--- title: Data Studio Reviews meta\_title: 'Data Studio Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 476 reviews by the users' company size, role or industry to find out how Data Studio works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 476 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Business Intelligence url: https://www.g2.com/categories/business-intelligence --- ### Data Studio Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find Looker Studio's **ease of use** remarkable, enabling effortless dashboard creation and data visualization. [(20 mentions)](https://www.g2.com/products/data-studio/reviews?filters%5Bsentiment_snippet%5D=1602645&qs=pros-and-cons#reviews) Users appreciate the **flexibility in data visualization** with Looker Studio, enabling insightful and interactive reporting effortlessly. [(11 mentions)](https://www.g2.com/products/data-studio/reviews?filters%5Bsentiment_snippet%5D=1601887&qs=pros-and-cons#reviews) Users appreciate the **easy integrations** in Looker Studio, allowing seamless connections to various data sources for efficient reporting. [(10 mentions)](https://www.g2.com/products/data-studio/reviews?filters%5Bsentiment_snippet%5D=1601814&qs=pros-and-cons#reviews) Users love the **collaborative sharing** features of Looker Studio, enabling seamless teamwork and real-time data access. [(7 mentions)](https://www.g2.com/products/data-studio/reviews?filters%5Bsentiment_snippet%5D=1603041&qs=pros-and-cons#reviews) Users love how **Data Studio simplifies complex data visualization** with interactive, customizable dashboards and effortless integration. [(7 mentions)](https://www.g2.com/products/data-studio/reviews?filters%5Bsentiment_snippet%5D=1602613&qs=pros-and-cons#reviews) Users find **limited customization** in Looker Studio, impacting the flexibility and effectiveness of their data visualizations. [(8 mentions)](https://www.g2.com/products/data-studio/reviews?filters%5Bsentiment_snippet%5D=1602943&qs=pros-and-cons#reviews) Users often find **slow performance** in Looker Studio, especially with heavy data sources or numerous charts. [(8 mentions)](https://www.g2.com/products/data-studio/reviews?filters%5Bsentiment_snippet%5D=1602959&qs=pros-and-cons#reviews) Users find **slow loading times** in Looker Studio frustrating, especially with large datasets and multiple charts. [(5 mentions)](https://www.g2.com/products/data-studio/reviews?filters%5Bsentiment_snippet%5D=1602736&qs=pros-and-cons#reviews) Users experience frequent **connectivity issues** with Looker Studio, often requiring multiple attempts to establish data connections. [(4 mentions)](https://www.g2.com/products/data-studio/reviews?filters%5Bsentiment_snippet%5D=1602898&qs=pros-and-cons#reviews) Users find the **limited design options** in Data Studio frustrating, affecting customization and overall user experience. [(4 mentions)](https://www.g2.com/products/data-studio/reviews?filters%5Bsentiment_snippet%5D=2249000&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Data Studio ##### 1. Ease of Use Users find Looker Studio's **ease of use** remarkable, enabling effortless dashboard creation and data visualization. [ See 20 mentions ](https://www.g2.com/products/data-studio/reviews?filters%5Bsentiment_snippet%5D=1602645&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") I Verified User Mid-Market (51-1000 emp.) 4.0/5 "Quick and Easy Dashboard Setup" What do you like about Data Studio? The ease of setting up a dashboard quickly ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Flexible, Powerful Dashboards That Make Data Actionable" What do you like about Data Studio? What I like best about Looker Studio is how flexible it is for turning data into visuals. You can pull in multiple sources, like Google Analytics, ##### 2. Visualization Users appreciate the **flexibility in data visualization** with Looker Studio, enabling insightful and interactive reporting effortlessly. [ See 11 mentions ](https://www.g2.com/products/data-studio/reviews?filters%5Bsentiment_snippet%5D=1601887&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Flexible, Powerful Dashboards That Make Data Actionable" What do you like about Data Studio? What I like best about Looker Studio is how flexible it is for turning data into visuals. You can pull in multiple sources, like Google Analytics, ![Candy N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Candy N.") CN Candy N. Small-Business (50 or fewer emp.) 3.5/5 "Useful for cross-channel reporting, with some limitations" What do you like about Data Studio? Looker Studio is a useful tool for building shareable, real-time dashboards that pull data from multiple marketing channels. It’s flexible and visuall ##### 3. Easy Integrations Users appreciate the **easy integrations** in Looker Studio, allowing seamless connections to various data sources for efficient reporting. [ See 10 mentions ](https://www.g2.com/products/data-studio/reviews?filters%5Bsentiment_snippet%5D=1601814&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Flexible, Powerful Dashboards That Make Data Actionable" What do you like about Data Studio? What I like best about Looker Studio is how flexible it is for turning data into visuals. You can pull in multiple sources, like Google Analytics, AM Abdallah M. Enterprise (\> 1000 emp.) 4.5/5 "Easy, Professional Dashboards with Smooth Data Source Integration" What do you like about Data Studio? It makes turning raw data into clear, visual dashboards very easy, even when working with large datasets. I also appreciate how smoothly it integrates ##### 4. Collaborative Sharing Users love the **collaborative sharing** features of Looker Studio, enabling seamless teamwork and real-time data access. [ See 7 mentions ](https://www.g2.com/products/data-studio/reviews?filters%5Bsentiment_snippet%5D=1603041&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Flexible, Powerful Dashboards That Make Data Actionable" What do you like about Data Studio? What I like best about Looker Studio is how flexible it is for turning data into visuals. You can pull in multiple sources, like Google Analytics, ![Suayip Can O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Suayip Can O.") SO Suayip Can O. Small-Business (50 or fewer emp.) 5.0/5 "Fast, Easy Reporting with Looker Studio for Google Analytics & Search Console" What do you like about Data Studio? This is a really great tool for reporting data quickly and easily from frequently used platforms like Google Analytics and Google Search Console, and ##### 5. Data Visualization Users love how **Data Studio simplifies complex data visualization** with interactive, customizable dashboards and effortless integration. [ See 7 mentions ](https://www.g2.com/products/data-studio/reviews?filters%5Bsentiment_snippet%5D=1602613&qs=pros-and-cons#reviews) See Related User Reviews AM Abdallah M. Enterprise (\> 1000 emp.) 4.5/5 "Easy, Professional Dashboards with Smooth Data Source Integration" What do you like about Data Studio? It makes turning raw data into clear, visual dashboards very easy, even when working with large datasets. I also appreciate how smoothly it integrates ![Filippo T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Filippo T.") FT Filippo T. Small-Business (50 or fewer emp.) 4.5/5 "Looker Studio Makes Complex Data Easy with Interactive, Customizable Dashboards" What do you like about Data Studio? I like how Looker Studio makes it easy to visualize complex data in interactive and customizable dashboards. ### 5 Cons or Disadvantages of Data Studio ##### 1. Limited Customization Users find **limited customization** in Looker Studio, impacting the flexibility and effectiveness of their data visualizations. [ See 8 mentions ](https://www.g2.com/products/data-studio/reviews?filters%5Bsentiment_snippet%5D=1602943&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Flexible, Powerful Dashboards That Make Data Actionable" What do you dislike about Data Studio? What I dislike about Looker Studio is that it can be slow and a bit clunky with large datasets. Some visualisations aren’t very flexible, and custo ![Candy N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Candy N.") CN Candy N. Small-Business (50 or fewer emp.) 3.5/5 "Useful for cross-channel reporting, with some limitations" What do you dislike about Data Studio? Looker Studio can feel limited when it comes to more advanced data modelling and complex calculations. Performance may slow down with larger datasets, ##### 2. Slow Performance Users often find **slow performance** in Looker Studio, especially with heavy data sources or numerous charts. [ See 8 mentions ](https://www.g2.com/products/data-studio/reviews?filters%5Bsentiment_snippet%5D=1602959&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") I Verified User Mid-Market (51-1000 emp.) 4.0/5 "Quick and Easy Dashboard Setup" What do you dislike about Data Studio? Sometimes it gets really slow and lags when multiple data sources are connected. ![Candy N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Candy N.") CN Candy N. Small-Business (50 or fewer emp.) 3.5/5 "Useful for cross-channel reporting, with some limitations" What do you dislike about Data Studio? Looker Studio can feel limited when it comes to more advanced data modelling and complex calculations. Performance may slow down with larger datasets, ##### 3. Slow Loading Users find **slow loading times** in Looker Studio frustrating, especially with large datasets and multiple charts. [ See 5 mentions ](https://www.g2.com/products/data-studio/reviews?filters%5Bsentiment_snippet%5D=1602736&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Flexible, Powerful Dashboards That Make Data Actionable" What do you dislike about Data Studio? What I dislike about Looker Studio is that it can be slow and a bit clunky with large datasets. Some visualisations aren’t very flexible, and custo ![Saïd K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Saïd K.") SK Saïd K. Small-Business (50 or fewer emp.) 4.5/5 "Perfect tool for data visualisation" What do you dislike about Data Studio? What I like less about Looker Studio is that performance can become slow when there are too many charts or when the data source is heavy. Sometimes th ##### 4. Connectivity Issues Users experience frequent **connectivity issues** with Looker Studio, often requiring multiple attempts to establish data connections. [ See 4 mentions ](https://www.g2.com/products/data-studio/reviews?filters%5Bsentiment_snippet%5D=1602898&qs=pros-and-cons#reviews) See Related User Reviews ![Candy N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Candy N.") CN Candy N. Small-Business (50 or fewer emp.) 3.5/5 "Useful for cross-channel reporting, with some limitations" What do you dislike about Data Studio? Looker Studio can feel limited when it comes to more advanced data modelling and complex calculations. Performance may slow down with larger datasets, ![V K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "V K.") VK V K. Small-Business (50 or fewer emp.) 4.0/5 "Effortless Data Visualization and Real-Time Reporting" What do you dislike about Data Studio? While Looker Studio is very useful, there are a few things I dislike. The interface can sometimes feel a bit slow, especially when working with large ##### 5. Limited Options Users find the **limited design options** in Data Studio frustrating, affecting customization and overall user experience. [ See 4 mentions ](https://www.g2.com/products/data-studio/reviews?filters%5Bsentiment_snippet%5D=2249000&qs=pros-and-cons#reviews) See Related User Reviews ![Candy N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Candy N.") CN Candy N. Small-Business (50 or fewer emp.) 3.5/5 "Useful for cross-channel reporting, with some limitations" What do you dislike about Data Studio? Looker Studio can feel limited when it comes to more advanced data modelling and complex calculations. Performance may slow down with larger datasets, ![Yaacov G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yaacov G.") YG Yaacov G. Small-Business (50 or fewer emp.) 5.0/5 "Versatile Data Visualizations, Slight Customization Challenges" What do you dislike about Data Studio? Some charts can be a little bit rigid. It's hard to change colors or specific aspects of an individual chart. It can be frustrating. ## Top-Rated Alternatives [ ![AgencyAnalytics](https://images.g2crowd.com/uploads/product/hd_favicon/491ffc24550886572f36b0de7e64a082/agencyanalytics.svg "AgencyAnalytics") AgencyAnalytics 4.7/5(459) ](https://www.g2.com/products/agencyanalytics/reviews) [ ![Whatagraph](https://images.g2crowd.com/uploads/product/hd_favicon/1b52fd075616564973496e5fc5c5b9af/whatagraph.svg "Whatagraph") Whatagraph 4.5/5(283) ](https://www.g2.com/products/whatagraph/reviews) [ ![Grow.com](https://images.g2crowd.com/uploads/product/hd_favicon/1554923865/grow-com.svg "Grow.com") Grow.com 4.3/5(282) ](https://www.g2.com/products/grow-com/reviews) [ View All Alternatives ](https://www.g2.com/products/data-studio/competitors/alternatives) ![Verified User in Primary/Secondary Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Primary/Secondary Education") UP Verified User in Primary/Secondary Education Enterprise (\> 1000 emp.) 8/11/2025 "A very good intro to the reporting world" 4/5 What do you like best about Data Studio? Integration with all of Google product suite Review collected by and hosted on G2.com. What do you dislike about Data Studio? Need of extra products to automate data from Facebook and other platforms Review collected by and hosted on G2.com. What problems is Data Studio solving and how is that benefiting you? Reporting in flexible manners, beyond the GA ui Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Balkrishna K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Balkrishna K.") BK Balkrishna K. Senior Business Analyst Mid-Market (51-1000 emp.) 12/18/2024 "Best tool of google" 4.5/5 What do you like best about Data Studio? It's very easy to use, and the UI is also very user-friendly. Support is good. Integration is very useful. I use it daily to refresh the reports. Review collected by and hosted on G2.com. What do you dislike about Data Studio? As of now i didnt find anything to dislike. Review collected by and hosted on G2.com. What problems is Data Studio solving and how is that benefiting you? Its very eary to integrate with the google tools and other as well. Due to which we can refresh the data and analyse it Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: G2 invite ![Raúl S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Raúl S.") RS Raúl S. PPC Account Manager Marketing and Advertising Small-Business (50 or fewer emp.) 7/18/2024 "My digital reporting tool" 4.5/5 What do you like best about Data Studio? What I like most about Looker Studio is that it is a free tool with a lot of versatility. It is easy to use and you can find a large number of courses and help on the Internet or YouTube. It is very simple to integrate it with Google products. I have been using it for many years, since it was Data Studio, and I am delighted. Review collected by and hosted on G2.com. What do you dislike about Data Studio? What I like least is that for platforms external to Google, it is often necessary to have independent payment connectors. Customer support for Looker Studio from Google is minimal. Review collected by and hosted on G2.com. What problems is Data Studio solving and how is that benefiting you? Looker Studio allows you to bring clarity to the reporting of your website's results. It also allows you to display data in various forms (graphs, tables, KPIs...) and in a very visual way, facilitating interpretation and enabling you to make decisions accordingly. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated ![Jean Luis S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jean Luis S.") JS Jean Luis S. Consultant Small-Business (50 or fewer emp.) 11/4/2024 "Easy for use" 4/5 What do you like best about Data Studio? It is ideal when you want to create in a fast way a dashboard and you want to connect with several data tools as big query, snowflake or even google drive. Review collected by and hosted on G2.com. What do you dislike about Data Studio? Though it is really easy to use, it lacks on personalization and specific customizations to do on the tiles. There are not many, graph tiles to use for. Review collected by and hosted on G2.com. What problems is Data Studio solving and how is that benefiting you? Control several KPIs that I need to manage. It is really friendly to use and also it is really easy to share with other people although are not in your organization Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Megan F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Megan F.") MF Megan F. Account Manager Marketing and Advertising Mid-Market (51-1000 emp.) 10/15/2024 "Helpful Reporting Dashboard" 3.5/5 What do you like best about Data Studio? Looker Studio is a great reporting dashboard. It makes it easier to display, analyze and share data. Review collected by and hosted on G2.com. What do you dislike about Data Studio? Looker Studio can be slow and lag at times. Also can be limited with data size. Review collected by and hosted on G2.com. What problems is Data Studio solving and how is that benefiting you? Looker Studio allows us to easily share data with clients through the dashboard and exporting reports. It is easy to navigate and read which allows accessibility for all. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Rahul J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul J.") RJ Rahul J. Data Analytics Lead Mid-Market (51-1000 emp.) 1/16/2025 "Easy to integrate different tables into single explore" 4.5/5 What do you like best about Data Studio? Automatic query generation on the basis of backend lookml Review collected by and hosted on G2.com. What do you dislike about Data Studio? A lot of time have to make changes on lookml, frontend sql functions are very limited Review collected by and hosted on G2.com. What problems is Data Studio solving and how is that benefiting you? No need to write SQL query every time to pull the data Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Thank You page ![Anne K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anne K.") AK Anne K. Digital Marketing Consultant Small-Business (50 or fewer emp.) 7/26/2024 "Great reporting tool" 5/5 What do you like best about Data Studio? I love the way you can present data from multiple sources in one report. I also love the ability to blend different tables and show the information in one chart. It is easy to use and the clients love how interactive the online report is allowing them to sort by different columns, change the date range, export data to excel. Very professional reports. Review collected by and hosted on G2.com. What do you dislike about Data Studio? some Google ads data isn't available in Looker Studio, so I have to extract from Google ads to Google Sheets and then display the Google sheet information. Review collected by and hosted on G2.com. What problems is Data Studio solving and how is that benefiting you? Much easier and quicker to generate monthly reports for my clients. The report is also very professional. Looker Studio has some great templates that I have used as a start. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Thank You page ![Sakhephi S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sakhephi S.") SS Sakhephi S. Team Leader Mid-Market (51-1000 emp.) 8/21/2024 "One of the most versatile tools" 4/5 What do you like best about Data Studio? Looker studio allows you to create and edit reports easily. Allows massive creativity. Review collected by and hosted on G2.com. What do you dislike about Data Studio? Looker studio needs more report downloading options such as word and pdf Review collected by and hosted on G2.com. What problems is Data Studio solving and how is that benefiting you? I am able to download data into an excel file saving loads of time. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Pete G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pete G.") PG Pete G. Junior Marketing Manager Small-Business (50 or fewer emp.) 9/17/2024 "Great value but ultimately quite frustrating if you want to combine different platforms" 2.5/5 What do you like best about Data Studio? Looker is really powerful and very effective at presenting complex data - included blended metrics - in a very clean and visually appealing way Review collected by and hosted on G2.com. What do you dislike about Data Studio? Unfortunately, connectors break quite regularly and reports containing a lot of data can take a lengthy time to load Review collected by and hosted on G2.com. What problems is Data Studio solving and how is that benefiting you? Translating platform data into something meaningful for clients is an obstacle that Looker overcomes really effectively Review collected by and hosted on G2.com. Show More 3/18/2025 Validated ReviewerSource: Organic ![Raúl C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Raúl C.") RC Raúl C. Head of Digital Analytics Mid-Market (51-1000 emp.) 3/5/2024 "Quick, simple, and accessible dashboards." 4.5/5 What do you like best about Data Studio? The ease of use, it is really simple to connect a data source and start building very simple and useful tables and charts. Review collected by and hosted on G2.com. What do you dislike about Data Studio? Loading times. Despite having improved significantly since the incorporation of Looker technology into the old Data Studio, if you build combined data sources (something essential if you want to perform some calculations), you will see that the loading time is heavily burdened. Review collected by and hosted on G2.com. What problems is Data Studio solving and how is that benefiting you? It is vital for teams to know the performance of ecommerce in their areas of impact. Looker allows you to tailor the context to the recipient's needs so that decision-making regarding data is quick and effective. Review collected by and hosted on G2.com. 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