# Top Free Social Media Analytics Software ## How Many Social Media Analytics Software Products Does G2 Track? **Total Products under this Category:** 315 ### Category Stats (Aug 2026) - **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Fanpage Karma (+0.43%) - Among all products in this category, Fanpage Karma recorded the largest rating increase compared to last month _Last updated: August 03, 2026_ ## How Does G2 Rank Social Media Analytics Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 63,600+ Authentic Reviews - 315+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Social Media Analytics Software ![G2 Grid® for Social Media Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-analytics/grids.png?focus%5B%5D=678&focus%5B%5D=1616&focus%5B%5D=39215&focus%5B%5D=14837&focus%5B%5D=163098&focus%5B%5D=3551&focus%5B%5D=81808&focus%5B%5D=2814) Highlighted products: Sprout Social, Hootsuite, SOCi, Zoho Social, Vista Social, Semrush, Linktree, and Meltwater. Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-analytics/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=soci&focus%5B%5D=zoho-social&focus%5B%5D=vista-social&focus%5B%5D=semrush&focus%5B%5D=linktree&focus%5B%5D=meltwater) **Sponsored** ### Brand24 Brand24 Brand24 is one of the most advanced social media monitoring tools with AI-powered reports and insights. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors across the web. Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers, and monitor their competition. It's a solid and affordable media monitoring tool to help you manage online reputation, track and assess marketing campaigns, track your competitors, get customer feedback, do social selling and more. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=240&secure%5Bchosen_at%5D=2026-08-04T13%3A07%3A20Z&secure%5Bdisplayable_resource_id%5D=240&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=240&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=5791&secure%5Bresource_id%5D=240&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-analytics%2Ffree%3Fopen_modal_url%3D%252Fproducts%252Floomly%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fsocial-media-analytics%25252Ffree%2526source%253Dcategory&secure%5Btoken%5D=a0917e7c79a88784988c43c2ca4139deb2595f0d99e6d1361786b26fb822a1e7&secure%5Burl%5D=https%3A%2F%2Fapp.brand24.com%2Fuser%2Fregister-account%2F%3Fcustom_form%3D506%26utm_source%3Dg2.com%26utm_medium%3Dcpc%26utm_campaign%3Dlistings&secure%5Burl_type%5D=custom_url) ### [Sprout Social](https://www.g2.com/products/sprout-social/reviews) Sprout Social is a comprehensive social intelligence solution designed to turn insights into action to drive smarter, faster business impact. The AI-Powered Social Intelligence platform caters to tens of thousands of organizations, from small businesses to large enterprises, enabling them to harness the power of social media to enhance their brand presence and drive strategic decision-making. Sprout Social offers a suite of solutions for marketing teams, social media managers, communications executives, customer care teams, data and analytics experts and business leaders to optimize their strategies with critical social insights. With its user-friendly interface and robust capabilities, Sprout Social is particularly beneficial for teams looking to deliver predictive media intelligence, full-funnel social optimization, scalable social support, and authentic brand amplification. Powered by Trellis, our agentic AI, Sprout reveals hidden patterns and sharpens every social insight into a clear picture of where to take your strategy next. Key capabilities of Sprout Social include advanced publishing, social customer care, social listening and in-depth analytics. Publishing allows users to schedule and manage posts across Facebook, Instagram, Bluesky, LinkedIn, and more, ensuring consistent messaging and team collaboration to maximize audience reach. Social customer care allows businesses to power scalable and secure care workflows to drive customer satisfaction. Social Listening enables businesses to monitor conversations and trends relevant to their industry, providing valuable insights into customer sentiment and preferences. Analytics offers comprehensive reports that help users measure the effectiveness of their social media campaigns, track engagement metrics, and identify opportunities for improvement. The platform is underpinned by enterprise-grade security, compliance, and permissions, built for the largest, most complex organizations in the world and an extensive ecosystem of integrations and APIs to weave Social Intelligence into the tools your teams already use. Together, these products operationalize intelligence across your entire workflow, ensuring your organization moves on data rather than just collecting it. Built for rapid deployment and immediate adoption, Sprout eliminates the months of configuration required by traditional suites, allowing you to turn social signals into business action on day one. Overall, Sprout Social serves as a vital tool for businesses aiming to leverage social media insights for strategic growth. Its combination of intuitive design, collaborative features, and powerful analytics positions it as a key player in the social intelligence landscape, helping organizations to connect with their audiences more effectively and drive meaningful business outcomes. With 3,500+ reviews and a #1 placement in 60+ G2 reports, Sprout Social is a platform that is trusted by companies like Atlassian, Canva and HP. **Average Rating:** 4.4/5.0 **Total Reviews:** 6,798 #### How Do G2 Users Rate Sprout Social? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) - **Attribution:** 7.0/10 (Category avg: 7.9/10) - **Scalability:** 8.5/10 (Category avg: 8.6/10) - **Report Customizability:** 8.1/10 (Category avg: 8.1/10) #### Who Is the Company Behind Sprout Social? - **Seller:** [Sprout Social](https://www.g2.com/sellers/sprout-social) - **Company Website:** sproutsocial.com - **Year Founded:** 2010 - **HQ Location:** Chicago, IL - **Twitter:** @SproutSocial 116,252 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=68375f2155e9c11aac20d94bebdf5dde3a64781f7a1b886633878a344b2f77f6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1175268%2F&secure%5Burl_type%5D=linkedin_company_website) 1,767 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Non-Profit Organization Management - **Company Size:** 42% Small, 36% Medium #### What Do G2 Reviewers Say About Sprout Social? _AI-generated summary from verified user reviews_ ##### Pros - Users find Sprout Social to be **user-friendly and easy to integrate** , streamlining social media management effectively. - Users value the **post scheduling capabilities** of Sprout Social, enhancing efficiency across multiple social media networks. - Users value the **ease of scheduling** with Sprout Social, enhancing their ability to manage content efficiently. - Users value the **detailed analytics** of Sprout Social, enhancing their reporting and decision-making for social media strategies. - Users praise the **centralized management** of Sprout Social, enjoying seamless integration and efficiency across multiple accounts. ##### Cons - Users desire **missing features** like a content calendar, improved analytics, and Instagram native tools for better functionality. - Users express frustration over **limited features** in Sprout Social, impacting flexibility and analytics capabilities for advanced needs. - Users find Sprout Social's **high cost** a barrier to entry, particularly for larger organizations needing multiple accounts. - Users express concern over **limited features and support** in Sprout Social, affecting efficiency and accuracy in content management. - Users find the **high pricing** of Sprout Social a barrier, particularly for larger organizations needing multiple accounts. #### What Are Recent G2 Reviews of Sprout Social? **["Sprout Social Makes Scheduling Easy with Reliable AI-Powered Publishing"](https://www.g2.com/survey_responses/sprout-social-review-13171854)** **Rating:** 5.0/5.0 stars _— Ann H._ [Read full review](https://www.g2.com/survey_responses/sprout-social-review-13171854) **["Effortless Scheduling, Stellar Support"](https://www.g2.com/survey_responses/sprout-social-review-11691236)** **Rating:** 5.0/5.0 stars _— Hannah R._ [Read full review](https://www.g2.com/survey_responses/sprout-social-review-11691236) #### What Are G2 Users Discussing About Sprout Social? - [How are marketers and businesses utilizing Sprout Social for managing their social media strategies?](https://www.g2.com/discussions/how-are-marketers-and-businesses-utilizing-sprout-social-for-managing-their-social-media-strategies) - 1 comment - [What is Sprout Social used for?](https://www.g2.com/discussions/what-is-sprout-social-used-for) - [Does Sprout Social have a free plan?](https://www.g2.com/discussions/does-sprout-social-have-a-free-plan) - 3 comments - [Is Sprout Social legit?](https://www.g2.com/discussions/is-sprout-social-legit) - 4 comments, 1 upvote - [What can sprout social do?](https://www.g2.com/discussions/what-can-sprout-social-do) - 2 comments ### [Hootsuite](https://www.g2.com/products/hootsuite/reviews) Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features \> Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. \> Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. \> Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. \> Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box. **Average Rating:** 4.3/5.0 **Total Reviews:** 7,351 #### How Do G2 Users Rate Hootsuite? - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10) - **Attribution:** 7.4/10 (Category avg: 7.9/10) - **Scalability:** 8.4/10 (Category avg: 8.6/10) - **Report Customizability:** 8.1/10 (Category avg: 8.1/10) #### Who Is the Company Behind Hootsuite? - **Seller:** [Hootsuite](https://www.g2.com/sellers/hootsuite) - **Company Website:** hootsuite.com - **Year Founded:** 2008 - **HQ Location:** Vancouver, BC - **Twitter:** @hootsuite 6,164,377 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=844e1522d924ef48e790e3d67ae487375cc04fd64926faa594be65089c9cc7f4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F288540%2F&secure%5Burl_type%5D=linkedin_company_website) 1,764 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Non-Profit Organization Management - **Company Size:** 59% Small, 29% Medium #### What Do G2 Reviewers Say About Hootsuite? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **efficient post scheduling** feature, allowing seamless management of content across multiple platforms. - Users love the **ease of use** of Hootsuite, appreciating how quickly they can manage all their social media. - Users value the **efficient scheduling** feature of Hootsuite, allowing for consistent posting across multiple platforms effortlessly. - Users value the **centralized management** of Hootsuite, significantly reducing time spent on social media oversight. - Users appreciate the **ease of scheduling posts** across multiple platforms, significantly improving their social media management efficiency. ##### Cons - Users find **limited features** in Hootsuite, particularly in cover photo selection and cropping for Instagram posts. - Users are frustrated by **missing features** like direct cover photo selection and limited capabilities for untagged mentions. - Users find Hootsuite's pricing **prohibitive** , especially compared to competitors with similar features at lower costs. - Users find Hootsuite's **high pricing** to be a notable downside compared to competitors with similar features. - Users face **posting issues** with Hootsuite, including limitations on photo uploads and unexpected posting failures. #### What Are Recent G2 Reviews of Hootsuite? **["Hootsuite Streamlines Multi-Platform Publishing and Engagement Tracking"](https://www.g2.com/survey_responses/hootsuite-review-13184382)** **Rating:** 4.5/5.0 stars _— Maxim A._ [Read full review](https://www.g2.com/survey_responses/hootsuite-review-13184382) **["Hootsuite simplifies multi-network management and campaign steering"](https://www.g2.com/survey_responses/hootsuite-review-13169256)** **Rating:** 4.5/5.0 stars _— Jean-Paul F._ [Read full review](https://www.g2.com/survey_responses/hootsuite-review-13169256) #### What Are G2 Users Discussing About Hootsuite? - [How is Hootsuite helping businesses manage their social media presence more effectively and efficiently?](https://www.g2.com/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) - 2 comments - [How is Hootsuite being used to enhance operational efficiency and user experience in its specific field?](https://www.g2.com/discussions/how-is-hootsuite-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field) - 2 comments - [What is Hootsuite used for?](https://www.g2.com/discussions/what-is-hootsuite-used-for) - 2 comments - [What is Hootsuite Social Advertising used for?](https://www.g2.com/discussions/what-is-hootsuite-social-advertising-used-for) - 1 comment - [What do you get with free Hootsuite?](https://www.g2.com/discussions/what-do-you-get-with-free-hootsuite) - 4 comments ### [Zoho Social](https://www.g2.com/products/zoho-social/reviews) Zoho Social is an all-in-one social media management software designed for businesses of all sizes and agencies. It enables you to schedule and publish social media posts, manage conversations—including direct messages, comments, and mentions—across multiple channels, monitor keywords, competitors, and hashtags, generate reports, and more—all from a single platform. Supported channels: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter), Bluesky, TikTok, WhatsApp, and Telegram. Key Features: Scheduling & publishing for seamless content planning Unified conversation management to stay on top of messages and interactions Social media analytics for data-driven insights A social media calendar to visualize and organize posts Team collaboration for effortless workflow management Zia, Zoho’s in-house AI, for generating content, hashtags, captions, and more Available as both a web and mobile app, Zoho Social ensures you can manage your social media anytime, anywhere. It offers four editions for businesses and two for agencies—explore our detailed pricing and plans to find the best fit. A free edition and a free trial are also available to help you get started with ease. Seamless Integrations: Zoho Social connects with Zoho CRM for sales and Zoho Desk for customer support, streamlining your business operations. About Zoho: Zoho Social is a product of Zoho Corporation Private Limited, a company with over 27 years of experience in building business software. Zoho offers a suite of 50+ applications covering sales, marketing, customer support, finance, collaboration, workplace productivity, messaging, security, development, and more. With 100 million+ customers worldwide, Zoho is committed to privacy, transparency, and delivering software that businesses can trust. **Average Rating:** 4.6/5.0 **Total Reviews:** 2,851 #### How Do G2 Users Rate Zoho Social? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Attribution:** 8.5/10 (Category avg: 7.9/10) - **Scalability:** 8.8/10 (Category avg: 8.6/10) - **Report Customizability:** 8.5/10 (Category avg: 8.1/10) #### Who Is the Company Behind Zoho Social? - **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704) - **Year Founded:** 1996 - **HQ Location:** Austin, TX - **Twitter:** @Zoho 137,880 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8e45ddb296c32c6c5597ef9ba945c94562c57624f7bd1dcf1a9e9931f71578&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F38373%2F&secure%5Burl_type%5D=linkedin_company_website) 30,766 employees on LinkedIn® - **Phone:** +1 (888) 900-9646 #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 87% Small, 9% Medium #### What Do G2 Reviewers Say About Zoho Social? _AI-generated summary from verified user reviews_ ##### Pros - Users find Zoho Social to be **easy to use and setup** , enabling seamless posting across multiple channels effortlessly. - Users appreciate the **efficient post scheduling** capabilities of Zoho Social, streamlining management for multiple social media accounts effortlessly. - Users value the **centralized management** of Zoho Social, seamlessly integrating various platforms for streamlined business operations. - Users appreciate the **centralized multi-platform management** in Zoho Social, simplifying social media engagement and coordination. - Users appreciate the **easy setup** of Zoho Social, allowing them to start scheduling content almost immediately. ##### Cons - Users express a desire for **missing features** , including integrations with design tools and advanced analytics in Zoho Social. - Users find the **pricing of Zoho Social to be high** , especially for growing agencies needing access to all features. - Users note the **limited free tier** of Zoho Social, which lacks essential features and presents pricing challenges. - Users face **social media connection limitations** with Zoho Social, making it challenging to post across multiple accounts efficiently. - Users find that Zoho Social has **limited features** , especially on the mobile app compared to the web version. #### What Are Recent G2 Reviews of Zoho Social? **["Streamlined Social Media Management with Seamless Integration"](https://www.g2.com/survey_responses/zoho-social-review-12562472)** **Rating:** 4.5/5.0 stars _— MOHD SYAZWAN S._ [Read full review](https://www.g2.com/survey_responses/zoho-social-review-12562472) **["Streamlined Social Scheduling"](https://www.g2.com/survey_responses/zoho-social-review-13102423)** **Rating:** 5.0/5.0 stars _— Ian F._ [Read full review](https://www.g2.com/survey_responses/zoho-social-review-13102423) #### What Are G2 Users Discussing About Zoho Social? - [How is Zoho Social transforming the way businesses manage their social media platforms?](https://www.g2.com/discussions/zoho-social-how-is-zoho-social-transforming-the-way-businesses-manage-their-social-media-platforms) - 1 comment, 2 upvotes - [How is Zoho Social transforming the way businesses manage their social media platforms?](https://www.g2.com/discussions/how-is-zoho-social-transforming-the-way-businesses-manage-their-social-media-platforms) - 1 comment - [What is Zoho Social used for?](https://www.g2.com/discussions/what-is-zoho-social-used-for) - 1 upvote - [Is Zoho social good?](https://www.g2.com/discussions/is-zoho-social-good) - 2 comments - [How does Zoho social work?](https://www.g2.com/discussions/how-does-zoho-social-work) - 1 comment ### [Vista Social](https://www.g2.com/products/vista-social/reviews) Vista Social is an enterprise-ready social media management platform built for teams that refuse to settle. Every channel, every workflow, every integration, powered by AI that works while you sleep. You decide how you want to work. Turn on AI mode and let Ask Vista drive, or switch to Expert mode and run everything hands-on with the full set of powerful tools and automations. The platform adapts to how your team likes to operate, not the other way around. At the center of AI mode is Ask Vista, your conversational assistant. Instead of clicking through menus, you tell it what you need. Draft and schedule a week of posts, pull last month's performance, find the right media, reply to your inbox, or ask what's working. Ask Vista does the work and shows you the results. Then there are agents. Set one up once and it keeps running on its own schedule, so the routine work happens without you. An agent can publish recurring content, watch your comments and reviews and respond, put together a Monday morning report, or surface ideas before you plan. You describe the job, the agent handles it on repeat. Around all of it sits everything you'd expect. Connect Instagram, Facebook, TikTok, LinkedIn, YouTube, X, Pinterest, Google Business Profile, Threads, and Bluesky. Plan on a shared calendar, route approvals for your team and clients, and dig into analytics, competitor benchmarking, and social listening. Agencies get multi-workspace management, white-label reports, and branded dashboards. No bloat, no per-feature upsells, no "contact us for pricing." **Average Rating:** 4.8/5.0 **Total Reviews:** 1,117 #### How Do G2 Users Rate Vista Social? - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10) - **Attribution:** 9.2/10 (Category avg: 7.9/10) - **Scalability:** 9.6/10 (Category avg: 8.6/10) - **Report Customizability:** 9.4/10 (Category avg: 8.1/10) #### Who Is the Company Behind Vista Social? - **Seller:** [Vista Social LLC](https://www.g2.com/sellers/vista-social-llc) - **Company Website:** vistasocial.com - **Year Founded:** 2022 - **HQ Location:** New York, US - **Twitter:** @vistasocialapp 2,663 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d70376c9cad6b254ef322d784092bfc3c22bb6c527bf974978962ebf610fb254&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvistasocial%2F&secure%5Burl_type%5D=linkedin_company_website) 28 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, Founder - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 71% Small, 26% Medium #### What Do G2 Reviewers Say About Vista Social? _AI-generated summary from verified user reviews_ ##### Pros - Users find Vista Social to be **extremely easy to use** , streamlining social media management effortlessly with diverse features. - Users appreciate the **comprehensive and user-friendly social media management features** of Vista Social for efficient content management. - Users appreciate the **comprehensive features** of Vista Social, making it an ideal tool for small to medium businesses. - Users love the **easy post scheduling** in Vista Social, which streamlines content management across multiple platforms efficiently. - Users value the **centralized management** of Vista Social, simplifying social media handling across multiple platforms with ease. ##### Cons - Users find the **learning curve frustrating** , but believe familiarity will improve overall experience with Vista Social. - Users note a **lack of automation features** like LinkedIn DMs and mobile app capabilities, which limits functionality. - Users express concerns about **delayed updates** for TikTok and others, causing potential financial and reputational harm. - Users note that there is **room for improvement** in Vista Social’s AI capabilities and dashboard analytics overview. - Users face challenges with **linking issues** in Vista Social, including data syncing and account connection difficulties. #### What Are Recent G2 Reviews of Vista Social? **["honest review from a social media manager"](https://www.g2.com/survey_responses/vista-social-review-10991062)** **Rating:** 4.5/5.0 stars _— Trisha E._ [Read full review](https://www.g2.com/survey_responses/vista-social-review-10991062) **["Exactly what I was looking for!"](https://www.g2.com/survey_responses/vista-social-review-7769914)** **Rating:** 5.0/5.0 stars _— Caroline H._ [Read full review](https://www.g2.com/survey_responses/vista-social-review-7769914) ### [Semrush](https://www.g2.com/products/semrush/reviews) Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia. **Average Rating:** 4.4/5.0 **Total Reviews:** 3,919 #### How Do G2 Users Rate Semrush? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) - **Attribution:** 8.3/10 (Category avg: 7.9/10) - **Scalability:** 8.7/10 (Category avg: 8.6/10) - **Report Customizability:** 8.4/10 (Category avg: 8.1/10) #### Who Is the Company Behind Semrush? - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Company Website:** adobe.com - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe 956,842 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website) 42,087 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 62% Small, 28% Medium #### What Do G2 Reviewers Say About Semrush? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **variety of customizable tools** in Semrush, enhancing their SEO strategies and overall website performance. - Users find Semrush's **ease of use** beneficial, enabling efficient SEO management and seamless integration with tools. - Users value the **keyword insights** from Semrush, enhancing SEO strategies and optimizing content effectively. - Users value the **comprehensive organic insights** and features of Semrush, enhancing their marketing strategies effectively. - Users value the **effective position tracking** in Semrush, enabling strategic insights and competitive analysis for SEO success. ##### Cons - Users find Semrush to be **too expensive** , especially for small businesses and sole proprietors with limited budgets. - Users find Semrush **overly expensive** , particularly with additional costs for advanced features, limiting access for smaller businesses. - Users find the **high costs** of Semrush challenging, particularly for smaller businesses with limited budgets. - Users find **pricing issues** in Semrush due to high costs and constant add-ons that strain budgets. - Users find the **learning curve steep** , as the overwhelming data can make initial navigation challenging. #### What Are Recent G2 Reviews of Semrush? **["Reliable, Modern Marketing Suite with Powerful API/MCP Improvements"](https://www.g2.com/survey_responses/semrush-review-13159268)** **Rating:** 5.0/5.0 stars _— Pasha L._ [Read full review](https://www.g2.com/survey_responses/semrush-review-13159268) **["SEMrush: Our Go-To Powerhouse for SEO/AEO-Driven Content That Boosts Conversions"](https://www.g2.com/survey_responses/semrush-review-13129243)** **Rating:** 5.0/5.0 stars _— Pavel K._ [Read full review](https://www.g2.com/survey_responses/semrush-review-13129243) #### What Are G2 Users Discussing About Semrush? - [How are digital marketing experts utilizing Semrush to uncover unique SEO and content marketing opportunities?](https://www.g2.com/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities) - 2 comments, 3 upvotes - [What is Semrush used for?](https://www.g2.com/discussions/what-is-semrush-used-for) - 5 comments - [What is Semrush Content Marketplace used for?](https://www.g2.com/discussions/what-is-semrush-content-marketplace-used-for) - [What is SplitSignal used for?](https://www.g2.com/discussions/what-is-splitsignal-used-for) - [How do I delete my RingCentral account?](https://www.g2.com/discussions/how-do-i-delete-my-ringcentral-account) - 2 comments ### [Bitly](https://www.g2.com/products/bitly/reviews) Bitly is a leading marketing platform for link and QR Code management, enabling businesses of all sizes to see what’s working across online and offline channels. Powering more than 100 billion clicks and scans annually worldwide, Bitly makes it easy to create, share, and track short links and QR Codes, so brands can find what’s resonating and scale their reach. More than 3 million customers rely on Bitly to connect with their audiences, from global enterprises to growing businesses, including two-thirds of the Fortune 500. **Average Rating:** 4.5/5.0 **Total Reviews:** 915 #### How Do G2 Users Rate Bitly? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Attribution:** 7.6/10 (Category avg: 7.9/10) - **Scalability:** 8.6/10 (Category avg: 8.6/10) - **Report Customizability:** 8.0/10 (Category avg: 8.1/10) #### Who Is the Company Behind Bitly? - **Seller:** [Bitly, Inc.](https://www.g2.com/sellers/bitly-inc) - **Company Website:** bitly.com - **Year Founded:** 2008 - **HQ Location:** New York - **Twitter:** @Bitly 63,498 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=756ca50bc8c31cec97641d885704a324048a6b8a1b2b260053a8491e291a4bfb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F552285%2F&secure%5Burl_type%5D=linkedin_company_website) 342 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Owner - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 60% Small, 29% Medium #### What Do G2 Reviewers Say About Bitly? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **ease of use** of Bitly, finding it simple and organized for all their link management needs. - Users appreciate the **organized management** of Bitly, enjoying custom URLs and useful analytics for their links. - Users appreciate the **ease of use in creating and managing shortened links** with Bitly, enhancing their workflow. - Users praise the **detailed analytics** of Bitly, enabling effective tracking of links and understanding audience engagement. - Users love Bitly for its **efficient link management** , offering powerful analytics and user-friendly customization for effective marketing. ##### Cons - Users find Bitly **expensive** and feel limited by data access and additional costs for adding team members. - Users find it challenging due to **limited link organization options** and restrictions on renaming campaigns in Bitly. - Users express frustration over **limited analytics** and access to historical data, finding the interface cumbersome and restrictive. - Users face **link management issues** with Bitly, impacting organization and causing frustration with redirects and costs. - Users find the **subscription costs high** for features like extended data access and adding team members. #### What Are Recent G2 Reviews of Bitly? **["There's a lot more to Bitly than shortening links!"](https://www.g2.com/survey_responses/bitly-review-13058341)** **Rating:** 4.5/5.0 stars _— Miguel F._ [Read full review](https://www.g2.com/survey_responses/bitly-review-13058341) **["User-Friendly Link Shortening, QR Customization, and Landing Pages in One Platform"](https://www.g2.com/survey_responses/bitly-review-13126244)** **Rating:** 4.5/5.0 stars _— Konjengbam M._ [Read full review](https://www.g2.com/survey_responses/bitly-review-13126244) #### What Are G2 Users Discussing About Bitly? - [What is Bitly used for?](https://www.g2.com/discussions/what-is-bitly-used-for) - 3 comments ### [Dash Social](https://www.g2.com/products/dash-social/reviews) Dash Social is a social media management platform built for modern marketing teams. It combines social media analytics, influencer marketing, social listening, and social commerce tools to help brands effortlessly plan, publish, measure, and optimize content for the best impact. It delivers brand-specific intelligence that turns social into a driver of market insight, competitive advantage, and revenue growth. Key Features & Benefits: - Brand predictive insights to optimize content and investment decisions - Fully customizable cross-channel social media analytics with actionable data - Campaign reporting across owned, earned, paid, and creator content - In-depth competitive analysis, share of voice, and industry benchmarking - Social listening to track trends, audience sentiment, and brand health - Social media scheduling tool for efficient content planning and publishing - Collaborative social media inbox management to engage audiences across channels - Link-in-bio and UGC galleries to drive sales from social - End-to-end creator discovery, management, and measurement to scale influencer partnerships Trusted by leading consumer brands across retail, beauty, fashion, media, and CPG, Dash Social ensures teams can effectively link social performance to revenue, unify fragmented data into executive-ready insights, and confidently scale their brand reach across markets and channels. **Average Rating:** 4.7/5.0 **Total Reviews:** 406 #### How Do G2 Users Rate Dash Social? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10) - **Attribution:** 6.5/10 (Category avg: 7.9/10) - **Scalability:** 8.5/10 (Category avg: 8.6/10) - **Report Customizability:** 8.5/10 (Category avg: 8.1/10) #### Who Is the Company Behind Dash Social? - **Seller:** [Dash Social](https://www.g2.com/sellers/dash-social) - **Company Website:** www.dashsocial.com - **Year Founded:** 2013 - **HQ Location:** Halifax, NS - **Twitter:** @DashSocialHQ 1,856 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7a3ff2b9ef950267cb1559972563b165886a5b5d0fcbedef54e9ac05c7a7bd41&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdashsocialhq%2F&secure%5Burl_type%5D=linkedin_company_website) 299 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, Social Media Coordinator - **Top Industries:** Apparel & Fashion, Cosmetics - **Company Size:** 41% Small, 40% Medium #### What Do G2 Reviewers Say About Dash Social? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **user-friendly design** of Dash Social, praising its inviting interface and easy navigation. - Users appreciate the **analytics focus** of Dash Social, which helps in tracking insights and competitors effectively. - Users value the **robust analytics** of Dash Social, enhancing content performance understanding and marketing strategy effectiveness. - Users love Dash Social for its **intuitive scheduling and analytics** , making social media management effortless and effective. - Users value the **robust analytics and scheduling features** of Dash Social, making marketing campaigns more effective and organized. ##### Cons - Users express frustration over **Instagram limitations** , particularly with auto-posting and tracking engagement for reels. - Users note **missing features** , such as limited integration with certain channels and inadequate Salesforce connectivity. - Users desire more **robust features** in Dash Social, including Reddit integration and enhanced influencer tools. - Users highlight the **API limitations** of Dash Social, impacting scheduling and reporting capabilities for various platforms. - Users feel the **feature limitations** of Dash Social hinder effective scheduling, reporting, and in-depth data insights. #### What Are Recent G2 Reviews of Dash Social? **["Streamlined Social Media Scheduling with Powerful Analytics and Insights"](https://www.g2.com/survey_responses/dash-social-review-12861498)** **Rating:** 5.0/5.0 stars _— Veronica G._ [Read full review](https://www.g2.com/survey_responses/dash-social-review-12861498) **["Dash Makes Scheduling Effortless with a Clean UI and Reliable Posting"](https://www.g2.com/survey_responses/dash-social-review-12846720)** **Rating:** 4.0/5.0 stars _— Ryan M._ [Read full review](https://www.g2.com/survey_responses/dash-social-review-12846720) #### What Are G2 Users Discussing About Dash Social? - [What is Dash Hudson used for?](https://www.g2.com/discussions/what-is-dash-hudson-used-for) ### [Buzzmonitor](https://www.g2.com/products/buzzmonitor/reviews) Buzzmonitor is an integrated solution for brands looking to optimize their digital presence and turn data into effective strategies. As an all-in-one platform, it combines social media monitoring, multichannel customer service, social media analytics, dashboards, post scheduling, and advanced data analysis—all powered by artificial intelligence. **Average Rating:** 4.5/5.0 **Total Reviews:** 21 #### How Do G2 Users Rate Buzzmonitor? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Attribution:** 8.1/10 (Category avg: 7.9/10) - **Scalability:** 9.3/10 (Category avg: 8.6/10) - **Report Customizability:** 9.1/10 (Category avg: 8.1/10) #### Who Is the Company Behind Buzzmonitor? - **Seller:** [Buzzmonitor LLC](https://www.g2.com/sellers/buzzmonitor-llc) - **Year Founded:** 2012 - **HQ Location:** Barueri, SP - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97b70292a8410560a439b7eac943325aa37e6490848bb9d94f86480f21ba7a98&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbuzzmonitor%2F&secure%5Burl_type%5D=linkedin_company_website) 199 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 55% Medium, 27% Small #### What Do G2 Reviewers Say About Buzzmonitor? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **customizable dashboards** of Buzzmonitor, which streamline data analysis and enhance insights effortlessly. - Users love Buzzmonitor for its **intuitive design** , enabling easy navigation and efficient data analysis for comprehensive reports. - Users love the **customizable dashboards** and **AI insights** of Buzzmonitor, enhancing data analysis and saving time. - Users love the **AI insights** from Buzzmonitor, which simplifies analysis and saves valuable time in reporting. - Users love Buzzmonitor for its **powerful AI insights** , making social media analysis efficient and straightforward. #### What Are Recent G2 Reviews of Buzzmonitor? **["Improve your analysis while saving time"](https://www.g2.com/survey_responses/buzzmonitor-review-11529461)** **Rating:** 5.0/5.0 stars _— Amanda S._ [Read full review](https://www.g2.com/survey_responses/buzzmonitor-review-11529461) **["My experience with Buzzmonitor and data analysis"](https://www.g2.com/survey_responses/buzzmonitor-review-11568590)** **Rating:** 5.0/5.0 stars _— Nadja T._ [Read full review](https://www.g2.com/survey_responses/buzzmonitor-review-11568590) #### What Are G2 Users Discussing About Buzzmonitor? - [What is BuzzMonitor used for?](https://www.g2.com/discussions/what-is-buzzmonitor-used-for) ### [YouScan](https://www.g2.com/products/youscan/reviews) YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. The platform is particularly beneficial for a diverse range of users, including large corporations and smaller, customer-centric brands. With over 400 clients worldwide, including industry giants like Nestle, L'Oreal, and Coca-Cola, YouScan is trusted by both established brands and emerging companies. Its mission is to empower organizations to listen to their customers effectively, fostering improved engagement and strategic growth. YouScan boasts several key features that set it apart in the social listening category. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media images, including brand logo detection and automated visual content reports. Understanding the audience is crucial for effective marketing strategies, and YouScan excels in this area with its Audience Insights feature. This tool provides demographic information, interests, and occupations of individuals discussing brands and topics on social media, allowing users to tailor their marketing efforts to specific segments. The platform's powerful reporting capabilities, combined with a sleek and user-friendly interface, make it accessible and appealing to a wide range of users, from large enterprises to startups. Recognized by industry experts, YouScan has received accolades such as being named a "Cool AI Vendor for Marketing" by Gartner and winning multiple MarkTech Breakthrough Awards for "Best Social Media Monitoring Software." Founded in Kyiv, YouScan has grown into a distributed team with offices across Europe and Latin America, reflecting its commitment to serving a global clientele while continuously evolving to meet the needs of the market. **Average Rating:** 4.7/5.0 **Total Reviews:** 296 #### How Do G2 Users Rate YouScan? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Attribution:** 9.4/10 (Category avg: 7.9/10) - **Scalability:** 9.2/10 (Category avg: 8.6/10) - **Report Customizability:** 9.0/10 (Category avg: 8.1/10) #### Who Is the Company Behind YouScan? - **Seller:** [YouScan](https://www.g2.com/sellers/youscan) - **Company Website:** www.youscan.io - **Year Founded:** 2010 - **HQ Location:** Kyiv, Kyiv City - **Twitter:** @YouScan\_io 441 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a0672b1309b31065f60c6ef8b85793c01d831a362043c9070d90ee72c0e3828e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F525639%2F&secure%5Burl_type%5D=linkedin_company_website) 96 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Market Research - **Company Size:** 48% Small, 35% Medium #### What Do G2 Reviewers Say About YouScan? _AI-generated summary from verified user reviews_ ##### Pros - Users commend YouScan for its **excellent customer support** , providing prompt assistance and enriching onboarding experiences. - Users praise YouScan for its **helpful customer support** that promptly addresses questions and enhances user experience. - Users appreciate YouScan for its **ease of use** , boasting an intuitive interface and helpful customer support. - Users are impressed by YouScan's **powerful analytics capabilities** , enabling them to uncover actionable insights efficiently. - Users find YouScan's **social listening capabilities** invaluable for monitoring brand mentions and enhancing customer engagement. ##### Cons - Users find the **learning curve challenging** , especially with search queries, making it tough for new users to adapt. - Users find the **difficult learning** curve a challenge, needing time to master YouScan's extensive features effectively. - Users express frustration with YouScan's **slow performance** when analyzing large data sets, impacting efficiency and usability. - Users note the **limited features** of YouScan, especially in query counts and data extraction capabilities. - Users face challenges with **data inaccuracy** due to limited query capabilities and difficulty in cleaning data effectively. #### What Are Recent G2 Reviews of YouScan? **["YouScan Is Essential for TikTok Listening—and Valuable Across Platforms"](https://www.g2.com/survey_responses/youscan-review-12791704)** **Rating:** 4.5/5.0 stars _— Jack F._ [Read full review](https://www.g2.com/survey_responses/youscan-review-12791704) **["Excellent Threads Coverage, Smooth API Setup, and Proactive CSM Support"](https://www.g2.com/survey_responses/youscan-review-12851551)** **Rating:** 4.5/5.0 stars _— bizinside ._ [Read full review](https://www.g2.com/survey_responses/youscan-review-12851551) #### What Are G2 Users Discussing About YouScan? - [What are the benefits and challenges of using YouScan for social media listening?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-youscan-for-social-media-listening) - [What is YouScan used for?](https://www.g2.com/discussions/what-is-youscan-used-for) - 1 comment, 1 upvote ### [Brand24](https://www.g2.com/products/brand24/reviews) Brand24 Brand24 is one of the most advanced social media monitoring tools with AI-powered reports and insights. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors across the web. Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers, and monitor their competition. It's a solid and affordable media monitoring tool to help you manage online reputation, track and assess marketing campaigns, track your competitors, get customer feedback, do social selling and more. **Average Rating:** 4.6/5.0 **Total Reviews:** 355 #### How Do G2 Users Rate Brand24? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Attribution:** 8.4/10 (Category avg: 7.9/10) - **Scalability:** 9.0/10 (Category avg: 8.6/10) - **Report Customizability:** 8.4/10 (Category avg: 8.1/10) #### Who Is the Company Behind Brand24? - **Seller:** [Brand24](https://www.g2.com/sellers/brand24) - **Company Website:** brand24.com - **Year Founded:** 2010 - **HQ Location:** Wrocław, Poland - **Twitter:** @brand24 23,583 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6733de2beadc5883ab6f36c3b1b7277b4f4d78375289d686971f0dfe2777b4d9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2890993%2F&secure%5Burl_type%5D=linkedin_company_website) 99 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Founder - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 65% Small, 28% Medium #### What Do G2 Reviewers Say About Brand24? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **ease of use** of Brand24, enjoying its intuitive dashboard and real-time tracking features. - Users appreciate the **comprehensive monitoring** capabilities of Brand24, enabling effortless tracking of online mentions and insights. - Users find Brand24's **brand monitoring** invaluable for tracking mentions and engaging in real-time social conversations. - Users appreciate the **intuitive user interface** of Brand24, which enhances their experience with real-time data access. - Users value Brand24's **efficiency** in reporting and real-time monitoring, significantly enhancing their workflow and time management. ##### Cons - Users face inconsistent **filtering issues** that hinder usability and complicate tracking across multiple projects. - Users express frustration over **limited features** , lacking historical data access and customization options for projects. - Users face issues with **data inaccuracy** , as sentiment analysis can misinterpret sarcasm and mixed emotions frequently. - Users note the **presence of irrelevant content** in Brand24, which complicates understanding their online presence. - Users experience **slow loading times** with Brand24, which can hinder their ability to access data quickly. #### What Are Recent G2 Reviews of Brand24? **["Real-Time Insights with User-Friendly Setup"](https://www.g2.com/survey_responses/brand24-review-12533019)** **Rating:** 5.0/5.0 stars _— Bartłomiej K._ [Read full review](https://www.g2.com/survey_responses/brand24-review-12533019) **["The role of Brand24 as a social listening platform"](https://www.g2.com/survey_responses/brand24-review-12964263)** **Rating:** 5.0/5.0 stars _— Beata R._ [Read full review](https://www.g2.com/survey_responses/brand24-review-12964263) ### [BuzzSumo](https://www.g2.com/products/buzzsumo/reviews) Founded in 2013 and loved by marketers worldwide ever since, BuzzSumo is the all-in-one content marketing tool that gives you the content research and performance insights you need, fast. From Facebook, Twitter, Pinterest and Reddit data, to large scale content analysis, influencers, trending news stories and media alerts, you get it all and more with just one simple BuzzSumo subscription. Oh, and BuzzSumo is the world’s largest index of social engagement data, with over 300 trillion engagements, 8bn articles and millions more indexed every day, giving you quality data you can rely on. **Average Rating:** 4.5/5.0 **Total Reviews:** 105 #### How Do G2 Users Rate BuzzSumo? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Attribution:** 6.8/10 (Category avg: 7.9/10) - **Scalability:** 8.1/10 (Category avg: 8.6/10) - **Report Customizability:** 6.7/10 (Category avg: 8.1/10) #### Who Is the Company Behind BuzzSumo? - **Seller:** [Cision](https://www.g2.com/sellers/cision) - **Year Founded:** 1867 - **HQ Location:** Chicago, IL - **Twitter:** @Cision 48,654 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d1676ab9218b4e3175dc9a57850675c873353a6ae19f0fd2ba522cdb822b095&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F163054%2F&secure%5Burl_type%5D=linkedin_company_website) 3,861 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 61% Small, 36% Medium #### What Do G2 Reviewers Say About BuzzSumo? _AI-generated summary from verified user reviews_ ##### Pros - Users love **BuzzSumo's powerful content management** , streamlining research and enhancing content planning across platforms. - Users love the **ease of use and comprehensive tools** offered by BuzzSumo for effective content marketing. - Users value BuzzSumo’s **powerful content research** , greatly enhancing efficiency in identifying high-performing articles and trends. - Users appreciate the **ease of use** of BuzzSumo, benefiting from multiple content marketing tools in one platform. - Users value the **ease of discovering high-performing content** with BuzzSumo, streamlining content planning and analysis. ##### Cons - Users find BuzzSumo's higher-tier plans **expensive** , limiting access to essential features for smaller teams and individuals. - Users find the **interface overwhelming** initially due to the abundance of data points presented in BuzzSumo. - Users find the **initial difficulty** in navigating BuzzSumo's interface due to its overwhelming amount of data points. - Users find the **interface overwhelming** initially due to the abundance of data points presented. - Users find the **learning curve steep** due to the overwhelming interface filled with many data points. #### What Are Recent G2 Reviews of BuzzSumo? **["A Must-Have Tool for Content Marketers and Strategist"](https://www.g2.com/survey_responses/buzzsumo-review-11354765)** **Rating:** 4.5/5.0 stars _— Verified User in E-Learning_ [Read full review](https://www.g2.com/survey_responses/buzzsumo-review-11354765) **["Outstanding Experience with This Software"](https://www.g2.com/survey_responses/buzzsumo-review-12064770)** **Rating:** 4.5/5.0 stars _— Anurag G._ [Read full review](https://www.g2.com/survey_responses/buzzsumo-review-12064770) #### What Are G2 Users Discussing About BuzzSumo? - [What is your experience with BuzzSumo for content research, and what challenges have you faced?](https://www.g2.com/discussions/what-is-your-experience-with-buzzsumo-for-content-research-and-what-challenges-have-you-faced) - [What is BuzzSumo used for?](https://www.g2.com/discussions/buzzsumo-what-is-buzzsumo-used-for) - [What is content research?](https://www.g2.com/discussions/what-is-content-research) - [Where do I find content?](https://www.g2.com/discussions/where-do-i-find-content) - [How much does BuzzSumo cost?](https://www.g2.com/discussions/how-much-does-buzzsumo-cost) ### [SocialPilot](https://www.g2.com/products/socialpilot/reviews) SocialPilot is a social media management software used by marketing agencies, small businesses, and in-house marketing teams to schedule, manage, and analyze social media activity across multiple accounts and clients from one platform. Key features include: 📅 Social media scheduling and bulk scheduling of up to 500 posts via CSV upload 🗓️ Social media calendar for daily, weekly, and monthly post planning 💬 Social media inbox for managing comments, messages, and mentions across platforms 👥 Role-based team collaboration with client approval workflows 🤖 AI-powered content creation with caption generator, hashtag suggestions, content variations, post repurposing, brand voice customization, and multilingual content generation 📊 Social media analytics, post performance tracking, competitor reports, and custom reporting 🏷️ White-label social media management platform and reporting for agencies 🔗 MCP server integration to manage social media workflows directly through Claude AI 🌐 Supports 10 social media networks: Facebook, Instagram, LinkedIn, X (Twitter), TikTok, YouTube, Pinterest, Threads, Bluesky, and Google Business Profile SocialPilot is designed for agencies and teams managing multiple social media accounts and clients. It centralizes social media scheduling, AI content creation, engagement, reporting, and client collaboration in one platform, eliminating the need to switch between tools. A 14-day free trial is available with no credit card required. **Average Rating:** 4.5/5.0 **Total Reviews:** 837 #### How Do G2 Users Rate SocialPilot? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Attribution:** 7.6/10 (Category avg: 7.9/10) - **Scalability:** 8.7/10 (Category avg: 8.6/10) - **Report Customizability:** 7.3/10 (Category avg: 8.1/10) #### Who Is the Company Behind SocialPilot? - **Seller:** [SocialPilot](https://www.g2.com/sellers/socialpilot) - **Company Website:** socialpilot.co - **Year Founded:** 2014 - **HQ Location:** Lewes, Delaware - **Twitter:** @socialpilot\_co 72,769 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4c55959b519e65725aeb8ae4166664ad5ba97f4c0bb2389e1fbeea0599a6a6ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3667747%2F&secure%5Burl_type%5D=linkedin_company_website) 171 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 87% Small, 12% Medium #### What Do G2 Reviewers Say About SocialPilot? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **post scheduling** feature of SocialPilot, allowing easy and convenient management of multiple social platforms. - Users appreciate the **ease of use** of SocialPilot, enjoying its intuitive interface and streamlined social media management. - Users commend the **efficient scheduling** feature of SocialPilot, making managing multiple social media accounts easy and hassle-free. - Users find **scheduling posts in bulk** with SocialPilot easy and convenient, enhancing their social media management experience. - Users value the **centralized management** of SocialPilot, streamlining multiple social media accounts into one efficient dashboard. ##### Cons - Users find the **missing features** in SocialPilot frustrating, as essential tools require additional subscription fees. - Users desire a **more user-friendly archive** for posts, but occasionally face re-verification of social media logins. - Users find the **limited features** in SocialPilot restrict their ability to fully utilize the platform's potential. - Users face **linking issues** with SocialPilot, including posting limitations and API connection renewals that disrupt workflow. - Users express frustration with **social media limitations** , particularly with posting restrictions and missing posts needing manual checks. #### What Are Recent G2 Reviews of SocialPilot? **["Easy Multi-Account Scheduling That Saves Time"](https://www.g2.com/survey_responses/socialpilot-review-13040180)** **Rating:** 4.5/5.0 stars _— Muzammil M._ [Read full review](https://www.g2.com/survey_responses/socialpilot-review-13040180) **["Easy and Organized Social Media Management for Daily Professional Work"](https://www.g2.com/survey_responses/socialpilot-review-12785426)** **Rating:** 5.0/5.0 stars _— Ishan S._ [Read full review](https://www.g2.com/survey_responses/socialpilot-review-12785426) #### What Are G2 Users Discussing About SocialPilot? - [What is SocialPilot used for?](https://www.g2.com/discussions/what-is-socialpilot-used-for) - 1 comment - [What are the best social media management tools?](https://www.g2.com/discussions/socialpilot-what-are-the-best-social-media-management-tools) - [How do you use a social pilot?](https://www.g2.com/discussions/how-do-you-use-a-social-pilot) - 2 comments - [Is Social pilot free?](https://www.g2.com/discussions/is-social-pilot-free) - 3 comments, 1 upvote - [What is Social pilot?](https://www.g2.com/discussions/what-is-social-pilot) - 2 comments ### [Sotrender](https://www.g2.com/products/sotrender/reviews) Sotrender is an analytics and reporting tool that helps marketers understand and drive their social media performance. Thanks to AI-fuelled solutions and reliable data, analyzing & reporting social media results can be quick and efficient. As benchmarking is also essential in data-driven marketing, Sotrender makes it easy to track competitors’ social KPIs - both organic and paid. Here are some of Sotrender's main advantages: - easily accessible marketing data: reach, engagement, user demography, content overview and many more, - pivotal Facebook, Instagram, LinkedIn and TikTok metrics in one place, including historical data, - quick, comprehensive reports that help to significantly decrease the workload and visibly optimize a marketer’s working time, - possibility to benchmark organic or paid company results against selected competitors or the whole industry, - insights into competitors’ monthly ad spend and set campaign goals, - AI-driven Meta ads optimization. **Average Rating:** 4.8/5.0 **Total Reviews:** 113 #### How Do G2 Users Rate Sotrender? - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10) - **Attribution:** 9.1/10 (Category avg: 7.9/10) - **Scalability:** 9.5/10 (Category avg: 8.6/10) - **Report Customizability:** 9.5/10 (Category avg: 8.1/10) #### Who Is the Company Behind Sotrender? - **Seller:** [Sotrender](https://www.g2.com/sellers/sotrender) - **Year Founded:** 2010 - **HQ Location:** London - **Twitter:** @sotrender 6,547 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fa0d1a3dead924127e7647e025b123da11fca5dac24b4f25f54609643df08858&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2594000%2F&secure%5Burl_type%5D=linkedin_company_website) 20 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager - **Top Industries:** Marketing and Advertising, Public Relations and Communications - **Company Size:** 54% Small, 29% Medium #### What Do G2 Reviewers Say About Sotrender? _AI-generated summary from verified user reviews_ ##### Pros - Users find Sotrender's **analytics tools** invaluable for understanding follower behavior and analyzing content performance effectively. - Users find Sotrender's **audience analysis capabilities** invaluable for understanding followers and improving content performance. - Users value the **professional support** from the Sales & CS Team Leader, enhancing their experience with Sotrender. ##### Cons - Users experience **API limitations** that result in missing stats, often due to Facebook/Instagram changes and availability issues. - Users find the **initial learning curve steep** , requiring time and effort to fully grasp the platform. #### What Are Recent G2 Reviews of Sotrender? **["Helpful tool for everyday analytics"](https://www.g2.com/survey_responses/sotrender-review-12829647)** **Rating:** 5.0/5.0 stars _— Anita M._ [Read full review](https://www.g2.com/survey_responses/sotrender-review-12829647) **["Powerful Benchmarking and Excel Exports That Save Hours"](https://www.g2.com/survey_responses/sotrender-review-13131051)** **Rating:** 5.0/5.0 stars _— Michał ._ [Read full review](https://www.g2.com/survey_responses/sotrender-review-13131051) #### What Are G2 Users Discussing About Sotrender? - [What do you like most about Sotrender for social media analytics, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-sotrender-for-social-media-analytics-and-what-improvements-could-be-made) - [What is Sotrender used for?](https://www.g2.com/discussions/what-is-sotrender-used-for) ### [Mentionlytics](https://www.g2.com/products/mentionlytics/reviews) Mentionlytics is an advanced social media listening and brand monitoring platform that helps brands track, analyze, and manage their online presence in real time. Using AI-driven media monitoring, it detects mentions across leading platforms like TikTok, X (Twitter), Instagram, Facebook, LinkedIn, YouTube, Reddit, Telegram, Pinterest, and Bluesky, as well as news sites, blogs, forums, and the broader web. With powerful social media analytics, Mentionlytics delivers deep insights into brand reputation, audience sentiment, and competitor activity. Its sentiment analysis feature leverages AI to identify trends, detect crises early, and optimize engagement strategies with data-driven recommendations. Designed for ease of use, Mentionlytics offers an intuitive dashboard and automation tools, making it the ultimate solution for businesses seeking comprehensive social listening and in-depth analytics. Trusted by thousands of global brands, Mentionlytics empowers teams to stay ahead in the ever-evolving digital landscape. **Average Rating:** 4.9/5.0 **Total Reviews:** 109 #### How Do G2 Users Rate Mentionlytics? - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10) - **Attribution:** 9.2/10 (Category avg: 7.9/10) - **Scalability:** 9.1/10 (Category avg: 8.6/10) - **Report Customizability:** 8.9/10 (Category avg: 8.1/10) #### Who Is the Company Behind Mentionlytics? - **Seller:** [Mentionlytics Ltd](https://www.g2.com/sellers/mentionlytics-ltd) - **Year Founded:** 2016 - **HQ Location:** London, United Kingdom - **Twitter:** @mentionlytics 10,639 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=751e51c26017c9496457fab652fe3bfe4856342c20aa7110e9bdec837ab38936&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10573154%2F&secure%5Burl_type%5D=linkedin_company_website) 29 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 71% Small, 23% Medium #### What Do G2 Reviewers Say About Mentionlytics? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **excellent customer service** provided by Mentionlytics, making their experience smoother and more enjoyable. - Users appreciate the **ease of use** of Mentionlytics, finding the intuitive dashboard and support team invaluable. - Users value the **ease of navigation and excellent customer support** of Mentionlytics, enhancing their overall experience. - Users find Mentionlytics to be **affordable and reasonable** , offering comprehensive features at great value for money. - Users value the **excellent coverage and filtering options** of Mentionlytics, enhancing their tracking efficiency and convenience. ##### Cons - Users find Mentionlytics to be **expensive** , but it offers valuable features that justify the cost. - Users experience **issues with manual mention addition** , but customer support quickly resolves problems when they arise. - Users feel Mentionlytics has a **high pricing** structure, but find its usefulness justifies the cost. - Users experience a **learning curve** , but support is helpful and features improve with upgrades. - Users note the **limited customization** of dashboards, restricting tailored data visualizations for specific reporting needs. #### What Are Recent G2 Reviews of Mentionlytics? **["User Experience & Insights on Mentionlytics"](https://www.g2.com/survey_responses/mentionlytics-review-12677871)** **Rating:** 5.0/5.0 stars _— Mayerli A._ [Read full review](https://www.g2.com/survey_responses/mentionlytics-review-12677871) **["Real-Time Mentions and Advanced Analytics for Strategic Communication"](https://www.g2.com/survey_responses/mentionlytics-review-12814635)** **Rating:** 4.5/5.0 stars _— Álvaro M._ [Read full review](https://www.g2.com/survey_responses/mentionlytics-review-12814635) #### What Are G2 Users Discussing About Mentionlytics? - [What is brand monitoring?](https://www.g2.com/discussions/what-is-brand-monitoring) - [What is BrandMentions?](https://www.g2.com/discussions/mentionlytics-what-is-brandmentions) - [How does Mentionlytics work?](https://www.g2.com/discussions/how-does-mentionlytics-work) - 1 comment - [Is Mentionlytics free?](https://www.g2.com/discussions/is-mentionlytics-free) - 1 comment ### [Cloud Campaign](https://www.g2.com/products/cloud-campaign/reviews) Cloud Campaign is the leading platform built specifically for agencies and SaaS businesses looking to scale their social media management offerings. As the highest rated product in its category, Cloud Campaign consistently ranks #1 in Usability and Ease of Implementation, enabling businesses to work more efficiently, increase customer spend, and improve retention—without adding headcount. The best-in-class, white-labeled platform streamlines every aspect of social media management, from AI-powered caption writing and bulk content management to automated approvals, seamless scheduling, and detailed analytics. Designed for efficiency, Cloud Campaign offers scalable pricing and exceptional US-based support. Thousands of businesses trust Cloud Campaign to simplify workflows, maximize profitability, and keep their customers engaged with our powerful, yet easy-to-use platform. **Average Rating:** 4.9/5.0 **Total Reviews:** 164 #### How Do G2 Users Rate Cloud Campaign? - **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.0/10) - **Attribution:** 8.7/10 (Category avg: 7.9/10) - **Scalability:** 9.6/10 (Category avg: 8.6/10) - **Report Customizability:** 8.8/10 (Category avg: 8.1/10) #### Who Is the Company Behind Cloud Campaign? - **Seller:** [Cloud Campaign](https://www.g2.com/sellers/cloud-campaign) - **Company Website:** cloudcampaign.com - **Year Founded:** 2017 - **HQ Location:** Boulder, Colorado - **Twitter:** @\_cloudcampaign 411 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=27e37ab7f2943a933b41ee1d4f3a3516edc19b4512c155fb7fa9a09f0e406943&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18064664%2F&secure%5Burl_type%5D=linkedin_company_website) 38 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Real Estate - **Company Size:** 89% Small, 10% Medium #### What Do G2 Reviewers Say About Cloud Campaign? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Cloud Campaign, simplifying post management and enhancing team organization. - Users appreciate the **centralized management** of Cloud Campaign, enabling efficient oversight and consistency across multiple social media accounts. - Users love how Cloud Campaign offers **time-saving capabilities** that simplify client management and streamline content approvals. - Users rave about the **responsive and helpful customer service** at Cloud Campaign, enhancing their overall experience. - Users value the **efficient content approval process** of Cloud Campaign, which enhances organization and saves time. ##### Cons - Users experience **posting issues** with videos and content uploads, needing frequent reconnections and support assistance. - Users report **linking issues** and intermittent problems with content and images that disrupt their experience on Cloud Campaign. - Users experience **error issues** with content uploads and reporting integrations, affecting overall reliability and user satisfaction. - Users experience occasional **software glitches** during updates, which can disrupt their usage and require support intervention. - Users face **image issues** with Cloud Campaign, experiencing intermittent problems with uploads and library content functionality. #### What Are Recent G2 Reviews of Cloud Campaign? **["Agency-Friendly Social Media Management That Stays Simple and Efficient"](https://www.g2.com/survey_responses/cloud-campaign-review-12829320)** **Rating:** 5.0/5.0 stars _— Kelsie C._ [Read full review](https://www.g2.com/survey_responses/cloud-campaign-review-12829320) **["Cloud Campaign Streamlines Social Media Scheduling and Team Collaboration"](https://www.g2.com/survey_responses/cloud-campaign-review-13104125)** **Rating:** 5.0/5.0 stars _— Jenny B._ [Read full review](https://www.g2.com/survey_responses/cloud-campaign-review-13104125) #### What Are G2 Users Discussing About Cloud Campaign? - [What is Cloud Campaign used for?](https://www.g2.com/discussions/what-is-cloud-campaign-used-for) - 1 comment - ‹ Prev‹ Prev - 1 - [2](/categories/social-media-analytics/free?open_modal_url=%2Fproducts%2Floomly%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsocial-media-analytics%252Ffree%26source%3Dcategory&order=g2_score&page=2#product-list) - [3](/categories/social-media-analytics/free?open_modal_url=%2Fproducts%2Floomly%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsocial-media-analytics%252Ffree%26source%3Dcategory&order=g2_score&page=3#product-list) - [4](/categories/social-media-analytics/free?open_modal_url=%2Fproducts%2Floomly%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsocial-media-analytics%252Ffree%26source%3Dcategory&order=g2_score&page=4#product-list) - [5](/categories/social-media-analytics/free?open_modal_url=%2Fproducts%2Floomly%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsocial-media-analytics%252Ffree%26source%3Dcategory&order=g2_score&page=5#product-list) - … - [7](/categories/social-media-analytics/free?open_modal_url=%2Fproducts%2Floomly%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsocial-media-analytics%252Ffree%26source%3Dcategory&order=g2_score&page=7#product-list) - [8](/categories/social-media-analytics/free?open_modal_url=%2Fproducts%2Floomly%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsocial-media-analytics%252Ffree%26source%3Dcategory&order=g2_score&page=8#product-list) - [Next ›Next ›](/categories/social-media-analytics/free?open_modal_url=%2Fproducts%2Floomly%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsocial-media-analytics%252Ffree%26source%3Dcategory&order=g2_score&page=2#product-list) Spotlight Categories [Mobile Device Management (MDM) Software](https://www.g2.com/categories/mobile-device-management-mdm) [Time Tracking Software](https://www.g2.com/categories/time-tracking-software) [Contact Center Software](https://www.g2.com/categories/contact-center) [Payroll Software](https://www.g2.com/categories/payroll) [Restaurant POS Systems](https://www.g2.com/categories/restaurant-pos) Similar Categories - [Influencer Marketing Platforms](/categories/influencer-marketing-platforms) - [Other Social Media](/categories/other-social-media) - [Social Media Listening Tools](/categories/social-media-listening-tools) - [Social Media Management](/categories/social-media-mgmt) - [Social Media Suites](/categories/social-media-suites) [Browse Social Media Analytics Themes](/categories/social-media-analytics/themes)