---
title: Data Studio Reviews
meta_title: 'Data Studio Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 476 reviews by the users' company size, role or industry
  to find out how Data Studio works for a business like yours.
aggregate_rating:
  rating_value: 4.4
  review_count: 476
  scale: '5'
date_modified: '2026-08-09'
parent_category:
  name: Business Intelligence
  url: https://www.g2.com/categories/business-intelligence
---


# Data Studio Reviews
**Vendor:** Google  
**Category:** [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)  
**Average Rating:** 4.4/5.0  
**Total Reviews:** 476
## About Data Studio
Data Studio offers self-service business intelligence with unmatched flexibility for smarter business decisions. Featuring connections to more than 1,000+ data sources, you can create highly visual, intuitive reports and share them with your team with consistent metrics. Data Studio helps you tell impactful stories by creating and sharing engaging reports and data visualization, showcasing your business metrics and dimensions with intuitive smart reports, with automatic sharing for informed collaboation. Create meaningful, shareable, customizable, charts and graphs with just a few clicks, and now, with Gemini in Looker, automatically generate reports, visualizations and slides and save countless hours.&quot;



## Data Studio Pros & Cons
**What users like:**

- Users find Looker Studio&#39;s **ease of use** remarkable, enabling effortless dashboard creation and data visualization. (20 reviews)
- Users appreciate the **flexibility in data visualization** with Looker Studio, enabling insightful and interactive reporting effortlessly. (11 reviews)
- Users appreciate the **easy integrations** in Looker Studio, allowing seamless connections to various data sources for efficient reporting. (10 reviews)
- Users love the **collaborative sharing** features of Looker Studio, enabling seamless teamwork and real-time data access. (7 reviews)
- Users love how **Data Studio simplifies complex data visualization** with interactive, customizable dashboards and effortless integration. (7 reviews)
- Users praise Looker Studio for its **easy report creation** , enabling quick dashboard setups and extensive data connectivity. (7 reviews)
- Flexibility (7 reviews)
- Users appreciate the **seamless integrations** with Google tools, enabling quick dashboard creation and efficient data visualization. (5 reviews)
- Useful (5 reviews)
- Customization (4 reviews)

**What users dislike:**

- Users find **limited customization** in Looker Studio, impacting the flexibility and effectiveness of their data visualizations. (8 reviews)
- Users often find **slow performance** in Looker Studio, especially with heavy data sources or numerous charts. (8 reviews)
- Users find **slow loading times** in Looker Studio frustrating, especially with large datasets and multiple charts. (5 reviews)
- Users experience frequent **connectivity issues** with Looker Studio, often requiring multiple attempts to establish data connections. (4 reviews)
- Users find the **limited design options** in Data Studio frustrating, affecting customization and overall user experience. (4 reviews)
- Users find **limitations in storage** as Looker Studio struggles with larger datasets, impacting performance and customization options. (3 reviews)
- Users find **limited features** in Looker Studio for professional use, especially compared to premium alternatives like Tableau. (3 reviews)
- Users often face **debugging issues** with Looker Studio, requiring multiple attempts to establish data connections successfully. (2 reviews)
- Interface Navigation (2 reviews)
- Users find that **learning difficulty** arises due to complex data blending and advanced visualizations being less intuitive. (2 reviews)

## Data Studio Reviews
  ### 1. Google is the best office suite available 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jackson L. | Project Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 17, 2019

**What do you like best about Data Studio?**

The ease of use and setup makes google products the easiest to use on the market. 

**What do you dislike about Data Studio?**

Better integration between the various google apps.

**What problems is Data Studio solving and how is that benefiting you?**

The time saving benefits are well worth all costs associated 

  ### 2. Takes lots of time

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Business Supplies and Equipment | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 16, 2019

**What do you like best about Data Studio?**

You can create as many filters as you want. Cool dynamic report/data visualization.

**What do you dislike about Data Studio?**

Slow
Sometimes data doesn't sync properly
Date changes to default when you edit some page which is so annoying

**Recommendations to others considering Data Studio:**

Try it

**What problems is Data Studio solving and how is that benefiting you?**

Auto reporting
Retrieving and funneling data
Data visualization

  ### 3. Exceptionl quality and visuals.

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 20, 2019

**What do you like best about Data Studio?**

What is most helpful about Google Data studio is how efficiently and seamlessly if makes your data into graphic visuals that are easy to comprehend.

**What do you dislike about Data Studio?**

As with other google products, I feel that at times that Google Data Studio is watered down and does not provide a high level of detail, tools, or flexibility.

**Recommendations to others considering Data Studio:**

A great option for simple data graphics. Not great if you are looking for detail and complex functions.

**What problems is Data Studio solving and how is that benefiting you?**

I am using it to monitor the growth of my advertising agency.

  ### 4. Great for Google Analytics visualisations

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.)

**Reviewed Date:** September 20, 2019

**What do you like best about Data Studio?**

The most helpful thing is being able to pull live data from Google Analytics. It is perfect for sharing stats with key stakeholders. 

**What do you dislike about Data Studio?**

Sometimes I struggle with achieving some things and there doesn't seem to be many answers online. 

**Recommendations to others considering Data Studio:**

Try it - it's a strong product and it'll help with stakeholder communication.

**What problems is Data Studio solving and how is that benefiting you?**

It has helped me to report on KPIs in real time to key stakeholders. 

  ### 5. Fast and Easy Data Visualizations 

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 18, 2019

**What do you like best about Data Studio?**

Spend less time visualizing the data and do it for free. This app does just that for our business. 

**What do you dislike about Data Studio?**

Cannot think of anything at this time. Possibly more colors to choose for visualizations. 

**What problems is Data Studio solving and how is that benefiting you?**

Less time spent making infographics and more time seeing the results.  

  ### 6. Wonderful software

**Rating:** 3.5/5.0 stars

**Reviewed by:** Ashutosh K. | Test Lead, Information Technology and Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 08, 2019

**What do you like best about Data Studio?**

The software has great potential for future.

**What do you dislike about Data Studio?**

Nothing as such. Great help to help my personal business.

**What problems is Data Studio solving and how is that benefiting you?**

There was uncountable benefits to improve small scale of business and has great potential for future.

  ### 7. Not clear UI

**Rating:** 2.0/5.0 stars

**Reviewed by:** Ilden G. | Technical Project manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 03, 2019

**What do you like best about Data Studio?**

Ease of use and wide range of data sources

**What do you dislike about Data Studio?**

Often it is very complicated to get Data Studio to understand certain data types, and pivot tables are not as intuitive

**What problems is Data Studio solving and how is that benefiting you?**

Sharing data across multiple departments

  ### 8. Great way to create beautiful reports

**Rating:** 4.5/5.0 stars

**Reviewed by:** Fiach R. | Director, Telecommunications, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 22, 2019

**What do you like best about Data Studio?**

I've used Crystal reports in the past, but the web based interface makes things much easier

**What do you dislike about Data Studio?**

Connecting to on-site databases is not as easy.

**Recommendations to others considering Data Studio:**

Great with Google's own data (i.e. adsense)

**What problems is Data Studio solving and how is that benefiting you?**

visualising of adsense trends in an easy way.

  ### 9. Amazing reporting tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 29, 2019

**What do you like best about Data Studio?**

You can just connect all Google Apps into one single reporting tool.

**What do you dislike about Data Studio?**

It's quite hard to configure, you have too many options and it can get a bit tricky to find the proper connections.

**What problems is Data Studio solving and how is that benefiting you?**

The best part is that you can centralize reporting, specially if you use Google Apps. Personally, I use it to connect my Analytics, Adsense and Search Console. So I get simple reports instead of visiting each site.

  ### 10. Data studio is definitely the new up and coming way to use data in an inexpensive way

**Rating:** 5.0/5.0 stars

**Reviewed by:** Niki B. | Executive Assistant, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 28, 2019

**What do you like best about Data Studio?**

I love the customizability and the way that you can pull any insights from data 

**What do you dislike about Data Studio?**

I dislike that you can't do conditional formatting on the data and some of the workarounds are a little bit difficult to discover so that you can make the data work

**Recommendations to others considering Data Studio:**

There is no conditional formatting which was a deal breaker for my company and we no longer use data studio

**What problems is Data Studio solving and how is that benefiting you?**

Solving visibility for data and combining information into one easy to use sheet


  ### 11. Much more freedom in reporting for agency

**Rating:** 5.0/5.0 stars

**Reviewed by:** Eric P. | Strategy, Analytics & Social Advertising, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 19, 2018

**What do you like best about Data Studio?**

The ability to pull data from multiple sources and easily create visually appealing and easy to understand dashboards has been a great help for our agency.

**What do you dislike about Data Studio?**

We like to provide our clients with a dashboard link which they can view at any time. However some third-party connectors often 'disconnect' and the data shows us missing. At this point, we still have to check certain dashboards regularly to ensure they're working fully.

**Recommendations to others considering Data Studio:**

Build out some test reports using the free (google) connections and see how you like it before committing to the cost of a third-party connector.
Before getting starting on a test report, spend some time with pen and paper figuring out what information you want/need. There are a LOT of possibilities once you actually start building a report, and time can quickly get away from you playing with this chart or that graph filled with this metric or that one.

**What problems is Data Studio solving and how is that benefiting you?**

Google Analytics is a great tool with lots of data, but reports can often be hard to find and definitely not attractive or easy to understand for some clients (not to mention limited - 3 columns per table? come on!). As an agency that reports on site and marketing data regularly, we spent a lot of time copying data from one place to another, or taking screenshots and inserting them into documents. Exporting data to Sheets and using that to create graphs and charts was also time consuming and there was a decently large learning curve.
Google Data Studio is really helping us change the way we report to our clients by giving us the ability to send them something that is 1) attractive 2) intuitive 3) always updated and 4) much less time consuming (after the initial setup)

  ### 12. Makes data "pretty"

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 21, 2019

**What do you like best about Data Studio?**

Allows multiple inputs and has built-in templates which make it easy to hit the ground running. Easy-to-learn and makes sharing data simple.

**What do you dislike about Data Studio?**

I would like to see more customization ability in the future and a more open systems that allows non-Google integration.

**What problems is Data Studio solving and how is that benefiting you?**

Google Data Studio is a great solution to  get everyone in the organization on-board with data and creative attractive visuals for clients. Google also seems committed to keeping it on the cutting-edge.

  ### 13. Best tool to create report with your data 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.)

**Reviewed Date:** August 15, 2019

**What do you like best about Data Studio?**

Google data studio has various templates for reports like youtube channel report, tutorial report, etc. Each template is interactive, user-friendly, easy for beginners. 

**What do you dislike about Data Studio?**

The filter sometimes doesn't get you the granular you want, and when importing data from non-google sites like baidu, the options are limited 

**Recommendations to others considering Data Studio:**

Read the instructions on the report templates, they are very helpful

**What problems is Data Studio solving and how is that benefiting you?**

I tried to create report with market data from google. It helps to create a high quality report. 

  ### 14. My experience

**Rating:** 3.0/5.0 stars

**Reviewed by:** Moataz G. | Online Marketing Intern, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 21, 2019

**What do you like best about Data Studio?**

The layout, the easiness of use. The templates are quite helpful.

**What do you dislike about Data Studio?**

Not so many functions, difficult to learn.

**What problems is Data Studio solving and how is that benefiting you?**

By working on social media campaign to analyze the work load and performance

  ### 15. Google Data Superb Studio

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 08, 2019

**What do you like best about Data Studio?**

Customizable, easily functionable, and my clients can easily view data I share with them that is automatically updated. 

**What do you dislike about Data Studio?**

Sometimes it loads slowly or functions break and data stops pulling in and I have to dig to find out why. 

**What problems is Data Studio solving and how is that benefiting you?**

Can keep my clients regularly updated with how their campaigns are performing without them asking constantly. Can also view all my budgets in one place and know when I’m getting close to my monthly spend. 

  ### 16. Very effective and efficient 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Pharmaceuticals | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 21, 2019

**What do you like best about Data Studio?**

They way that the program is set up makes it very easy to access data and view it as well as make changes. It’s also always for easy sharing of the data.

**What do you dislike about Data Studio?**

I disliked how the way would present if you downloaded it to your computer.

**What problems is Data Studio solving and how is that benefiting you?**

It has helped me to organize my data more efficiently so that it is more easily accessible to myself and others.

  ### 17. I used it well

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.)

**Reviewed Date:** October 08, 2019

**What do you like best about Data Studio?**

The greatest thing is it is all done for me

**What do you dislike about Data Studio?**

Nothing at all;it's brilliant,just got everything you need and sort it for you straight away,in a flash it's done for me

**Recommendations to others considering Data Studio:**

There are brilliant

**What problems is Data Studio solving and how is that benefiting you?**

They solved any problems u had by just asking

  ### 18. Great way to identify new efficiencies 

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Oil & Energy | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 08, 2019

**What do you like best about Data Studio?**

Love how you can turn data into user friendly reports for presentations etc.

**What do you dislike about Data Studio?**

Sometimes not bring able t o create the report you like and user effective but overall good 

**Recommendations to others considering Data Studio:**

A great program particularly if you don't have one, recommend.

**What problems is Data Studio solving and how is that benefiting you?**

Allows you to manage challenging areas easily... have taken note of how my staff are using their time

  ### 19. Integrates well with out Google properties

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 15, 2019

**What do you like best about Data Studio?**

Works within the Google suite of products which makes it easy to access. 

**What do you dislike about Data Studio?**

Can be hard to use at first and new users may not to go through the documentation before starting.

**What problems is Data Studio solving and how is that benefiting you?**

I have used it for data analysis for clients and it has been an effective tool for a number of use cases.

  ### 20. Fast secure data studio services collecting my marketing data 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Government Administration | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 14, 2019

**What do you like best about Data Studio?**

Reliable and effective way to help improve my internal office platform using a super matrix 

**What do you dislike about Data Studio?**

At times it can be slow while other apps are running 


**Recommendations to others considering Data Studio:**

Make sure your computer or apps are all closed windows to help improve performance 

**What problems is Data Studio solving and how is that benefiting you?**

Currently it is helping to provide roi reports efficiently and saving us hundreds of hours in reports. Works great for the transfer of integrated reports 

  ### 21. Experience with Google Data Studio

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 21, 2019

**What do you like best about Data Studio?**

It's very easy to use.
Fast in creating a dashboard.
Running on the cloud, making it's easy for students to access.



**What do you dislike about Data Studio?**

Charts are very limited. Should have more types of chart.
Do not look very professional.
Sometimes it looks very clustered.

**What problems is Data Studio solving and how is that benefiting you?**

I teach Marketing Analytics to students and this is a very good tool for students to learn besides Tableau

  ### 22. Best data analysis service 

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 15, 2019

**What do you like best about Data Studio?**

 great way to collect and visualize data. Its simple to use 

**What do you dislike about Data Studio?**

I don't like the many limitations that it has got small businrdsed


**Recommendations to others considering Data Studio:**

It's a very efficient tool 

**What problems is Data Studio solving and how is that benefiting you?**

How hard it is to collect data without it. Google data studio makes it a ton easier. 

  ### 23. Amazing tool

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Defense & Space | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 13, 2019

**What do you like best about Data Studio?**

The interface is very clean and you can find many tools and resources with little search. 

**What do you dislike about Data Studio?**

There can be more report templates and there should have been an auto visualize option where you can feed in the data get the report made on it's own. 

**What problems is Data Studio solving and how is that benefiting you?**

Its very easy to use and make data reports which can be used for data visualizations. 

  ### 24. Awesome data visualization tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.)

**Reviewed Date:** August 08, 2019

**What do you like best about Data Studio?**

Pulls multiple data sources into one user-created dashboard and lay them out in a creative manner

**What do you dislike about Data Studio?**

Hard to merge data or combine sets of data from two different resources.

**What problems is Data Studio solving and how is that benefiting you?**

Worked as a Data Analyst I use to use GDS to visually represent the data to the client. Benefits are they are more effective about numbers and shows the progress of product in market. 

  ### 25. Easiest reports generator out there!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 10, 2019

**What do you like best about Data Studio?**

Very easy to generate reports, save me hours of typing and writing, and the data is very easy to work with. We highly recommend it.

**What do you dislike about Data Studio?**

A little bit hard to set up for noobies, you need someone that knows how to do it and understands the system.

**What problems is Data Studio solving and how is that benefiting you?**

Generating reports to our managers and customers.

  ### 26. Great platform for discovering data

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 08, 2019

**What do you like best about Data Studio?**

This app has helped my business figure out how to properly prep our website redesign. 

**What do you dislike about Data Studio?**

This program is difficult to get into as a beginner. 

**Recommendations to others considering Data Studio:**

This is a must have for anyone curious about your websites web traffic. 

**What problems is Data Studio solving and how is that benefiting you?**

I am able to discover how my website is being used by my customers which influences our new designs and UI. 

  ### 27. Recommendation 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Investment Banking | Enterprise (> 1000 emp.)

**Reviewed Date:** August 21, 2019

**What do you like best about Data Studio?**

Google data studio is key for any brand willing to build an attribution model. The data flows in easily with Marketo and Salesforce and can therefore allow any user to sync data with the CRM

**What do you dislike about Data Studio?**

Poor interaction with the google team if we have s tech questions 

**What problems is Data Studio solving and how is that benefiting you?**

Attribution. - deduplication of contacts 

  ### 28. One of the best free BI tool available in the market

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Graphic Design | Enterprise (> 1000 emp.)

**Reviewed Date:** February 18, 2019

**What do you like best about Data Studio?**

Share your reports internally or externally with just an URL
Easy learning curve, constant updates from google.
Combining many data sources without any issues.
Integration with other google services makes this tool much more amazing.



**What do you dislike about Data Studio?**

Uploading CSV files is bit of challenging, most of the time it throws error such as "not in the proper format".


**Recommendations to others considering Data Studio:**

If you are looking for an BI tool to start with, go for it!!

**What problems is Data Studio solving and how is that benefiting you?**

We are using it for our internal reporting. This tool works quite similar to other BI tool, the biggest advantage is that, it is free. It does the job what it is supposed to do. 

  ### 29. Very powerful but a bit "complex"

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Aviation & Aerospace | Enterprise (> 1000 emp.)

**Reviewed Date:** August 21, 2019

**What do you like best about Data Studio?**

It's nice to be able to create nice reports that gets updated automatically.

**What do you dislike about Data Studio?**

It's a bit complex to link data from sheets in the personal drive 

**Recommendations to others considering Data Studio:**

Very powerful but takes time to create some quality work.

**What problems is Data Studio solving and how is that benefiting you?**

I can quickly create reports for different clients to give some "at a glance" information.

  ### 30. Google data studio review

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Graphic Design | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 29, 2019

**What do you like best about Data Studio?**

Extremely valuable tools with a fantastic array of products to help you accomplish your tasks

**What do you dislike about Data Studio?**

Initially it is difficult to understand 

**Recommendations to others considering Data Studio:**

Takes time to learn but gets easy

**What problems is Data Studio solving and how is that benefiting you?**

It has helped me better understand my datasets and completely changed the way I can present my key insights 

  ### 31. It’s easy to use and reliable 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.)

**Reviewed Date:** August 27, 2019

**What do you like best about Data Studio?**

The most helpful thing about Google Data studio is that I can organize information in a meaningful way that is easy to digest.

**What do you dislike about Data Studio?**

I wish that the program had more formatting options.

**What problems is Data Studio solving and how is that benefiting you?**

I am able to organize information in different ways depending on my audience and intentions.

  ### 32. Google Data Studio

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 11, 2019

**What do you like best about Data Studio?**

Can use multiple data sources, it's open source so, free of cost, its easily customizable 

**What do you dislike about Data Studio?**

Absence of option to join data from multiple data sources 

**Recommendations to others considering Data Studio:**

Its great, you won't regret.

**What problems is Data Studio solving and how is that benefiting you?**

I used it for Branding and marketing of my company's products , it is easy and convenient and save lots of time in reporting 

  ### 33. Ease of use issues

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 15, 2019

**What do you like best about Data Studio?**

This is a good point to integrate Google Analytics & Double Click but there are limitations for vendors needing to offer first party data

**What do you dislike about Data Studio?**

Lack of ability to input first party data easily - creates barriers to accurate data

**What problems is Data Studio solving and how is that benefiting you?**

Creating integrated multi-marketing agency dashboards. Benefit when multiple agencies are using Google products

  ### 34. Impressive reporting advances

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Human Resources | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 13, 2019

**What do you like best about Data Studio?**

Amazing tool that acts as a solution for building beautiful reports and charts. 

**What do you dislike about Data Studio?**

Unfortunately like many other Google products, there is only one standard color palette.

**What problems is Data Studio solving and how is that benefiting you?**

I've used this studio as a connector with my Google analytics & Adwords API to collect my clean reports and see how my business is doing. 

  ### 35. A fun reporting tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 01, 2019

**What do you like best about Data Studio?**

The customization. It's easy to create different themes and style the widgets accordingly to make very visually appealing reports and dashboards.

**What do you dislike about Data Studio?**

I wish they had more out-of-the-box data source integrations. Google Data Studio is a free product so you get what you get, but I don't like having to go through a 3rd party to get integrations.

**Recommendations to others considering Data Studio:**

If you're looking to build reports from data other than Google Sources (analytics, search console, etc.) or just Excel spreadsheets, be prepared to pay for a 3rd party data integration. 

**What problems is Data Studio solving and how is that benefiting you?**

Data Studio helps us to visualize data, and more importantly it's efficient to use and doesn't take much time to create reports.

  ### 36. Data studio for data analysis 

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Writing and Editing | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 25, 2019

**What do you like best about Data Studio?**

Data studio can be utilized for reporting, graphs, data visualization. It is a great platform for data engineers 

**What do you dislike about Data Studio?**

Big data tables has some drawbacks with the column names or German letters.

**What problems is Data Studio solving and how is that benefiting you?**

Big data tables has some drawbacks with the column names or German letters.

  ### 37. Needs more development

**Rating:** 1.0/5.0 stars

**Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 28, 2019

**What do you like best about Data Studio?**

Love that it connects seamlessly to Google Analytics data

**What do you dislike about Data Studio?**

Very limited functionality when comparing to Tableau and Looker

**Recommendations to others considering Data Studio:**

It’s good free software but not valuable for a scaling business with higher revenue. 

**What problems is Data Studio solving and how is that benefiting you?**

Decided to not move forward given constraints on dashboard creation.

  ### 38. Moderately useless

**Rating:** 1.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** August 08, 2019

**What do you like best about Data Studio?**

Easy to use and intuitive for basic functions. However very limited in functionality.

**What do you dislike about Data Studio?**

Google seems to be a beginner in this segment. I don’t think Data studio is very robust or offers features that Tableau or others have. It seems more of like a home user product 

**What problems is Data Studio solving and how is that benefiting you?**

Data visualization and analysis

  ### 39. Perfect Data Studio

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Utilities | Enterprise (> 1000 emp.)

**Reviewed Date:** September 09, 2019

**What do you like best about Data Studio?**

Data Visualisation is very good in Google Data Studio
Easy drag and drop is helpful in Google data Studio

**What do you dislike about Data Studio?**

Data Blending errors are more in  in Google Data Studio

**What problems is Data Studio solving and how is that benefiting you?**

Data Analysis and dash boards

  ### 40. Google Data Studio: A Data Visualization Tool that is definitely worth a try

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** March 05, 2019

**What do you like best about Data Studio?**

Easy to use, Intuitive and clean interface. 
Beautiful visuals and the calculations are real quick.
Create and share the report via URL to internal and external customers.
Constant updates

**What do you dislike about Data Studio?**

Please Increase the support for third party connectors. Apart from that, things are really good with Google Data Studio.

**Recommendations to others considering Data Studio:**

Give a try, it is super easy and quick. You will love it.


**What problems is Data Studio solving and how is that benefiting you?**

We are using it for our BI needs. We create Dashboards, create reports and share it with our team. We also Connect Google Analytics for in depth analysis.

  ### 41. Great free tool for custom reports

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mike C. | Director of Paid Search, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 09, 2019

**What do you like best about Data Studio?**

I like how it is completely customizable to your needs, with an easy to use interface.

**What do you dislike about Data Studio?**

They occasionally make changes which mess with your existing reports, but that doesn't happen too often.

**Recommendations to others considering Data Studio:**

Give it a go and start learning the interface and capabilities of the product.

**What problems is Data Studio solving and how is that benefiting you?**

Custom reports for clients with different needs

  ### 42. Dynamic dashboard in a few minutes

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.)

**Reviewed Date:** August 07, 2019

**What do you like best about Data Studio?**

Connection with a large quantity of platforms is pretty easy 

**What do you dislike about Data Studio?**

Doesn’t allow yet the connection with an excel file, it ally allows the connection of a google spreadsheet . Custom formulas has to been improved.

**What problems is Data Studio solving and how is that benefiting you?**

Dasboard automatically updated with one click once the connection is done

  ### 43. Cool tool for dashboards if you use GA

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 22, 2019

**What do you like best about Data Studio?**

That it integrates with GA seamlessly and that it has a free version 

**What do you dislike about Data Studio?**

A bit too technical to maneuver so you might want an agency to help out 

**What problems is Data Studio solving and how is that benefiting you?**

To track your marketing analytics and derive reports from it 

  ### 44. Huge Potential, but still performs like a Beta product

**Rating:** 3.5/5.0 stars

**Reviewed by:** Ashli S. | Digital Marketing Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 19, 2018

**What do you like best about Data Studio?**

Charts/Graphs are relatively straightforward to build and encompass the types of data visualization  necessary to pack a punch on a report.   The date range widget is handy, and allows the recipients of my reports to dynamically check their stats and interact in real time with information from our CRM. 

**What do you dislike about Data Studio?**

When building a chart/graph initially, there is a data lag between the source and population of the chart.   I have had to learn workarounds of connecting/reconnecting data sources to refresh instead of the actual "refresh" button working.   Also, have struggled to find documentation and/or community support for anything above Data Studio 101.  The basics are easy to learn, when I got deeper, I hit a wall.

**Recommendations to others considering Data Studio:**

Be patient while they work out the bugs and find some workarounds in the interim. 

**What problems is Data Studio solving and how is that benefiting you?**

My CRM has limited data visualization capacity, so I export it to Sheets, then Data Studio to measure custom KPI's for our business.  This allows Sales reps and customer service reps to track performance against each other and self-manage.  

  ### 45. Great simple BI for free!

**Rating:** 3.5/5.0 stars

**Reviewed by:** Nate G. | Director of Data Management, Information Technology and Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 30, 2018

**What do you like best about Data Studio?**

Data Studio offers a clean, simple interface for building charts, reports and dashboards and - currently - is free. Simple charts are very easy to build. New features are released regularly, including an extremely useful one recently they call "Data Blending" that is essentially joining data sources together into the same chart.

**What do you dislike about Data Studio?**

There is a learning curve - there are some idiosyncrasies (as with any tool) around how Data Studio works with data sources, how it expects the data types, how formulas are used for calculated fields, etc, and this takes some getting used to to fully understand. 

For example, I recently had an issue where Data Studio was only displaying 2 months worth of data instead of the full 7 months in the database, and only after lots of debugging did I realize the root cause was that Data Studio wasn't properly recognizing my date fields from the database, and so I had to adjust the data source to do some custom formatting first. This is a non-obvious problem that I would only have known about by using and testing the product.

**Recommendations to others considering Data Studio:**

Keep up with the release notes as the product keeps changing (for the better!) The best way to learn this tool is, in my experience, just start playing around with it. Given that it's free and connects easily to all of Google's services, as well as any standard SQL db, there's no harm in connecting a db or two and playing around with it. Chances are you'll pick it up quickly and immediately start to see the value. I expect to continue to use this for simple dashboarding but possibly invest in a more heavy-duty BI tool down the road as our needs become more sophisticated.

**What problems is Data Studio solving and how is that benefiting you?**

My team wanted a simple, easy to use BI reporting tool to get a dashboard with some data we have in a database. We tried AWS QuickSight but I like Data Studio better. The interface is better and the "blend data" feature gives us way more power. We've been able to create a dashboard and make it available to business stakeholders with minimal time, effort and money.

  ### 46. Great Simple App

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in E-Learning | Enterprise (> 1000 emp.)

**Reviewed Date:** August 12, 2019

**What do you like best about Data Studio?**

the clean interface and ability to pull data from many sources

**What do you dislike about Data Studio?**

learning curve and there’s limitations on calculating custom metrics

**Recommendations to others considering Data Studio:**

use it to create visually appealing dashboards for clients

**What problems is Data Studio solving and how is that benefiting you?**

proving clients with a dashboard to view KPI

  ### 47. Digital Campaign Manager 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** August 08, 2019

**What do you like best about Data Studio?**

Easy and visual to use for quick high level data snapshots 

**What do you dislike about Data Studio?**

Inability to link to freewheel a video ad server 

**Recommendations to others considering Data Studio:**

Easy to easy; easier compared to other datat dashboards like Tableu 

**What problems is Data Studio solving and how is that benefiting you?**

Management to coordinator level use 

  ### 48. Great tool for analytics and data

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 21, 2019

**What do you like best about Data Studio?**

Ver easy to use, integrates almost with everything 

**What do you dislike about Data Studio?**

Restrictions on types of files that can be uploaded

**Recommendations to others considering Data Studio:**

Great tool to create visually digestible charts for presentations.

**What problems is Data Studio solving and how is that benefiting you?**

Marketing Reporting

  ### 49. Data Studio BI Tool

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.)

**Reviewed Date:** August 27, 2019

**What do you like best about Data Studio?**

Visual charts and Reporting is very easy.

**What do you dislike about Data Studio?**

It would be beneficial if many tutorials are available online 

**What problems is Data Studio solving and how is that benefiting you?**

Sales forecasting and Trends

  ### 50. Best in data management services 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 24, 2019

**What do you like best about Data Studio?**

Cost efficient, flexible data mapping, Community Support and Integration Capability

**What do you dislike about Data Studio?**

Not supporting Google Analytics currently

**What problems is Data Studio solving and how is that benefiting you?**

Data Integration and analysis


## Data Studio Discussions
  - [Which is the best place where I can see more tutorials about Data Studio?](https://www.g2.com/discussions/which-is-the-best-place-where-i-can-see-more-tutorials-about-data-studio) - 1 comment, 1 upvote
  - [utf-8 error](https://www.g2.com/discussions/utf-8-error) - 1 comment, 1 upvote
  - [What is the best way to zoom into a specific country when using a map visual?](https://www.g2.com/discussions/14619-what-is-the-best-way-to-zoom-into-a-specific-country-when-using-a-map-visual) - 1 comment, 1 upvote
  - [How good is Google Data Studio?](https://www.g2.com/discussions/how-good-is-google-data-studio) - 2 comments
  - [Is Google Data Studio free to use?](https://www.g2.com/discussions/is-google-data-studio-free-to-use) - 4 comments

- [View Data Studio pricing details and edition comparison](https://www.g2.com/products/data-studio/reviews?hsCtaTracking=62213e32-1ba3-42e6-9e29-7d2ad4c42e58%7C7879a0a6-f271-4db4-82d7-a96eabc27a44&page=8&section=pricing&secure%5Bexpires_at%5D=2026-08-14+15%3A11%3A28+-0500&secure%5Bsession_id%5D=3ca6a005-cfec-4343-9d43-7edf2df9fe42&secure%5Btoken%5D=234fc33a2598f92ea47b66b094595efe51b165b93ab1144b1b06a1d862da90e4&format=llm_user)
## Data Studio Integrations
  - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews)
  - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews)
  - [Facebook](https://www.g2.com/products/facebook/reviews)
  - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews)
  - [Google Search Console](https://www.g2.com/products/google-search-console/reviews)
  - [Google Trends](https://www.g2.com/products/google-trends/reviews)
  - [Google Workspace](https://www.g2.com/products/google-workspace/reviews)
  - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews)
  - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)
  - [LinkedIn Sales Insights](https://www.g2.com/products/linkedin-sales-insights/reviews)
  - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews)
  - [MySQL](https://www.g2.com/products/mysql/reviews)
  - [Porter](https://www.g2.com/products/porter-metrics-porter/reviews)
  - [Semrush](https://www.g2.com/products/semrush/reviews)
  - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews)
  - [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
  - [Supermetrics](https://www.g2.com/products/supermetrics/reviews)
  - [Tableau](https://www.g2.com/products/tableau/reviews)
  - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews)
  - [Twitter Ads](https://www.g2.com/products/twitter-ads/reviews)

## Data Studio Features
**Reports**
- Reports Interface
- Steps to Answer
- Graphs and Charts
- Score Cards
- Dashboards
- Customizable Reports
- Marketing Reports
- Sales Reports
- Activity Dashboard
- Interactive Reports
- Customizable Reports
- Customizable Reports
- Activity Dashboard
- Customizable Dashboard

**Reports**
- Reports Interface
- Share Reports
- Steps to Answer

**Generative AI**
- AI Text Generation
- AI Text Summarization
- Generative AI

**Visualization**
- Graphs and Charts
- Score Cards
- Dashboards
- Formats
- Mobile Dashboards
- Public Dashboards
- Private Dashboards

**Data Updates**
- Historical Snapshots
- Real-Time Updating

**Collaboration**
- Sharing
- Co-Editing
- Devices

**Self Service **
- Calculated Fields
- Data Column Filtering
- Data Discovery
- Search
- Collaboration / Workflow
- Automodeling
- Natural Language Search
- Visual Discovery
- Data Blending
- Data Blending

**Advanced Analytics**
- Predictive Analytics
- Data Visualization
- Big Data Services
- Real-Time Analytics
- Reporting/Analytics
- Real-Time Analytics
- Reporting/Analytics
- Visual Analytics

**Building Reports**
- Data Transformation
- Data Modeling
- WYSIWYG Report Design
- Integration APIs
- Real-Time Data
- Real-Time Data
- Third-Party Integrations
- Third-Party Integrations

**Platform**
- Mobile User Support
- Customization 
- User, Role, and Access Management
- Internationalization
- Sandbox / Test Environments
- Performance and Reliability
- Breadth of Partner Applications
- Mobile Access
- Metadata Management

**Data Updates**
- Historical Snapshots
- Real-Time Updating
- Scheduled/Automated Reports
- Customizable Reports
- Predictive Analytics
- Data Management
- Real-Time Data

**Additional Functionality**
- Customizable Branding
- Natural Language Processing
- Data Extraction
- AI Copilot
- Ad hoc Reporting
- Real-Time Reporting
- Publishing/Sharing
- Collaboration Tools
- Strategic Planning
- Self Service Data Preparation
- Trend Analysis
- Text Analysis
- Real-Time Monitoring
- Data Synchronization
- Widgets
- Benchmarking
- Performance Metrics
- Data Mapping
- Generative AI
- Trend/Problem Indicators
- Customizable Templates
- Access Controls/Permissions
- Data Import/Export
- Profitability Analysis
- OLAP
- Alerts/Notifications
- Search/Filter
- Drag & Drop
- Data Connectors
- Multiple Data Sources
- Key Performance Indicators
- Dashboard Creation
- Role-Based Permissions
- Data Mining
- Forecasting
- Ad hoc Query

**Additional Functionality**
- KPI Monitoring
- Secure Data Storage
- Multiple Data Sources
- Data Visualization
- Single Sign On
- Natural Language Search
- Search/Filter
- Alerts/Notifications
- AI Copilot
- Real-Time Notifications
- Collaboration Tools
- Widgets
- Performance Metrics
- Ad hoc Reporting
- Activity Tracking
- Reporting/Analytics
- Customizable Branding
- Data Aggregation
- Dashboard Creation
- Data Connectors
- Customizable Templates
- Data Synchronization
- API
- Forecasting
- Interactive Elements
- Single Page View
- Data Import/Export
- Drag & Drop
- Access Controls/Permissions
- Trend Analysis
- Workflow Management
- Third-Party Integrations
- Functions/Calculations
- Historical Reporting
- Data Capture and Transfer
- Visual Discovery
- Real-Time Updates
- Real-Time Reporting
- Data Mapping
- Relational Display
- Visual Analytics
- OLAP
- Ad hoc Query
- Reporting & Statistics

## Top Data Studio Alternatives
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