Direct integration with Google Ads, Google Analytics, and Google Sheets as data sources Review collected by and hosted on G2.com.

It becomes very slow sometimes and it takes sometimes to adapt to Changes in the Google Ads and Google Analytics changes in the connectors APIs Review collected by and hosted on G2.com.

Smooth integration to BigQuery

Easy to understand interface

Good manuals and tutorials

Great collaborative features Review collected by and hosted on G2.com.

Cost incurred by running several queries and updating at a more frequent cadence

Limitations like the inability to create sub categories like dropdown cards

Buggy interface sometimes Review collected by and hosted on G2.com.

its part of Google, so it works well with Google Sheets and allows me to easily create live dashboards. There are many data sets that we can link and graphics to use. Review collected by and hosted on G2.com.

If you have several data sets it can be a bit confusing to use and refresh. Limited data on the free plan. Review collected by and hosted on G2.com.

I have used Looker studio mainly for building dashboards on top of data pipeline. The strongest part of tool is how easy it integrates with Google BigQuery and Google Sheets. once the data model are ready i can quickly connect them to Looker studio and build visualization without much setup. its a reliable tool for teams already working in the Google ecosystem. Review collected by and hosted on G2.com.

it has limits. for very large datasets or complex joins, performance can be slow and customization options for visuals are not as advanced as what i find in Power BI or Tableau. Review collected by and hosted on G2.com.

I can create my own dashboards with ease. The drag-and-drop solutions make it simple to build what I need. I also like that I can create my own measurements, such as conversion rate. Review collected by and hosted on G2.com.

The overall look feels a bit dated, and I’d really love to have some new templates to use. Review collected by and hosted on G2.com.

I like how Looker Studio makes it easy to visualize complex data in interactive and customizable dashboards. Review collected by and hosted on G2.com.

It can take some time to get used to the interface if you’re coming from other BI tools. Review collected by and hosted on G2.com.

It makes turning raw data into clear, visual dashboards very easy, even when working with large datasets. I also appreciate how smoothly it integrates with different data sources and how simple it is to customize reports to fit different business needs. Overall, it saves time and helps me communicate insights in a clear and professional way Review collected by and hosted on G2.com.

It can be slow with large datasets, and some advanced customizations are limited. Also, fixing data or refresh issues is not always very clear. Review collected by and hosted on G2.com.

The visual presentation of data, the clients understand better their campaigns Review collected by and hosted on G2.com.

The connectors, some of them are slow and don't have all the metrics Review collected by and hosted on G2.com.

Looker Studio makes it incredibly easy to build interactive, shareable dashboards and reports all without coding. The wide range of native connectors (Google Analytics, Google Ads, BigQuery, Sheets, etc.) and partner connectors makes it possible to combine data from multiple sources in one place.

The interface is fairly intuitive: drag and drop charts, easy filtering, and custom styling to match your brand. Plus, being cloud-based means reports are always live and easy to share with teams or clients. Review collected by and hosted on G2.com.

Performance can slow down with large or complex datasets, especially when using multiple blended data sources. Some advanced visualization options and calculated metrics could be more user-friendly. Also, permissions management can get tricky on large teams. Review collected by and hosted on G2.com.

I really enjoy how easy it is to pull data from Google tools like Analytics and Sheets into Looker Studio. The drag-and-drop feature lets me whip up dashboards quickly without needing to dive too deep into tech stuff, which saves me a ton of time. Plus, sharing reports with my team feels seamless, and the visuals look clean enough to impress clients without much effort on my part. Review collected by and hosted on G2.com.

I find it a bit frustrating that Looker Studio can slow down when dealing with large datasets, which sometimes makes it hard to work efficiently. The customization options also feel limited—things like advanced formatting or adding custom fonts are tricky, and the design flexibility isn’t as robust as I’d like. Plus, blending data from more than five sources gets clunky, which can be a hassle when I need a full picture from multiple sources. Review collected by and hosted on G2.com.