Lotame has great customer service and they have a robust platform, capable of handling all our needs. Review collected by and hosted on G2.com.

The capabilities of the platform are vast, so it sometimes is difficult to figure out how everything fits together. However, after using the platform for several years, all the different levers are there to give you more control. Review collected by and hosted on G2.com.

I like the flexibility to build audiences and gather insights. I also love the constant push for innovation and new products. Customer service is top notch as well! Review collected by and hosted on G2.com.

Nothing comes to mind. Even minor annoyances with UI and such are often addressed via future updates. The team is constantly very receptive to feedback which is great for custom solutions Review collected by and hosted on G2.com.

The UI is very user friendly. Also, the way we can push the audiences to the various platforms, is easy. Review collected by and hosted on G2.com.

It can take a long time to find the behaviors within the audience. Review collected by and hosted on G2.com.

The customer service and product vision at Lotame is excellent. Review collected by and hosted on G2.com.

Lotame nickels and dimes us a bit much and the audiences sometimes take a long time to populate. Review collected by and hosted on G2.com.

Lotame is an ideal tool, to keep track of all types of data, which are acquired when carrying out all kinds of campaigns or studies, aimed at different types of sectors and people, in this way you can create reports, made from a Wide database, detailed, with all kinds of segmentation. Review collected by and hosted on G2.com.

The application can be saturated, when performing high capacity jobs, I do not know if this is due to an exaggerated consumption of equipment resources, where it is running, or are simply failures of the program, this can cause delays in the delivery of reports. Review collected by and hosted on G2.com.

Help publishers , marketers and agencies find new customers.

It increases engagement and growth of revenue through audience data. Review collected by and hosted on G2.com.

It's only suitable for computer literate persons who are in New error of technology.

Both the company and the customer's must have an access to computer or smart phones to use it. Review collected by and hosted on G2.com.

Data storage, and accessibility. The ability to take this data and push/port it to DBM or Facebook makes this tool very worthwhile. Review collected by and hosted on G2.com.

Cumbersome interface. Multiple selection is tricky. Review collected by and hosted on G2.com.

It's easy to use. How easy it is to create audiences. Review collected by and hosted on G2.com.

I can't get the audience immediately, the data generation takes between 24 and 48 hours. Review collected by and hosted on G2.com.

We're new to DMPs. Lotame worked with us to meet our needs. Didn't try to oversell us, and was there every step of the way during integration. 3 months in and we're already confident users of the platform (while knowing that there is a lot more to explore)

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So far, there's nothing really to report. There have been no major outages, support times have always been fast, and everyone has been great to talk to. Review collected by and hosted on G2.com.

Like the look and feel of the Lotame Portal. Also, it has awesome learning center. Audience profile report gives good insights of audience. Audience creation is also very minimal steps. It has seemless integration with all major DSPs like DoubleClick, MediaMath, etc. Review collected by and hosted on G2.com.

There is still scope of improvement in APR report. Apart from existing APR report need some data against 3rd party data which will directly fetch the information about audience interest/affinity across different segments. Automated reports may enhance the operations Review collected by and hosted on G2.com.