--- title: Looker Reviews meta\_title: 'Looker Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1656 reviews by the users' company size, role or industry to find out how Looker works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 1656 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Analytics Tools & Software url: https://www.g2.com/categories/analytics-tools-software --- ### Looker Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **ease of use** in Looker, enabling anyone to create reports without technical expertise. [(108 mentions)](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204641&qs=pros-and-cons#reviews) Users value Looker's **dynamics of real-time reporting** and seamless integration, enhancing decision-making and data visualization. [(64 mentions)](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204775&qs=pros-and-cons#reviews) Users appreciate the **easy integrations** of Looker, allowing seamless connectivity with multiple data sources for insightful analytics. [(57 mentions)](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204769&qs=pros-and-cons#reviews) Users value the **seamless integrations** within Looker, enhancing functionality and providing quality insights across platforms. [(54 mentions)](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1203780&qs=pros-and-cons#reviews) Users appreciate Looker's **dynamic and live reporting** , which enhances real-time analytics and decision-making across multiple platforms. [(51 mentions)](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204831&qs=pros-and-cons#reviews) Users find the **steep learning curve** of Looker challenging, particularly for those without technical expertise. [(52 mentions)](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204101&qs=pros-and-cons#reviews) Users find Looker's interface challenging due to its **steep learning curve** and the complexity of LookML for beginners. [(38 mentions)](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1205125&qs=pros-and-cons#reviews) Users experience **slow loading times** with Looker, particularly when dealing with large datasets, complicating dashboard creation. [(29 mentions)](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1203639&qs=pros-and-cons#reviews) Users often experience **slow performance** with Looker, especially when dealing with complex data transformations and dashboard loading times. [(29 mentions)](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204709&qs=pros-and-cons#reviews) Users find Looker’s **complexity** challenging, with a steep learning curve and integration issues hindering efficiency. [(27 mentions)](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204546&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Looker ##### 1. Ease of Use Users value the **ease of use** in Looker, enabling anyone to create reports without technical expertise. [ See 108 mentions ](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204641&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Turns Raw Data Into Clear, Real-Time Dashboards" What do you like about Looker? The most helpful thing about Looker is that it lets you turn raw data into clear, shareable dashboards in real time. ![Karthik K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Karthik K.") KK Karthik K. Small-Business (50 or fewer emp.) 5.0/5 "Powerful LookML Modeling for Consistent, Governed Self‑Service Analytics" What do you like about Looker? What I like best about Looker is its powerful semantic modeling layer (LookML), which allows centralized and consistent metric definitions across the ##### 2. Insights Users value Looker's **dynamics of real-time reporting** and seamless integration, enhancing decision-making and data visualization. [ See 64 mentions ](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204775&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Turns Raw Data Into Clear, Real-Time Dashboards" What do you like about Looker? The most helpful thing about Looker is that it lets you turn raw data into clear, shareable dashboards in real time. ![Karthik K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Karthik K.") KK Karthik K. Small-Business (50 or fewer emp.) 5.0/5 "Powerful LookML Modeling for Consistent, Governed Self‑Service Analytics" What do you like about Looker? What I like best about Looker is its powerful semantic modeling layer (LookML), which allows centralized and consistent metric definitions across the ##### 3. Easy Integrations Users appreciate the **easy integrations** of Looker, allowing seamless connectivity with multiple data sources for insightful analytics. [ See 57 mentions ](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204769&qs=pros-and-cons#reviews) See Related User Reviews ![Karthik K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Karthik K.") KK Karthik K. Small-Business (50 or fewer emp.) 5.0/5 "Powerful LookML Modeling for Consistent, Governed Self‑Service Analytics" What do you like about Looker? What I like best about Looker is its powerful semantic modeling layer (LookML), which allows centralized and consistent metric definitions across the ![Venkata M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Venkata M.") VM Venkata M. Small-Business (50 or fewer emp.) 5.0/5 "Empowering Data Exploration with Robust Governance" What do you like about Looker? I use Looker as a Business Intelligence and analytics tool to explore data and build dashboards and reports. I appreciate that it solves practical pro ##### 4. Integrations Users value the **seamless integrations** within Looker, enhancing functionality and providing quality insights across platforms. [ See 54 mentions ](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1203780&qs=pros-and-cons#reviews) See Related User Reviews ![Karthik K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Karthik K.") KK Karthik K. Small-Business (50 or fewer emp.) 5.0/5 "Powerful LookML Modeling for Consistent, Governed Self‑Service Analytics" What do you like about Looker? What I like best about Looker is its powerful semantic modeling layer (LookML), which allows centralized and consistent metric definitions across the ![Alok K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alok K.") AK Alok K. Small-Business (50 or fewer emp.) 4.0/5 "Excellent LookML Governance and Seamless Embedded Analytics" What do you like about Looker? Looker's semantic modeling layer through LookML provides excellent governance for our SaaS analytics. The ability to define metrics centrally and have ##### 5. Analytics Users appreciate Looker's **dynamic and live reporting** , which enhances real-time analytics and decision-making across multiple platforms. [ See 51 mentions ](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204831&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Turns Raw Data Into Clear, Real-Time Dashboards" What do you like about Looker? The most helpful thing about Looker is that it lets you turn raw data into clear, shareable dashboards in real time. ![Karthik K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Karthik K.") KK Karthik K. Small-Business (50 or fewer emp.) 5.0/5 "Powerful LookML Modeling for Consistent, Governed Self‑Service Analytics" What do you like about Looker? What I like best about Looker is its powerful semantic modeling layer (LookML), which allows centralized and consistent metric definitions across the ### 5 Cons or Disadvantages of Looker ##### 1. Learning Curve Users find the **steep learning curve** of Looker challenging, particularly for those without technical expertise. [ See 52 mentions ](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204101&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Turns Raw Data Into Clear, Real-Time Dashboards" What do you dislike about Looker? The modeling layer (LookML) is powerful, but it requires technical knowledge. Non-technical users can struggle at first. ![Karthik K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Karthik K.") KK Karthik K. Small-Business (50 or fewer emp.) 5.0/5 "Powerful LookML Modeling for Consistent, Governed Self‑Service Analytics" What do you dislike about Looker? While Looker is powerful, its reliance on LookML can have a steep learning curve for new users, especially those without a technical background. Custo ##### 2. Learning Difficulty Users find Looker's interface challenging due to its **steep learning curve** and the complexity of LookML for beginners. [ See 38 mentions ](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1205125&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Turns Raw Data Into Clear, Real-Time Dashboards" What do you dislike about Looker? The modeling layer (LookML) is powerful, but it requires technical knowledge. Non-technical users can struggle at first. ![Alok K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alok K.") AK Alok K. Small-Business (50 or fewer emp.) 4.0/5 "Excellent LookML Governance and Seamless Embedded Analytics" What do you dislike about Looker? The learning curve for LookML can be steep for non-technical team members. While powerful, it requires SQL knowledge and understanding of data modelin ##### 3. Slow Loading Users experience **slow loading times** with Looker, particularly when dealing with large datasets, complicating dashboard creation. [ See 29 mentions ](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1203639&qs=pros-and-cons#reviews) See Related User Reviews ![Nayana M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nayana M.") NM Nayana M. Enterprise (\> 1000 emp.) 4.5/5 "Powerful Data Retrieval, Needs Performance Boost" What do you dislike about Looker? Technical glitch was occurring every now and then and sometimes the application was too slow. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Easy Segment Selection and Benchmarking for Building Boards" What do you dislike about Looker? Sometimes it runs very slowly and takes a long time to load. ##### 4. Slow Performance Users often experience **slow performance** with Looker, especially when dealing with complex data transformations and dashboard loading times. [ See 29 mentions ](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204709&qs=pros-and-cons#reviews) See Related User Reviews ![AKSHAY R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AKSHAY R.") AR AKSHAY R. Enterprise (\> 1000 emp.) 4.5/5 "Centralized, Governed Data Modeling with Looker" What do you dislike about Looker? I’ve run into performance issues when working with large datasets, and the cost also feels quite high. ![Karthik K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Karthik K.") KK Karthik K. Small-Business (50 or fewer emp.) 5.0/5 "Powerful LookML Modeling for Consistent, Governed Self‑Service Analytics" What do you dislike about Looker? While Looker is powerful, its reliance on LookML can have a steep learning curve for new users, especially those without a technical background. Custo ##### 5. Complexity Users find Looker’s **complexity** challenging, with a steep learning curve and integration issues hindering efficiency. [ See 27 mentions ](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204546&qs=pros-and-cons#reviews) See Related User Reviews ![Venkata M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Venkata M.") VM Venkata M. Small-Business (50 or fewer emp.) 5.0/5 "Empowering Data Exploration with Robust Governance" What do you dislike about Looker? A few things don't work as well, or could definitely be better with Looker. Explores can get overwhelming and performance tuning isn't always obvious. ![Alok K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alok K.") AK Alok K. Small-Business (50 or fewer emp.) 4.0/5 "Excellent LookML Governance and Seamless Embedded Analytics" What do you dislike about Looker? The learning curve for LookML can be steep for non-technical team members. While powerful, it requires SQL knowledge and understanding of data modelin ## Top-Rated Alternatives [ ![Mode](https://images.g2crowd.com/uploads/product/hd_favicon/1d3a23ce6061348e708150c9a7dfdeed/mode-mode.svg "Mode") Mode 4.5/5(330) ](https://www.g2.com/products/mode-mode/reviews) [ ![Zoho Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/1546618488/zoho-analytics.svg "Zoho Analytics") Zoho Analytics 4.2/5(286) ](https://www.g2.com/products/zoho-analytics/reviews) [ ![Domo](https://images.g2crowd.com/uploads/product/hd_favicon/1509719093/domo.svg "Domo") Domo 4.3/5(1,080) ](https://www.g2.com/products/domo/reviews) [ View All Alternatives ](https://www.g2.com/products/looker/competitors/alternatives) ![Manish M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Manish M.") MM Manish M. Sr. Manager-IT Security Oil & Energy Enterprise (\> 1000 emp.) 7/1/2025 "Looker Studio - A great Analytics platform" 4.5/5 What do you like best about Looker? Looker Studio by Google is a data visualization tool. You can create dashboards for end users that present data insights clearly, helping Senior Management make better-informed decisions. It offers a variety of widgets for building dashboards and reports, including bar graphs, charts, butterfly charts, word clouds, funnel charts, line graphs, pie charts, gauges, maps, and more. In our case, Looker Studio is used by the Marketing department to forecast sales for upcoming years based on previous years’ data. It also includes its own AI component to support forecasting. Review collected by and hosted on G2.com. What do you dislike about Looker? There’s really nothing to dislike. Since it’s a Google product, the support is good, and the platform feels stable and reliable overall. Administration and ongoing maintenance are straightforward, which makes it easy to manage day to day. It also integrates well with other Google products. You can pull source data from Google Sheets, Google Analytics, Google Ads, or other cloud databases. On top of that, it can connect through different connectors such as BigQuery, as well as partner connectors like Facebook Ads and more. Overall, Looker Studio is a great option for data analytics and visualization. Review collected by and hosted on G2.com. What problems is Looker solving and how is that benefiting you? Looker Studio is widely used these days. Its drag-and-drop interface is easy to work with. You can also use Looker Studio APIs in your own custom applications to build custom charts and graphs. Dashboards can be shared with people who have the required privileges. Looker Studio can pull data from various sources, such as flat files or databases, and then clean it and store it in intermediate tables so it can be used for visualization in dashboards. Data pulls can also be scheduled at the required intervals, depending on your needs. We have been using the Looker Studio visualization specifically to see our gas pipelines circulation all our the country. Review collected by and hosted on G2.com. Show More 3/25/2026 Current UserValidated ReviewerIncentivizedSource: Organic Review from User Profile ![Suman K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Suman K.") SK Suman K. Senior Data Specialist Enterprise (\> 1000 emp.) 6/18/2026 "Powerful LookML Modeling and BigQuery Integration for Scalable, Shareable Dashboards" 4.5/5 What do you like best about Looker? Looker allows you to do a lot of Modeling & Exploration on your data layer called LookML which helps you make sure that your metrics remain constant across all reports. Good to have the integration with Cloud Ware Houses such as BigQuery, and works really well for even really large amount of data. Dashboards were interactive and were easily shareable. Review collected by and hosted on G2.com. What do you dislike about Looker? The learning curve can be challenging, particular for users that don’t already know LookML and SQL. Data modeling has a higher technical requirement, and the total expense might be higher than on similar products in the industry. Review collected by and hosted on G2.com. What problems is Looker solving and how is that benefiting you? Looker consolidate data and ensure consistency by making your company have one truth. It saves time from manually collecting and arranging your data and it also enhances the data consistency. To conclude Looker makes data processing easy, and decisions that have to be made, with real-time dashboard Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![niteesh d.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "niteesh d.") ND niteesh d. Analyst Enterprise (\> 1000 emp.) 5/12/2026 "Transforms Data with Real-Time Insights" 4.5/5 What do you like best about Looker? The reports interface for both standard and self-service reports is intuitive, straightforward, and easy to use. By using formulas based on existing data elements, users can create new fields and calculate new values as needed. It also offers a variety of attractive graph and chart formats, lets you track metrics in real time with consistent and frequent updates, and enables you to receive email reports and notifications regarding metrics. Review collected by and hosted on G2.com. What do you dislike about Looker? It can be a bit complex sometimes for beginners, and certain reports take time to load. For beginners, Looker could improve the onboarding experience with simpler tutorials, guided dashboard creations, and more beginner-friendly explanations for advanced features. Review collected by and hosted on G2.com. What problems is Looker solving and how is that benefiting you? It helps me track metrics in real time without having to check manually again and again. The frequent updates make it easier to stay informed about changes instantly, and the email reports and notifications help ensure important information doesn’t get missed. Overall, it saves time by reducing the need to monitor everything constantly, and it helps me react faster and make better decisions based on the most up-to-date information. Review collected by and hosted on G2.com. Show More 5/27/2026 Validated ReviewerIncentivizedSource: G2 invite ![Rehan A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rehan A.") RA Rehan A. Artificial Intelligence Engineer Information Technology and Services Small-Business (50 or fewer emp.) 6/8/2026 "Looker Makes Complex Data Clear with Easy, Interactive Dashboards" 4.5/5 What do you like best about Looker? I use Looker to view dashboards and analyze data trends for reporting purposes. What I like most is its ability to present complex data in a clear and interactive way. The dashboards are easy to navigate, and the visualizations help quickly understand key metrics and business insights. Review collected by and hosted on G2.com. What do you dislike about Looker? For new users, creating advanced reports and understanding data modeling concepts can take some time. Some customizations may also require technical knowledge. Review collected by and hosted on G2.com. What problems is Looker solving and how is that benefiting you? Looker helps transform large amounts of data into meaningful reports and dashboards. This benefits me by making data easier to analyze, improving decision-making, and reducing the effort required to gather information from multiple sources. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise. G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Small-Business (50 or fewer emp.) 8/3/2026 "Centralized LookML and real-time data: consistent definitions for the entire organization" 4.5/5 What do you like best about Looker? What I highlight most about Looker is its centralized data model with LookML, which allows defining metrics and business logic once so that everyone in the organization works with the same definitions, avoiding inconsistencies between reports. I also value that it queries data in real-time directly from the data warehouse (without the need to extract or duplicate data), and that the visualizations and dashboards are easy to share and embed in other applications. Additionally, by versioning the models with Git, it facilitates collaborative work and change control. Review collected by and hosted on G2.com. What do you dislike about Looker? What I like least about Looker is the learning curve of LookML: learning its syntax and data modeling logic takes time, especially for users without prior experience in modeling or SQL. I also notice that the customization of visualizations is more limited compared to other BI tools, and that performance can be affected in complex queries over large volumes of data if the model is not well optimized. Additionally, being a 100% cloud-based tool and dependent on the data warehouse, any slowness in the underlying database directly impacts the experience within Looker. Review collected by and hosted on G2.com. What problems is Looker solving and how is that benefiting you? Looker helps us solve the problem of having inconsistent metrics between different teams, as it centralizes business definitions in a single model (LookML) that everyone consults equally. This eliminates the duplicated work of creating reports from scratch and reduces errors due to different interpretations of the same data. Additionally, by querying the data warehouse directly in real-time, we avoid manual data extraction and update processes, allowing us to make faster and more reliable decisions based on always up-to-date information. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: OrganicAI Translated ![Lukas T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lukas T.") LT Lukas T. Junior Product Manager Mid-Market (51-1000 emp.) 4/29/2026 "Rich Data & Reports with a Highly Customizable, Developer-Friendly UI" 4.5/5 What do you like best about Looker? A lot of data. In Looker, we have so much data and reports. For our developers, adding more fields is quite easy, so we are very happy with this. UI is good, you can customize a lot of things. Review collected by and hosted on G2.com. What do you dislike about Looker? Sometimes, when you have too much data, it takes ages to update the page. Onboarding new users isn't easy because there are too many fields (in our case), but I think it is a common issue with these tools. Review collected by and hosted on G2.com. What problems is Looker solving and how is that benefiting you? Analytics. It helps us analyze almost everything we need. App usage: what content works and what doesn't. We regularly update the content stats, which saves us a lot of time. Based on these data, we prioritize our plan for the upcoming months and years. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Akash E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Akash E.") AE Akash E. Head of Business Development Small-Business (50 or fewer emp.) 5/17/2026 "Real-Time Updates Enhance Decision-Making" 4.5/5 What do you like best about Looker? I use Looker for business reporting, dashboard creation, and tracking company performance data in real-time. It helps analyze sales, operations, and customer insights all in one place, making decision-making faster and more efficient. What I like most about Looker is the easy-to-use dashboard and real-time updates. The simple dashboard design and easy reporting customization make data tracking faster and more organized, helping with quick decision-making. The real-time updates are particularly helpful for making faster decisions and keeping everything clear and organized. It has made data tracking and reporting much more organized and efficient. Review collected by and hosted on G2.com. What do you dislike about Looker? Sometimes reports take a little longer to load, and some advanced features can be confusing for new users. Improving speed and making the interface simple would make the experience even better. Looker could improve by making dashboard loading faster and adding simple tutorials or a guided setup option for new users. A more beginner-friendly interface would help teams learn and use the platform more easily. Review collected by and hosted on G2.com. What problems is Looker solving and how is that benefiting you? I use Looker for business reporting and tracking performance data in real-time, which helps in analyzing sales, operations, and customer insights efficiently. It solves problems of managing large amounts of data, saving time, improving reporting accuracy, and making decision-making faster and more efficient. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Prakul S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Prakul S.") PS Prakul S. Content Creator Mid-Market (51-1000 emp.) 2/28/2022 "Real-Time Reporting, Powerful for Google products" 4.5/5 What do you like best about Looker? I use Looker for digital ads reporting for platforms like Google Analytics, Google Ads, and DV360. I like that it creates dynamic and live reports, especially for Google platforms, which is great for sharing with clients and managers. The best part is, once set up, it can show reports in real-time to anyone who needs it, and the initial setup is easy, though it takes time when blending reports. Once done, it can be used forever. Review collected by and hosted on G2.com. What do you dislike about Looker? It is not very efficient for non-Google products and sometimes it's paid for certain platforms. Setup is easy though it takes time especially when I need to blend the reports. Review collected by and hosted on G2.com. Recommendations to others considering Looker: If you are looking for data analytics tool for your enterprise then looker could be a good option as it is cloud based tool which can be accessed from anywhere. Also it's very straightforward yet powerful... Review collected by and hosted on G2.com. What problems is Looker solving and how is that benefiting you? Looker creates dynamic, live reports for Google digital ads that can be shared easily with clients and managers, streamlining workflow. Review collected by and hosted on G2.com. Show More 2/12/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Enterprise (\> 1000 emp.) 4/28/2026 "Straightforward, Reliable Dashboards with Seamless BigQuery Integration" 4.5/5 What do you like best about Looker? I like how straightforward Looker is to use once it’s set up. We’re running everything off BigQuery, and the integration feels pretty seamless. Building and updating dashboards is fairly intuitive, even for people who aren’t super technical. It’s also been very reliable for u, things just run when they’re supposed to without much babysitting. Setting up scheduled jobs (like sending reports or exporting data) is simple and doesn’t take much time, which has made a big difference in our day-to-day work. Review collected by and hosted on G2.com. What do you dislike about Looker? The UI feels a bit basic at times, and there are moments where I wish there was more flexibility in customizing visuals or layouts. It does the job, but it’s not the most modern or polished experience compared to some other tools. Also, debugging or tracing issues in more complex models can take a bit of digging. Review collected by and hosted on G2.com. What problems is Looker solving and how is that benefiting you? Looker has really helped us automate a lot of our reporting and data workflows. We used to spend quite a bit of time manually pulling data and sharing files, but now most of that is scheduled and handled automatically. It’s reduced manual effort quite a bit and made our daily processes more reliable, especially for recurring reports and file transfers. Overall, it’s helped us trust that the data will be there when we need it, without constant intervention. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise. G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite ![Rajib D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rajib D.") RD Rajib D. Senior Seo Analyst Marketing and Advertising Mid-Market (51-1000 emp.) 4/25/2026 "All Data in One Place, Reports Made Easy" 4.5/5 What do you like best about Looker? What I like most about Looker is that it puts all the data in one place. I use the dashboards daily, and I can quickly check details without extra steps. It saves me a lot of time while making reports. Earlier, we had to double-check numbers again and again, but now everything feels clear and easy to trust. Review collected by and hosted on G2.com. What do you dislike about Looker? What I dislike about Looker is that it can be slow sometimes, especially when opening big reports. The filters are not always easy to understand, so it takes extra time to find the right data. Also, making changes or creating new dashboards can feel confusing at first. It would be better if it was faster and more simple to use. Review collected by and hosted on G2.com. What problems is Looker solving and how is that benefiting you? Before using Looker, we struggled with data being in different tools and reports not matching. It took a lot of time to check numbers and create reports. Now, we can see everything in one place and get the exact data we need quickly. This has saved us a few hours every week and helped us make faster and better decisions. Review collected by and hosted on G2.com. 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