1. [Home](https://www.g2.com/) 2. ... 3. [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp) 4. [Lotame Spherical Platform Discussions](https://www.g2.com/products/lotame-spherical-platform/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6f2cc67189ff50cab360c8f7a690675c/lotame-spherical-platform.jpg "Product Avatar Image") ](/products/lotame-spherical-platform/reviews) [ Lotame Spherical Platform ](/products/lotame-spherical-platform/reviews) (117)4.3/5 Spherical data collaboration platform (DCP) makes it smarter, faster, and easier to enrich customer data, get deep consumer insights, and create data-empowered audiences that beat advertising KPIs. Propel your business beyond the competition with operational efficiencies and benchmark-beating outcomes. • Unlock first-party data with powerful unification • Scale first-party data for greater reach and performance • Enrich your data to understand & close customers • Reach the right people in all the right places • Fill in data gaps with preferred partners without moving data About Lotame Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Lotame is headquartered in the United States and serves global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific. Contact Us today at lotame.com Show More * * * ### 59.0 Nps Score Already have Lotame Spherical Platform? ### All Lotame Spherical Platform Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 3 years ago More Options - [ # What is a DMP in digital marketing? ](/discussions/what-is-a-dmp-in-digital-marketing) What is a DMP in digital marketing? [ Data Management Platforms (DMP) ](https://www.g2.com/tags/data-management-platforms-dmp) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Lotame+Spherical+Platform+questions+and+get+answers+from+expert+users+in+our+Lotame+Spherical+Platform+Discussions+section.&title=Lotame+Spherical+Platform+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flotame-audience-management%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Lotame+Spherical+Platform+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flotame-audience-management%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flotame-audience-management%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Lotame+Spherical+Platform+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flotame-audience-management%2Fdiscuss%0aAsk+Lotame+Spherical+Platform+questions+and+get+answers+from+expert+users+in+our+Lotame+Spherical+Platform+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Lotame+Spherical+Platform+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flotame-audience-management%2Fdiscuss%0aAsk+Lotame+Spherical+Platform+questions+and+get+answers+from+expert+users+in+our+Lotame+Spherical+Platform+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 4 years ago More Options - [ # What can a DMP do? ](/discussions/what-can-a-dmp-do) What can a DMP do? [ Data Management Platforms (DMP) ](https://www.g2.com/tags/data-management-platforms-dmp) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Lotame+Spherical+Platform+questions+and+get+answers+from+expert+users+in+our+Lotame+Spherical+Platform+Discussions+section.&title=Lotame+Spherical+Platform+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flotame-audience-management%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Lotame+Spherical+Platform+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flotame-audience-management%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flotame-audience-management%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Lotame+Spherical+Platform+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flotame-audience-management%2Fdiscuss%0aAsk+Lotame+Spherical+Platform+questions+and+get+answers+from+expert+users+in+our+Lotame+Spherical+Platform+Discussions+section.) 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[ Data Management Platforms (DMP) ](https://www.g2.com/tags/data-management-platforms-dmp) * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Lotame+Spherical+Platform+questions+and+get+answers+from+expert+users+in+our+Lotame+Spherical+Platform+Discussions+section.&title=Lotame+Spherical+Platform+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flotame-audience-management%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Lotame+Spherical+Platform+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flotame-audience-management%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flotame-audience-management%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Lotame+Spherical+Platform+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flotame-audience-management%2Fdiscuss%0aAsk+Lotame+Spherical+Platform+questions+and+get+answers+from+expert+users+in+our+Lotame+Spherical+Platform+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Lotame+Spherical+Platform+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flotame-audience-management%2Fdiscuss%0aAsk+Lotame+Spherical+Platform+questions+and+get+answers+from+expert+users+in+our+Lotame+Spherical+Platform+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 4 years ago More Options - [ # What is lotame? ](/discussions/what-is-lotame) What is lotame? [ Data Management Platforms (DMP) ](https://www.g2.com/tags/data-management-platforms-dmp) * * * \<0\>0\>Upvotes * * * 2 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Lotame+Spherical+Platform+questions+and+get+answers+from+expert+users+in+our+Lotame+Spherical+Platform+Discussions+section.&title=Lotame+Spherical+Platform+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flotame-audience-management%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Lotame+Spherical+Platform+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flotame-audience-management%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flotame-audience-management%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Lotame+Spherical+Platform+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flotame-audience-management%2Fdiscuss%0aAsk+Lotame+Spherical+Platform+questions+and+get+answers+from+expert+users+in+our+Lotame+Spherical+Platform+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Lotame+Spherical+Platform+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flotame-audience-management%2Fdiscuss%0aAsk+Lotame+Spherical+Platform+questions+and+get+answers+from+expert+users+in+our+Lotame+Spherical+Platform+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • about 4 years ago More Options - [ # Presentación de información ](/discussions/presentacion-de-informacion) Cómo es posible realizar un tipo de presentación con toda la información que se observa desde la herramienta? Es posible detallar la información de forma de investigación de intereses de los usuarios? [ Data Management Platforms (DMP) ](https://www.g2.com/tags/data-management-platforms-dmp) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Lotame+Spherical+Platform+questions+and+get+answers+from+expert+users+in+our+Lotame+Spherical+Platform+Discussions+section.&title=Lotame+Spherical+Platform+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flotame-audience-management%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Lotame+Spherical+Platform+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flotame-audience-management%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flotame-audience-management%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Lotame+Spherical+Platform+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flotame-audience-management%2Fdiscuss%0aAsk+Lotame+Spherical+Platform+questions+and+get+answers+from+expert+users+in+our+Lotame+Spherical+Platform+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Lotame+Spherical+Platform+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flotame-audience-management%2Fdiscuss%0aAsk+Lotame+Spherical+Platform+questions+and+get+answers+from+expert+users+in+our+Lotame+Spherical+Platform+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • about 10 years ago Posted by Lotame Spherical Platform Posted by Lotame Spherical Platform More Options - [ # Can I use my data in other platforms or DSPs? ](/discussions/can-i-use-my-data-in-other-platforms-or-dsps) What integrations does Lotame have for me to use? [ Data Management Platform (DMP) Software ](https://www.g2.com/tags/data-management-platform-dmp-software) * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Lotame+Spherical+Platform+questions+and+get+answers+from+expert+users+in+our+Lotame+Spherical+Platform+Discussions+section.&title=Lotame+Spherical+Platform+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flotame-audience-management%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Lotame+Spherical+Platform+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flotame-audience-management%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flotame-audience-management%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Lotame+Spherical+Platform+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flotame-audience-management%2Fdiscuss%0aAsk+Lotame+Spherical+Platform+questions+and+get+answers+from+expert+users+in+our+Lotame+Spherical+Platform+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Lotame+Spherical+Platform+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flotame-audience-management%2Fdiscuss%0aAsk+Lotame+Spherical+Platform+questions+and+get+answers+from+expert+users+in+our+Lotame+Spherical+Platform+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • about 10 years ago Posted by Lotame Spherical Platform Posted by Lotame Spherical Platform More Options - [ # What does the word "Lotame" mean? ](/discussions/what-does-the-word-lotame-mean) Where does the name Lotame come from? [ Data Management Platform (DMP) Software ](https://www.g2.com/tags/data-management-platform-dmp-software) * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Lotame+Spherical+Platform+questions+and+get+answers+from+expert+users+in+our+Lotame+Spherical+Platform+Discussions+section.&title=Lotame+Spherical+Platform+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flotame-audience-management%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Lotame+Spherical+Platform+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flotame-audience-management%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flotame-audience-management%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Lotame+Spherical+Platform+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flotame-audience-management%2Fdiscuss%0aAsk+Lotame+Spherical+Platform+questions+and+get+answers+from+expert+users+in+our+Lotame+Spherical+Platform+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Lotame+Spherical+Platform+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flotame-audience-management%2Fdiscuss%0aAsk+Lotame+Spherical+Platform+questions+and+get+answers+from+expert+users+in+our+Lotame+Spherical+Platform+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/lotame-spherical-platform/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/da0e976995671904139942de06a79bb3/lotame-spherical-platform.svg "Product Avatar Image") ### Have you used Lotame Spherical Platform before? Answer a few questions to help the Lotame Spherical Platform community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flotame-audience-management%2Fdiscuss%3Fsmall_ask%3Dlotame-spherical-platform) No ## Top Contributors in Lotame Spherical Platform 1 ![Michel B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michel B.") MB Loading... ### [Michel B.](https://www.g2.com/users/5ab3d257-e6ff-47df-ba91-d1d6ea4575a6 "Michel B.") Vice President Global Marketing 2 pts 2 ![Dave D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dave D.") DD Loading... ### [Dave D.](https://www.g2.com/users/1a59abf8-5782-4f6d-8ab0-fb2a2a74fe0d "Dave D.") Head of Campaign Measurement 1 pt 3 ![Alan Yung S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alan Yung S.") AS Loading... ### [Alan Yung S.](https://www.g2.com/users/c371d946-a21a-4760-96cd-3c7221b3c118 "Alan Yung S.") Programmatic director 1 pt 4 ![Manuel Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Manuel Y.") MY Loading... ### [Manuel Y.](https://www.g2.com/users/468d548b-27ce-4640-a1e1-9d6c57351f8e "Manuel Y.") Marketing Science 1 pt