The platform has a well-structured UX design and makes it easy and intuitive to use. Review collected by and hosted on G2.com.

It would be good if they have greater flexibility in their specs when integrating with a DSP, as is the case with Zeta. Review collected by and hosted on G2.com.

Lotame's interface is intuitive and user-friendly. I was able to quickly learn how to use it.

In addition, the support team responds effectively. Review collected by and hosted on G2.com.

Some functionalities do not apply to my country. Review collected by and hosted on G2.com.

Because Lotame is a cookieless platform and delivery the digital campaigns w/ the best results. Review collected by and hosted on G2.com.

I like all the platform, like results, and how easy it is for operating. Review collected by and hosted on G2.com.

Lotame worked with our team to uncover our most valuable 1P data and ensure that this data is passed into the DMP for audience building and insights. I'm looking forward to further iteration on our 1P data collection and usage. Review collected by and hosted on G2.com.

At first when discussions started with Lotame, we were unable to find a case study and examples that related to our exact use case with 1P and 3P data usage. But we worked with the team to fully understand our needs. Review collected by and hosted on G2.com.

Not only is Lotame's platform easy to navigate, their account team is first class. Quick responses, a wealth of knowledge and guidance and just a joy to work with - makes my job as a planner so much easier! Their team works with me to build out custom strategies. I'm in the audience builder daily. I bought up a 'wish' for a platform tool to my Lotame team and they worked to implement this update across the board - planners everywhere rejoice! That's the level of service you can expect with them - open to ideas, proactive and very much ready to serve their client's needs. Review collected by and hosted on G2.com.

For what I use the platform for, I am happy with it! Review collected by and hosted on G2.com.

It helps you understand the overall user behavior across the digital landscape. Review collected by and hosted on G2.com.

The match between the lotame audience and publisher is usually very low. Review collected by and hosted on G2.com.

Best 3rd party data marketplace amongst all of the DMP I've worked with and a great set of extra features such as data modeling and recommendations based on your 1st party data Review collected by and hosted on G2.com.

A brief description about each data provider's key business and their approach to data collection, would greatly help to choose between two data provider that offer the same information. Review collected by and hosted on G2.com.

The platform is very intuitive and easy to use. It adapts to all business models and industries, and the price is acceptable for the SAAS they provide. Review collected by and hosted on G2.com.

I didn't encounter any issues yet. It's a complete platform that covers all our needs so far. Review collected by and hosted on G2.com.

It was our first DMP that we tried and the account managers assigned to us were consistent in following up Review collected by and hosted on G2.com.

It didn't really meet the expectations that we were looking for in a DMP Review collected by and hosted on G2.com.

Audience creation is really simple and easy to manage data points to combine also forecasting the scale whilst overlapping with our own network and geos, everything you need in one Review collected by and hosted on G2.com.

automatic analytics sometimes becomes stagnant and needs to be refreshed manually, working with them on this currently Review collected by and hosted on G2.com.