--- title: Lotame Spherical Platform Reviews meta_title: 'Lotame Spherical Platform Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 117 reviews by the users' company size, role or industry to find out how Lotame Spherical Platform works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 117 scale: '5' date_modified: '2026-08-07' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Lotame Spherical Platform Reviews **Vendor:** Lotame **Category:** [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp) **Average Rating:** 4.3/5.0 **Total Reviews:** 117 ## About Lotame Spherical Platform Spherical data collaboration platform (DCP) makes it smarter, faster, and easier to enrich customer data, get deep consumer insights, and create data-empowered audiences that beat advertising KPIs. Propel your business beyond the competition with operational efficiencies and benchmark-beating outcomes. • Unlock first-party data with powerful unification • Scale first-party data for greater reach and performance • Enrich your data to understand & close customers • Reach the right people in all the right places • Fill in data gaps with preferred partners without moving data About Lotame Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Lotame is headquartered in the United States and serves global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific. Contact Us today at lotame.com ## Lotame Spherical Platform Reviews ### 1. Easy to use and good to team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 15, 2017 **What do you like best about Lotame Spherical Platform?** Intuitive UI, easy to build audiences, great reporting. Robust insights ability ranging from creating pixels, new segments to building look-a-likes. Very user friendly tool where you can get everything from counts to revenue reporting. When the tool requires help from Lotame, they team is very responsive and willing to help on sales calls. **What do you dislike about Lotame Spherical Platform?** Cookie pool is a tad smaller and takes longer than I would prefer to build to a usable size. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Understand the demographic make-up of the users that engaged on a campaign and a comparison to base audience. In addition we look at the index versus other behaviors. The combination helps us plan re-targeting campaigns and determine how to expand the audience. ### 2. Pretty great but kind of buggy **Rating:** 3.5/5.0 stars **Reviewed by:** Amal D. | Digital Marketing Strategist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** July 12, 2016 **What do you like best about Lotame Spherical Platform?** I use Lotame on a daily basis for work. It is a very smart software and helps my team and I target and segment audiences based on behavior, geo, etc. This info has helped our sales people push their selling efforts further by showing the our potential reach. **What do you dislike about Lotame Spherical Platform?** It's very buggy. I constantly get kicked out of the software and have to re-login and essentially lose the entire audience I just built. I really wish it had an autosave function so I don't have to rebuild the audience when I'm kicked off. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** We are using this software to target audiences for a better and more useful campaign reach. With the data we pull from Lotame, it definitely helps our sales teams in their proposals to clients. Presenting this data to the potential clients helps convince them to come on board with our services. **Official Response from Michel Benjamin:** > Hi Amal, Thanks for your feedback. Our tech team is constantly updating the platform and I hope that some of your issues have been addressed. Please let us know if not, we'd love to talk further about how to help make your experience better. ### 3. Love lotame **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2017 **What do you like best about Lotame Spherical Platform?** My rep emily makes working with Lotame the best. **What do you dislike about Lotame Spherical Platform?** Lack of detailed info in apr and other areas **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Using it to target customers ### 4. LOTAME **Rating:** 3.5/5.0 stars **Reviewed by:** Hernán S. | Platform Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2016 **What do you like best about Lotame Spherical Platform?** I use Lotame on a daily basis. It is an excellent tool not only to target existing audiences, but also to create them. **What do you dislike about Lotame Spherical Platform?** The time that the info refreshes should be faster.I use **What problems is Lotame Spherical Platform solving and how is that benefiting you?** I use it to taget existing audiences and also to obtain data to create new audiences. ### 5. Great platform for your data needs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2017 **What do you like best about Lotame Spherical Platform?** The organizational structure and user interface. The Lotame DMP is very userfriendly, and can take care of almost every single one of your need. **What do you dislike about Lotame Spherical Platform?** Support timing. It can take a while, but is worth it. They try their absolute best to provide the best support and do a great job. As is with most data companies out there it just may take time. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** The capabilities of data solution from both offline and online. Great single source for your audience needs. ### 6. Lotame is new advancement for future **Rating:** 4.5/5.0 stars **Reviewed by:** Arvind K. | SEM & Pre-Sales Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2016 **What do you like best about Lotame Spherical Platform?** Network of lotame. It has most of the big websites covered in its network. **What do you dislike about Lotame Spherical Platform?** Drop in cookie data when transfer to dsp **Recommendations to others considering Lotame Spherical Platform:** Go for it. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Data management at one place. ### 7. Lotame DMP **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2016 **What do you like best about Lotame Spherical Platform?** Pros Great data collection granularity Easy to use dashboard Real Time Reporting **What do you dislike about Lotame Spherical Platform?** CONS Bugs from time-to-time Non Auto save functionality **What problems is Lotame Spherical Platform solving and how is that benefiting you?** We are using Lotame to collect data from our portfolio of sites and leverage that to be used across our network. ### 8. Great DMP **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.) **Reviewed Date:** September 15, 2016 **What do you like best about Lotame Spherical Platform?** Well supported, user friendly interface, regular developments and good integrations **What do you dislike about Lotame Spherical Platform?** UI is a bit buggy and some of the features need developing further. Good at all the basics though. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Primarily trying to expand the reach of our ad campaigns and matching winning audiences to our advertisers ### 9. Great customer service, platform a little slow **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** September 16, 2016 **What do you like best about Lotame Spherical Platform?** The level of Customer Support is phenomenal **What do you dislike about Lotame Spherical Platform?** It is difficult to scale certain processes and organize behaviors The platform can be slow at times **What problems is Lotame Spherical Platform solving and how is that benefiting you?** ownership of our first party data, being able to extend this data into multi platform advertising campaigns ### 10. Lotame close to be next generation DMP. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2016 **What do you like best about Lotame Spherical Platform?** Lotame integrates with many execution platform and fact providers. **What do you dislike about Lotame Spherical Platform?** The API could be better and more reliable. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** 80% of the reason we use Lotame is to being able to easily export audiences built in-house to multiple different execution platforms. The remaining 20% is to use Lotame Branded Audiences ### 11. Lotame **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2016 **What do you like best about Lotame Spherical Platform?** Customer Service is pretty great and very personable. **What do you dislike about Lotame Spherical Platform?** The interface is severely lacking and could use some updating and user friendliness. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Data Platform Management system ### 12. Lotame DMP Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2015 **What do you like best about Lotame Spherical Platform?** Lotame is a great because they have the data collection capabilities that is as granular as we need and the API's to leverage that data in realtime. **What do you dislike about Lotame Spherical Platform?** There isnt much to dislike about Lotame. Fair pricing, great features. They have similar issues as most DMP's with cookie matching across platforms but its at acceptable levels. **Recommendations to others considering Lotame Spherical Platform:** Definitely look at Lotame when considering a DMP. All the bells and whistles for an affordable price. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** We use lotame to solve the problem of making ads relevant for the advertiser. We leverage Lotame to drive personalization across all channels. ### 13. Lotame Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Mid-Market (51-1000 emp.) **Reviewed Date:** October 08, 2015 **What do you like best about Lotame Spherical Platform?** Flexibility and customization are two keys. **What do you dislike about Lotame Spherical Platform?** A matching feature that allowed us to directly match offline data would be great. **Recommendations to others considering Lotame Spherical Platform:** The team and support that come with them are very important. Launching a DMP across your organization is a much greater challenge than it appears on the surface. Lotame helped us build and train a staff that did not exist when we signed up for the product. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Our clients are targeting very small slices of the population with narrow messages. The targeting that we can run through Lotame's Crowd Control makes us very efficient. ### 14. A little bit buggy, but overall a helpful platform **Rating:** 3.5/5.0 stars **Reviewed by:** Joelle S. | Customer Communications, Information Services, Mid-Market (51-1000 emp.) **Reviewed Date:** January 02, 2015 **What do you like best about Lotame Spherical Platform?** Behavioral data and profiles are easy to view and understand - they are even appropriate for client viewing, which is nice - sometimes other platforms cause more work for me in producing a client-facing report. The data the platform does provide is useful and informative for optimization and learning. **What do you dislike about Lotame Spherical Platform?** I encounter a lot of bugs using Lotame. I have to refresh the page a lot to get rid of errors. It wasn't this way previously, so maybe they're going through some issues temporarily, but it has been frustrating for several weeks. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** My team uses Lotame to track audience behaviors in display campaigns in order to optimize targeting and better plan for future campaigns. We also provide audience reporting to clients occasionally. We have no other platform that pulls the types of data Lotame does, so the behavioral data is invaluable to campaign strategy. **Official Response from Michel Benjamin:** > Hi Joelle Thanks for sharing your feedback, we have shared it with our tech team and I hope that the issues you were facing were indeed temporary and have been addressed! Please let us know if not and I'll connect you with our support team to address. Thanks! ### 15. Lotame Review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2015 **What do you like best about Lotame Spherical Platform?** Lotame has the ability to collect first party data and create look a like models off those customized buckets **What do you dislike about Lotame Spherical Platform?** Workflow can sometimes be challenging, always room for improvement **Recommendations to others considering Lotame Spherical Platform:** N/A **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Serves as a data warehouse as well as media tool. ### 16. Lotame DMP Review **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Political Organization | Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2015 **What do you like best about Lotame Spherical Platform?** I like that Lotame has great data collection capabilities **What do you dislike about Lotame Spherical Platform?** The reporting within lotame, there is always room for improvement. **Recommendations to others considering Lotame Spherical Platform:** N/A **What problems is Lotame Spherical Platform solving and how is that benefiting you?** It serves as a third party data provider. ### 17. Easy to use, but could be easier to organize **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** January 02, 2015 **What do you like best about Lotame Spherical Platform?** I like how easy it is to search audiences. **What do you dislike about Lotame Spherical Platform?** I don't like how the actual pixel text isn't attached somewhere to the audience we are referring to. In some cases, I could have two audiences with similar naming conventions, but there's no way to differentiate the two in Lotame by the actual pixel text. As a user, I have to keep track of this information by myself. (i,e, one audience can be named "Carr Chevy" and another audience "Carr Chevy World" and they are both using two different pixels). **What problems is Lotame Spherical Platform solving and how is that benefiting you?** I use Lotame to collect behavior information from users who visit out clients' sites. This is helpful to define what types of behaviors users exhibit so we can target those types of behaviors later on with ad campaigns. ## Lotame Spherical Platform Discussions - [Can I use my data in other platforms or DSPs?](https://www.g2.com/discussions/can-i-use-my-data-in-other-platforms-or-dsps) - 1 comment, 1 upvote - [What does the word "Lotame" mean?](https://www.g2.com/discussions/what-does-the-word-lotame-mean) - 1 comment, 1 upvote - [How does lotame collect data?](https://www.g2.com/discussions/how-does-lotame-collect-data) - 1 comment - [What is lotame?](https://www.g2.com/discussions/what-is-lotame) - 2 comments - [View Lotame Spherical Platform pricing details and edition comparison](https://www.g2.com/products/lotame-spherical-platform/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+13%3A00%3A57+-0500&secure%5Bsession_id%5D=b69e866a-4c2b-4268-9620-b101104decbc&secure%5Btoken%5D=7c4c8b70cca5abb565e53c11fdfa42aa0039fc7cede5a0b015444b4fd014485c&format=llm_user) ## Lotame Spherical Platform Integrations - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) ## Lotame Spherical Platform Features **Data Integration** - 1st-Party Data Integration - 2nd-Party Data Integration - 3rd-Party Data Integration - Offline Data Integration - Mobile Data Integration - Data Import/Export - Collaboration Tools - Real-Time Data - Ad Network Integration **Agentic AI - Data Management Platform (DMP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Audience Data - Audience Data Providers** - Third-Party Data Access - Audience Segmentation - Audience Insights - Custom Audience Creation **Data Analysis & Optimization** - Audience Segmentation - Recommendations - Standard Dashboards - Custom Reports - Campaign Segmentation **Activation - Audience Data Providers** - Cross-Channel Targeting - DSP Integration - Data Enrichment - Audience Activation **Platform** - Data Permissions - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Internationalization - Advertising Management - Performance Management - Campaign Management - Data Storage Management - Customer Experience Management **AI Capabilities - Audience Data Providers** - Predictive Audience Modeling **Additional Functionality** - Contact Database - AI Copilot - Data Migration - Engagement Tracking - Data Visualization - Audience Targeting - Data Capture and Transfer - Competitive Analysis - Generative AI - Reporting/Analytics - Data Synchronization - CRM - Content Library - Data Mapping - Customer Journey Mapping - API - SMS Marketing - Data Recovery - Drip Campaigns - Customer Database - Email Marketing - Data Profiling - Multi-Channel Marketing - Real-Time Analytics - Click Tracking - Behavior Tracking - Real-Time Reporting - Data Transformation - Multi-Campaign - A/B Testing - Campaign Analytics - Data Verification - Data Extraction - Behavioral Analytics - Multiple Data Sources - Reporting & Statistics - ROI Tracking - Predictive Analytics ## Top Lotame Spherical Platform Alternatives - [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) - 3.9/5.0 (118 reviews) - [Permutive](https://www.g2.com/products/permutive/reviews) - 4.5/5.0 (83 reviews) - [Adobe Audience Manager](https://www.g2.com/products/adobe-audience-manager/reviews) - 4.0/5.0 (25 reviews)