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Loomly Reviews & Product Details

DG
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Loomly?

Loomly allows me to write one Social Media post and customize this post to each service I have linked to Loomly. I never remember what photo size each site prefers, but with Loomly, I don't have to, as it tells me if my selected photo is the correct size and even includes a photo editor and access to royalty-free images. I can quickly schedule posts to all the major Social Media sites, and Loomly also allows you to add a custom site to the mix. Custom site postings must be made manually, but having all my sites in one location is worth the tradeoff. Review collected by and hosted on G2.com.

What do you dislike about Loomly?

As with most software today, Loomly's model is SAAS and is subscription based. While this is great for ensuring you always have access to the most up-to-date software and features, it can be costly for a small business working on getting established. So one has to weigh if the convenience of Loomly and the potential time it could save is worth the cost. Review collected by and hosted on G2.com.

What problems is Loomly solving and how is that benefiting you?

Helps save time by aggregating all of our Social Media sites in one place. It helps ensure all Social Media sites are speaking with the same voice. Loomly also helps with content creation ideas. Review collected by and hosted on G2.com.

Response from Andrew Barlos of Loomly

Hi David, thank you for your review! We're happy to hear you've been enjoying Loomly, and your feedback has been noted with our team.

Thank you for being a Loomly customer, and have a wonderful day! 💚

Loomly Overview

What is Loomly?

Loomly is an easy-to-use social media management platform that helps you manage every aspect of your social media marketing strategy: - Manage your brand assets in Library. - Fuel your storytelling with Post Ideas. - Polish your content with Post Optimization Tips. - Control your brand messaging with Post Mockups & Approval Workflows. - Reach your audience with Native Scheduling, Post Targeting & Sponsoring. - Engage with your community through Interactions. - Measure your performance with Advanced Analytics. Loomly is available as a web platform, with native mobile applications for iOS & Android.

Loomly Details
Product Website
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Loomly Community
Languages Supported
English
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Product Description

Loomly is an all-in-one social media management tool designed to help marketing teams create better content for Facebook, Twitter, Instagram, Pinterest and LinkedIn.

How do you position yourself against your competitors?

While most social media management platforms focus only on scheduling, Loomly actually helps you create content from scratch and collaborate along the entire publishing process:
• Never run out of inspiration, with post ideas, based on trending topics, RSS feeds, date-related events and social media best practices.
• Manage all your digital assets in one intuitive Library.
• Craft posts like experts, thanks to live optimization tips.
• Know exactly what you are publishing, with accurate post previews.
• Make sure everyone is on board, through a collaborative review & approval workflow, with end-to-end post history.
• Schedule all your content ahead of time and let it be published automatically at the right moment.
• Interact with your audience, via Interactions, which lets you engage with your followers on Facebook, Twitter & Instagram and respond to their comments & reactions.
• Measure your success, with Advanced Analytics (account, post & link metrics) and compare performance over time.


Seller Details
Seller
Loomly
Company Website
Year Founded
2015
HQ Location
Los Angeles, CA
Twitter
@LoomlySocial
3,254 Twitter followers
LinkedIn® Page
www.linkedin.com
26 employees on LinkedIn®

ML
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Recent Loomly Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Very happy with Loomly and its abilities"
I love that I can manage several accounts by creating different calendars (therefore being able to divide my clients.) The customer service is also...
Imogen L.
IL
Imogen L.Small-Business (50 or fewer emp.)
4.5 out of 5
"Social Media Management made easy!"
Loomly allows for bulk scheduling as far in advance asn you want. You can also create custom calendars if you have several businesses you are manag...
Jessica L.
JL
Jessica L.Small-Business (50 or fewer emp.)
5.0 out of 5
"User since 2022!"
I've tried almost all the social media planners that are on the market and Loomly is still my go to. Nothing is perfect, Loomly is the closest one ...
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Loomly Media

Loomly Demo - Loomly Social Media Calendar Dashboard
Loomly Social Media Calendar Dashboard
Loomly Demo - Loomly Social Media Calendar List View
Loomly Social Media Calendar List View
Loomly Demo - Loomly Social Media Calendar Post Finetuning
Loomly Social Media Calendar Post Finetuning
Loomly Demo - Loomly Social Media Calendar Calendar View
Loomly Social Media Calendar Calendar View
Loomly Demo - Loomly Social Media Calendar Post Builder
Loomly Social Media Calendar Post Builder
Loomly Demo - Loomly Social Media Calendar Advanced Analytics
Loomly Social Media Calendar Advanced Analytics
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1,762 out of 1,763 Total Reviews for Loomly

4.6 out of 5
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1,762 out of 1,763 Total Reviews for Loomly
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1,762 out of 1,763 Total Reviews for Loomly
4.6 out of 5

Loomly Pros and Cons

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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Imogen L.
IL
Marketing and Admin Coordinator
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Loomly?

Loomly allows for bulk scheduling as far in advance asn you want. You can also create custom calendars if you have several businesses you are managing at the same time. The option to create custom scheduling slots saves so much time - posts can be schedules in a few clicks! It is a great tool and has made my job loads easier, I use it every week, and can schedule big event posts months in advance which makes promotions so much easier to manage.

Being able to check whether an instagram tag works, before posting, or not has also been a game changer. Review collected by and hosted on G2.com.

What do you dislike about Loomly?

I wish there was a way to select a target audience for Instagram. It would be good if images auto-published for stories as well as videos Review collected by and hosted on G2.com.

What problems is Loomly solving and how is that benefiting you?

Bulk scheduling of social media posts were a huge problem for me when I was using another scheduling tool - I could only schedule 21 days ahead! Now I can schedule things throughout the year, meaning I can schedule all my promotional posts at once. Review collected by and hosted on G2.com.

Jessica L.
JL
Digital Marketer
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Loomly?

I've tried almost all the social media planners that are on the market and Loomly is still my go to. Nothing is perfect, Loomly is the closest one compared to the competitors. I've been using Loomly since the early days (2022!) and have all my clients using Loomly for their social media planning. I use it daily, and having the posts scheduled so I don't have to worry about manually posting is a godsend. Implementing this software into my business has been simple, and all my clients enjoy using it because it saves the back-and-forth emails. I have contacted customer support on a few occasions and they have always been extremely quick at answering and provide clear solutions for my problems. I will keep using Loomly and will continue recommending it! Review collected by and hosted on G2.com.

What do you dislike about Loomly?

- File size restrictions for video and photos for automatic posting.

- Not being able to add text on IG stories that can auto-post

- Analytics don't match the Meta or LinkedIn numbers - some engagements are calculated differently.

- not being able to add audio or trending audio during the scheduling process. Review collected by and hosted on G2.com.

What problems is Loomly solving and how is that benefiting you?

Organization and planning of client content. The approval and collaboration process is more streamline when using the platform and helps organize conversations during the creation and approval process. Having posts automatically post saves me tons of time and worry! Review collected by and hosted on G2.com.

Response from Christie Osterhus of Loomly

Hi there, Jessica! I'm so glad to hear that you're such a long-term Loomly fan! Thanks for being a customer, and have a wonderful day. 💚

Jason J.
JJ
Marketing Director
Mid-Market(51-1000 emp.)
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Review source: Seller invite
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What do you like best about Loomly?

I like that it does everything the high-priced competition does for a fraction of the cost. I also liked that it only took a few days of using the platform hands-on to feel like an expert, no long onboarding or learning curve. It was also really simple to connecct my social media channels and get to work right away. Review collected by and hosted on G2.com.

What do you dislike about Loomly?

Honestly, once you learn your way around, there's not much to dislike about the platform! It does everything you need without any unneccessary distractions! Review collected by and hosted on G2.com.

What problems is Loomly solving and how is that benefiting you?

I work for multiple brands and have to manage multiple social media channels and campaigns simultaneously. This makes it simple for me to see exactly what's happening where and make any adjustments simply and with minimal effort on my part. And the fact that it includes channels like LinkedIn and Google My Business at this price point is just fantastic! With most products of this nature, they're not included so posting to those channels was a separate (time-sucking) endeavor. Review collected by and hosted on G2.com.

Response from Christie Osterhus of Loomly

Hi there, Jason! I'm glad you're finding Loomly easy to use, and that it's streamlining your social media workflow. Thanks for being a Loomly customer, and have a wonderful day! 💚

Open Discussions in Loomly
Emma S.
ES
Divisional Marketing Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Loomly?

I've tried a few different social schedulling platforms and i'm impressed with Loomly. It's really easy to use if you're looking for something simple. It took me about 10 minutes to set up and connect muliple platforms for several businesses. You can also edit the media within the platform if it's not quite right. You can also send out for approval if needed. Review collected by and hosted on G2.com.

What do you dislike about Loomly?

My only dissappointment is the lack of detail in the analytics and that you have to invite people to the platform for approvals. I've used systems in the past where you can just create a link for someone to click on and approve/leave comments. You can't just do this which isn't ideal if you're using it as an agency / for multiple businesses. Review collected by and hosted on G2.com.

What problems is Loomly solving and how is that benefiting you?

Having all the accounts in once place within the group. It means it's easy to schedule posts all at once without logging into multiple accounts. Review collected by and hosted on G2.com.

Response from Christie Osterhus of Loomly

Hi there, Emma! I'm glad to see that you're finding Loomly easy to use, and that it's helping you streamline your social media workflow! You'll be happy to know that we're currently revamping our analytics, so stay tuned for more improvements! Thanks for being a Loomly customer, and have a wonderful day. 💚

Melody T.
MT
Marketing Coordinator
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Loomly?

I like how functional the calendar view is. It makes it easy to draft out concepts and change up the order by drag and drop before going into each post and writing out/uploading content. I also appreciate the ability to create custom tags for each post, so I know exactly what type of content I am posting each week at a quick glance without having to open up everything. The collaboration tools are also helpful - sending posts for approval and making comments. The ability to schedle posts in advance 30+ days is awesome.

One of the primary reasons for choosing Loomly was how budget friendly it is. Similar well-known platforms are double or triple the price for practically the same services. Review collected by and hosted on G2.com.

What do you dislike about Loomly?

I wish there was a way to schedule multiple story slides at one time. This forces me to create/upload my content in Loomly, send for approval, and "schedule" but still having to go into Meta Business Suite and post my stories from there (which usually puts them out of order). Review collected by and hosted on G2.com.

What problems is Loomly solving and how is that benefiting you?

Loomly gives me the ability to draft, submit for approval, and schedule social media content a few weeks to over a month in advance on multiple platforms. Review collected by and hosted on G2.com.

Response from Christie Osterhus of Loomly

Hi there, Melody! I'm so glad to see that you're finding Loomly easy to use, and that it's helping you stay organized as you plan ahead with your social media content! I've passed your feedback on Instagram stories to the rest of the team. Thanks for being a Loomly customer, and have a wonderful day! 💚

XCLÚ J.
XJ
Owner
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Loomly?

My team absolutely loves Loomly due to its ability to cut down time tied to manually posting and allowing them to work months ahead. We fill up our calendars up to 2 months in advance and allow auto posting for pretty much every platform they allow.

On a personal level as the Director, I appreciate the ability to have stuff waiting in the queue until I review and approve it for posting. Through this feature, I have caught quite a few grammatical errors and misspellings from the team. I also appreciate the simplicity of integration. Nowadays, for some reason, similar platforms complicate things that can be so simple- I hope they continue to add new elements but keep everything as simple as possible for the user. Overall 8/10- gave a 8 instead of 10 because at the current moment of me writing this review, videos cannot be scheduled via Loomly and we are in a day and age where video content gets double the engagement, so of course for my marketing team, that sucks- we have to post the videos manually in real time and that is time that we of course feel like we should be saving, especially with the cost of Loomly. I am all for paying premium rates, but it has to make the utmost sense. That being said, we definitely should be able to schedule video content via Instagram and TikTok with how much we pay per year for Loomly.

All in all, AMAZING platform- just hope that video scheduling is integrated very soon without upping the already premium price, as it should be available now anyway. Review collected by and hosted on G2.com.

What do you dislike about Loomly?

Overall, the platform is amazing, but like I stated at the end of my review, video content is a very strong component of many marketing teams strategies. At the price we pay, we should be able to schedule video content for Instagram Reels and TikTok for up to at least 30 seconds/1 minute. While my team has been able to get around it by manually posting, I cannot guarantee that down the line this won't become a bigger issue (my team already complains about it quite a bit). I really hope this is integrated before our yearly subscription ends, as we may have to consider other platforms to assure our budget is being spent efficiently. However, if Loomly can get this integrated, the platform will definitely be a 10/10 and we will be here to stay! Review collected by and hosted on G2.com.

What problems is Loomly solving and how is that benefiting you?

Saving time and allowing us to schedule content in advance. Review collected by and hosted on G2.com.

Response from Christie Osterhus of Loomly

Hi there! I'm glad that Loomly is helping increase collaboration within your team and that it's saving so much time in your social media workflow!

You'll be glad to know that Loomly does support automatic publishing for video across social media platforms. If you continue to have issues with this, please email out team at support@loomly.com and one of our customer service specialists will be able to assist!

Thanks for being a Loomly customer, and have a wonderful day. 💚

Paul P.
PP
President/Sr. Producer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Loomly?

I love the collaboration & message tools; since switching from Hootsuite, communication among team members has improved, as they talk to each other and me. It helps in creating a consistent voice and also in planning out our social media marketing and communications. I also love the library feature, which I just discovered, which makes it easier to be consistent in our imagery. Review collected by and hosted on G2.com.

What do you dislike about Loomly?

The fine-tuning and duplication features are sometimes quirky. When duplicating a post, sometimes times don't translate correctly, and also the fine-tuning does not transfer. This can be frustrating, as you read the generic copy, and the post seems to be A-OK, but then the fine-tuning didn't transfer. Review collected by and hosted on G2.com.

What problems is Loomly solving and how is that benefiting you?

Management of a small team using a tiny marketing approach. We manage nearly 20 accounts across several platforms, and so striving to maintain consistency in messaging is key with a team of two part timers and myself. The collaboration tools are great, and my team is able to learn from me and from one-another. Review collected by and hosted on G2.com.

Response from Christie Osterhus of Loomly

Hi there, Paul! I'm glad to see that Loomly is increasing collaboration within your team and that it's helping you stay consistent on social media! Thanks for being a Loomly customer, and have a wonderful day. 💚

Verified User in Medical Practice
UM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Loomly?

Navigation and planning is super simple. It's minimal and fuss-free, which makes things easy to navigate. I like having different views, and being able to clone, reuse hashtags, smart fields, and things like that are great. Scheduling in advance with the helpful hints at the bottom of the page is great too. Easy to start using with new team members. I use it several times a week, but then I can kind of let it go for 2 weeks because I've scheduled things ahead of time for the whole month. Review collected by and hosted on G2.com.

What do you dislike about Loomly?

I'd like to be able to click and drag posts to reschedule to a different day, kind of like how Google Calendar does with moving meetings. I'd also like to be able to group multiple calendars under one larger calendar. For example, I manage multiple businesses under 2 brands. I'd like to have a brand master calendar with multiple calendars underneath for each social profile. If there was linking between these to make cloning even easier, that'd be perfect. Review collected by and hosted on G2.com.

What problems is Loomly solving and how is that benefiting you?

Scheduling a bunch of posts in advance for multiple businesses and brands, across multiple social media platforms. Content planning, scheduling, and management all in one without a bunch of distracting, confusing frills. I prefer Loomly to Sprout and Hootsuite because it's easier to pick up and less expensive. Review collected by and hosted on G2.com.

Response from Christie Osterhus of Loomly

Hi there! I'm glad you're finding Loomly easy to use, and that it's cost effective for your business. You'll be happy to know that we do support clicking and dragging posts to reschedule within calendar view! Thanks for being a Loomly customer, and have a wonderful day. 💚

Kenzie A.
KA
Social Media Manager
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Loomly?

I really like being able to connect to different platforms and schedule posts from there. It's also very helpful to have assignees so that posts can be reviewed and approved properly. Very easy to learn how to use, customer support is great. I use it daily. Review collected by and hosted on G2.com.

What do you dislike about Loomly?

I do wish that on the least expensive version you could have more than one collaborator. I feel like for what we are paying, we could at least have 3 people on one account. I also wish that posting multiple photos with a video would work as well. Also link preview is not necessary Review collected by and hosted on G2.com.

What problems is Loomly solving and how is that benefiting you?

It helps with analytics that FB and IG don't always show! and i can cross-check Review collected by and hosted on G2.com.

Response from Christie Osterhus of Loomly

Hi there, Kenzie! I'm glad that Loomly is helping you collaborate more effectively within your team! Thanks for being a Loomly customer, and have a wonderful day. 💚

Joy S.
JS
Owner
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Loomly?

I like using Loomly because I can set it and forget it! I like that I can copy and past posts and make simple tweaks. It's easy to do from any device and easy to collaborate with team members. I've tried many different tools and Loomly is by far my favorite. Review collected by and hosted on G2.com.

What do you dislike about Loomly?

The one downside I've notices is not being able to schedule more than 1 story at a time in a post. Meta does this better but that one issue doesn't keep me from using it. If I could post to groups that would be even better! Review collected by and hosted on G2.com.

What problems is Loomly solving and how is that benefiting you?

It saves me TIME!! I sit down at the beginning of the month and knock out about 90% of my posts. Review collected by and hosted on G2.com.

Response from Christie Osterhus of Loomly

Hi there, Joy! I'm glad to see that Loomly is streamlining your workflow and that you're able to plan your social content in advance. I've passed your feedback on stories along to the rest of the team! Thanks for being a Loomly customer, and have a wonderful day. 💚