1. [Home](https://www.g2.com/) 2. ... 3. [Social Media Marketing Software](https://www.g2.com/categories/social-media-marketing) 4. [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) 5. [Loomly](https://www.g2.com/products/loomly/reviews) 6. [Loomly Claims vs Evidence](https://www.g2.com/products/loomly/claims-vs-evidence) # Loomly Claims vs Evidence This page compares marketing claims that Loomly makes on its own website with what real G2 users say in their reviews. Each claim's source link points to the page where it appeared. Claims are rated as follows: Supported when a clear majority of the reviewers who address it back it up, Disputed when a clear majority contradict it, and Mixed when reviewers are divided. Reviews that don't mention a claim are not counted. Last updated Sep 30, 2026 ## Claim: “Set custom approval workflows and speed up review rounds with Loomly’s post mockups.” Supported by reviews. Relevant reviewers describe customized approval workflows, smooth approval processes, post previews, and clearer visibility into items awaiting approval. These reviews consistently support the workflow and review-efficiency aspects of the claim, though they do not independently quantify the speed improvement. - “I like the different stages we can put it thru and the customized workflow.” [Read Full Review](https://www.g2.com/products/loomly/reviews/10784018) - “Approval process is smooth and easy.” [Read Full Review](https://www.g2.com/products/loomly/reviews/10581595) - “For the features it offers—like easy scheduling, post previews, collaboration tools, and tips for improving a post's engagement—it’s surprisingly more affordable than many other options out there.” [Read Full Review](https://www.g2.com/products/loomly/reviews/10483998) Source: [https://www.loomly.com/features](https://www.loomly.com/features) ## Claim: “Empower your team to grow successful brands online through powerful content calendar capabilities and automated publishing across multiple platforms at once.” Mixed support from reviews. Reviewers commonly praise Loomly’s content calendar and cross-platform scheduling, including automatic publishing, but others report that some Instagram content requires manual publishing and that automation is limited by platform-specific restrictions. The reviews support the planning and multi-platform aspects while providing meaningful contradictions to the broad automated-publishing claim. - “It has a good scheduling feature, allowing me to scale everything in one place and automatically publish posts at the same time across all platforms.” [Read Full Review](https://www.g2.com/products/loomly/reviews/13229407) - “The way it's easy to schedule all posts in different platforms at once.” [Read Full Review](https://www.g2.com/products/loomly/reviews/10744522) - “The main downside we've had is the inability to automatically post to Instagram.” [Read Full Review](https://www.g2.com/products/loomly/reviews/4209483) - “Some posts require manual publishing to Instagram. For example, if I want to post a reel to Facebook and Instagram, the reel will only be automatically published to Facebook and I'm required to manually publish the reel to Instagram.” [Read Full Review](https://www.g2.com/products/loomly/reviews/10384482) Source: [https://www.loomly.com/features](https://www.loomly.com/features) ## Claim: “Create collaborative publishing workflows, manage multiple clients, and centralize all of your digital assets in one central location.” Supported by reviews. Relevant reviewers consistently describe collaborative approval and workflow features, managing multiple client calendars, and centralizing content and images in one place. - “I like how easy it is to manage mulitple client calendars on multiple platforms.” [Read Full Review](https://www.g2.com/products/loomly/reviews/10796867) - “I also love the library feature, which I just discovered, which makes it easier to be consistent in our imagery.” [Read Full Review](https://www.g2.com/products/loomly/reviews/10432742) - “I like that the entire content and images can be loaded in one place and then updated based on platform.” [Read Full Review](https://www.g2.com/products/loomly/reviews/10595894) Source: [https://www.loomly.com/features](https://www.loomly.com/features) ## Claim: “Loomly is an all-in-one social media app for managing your entire publishing process: from inspiration and first mockups, to creation and approval, and finally publishing and evaluation.” Mixed support from reviews. Reviewers describe strong support for planning, content creation, collaboration, approval, and scheduling in one platform. However, others report an outdated editor and approval flow, weak analytics, and cases requiring manual Instagram publishing, so the reviews are split on whether the entire publishing process is covered end to end. - “It makes it easy to plan, create, and schedule social content” [Read Full Review](https://www.g2.com/products/loomly/reviews/12419693) - “Loomly made planning, scheduling, and organizing content straightforward through its clean-cut content calendars and streamlined approval workflows.” [Read Full Review](https://www.g2.com/products/loomly/reviews/12725737) - “the editor is clunky, the media manager doesn't manage, templates make no sense, its tough to manage content, approval flow is outdated, and the analytics made no sense.” [Read Full Review](https://www.g2.com/products/loomly/reviews/11835314) - “The main downside we've had is the inability to automatically post to Instagram.” [Read Full Review](https://www.g2.com/products/loomly/reviews/4209483) Source: [https://www.loomly.com/features](https://www.loomly.com/features) ## Claim: “With Loomly, you can craft, optimize, schedule, and analyze content across all your social channels from a single collaborative platform.” Mixed support from reviews. Reviewers frequently describe Loomly as a collaborative platform for creating, planning, scheduling, and managing content across multiple social channels. However, reviewers also report manual Instagram publishing requirements and channel-specific limitations, while several note that analytics are less detailed, so the broad claim is only partially supported. - “It really stood out for managing multiple B2B social channels across LinkedIn, Facebook, and Instagram, and supported executive visibility on LinkedIn. Loomly made planning, scheduling, and organizing content straightforward through its clean-cut content calendars and streamlined approval workflows.” [Read Full Review](https://www.g2.com/products/loomly/reviews/12725737) - “We’ve been using Loomly for our real estate agency’s social media scheduling, and it has been an absolute game-changer! It is reliable, user-friendly and makes planning, creating, and scheduling posts across multiple platforms incredibly efficient, which is perfect for our team.” [Read Full Review](https://www.g2.com/products/loomly/reviews/10483998) - “The main downside we've had is the inability to automatically post to Instagram.” [Read Full Review](https://www.g2.com/products/loomly/reviews/4209483) - “Some posts require manual publishing to Instagram. For example, if I want to post a reel to Facebook and Instagram, the reel will only be automatically published to Facebook and I'm required to manually publish the reel to Instagram.” [Read Full Review](https://www.g2.com/products/loomly/reviews/10384482) Source: [https://www.loomly.com/features](https://www.loomly.com/features) ## Claim: “Oversee all of your social campaigns with a dedicated content calendar for each of your brands, review upcoming posts to spot gaps, and view content across calendars in a single dashboard” Supported by reviews. Relevant reviewers consistently report using visual calendars to identify gaps, manage separate brand or client calendars, and view multiple calendars or brands together in one place. - “I like the content calendar feature that provides a visual calendar where all scheduled posts are displayed, helping me see gaps and plan campaigns efficiently.” [Read Full Review](https://www.g2.com/products/loomly/reviews/13229407) - “I like the fact that you can have different calendars and how posts are able to be shared between them.” [Read Full Review](https://www.g2.com/products/loomly/reviews/10818997) - “The ability to see all calendars across brands in one view.” [Read Full Review](https://www.g2.com/products/loomly/reviews/10691737) - “I use Loomly every single day and manage multiple brands via Loomly and I love how easy it is to switch back and forth between multiple accounts, but also be able to see them all at once when needed.” [Read Full Review](https://www.g2.com/products/loomly/reviews/10411139) Source: [https://www.loomly.com/features](https://www.loomly.com/features) ## Claim: “Save time by scheduling unlimited posts across multiple social channels from a single dashboard.” Supported by reviews. Most relevant reviewers report that Loomly schedules content across multiple platforms from one place and saves time, with one reviewer describing bulk scheduling as far in advance as desired. However, some reviewers note that certain Instagram content still requires manual posting, so the reviews indicate limitations for some channels. - “Loomly allows for bulk scheduling as far in advance asn you want.” [Read Full Review](https://www.g2.com/products/loomly/reviews/10730789) - “It has a good scheduling feature, allowing me to scale everything in one place and automatically publish posts at the same time across all platforms.” [Read Full Review](https://www.g2.com/products/loomly/reviews/13229407) - “The main downside we've had is the inability to automatically post to Instagram.” [Read Full Review](https://www.g2.com/products/loomly/reviews/4209483) Source: [https://www.loomly.com/features](https://www.loomly.com/features) ## Claim: “Once your team is happy, our built-in scheduler sends your content out automatically.” Mixed support from reviews. Reviewers report that Loomly automatically publishes many scheduled posts across platforms, but others describe Instagram limitations and occasions when posts failed to publish automatically and required manual posting. - “It has a good scheduling feature, allowing me to scale everything in one place and automatically publish posts at the same time across all platforms.” [Read Full Review](https://www.g2.com/products/loomly/reviews/13229407) - “The main downside we've had is the inability to automatically post to Instagram.” [Read Full Review](https://www.g2.com/products/loomly/reviews/4209483) - “Some posts require manual publishing to Instagram.” [Read Full Review](https://www.g2.com/products/loomly/reviews/10384482) - “There has been a few instances where Loomly was unable to post to a platform at the scheduled time, the support team was helpful but never were successfully able to make it post. A work around was taken and manually posted.” [Read Full Review](https://www.g2.com/products/loomly/reviews/10355641) Source: [https://www.loomly.com/features](https://www.loomly.com/features) ## Claim: “Keep an ongoing conversation with your followers and manage all interactions from a unified inbox.” Mixed support from reviews. Reviewers report that Loomly supports engaging with followers and responding to comments without switching tabs, but others describe limitations in viewing responses and needing to link to individual platforms. The evidence is therefore mixed for managing all interactions through a unified inbox. - “engage with followers.” [Read Full Review](https://www.g2.com/products/loomly/reviews/12091906) - “Lets you respond to comments without switching tabs.” [Read Full Review](https://www.g2.com/products/loomly/reviews/10526867) - “you can not see specific responses to messages and comments on posts if you do not do directly through the Loomly app.” [Read Full Review](https://www.g2.com/products/loomly/reviews/10594768) - “when responding to comments, we'd love to be able to see the post without having to link off to the individual platforms.” [Read Full Review](https://www.g2.com/products/loomly/reviews/10588139) Source: [https://www.loomly.com/features](https://www.loomly.com/features) ## Claim: “You can easily add/remove collaborators and integrate your Slack or Microsoft Teams accounts to streamline your workflow even more.” Mixed support from reviews. Reviewers report that collaboration is easy, but others describe restrictive collaborator limits and incomplete third-party integrations. No reviewer specifically confirms integrations with Slack or Microsoft Teams. - “Love that it's super easy to collaborate with my clients and editors.” [Read Full Review](https://www.g2.com/products/loomly/reviews/10812686) - “Loomly might not integrate seamlessly with all third-party applications.” [Read Full Review](https://www.g2.com/products/loomly/reviews/11090078) Source: [https://www.loomly.com/features](https://www.loomly.com/features)