Customers are always at the front, we always receive prompt positive answers. Regarding technology, Lotame is a company that has been always leading the market. The managers that have worked with our company have constantly motivated us to learn and to show our work together, which has been showcased in multiple industry events. Review collected by and hosted on G2.com.

There is nothing in particular, and that is why we continue choosing Lotame as a Partner. Sometimes the jargon might be confusing, especially at a moment when the technology is changing. Some conversation/training should be more down-to-earth. Review collected by and hosted on G2.com.

Lotame has the best UI out there. A vast variety of segments to make your own audiences and look alike models. Review collected by and hosted on G2.com.

At first the left menu was very difficult to navigate and understand. Review collected by and hosted on G2.com.

Working with Lotame as an ally in my Consumer Intelligence management for LATAM, I found an excellent solution targeting various aspects such as; analyzing the behavior of my audiences, profiling consumers for brands and/or products, optimizing the advertising budget so that meeting the KPIs is much easier, generating high-quality leads, etc. Review collected by and hosted on G2.com.

Perhaps as a complement, a slightly more dynamic interface for data analysis without having to leave the platform. Review collected by and hosted on G2.com.

To be honest, my favourite part of the solution is the support team's willingness to meet with our group and help to resolve any issues. We've been involved in a variety of meetings where the support staff went above and beyond to make sure Lotame suited our needs. Kudos! Review collected by and hosted on G2.com.

At the moment, I have not identified anything that is missing from the solution or anything that doesn't work properly. The UI could use some improvement but the support team has worked with us on this. Review collected by and hosted on G2.com.

The possibility to have a powerful structure of audiences, organized and ready to use in different communication approaches. Review collected by and hosted on G2.com.

Sometimes Platform is having access issues Review collected by and hosted on G2.com.

The platform is very user-friendly to use and managing you're uncategorized behaviors is pretty easy to do. Review collected by and hosted on G2.com.

Sometimes when you create a subfolder it hides the main folder when the page refreshes, have to quickly remember that when the folder doesn't show up right away. Review collected by and hosted on G2.com.

Audiences are very accurate and help us with the performance of our campaigns.

Our data collection capabilities allow us to obtain more information from users. Review collected by and hosted on G2.com.

There are constant changes that requires that we retrain our team.

Somethimes the proyected uniques are not accurate with the amount. Review collected by and hosted on G2.com.

As an agency, we have a dedicated rep who helps us know all the ins and outs of the platform and helps talk us through all the possibilities we have with our data. Our rep keeps us updated on the constantly changing data landscape, what Lotame is doing to protect data, their plan for data as the cookie depreciates, and how to use our data + their data to create personalized, highly effective marketing campaigns. Review collected by and hosted on G2.com.

Truly nothing. The knowledge library is extensive and customer service is unbeatable. If/when we run into an issue or are stumped, I know I have easy access to our rep or their library for a solution. Review collected by and hosted on G2.com.

We had the opportunity to have a series of training sessions in which we managed to understand much more deeply the functioning and the opportunities that await us from Lotme. Review collected by and hosted on G2.com.

The platform is a bit complex and it will surely take reviewing the recordings to address any doubts, but in general, the quality of the training manages to cover what is necessary to start taking the first steps. Review collected by and hosted on G2.com.

Having the possibility to understand and compare different clusters, even being able to analyze countries outside of my region. This gives us an important and competitive distinction as a company. Review collected by and hosted on G2.com.

For a country like Costa Rica, it is harder to get specific or granular clusters, because there are not enough projected users. Also sometimes we can't exclude some ages from our base because the result is 0. Review collected by and hosted on G2.com.