame provided us with a system that truly integrated our client's different assets and opened up many opportunities to test and learn through the audiences we'd build. Am also really grateful to their client success team, who've been great partners in helping ensure that we're maximizing the platform and its capabilities. Review collected by and hosted on G2.com.

There are opportunities for improvement in terms of the platform's UI, but have noticed that changes have already been underway recently to revamp it. Review collected by and hosted on G2.com.

Being able to define audiences based on interests and first-party data. Review collected by and hosted on G2.com.

Disable behaviors that have been used to create audiences Review collected by and hosted on G2.com.

It's a very friendly platform and easy to use and understand. I've just started working with Lotame and it was really easy to create the audiences I needed. Review collected by and hosted on G2.com.

I started using the platform when it changed and the training videos are still with the old features, so it was a bit hard at the beginning to find what the video was showing. Review collected by and hosted on G2.com.

The true value of all DMPs and any large scale SAAS integration is never about the table stakes improvements. The greatest value always comes from the specific use cases that can extract insights and optimize efficiencies from your own unique set up. However, the only way to do that is to have a knowledgeable partner who communicates all the time. Our rep Tim has done an excellent job shepherding new value into our biz relationship. Review collected by and hosted on G2.com.

Lotame needs a wider footprint of their ID Review collected by and hosted on G2.com.

The targeting and audiences that can create Review collected by and hosted on G2.com.

I guess, maybe the UX can be better, only that. Review collected by and hosted on G2.com.

User interfaces is friendly and easy to understand. Review collected by and hosted on G2.com.

Occasional bugs in the "behaviors" section. Review collected by and hosted on G2.com.

It is useful for observing the interests of the users. Review collected by and hosted on G2.com.

I don't like that the data doesn't conform to the countries Review collected by and hosted on G2.com.

I like that Lotame is independent, flexible and honest. They are agnostic and future-leaning, for example integrating with other unified ID solutions and helping clients connect their DMP data to clean rooms. Review collected by and hosted on G2.com.

I'd like to see additional features for automation, eg. alarms for monitoring. Review collected by and hosted on G2.com.

Ability to search from taxonomy rather than just being able to pick from nodes Review collected by and hosted on G2.com.

Duplicates in multiple taxonomies are not managed. I would have preferred if I can search from one taxonomy instead of from all at once Review collected by and hosted on G2.com.

Networld had a lot of detailed questions about flexibility and extensibility of the data tech, based on its own experience building. Lotame’s advanced tech and deep bench of experience proved a perfect fit for Networld’s needs. High-touch customer service responded rapidly to Networld to provide the support and partnership an agile team expected. Lotame’s independence and openness to work collaboratively appealed to Networld, who wanted to integrate its own solutions to advance automation and increase the small team’s speed to market. Review collected by and hosted on G2.com.

After creating an audience, we have to wait for 1-2 days before it starts to get populated. It will be a big breakthrough if newly created audience can be immediately populated using past user data. Review collected by and hosted on G2.com.