Vikas K.
VK
Vikas K.
Graphic Designer
Graphic Design
Mid-Market (51-1000 emp.)
"Powerful, Easy-to-Use Looker with Strong Data Modeling and Security"
5/5
What do you like best about Looker?

I’ve been developing using Power BI and Looker, and Looker works well for me. It feels much easier to use and overall better for my needs. It can handle user volume and security aspects smoothly. Looker is a powerful tool with a strong data modeling approach that helps keep things consistent and reliable. It’s also flexible enough to support both non-technical users and analysts. Review collected by and hosted on G2.com.

What do you dislike about Looker?

Looker is crazy expensive for a beginner, and I’ve found that some of the tools feel limited. Review collected by and hosted on G2.com.

Fernando O.
FO
Fernando O.
Ad Operations Manager II
Enterprise (> 1000 emp.)
"Powerful Campaign Reporting for Nearly Anything"
4/5
What do you like best about Looker?

I like that we can pull reports for pretty much anything we’re running in our campaigns. Review collected by and hosted on G2.com.

What do you dislike about Looker?

Sometimes it’s very slow, and it can be difficult to pull a report because Looker’s naming convention doesn’t match the convention used in our ad server. Review collected by and hosted on G2.com.

Mayank J.
MJ
Mayank J.
Data Analyst - Marketing
Small-Business (50 or fewer emp.)
"User-Friendly with Robust Reporting Automation"
4/5
What do you like best about Looker?

I like Looker because it's very user-friendly and straightforward. It lets me easily create any kind of chart based on the data I have. If a chart isn't relevant, Looker won't give the data properly, which helps ensure accuracy. I can also easily modify reports, put tests, do comparisons between previous and current data, and add color coding. I can even put themes to align with brand guidelines, and those features are really helpful. Once reports are completed, I can download them into PDF format, which is great because it includes our brand guidelines, reports, charts, and everything. Overall, Looker has multiple features that I like and use regularly in my daily work. Review collected by and hosted on G2.com.

What do you dislike about Looker?

I didn't see any major gaps so far, but one improvement I'd like is with handling screenshots. We often have to manually input them into Looker reports. If there could be a process to pull all screenshots into Looker and filter them like data, it would be great. I'm not sure if it's possible, but improving this aspect would help, especially for campaign reports where we need to show creative stats along with metrics. Automating the inclusion of images and screenshots would be a big help. Review collected by and hosted on G2.com.

Vishal D.
VD
Vishal D.
Quality Assurance Specialist
Gambling & Casinos
Small-Business (50 or fewer emp.)
"Excellent for Data Exploration Once You Get Past the Learning Curve"
4/5
What do you like best about Looker?

I like that Looker makes it easy to explore and understand data. LookML helps keep reports and metrics consistent, and the connection with Google Cloud makes managing data smoother. I also like that you can dig into the details right from dashboards to find insights quickly. Review collected by and hosted on G2.com.

What do you dislike about Looker?

Looker can be hard to learn at first, especially with LookML. Some charts and visuals are limited, and it can slow down with big datasets. The interface isn’t always friendly for beginners, and setup usually needs help from a developer. Better self-service guides would also make it easier to get started. Review collected by and hosted on G2.com.

Karthik K.
KK
Karthik K.
Information Technology And Services Consultant
Small-Business (50 or fewer emp.)
"Powerful LookML Modeling for Consistent, Governed Self‑Service Analytics"
5/5
What do you like best about Looker?

What I like best about Looker is its powerful semantic modeling layer (LookML), which allows centralized and consistent metric definitions across the organization. It enables self-service analytics while maintaining data governance, reducing discrepancies in reporting. I also appreciate its seamless integration with modern data warehouses and its ability to create interactive, real-time dashboards that support data-driven decision-making. Review collected by and hosted on G2.com.

What do you dislike about Looker?

While Looker is powerful, its reliance on LookML can have a steep learning curve for new users, especially those without a technical background. Customizing complex dashboards sometimes requires developer support, which can slow down quick changes. Additionally, performance can depend heavily on the underlying data warehouse optimization. Review collected by and hosted on G2.com.

Satender K.
SK
Satender K.
Technical Lead
Enterprise (> 1000 emp.)
"Looker: Powered Our Analytical Decision-Making"
5/5
What do you like best about Looker?

I use Looker mainly for analytics purposes, and it helps me take analytical decisions based on the data. One of the best parts about using Looker is that it provides me full leverage to do whatever I want. It's really intuitive to work with my local data, especially to identify how much sale I am getting, and it sends alerts based on the data I need to make decisions. The initial setup of Looker was easy for my team and me, and it has been very good. Overall, it has helped us a lot, and I find it exceptionally beneficial. Review collected by and hosted on G2.com.

What do you dislike about Looker?

Nothing as of now Review collected by and hosted on G2.com.

Alok K.
AK
Alok K.
Software Engineer
Small-Business (50 or fewer emp.)
"Excellent LookML Governance and Seamless Embedded Analytics"
4/5
What do you like best about Looker?

Looker's semantic modeling layer through LookML provides excellent governance for our SaaS analytics. The ability to define metrics centrally and have them consistently used across dashboards reduces errors and saves significant development time. Integration with our PostgreSQL database on AWS is seamless, and the API access enables us to embed analytics directly into our product. Review collected by and hosted on G2.com.

What do you dislike about Looker?

The learning curve for LookML can be steep for non-technical team members. While powerful, it requires SQL knowledge and understanding of data modeling concepts. The visualization options are more limited compared to dedicated tools like Tableau. Initial setup and deployment complexity can be challenging for smaller teams without dedicated data engineering resources. Review collected by and hosted on G2.com.

Nicholas V.
NV
Nicholas V.
Head of GMs
Small-Business (50 or fewer emp.)
"Effortless Data Integration, Needs More AI Features"
4.5/5
What do you like best about Looker?

I like how Looker makes it easy to pull things together. Its features enable me to toggle data sources on and off, and I can get pivot views and stuff within them. Looker really solves data visualization problems and offers a little bit of aggregation as well. Review collected by and hosted on G2.com.

What do you dislike about Looker?

I wish it were more AI centric so I could just use AI to do all the stuff in Looker. Review collected by and hosted on G2.com.

SM
Steven M.
Account Manager
Marketing and Advertising
Enterprise (> 1000 emp.)
"Transforms Data into Actionable Insights"
4/5
What do you like best about Looker?

I use Looker to analyze data across multiple sources and turn it into clear, actionable insights. I like how it makes complex data both accessible and actionable, and with custom dashboards and visualizations, I can see only the metrics and trends that I need, making it easier to monitor performance. It helps me create dashboards and build reports to track performance and monitor KPIs, which is great for answering business questions without needing constant support from data teams. This makes telling a compelling story with data for strategic conversations in sales a lot easier. Looker also solves the problem of fragmented and hard-to-access data by bringing everything into a single, trusted source of truth, eliminating the need to manually pull data from various tools or rely on ad hoc reports, saving time and reducing errors. I appreciate being able to pull up-to-date reports without waiting for manual exports or data teams to support, which ensures decisions are based on current information. Review collected by and hosted on G2.com.

What do you dislike about Looker?

There's a bit of a learning curve at first, which can require a bit more education upfront to maximize all of its capabilities. In addition, some reports or dashboards can load a bit slower when working with very large data sets, which can sometimes cause delays if pressed for time. Review collected by and hosted on G2.com.

Debdatta B.
DB
Debdatta B.
VP Digital Marketing
Mid-Market (51-1000 emp.)
"Effortless Data Connectivity, Room for Enhancement"
4/5
What do you like best about Looker?

I find Looker very useful and easy. It offers an easy way to access and connect with different platforms, which is a big plus. What I really like is that I don't need to create the report every time; it's just a matter of changing the date range to get the data. This makes it a one-time connection setup, which is super convenient for me. Overall, setting up Looker initially was quite easy, though a few more options with the UI would be nice. Review collected by and hosted on G2.com.

What do you dislike about Looker?

There is no way to connect it with presentation or convert it to a presentation. Management sometimes prefers slides more than PDF or creation. Review collected by and hosted on G2.com.