Nicolás A.
NA
Nicolás A.
Media Buyer
Mid-Market (51-1000 emp.)
"Unified and Easy-to-Use Dashboard, Ideal for Quick Reports"
5/5
What do you like best about Data Studio?

Having a single dashboard with data from all the platforms you use in your company makes report generation an automatic task. The portfolio of available platforms to connect data is very robust.

The learning curve is really short; it is a tool that, once you learn the basics, becomes very intuitive to create dashboards. Review collected by and hosted on G2.com.

What do you dislike about Data Studio?

Data processing becomes limited, a programming language that falls short for performing slightly more advanced data analysis. Making connections or joins between data sources also makes the processing of those same connections impossible.

On the other hand, at the design level, the dashboards are basic. Review collected by and hosted on G2.com.

Trevor I.
TI
Trevor I.
Digital Marketing Analyist - Web Analytics & SEO
Enterprise (> 1000 emp.)
"Free, Customizable Reporting with Smooth Multi-Source Integration"
4.5/5
What do you like best about Data Studio?

It's a free customizable report creator that can integrate multiple data sources. The filters provide the ability to clean data, and in some cases combine data from multiple data sources. Review collected by and hosted on G2.com.

What do you dislike about Data Studio?

Some data connectors have limits for api pulls. The default setting in Looker pulls these sources on refreshes. It took a bit to learn how to prevent this in the settings by limiting data pulls. Review collected by and hosted on G2.com.

Katie F.
KF
Katie F.
Vice President Operations
Mid-Market (51-1000 emp.)
"Data Aggregation Powerhouse with a Steep Learning Curve"
3/5
What do you like best about Data Studio?

I love that Looker Studio can aggregate so many different sources of data. Once I got over the initial tough ramp-up, it's super simple to update. I also love that it's free. We're able to pull data from Freshbooks, tons of Google Sheets, and it blends them all into one concise report. Review collected by and hosted on G2.com.

What do you dislike about Data Studio?

Not a ton of support. For being owned by Google, even Gemini isn't great at providing answers for how to use it. It can be glitchy and disconnect for no apparent reason. The learning curve is steep. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Flexible, Powerful Dashboards That Make Data Actionable"
5/5
What do you like best about Data Studio?

What I like best about Looker Studio is how flexible it is for turning data into visuals.

You can pull in multiple sources, like Google Analytics, Ads or Sheets, and see everything in one dashboard. The drag-and-drop interface makes building reports faster, and it’s easy to share with clients or teams.

It’s simple enough to create something useful quickly, but powerful enough to customise and drill into the details when needed. It makes data more understandable and actionable. Review collected by and hosted on G2.com.

What do you dislike about Data Studio?

What I dislike about Looker Studio is that it can be slow and a bit clunky with large datasets.

Some visualisations aren’t very flexible, and customisation can get frustrating if you need something outside the standard templates.

It also relies heavily on the data being clean—if your sources aren’t set up properly, the reports can be misleading or break easily. Review collected by and hosted on G2.com.

Vidur S.
VS
Vidur S.
Senior Client Services Manager
Small-Business (50 or fewer emp.)
"Seamless Integration, Effective Reporting"
4.5/5
What do you like best about Data Studio?

I primarily use Looker Studio for cross-channel ad campaign reporting, pulling data from Google Ads and Meta Ads. It solves the problem of manual reporting for me, saving hours each week. The seamless integration with the Google ecosystem is the best feature. I love the interactive tools like the date range selectors and campaign drop-down filters, allowing stakeholders to adjust and explore the dashboard on their own. Cost effectiveness, third-party connectors, and custom calculated fields all make Looker Studio a great reporting tool. Review collected by and hosted on G2.com.

What do you dislike about Data Studio?

The only thing would be the lag and slow loading time. Review collected by and hosted on G2.com.

Suayip Can O.
SO
Suayip Can O.
Founder and SEO Consultant
Small-Business (50 or fewer emp.)
"Fast, Easy Reporting with Looker Studio for Google Analytics & Search Console"
5/5
What do you like best about Data Studio?

This is a really great tool for reporting data quickly and easily from frequently used platforms like Google Analytics and Google Search Console, and sharing it with our clients. Review collected by and hosted on G2.com.

What do you dislike about Data Studio?

Looker Studio is weak when it comes to integrating data from third-party tools outside the Google ecosystem, such as Bing or Yandex. It also doesn’t let you sort comparative charts by “delta.” The only way to do this is by blending data, which makes the process longer and more time-consuming. Review collected by and hosted on G2.com.

Jonathan B.
JB
Jonathan B.
Videographer
Enterprise (> 1000 emp.)
"Visualize Data Effortlessly, High Initial Learning Curve"
4.5/5
What do you like best about Data Studio?

I use Looker Studio to show my analytics data from Google Analytics into an easy-to-use visual for my team, which makes sharing data straightforward. I really like the customization and the ability to change the date range and visualize specific data. The easy-to-use menus and options are quite helpful, and I appreciate that it gives me the data as a link that I can share. Review collected by and hosted on G2.com.

What do you dislike about Data Studio?

It took me a while to learn so the barrier to entry is quite high. I think having some training in the software would be helpful. Review collected by and hosted on G2.com.

Manuel M.
MM
Manuel M.
Key Account Manager
Mid-Market (51-1000 emp.)
"Unmatched Ease and Customization"
5/5
What do you like best about Data Studio?

I like the ease of use of Looker Studio, its integration with many data sources, and the customization it offers. I also value the data sources and the cross-referencing of information, as well as the advanced customization of reports. The initial setup is very simple, you can start using it in minutes thanks to the many templates available. Review collected by and hosted on G2.com.

What do you dislike about Data Studio?

The part about sharing reports, I think that management of permissions, alerts, and visualization is still very basic. Review collected by and hosted on G2.com.

Amy D.
AD
Amy D.
SEO Strategist
Enterprise (> 1000 emp.)
"An Easy Way to Share Client Information"
5/5
What do you like best about Data Studio?

It provides an easy way to display information to my clients. Review collected by and hosted on G2.com.

What do you dislike about Data Studio?

There are not enough plugin options to integrate other data sources Review collected by and hosted on G2.com.

Diego A.
DA
Diego A.
Real Estate Agent
Small-Business (50 or fewer emp.)
"Powerful, scalable, and reliable cloud platform for modern projects"
5/5
What do you like best about Google Cloud?

Google Cloud offers an exceptional combination of performance, scalability, and integration with the broader Google ecosystem. Its AI and machine learning tools, like Vertex AI, make it easy to build advanced solutions without heavy infrastructure management. The console is intuitive, and documentation is comprehensive, making onboarding smoother for both developers and teams. The pay-as-you-go model allows flexibility in costs, and services like BigQuery deliver outstanding speed for data analytics at scale. Security standards and compliance are also top-notch, which is essential for enterprise-level projects. Review collected by and hosted on G2.com.

What do you dislike about Google Cloud?

While the platform is powerful, pricing can become complex and slightly higher than competitors if resources aren’t optimized properly. Some advanced services have a steeper learning curve, requiring more time to configure efficiently. Support is generally good, but in certain cases, faster response times for technical tickets would be helpful. Additionally, regional availability for certain services could be expanded to improve latency and redundancy in more markets. Review collected by and hosted on G2.com.