[ Lofty Reviews ](https://www.g2.com/products/lofty-lofty/reviews) [ Lofty Reviews ](https://www.g2.com/products/lofty-lofty/reviews) # Lofty Pricing Overview [Editedit](https://my.g2.com/lofty-lofty/pricings) ## Lofty Pricing Key Insights Last updated on Jul 01, 2026 * * * Lofty offers **4 pricing editions** , with pricing details available directly from the vendor. A free trial of **Lofty** is not available. Review the Lofty pricing table below to determine which features best align with your requirements. Contact **Lofty** directly to purchase the software. * * * Lofty Agent — Contact Us / Per Month Lofty Team — Contact Us Lofty Broker — Contact Us Lofty ENT — Contact Us Rated 4.3 / 5 \*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller. Lofty Agent Contact Us Per Month [Request Demo](#) Best for agents. - IDX Websites - AI-Powered CRM - Dynamic Lead Scoring - Marketing Automation w/ Smart Plans - Listing Tools - Reporting - Agent Subdomains - Advanced Lead Routing - External Listing Widget - Lofty AI Copilot - Basic Dialer - CMA Tool - Social Studio Basic Show More Lofty Team Contact Us [Request Demo](#) Best for established, fast-growing teams - IDX Website - AI-Powered CRM - Dynamic Lead Scoring - Marketing Automation with Smart Plans - Listing Tools - Reporting - Agent Subdomains - Advanced Lead Routing - Team Management - External Listing Widget - Lofty AI Copilot - Basic Dialer - CMA Tool - Social Studio Basic - 1:1 Onboarding & Training - Dedicated Customer Success Manger Show More Lofty Broker Contact Us [Request Demo](#) Best for large teams and brokerages - IDX Website - AI-Powered CRM - Dynamic Lead Scoring - Marketing Automation with Smart Plans - Listing Tools - Reporting - Agent Subdomains - Advanced Lead Routing - Team Management - External Listing Widget - Lofty AI Copilot - Basic Dialer - CMA Tool - Social Studio Basic - 1:1 Onboarding & Training - Dedicated Customer Success Manger Show More Lofty ENT Contact Us [Request Demo](#) Best for Enterprises - IDX Website - AI-Powered CRM - Dynamic Lead Scoring - Marketing Automation with Smart Plans - Listing Tools - Reporting - Agent Subdomains - Advanced Lead Routing - Team Management - External Listing Widget - Lofty AI Copilot - Basic Dialer - CMA Tool - Social Studio Basic - Single Sign-On - White Label - Customizable Org Structure - 1:1 Onboarding & Training - Dedicated Customer Success Manager Show More All-in-one AI-powered CRM and marketing platform helping real estate professionals generate leads, engage clients, and close deals. Pricing information for Lofty is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Lofty must be conducted with the seller. Pricing information was last updated on October 16, 2025 Show More ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 14 months ### Average Discount 12% ### Perceived Cost $$$$$ ## Lofty Pricing FAQs Generated using AI ### Is Lofty free, or does it offer a free trial? No. According to G2 data, Lofty does not offer a free plan or free trial. Users need to purchase a paid plan to access the product. Visit the seller's official pricing page for current pricing details and plan options. ### How much does Lofty cost in 2026? Pricing details for Lofty are not publicly listed. Users should visit the Lofty's official pricing page or contact the vendor directly for current pricing information. ### Who is Lofty pricing best suited for? Lofty's pricing is best suited for small to mid-sized real estate teams and brokerages that need a comprehensive all-in-one platform. G2 reviewers from small businesses make up the majority of feedback, frequently praising Lofty's Smart Plans, IDX integration, and automation for managing high lead volumes without juggling multiple tools. The Lofty Team tier aligns well with growing teams needing dedicated support and onboarding. Mid-market and enterprise reviewers on G2 highlight team management and AI features as key drivers at higher tiers. Solo agents or very small operations may find Lofty's pricing of higher tiers harder to justify without consistent lead volume to offset the investment. ### What are the key differences between the free and paid versions of Lofty? Lofty does not offer a free version. According to G2's pricing data for Lofty, all four tiers, Lofty Agent, Lofty Team, Lofty Broker, and Lofty ENT, require contacting the vendor for custom pricing. The entry-level Lofty Agent tier includes core features like IDX websites, AI-powered CRM, Smart Plans, and lead scoring suited for individual agents. Higher tiers add team management, dedicated customer success managers, and one-on-one onboarding. Lofty's ENT tier further includes white labeling, single sign-on, and customizable org structures. G2 reviewers note that several advanced features like the dialer and CMA tools may carry additional fees beyond the base subscription. ### Is Lofty considered good value for its pricing? G2 reviewers of Lofty broadly consider it a strong value for real estate professionals who fully utilize its all-in-one capabilities. Many G2 users highlight that Lofty replaces multiple separate tools, including CRM, IDX website, dialer, and marketing automation, at a competitive combined cost. Reviewers frequently praise Smart Plans, AI features, and lead scoring as standout value drivers. However, cost concerns appear consistently, particularly around add-ons like the CMA tool, dialer, and client-facing website management being priced separately. G2 reviews also note that Lofty's pricing can feel steep for solo agents or small Canadian brokerages dealing with currency exchange. Some reviewers mention comparing Lofty favorably against Follow Up Boss and KVcore on overall value. ## Top-Rated Alternatives [ ![BoldTrail](https://images.g2crowd.com/uploads/product/hd_favicon/b71973d9927a9b53d75dd2552a695b57/boldtrail.svg "BoldTrail") BoldTrail 4.5/5(1,549) ](https://www.g2.com/products/boldtrail/reviews) [ ![BoomTown](https://images.g2crowd.com/uploads/product/hd_favicon/a67663e645f1efaf8d7e4be6796efabe/boomtown.svg "BoomTown") BoomTown 4.7/5(588) ](https://www.g2.com/products/boomtown/reviews) [ ![CINC](https://images.g2crowd.com/uploads/product/hd_favicon/50656ef66ac47b05fee431aa79fb51e1/cinc.svg "CINC") CINC 4.4/5(204) ](https://www.g2.com/products/cinc/reviews) [ View All Alternatives ](https://www.g2.com/products/lofty-lofty/competitors/alternatives) ## Lofty Pricing Reviews (2) ![David N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David N.") DN David N. 1/13/2026 More Options - "Streamlines CRM with Outstanding AI Support" 5/5 What do you like best about Lofty? I use Lofty for organizing my notes, leads, and database, and it helps me keep organized with assigning tasks and follow-up reminders. I appreciate that it integrates seamlessly with my email, Outlook, and Gmail, capturing leads automatically. One of my favorite features is the ability to record phone calls and receive a summary and next steps. The AI sales assistant is amazing, automating follow-ups and setting appointments, which I find incredibly beneficial. Their organization method with a pipeline system is excellent, allowing me to categorize leads efficiently. The support team is great, providing immediate assistance when needed, which I love. The setup process is fairly easy, thanks to the walkthrough and support available, and I've experienced tremendous success and scaling in my business since using Lofty. Review collected by and hosted on G2.com. What do you dislike about Lofty? I can't think of anything that doesn't work well for me. Maybe subscription management so I can see all the add-ons. I think they do have a billing center, so there's nothing I can think of. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? I use Lofty to organize my notes, leads, and database. It integrates with email, captures leads automatically, records calls with summaries, and provides SMS reminders. It prevents leads from falling through the cracks with its CRM and AI sales assistant. Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-12209045/official_response/edit) Hello David, thank you for leaving a review. We appreciate your time & business. I will be happy to pass your feedback along to our team. Have a wonderful day! Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") AR Verified User in Real Estate Small-Business (50 or fewer emp.) 10/21/2025 More Options - "Great Website and Listings, But Lacks Dedicated Support" 2.5/5 What do you like best about Lofty? Website ,individual listing websites. Sending emails to clients Review collected by and hosted on G2.com. What do you dislike about Lofty? High Cost Steep Learning Curve Customer Support Issues Overkill for Smaller Teams Technical and Usability Problems Add-Ons and Hidden Costs Lacks Tech Support Courses are great but not organized Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? Lead Management and Conversion Marketing Automation Team Collaboration Integrated Website and CRM Data Analytics and Reporting Mobile Productivity Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-11843788/official_response/edit) Hello, I am sorry to hear that you've not had a great experience with Lofty & have passed your feedback along to our Customer Success Team for review. Please let me know if there's anything else we can help with. Validated ReviewerIncentivizedSource: G2 invite on behalf of seller Lofty Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9c890af3b73a48996ec287585d5b01c1/boldtrail.jpg "Product Avatar Image") BoldTrail 4.5/5(1,549) [ Compare Now ](https://www.g2.com/compare/boldtrail-vs-lofty-lofty) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_f5f0475e8381f6df4405145e8e7d0611/real-geeks.png "Product Avatar Image") Real Geeks 4.5/5(109) [ Compare Now ](https://www.g2.com/compare/lofty-lofty-vs-real-geeks) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0435c19447ab8dcf32e39b33f58b6351/boomtown.png "Product Avatar Image") BoomTown 4.7/5(588) [ Compare Now ](https://www.g2.com/compare/boomtown-vs-lofty-lofty) ##### Categories on G2 [ Real Estate Marketing ](https://www.g2.com/categories/real-estate-marketing)[ Real Estate CRM ](https://www.g2.com/categories/real-estate-crm) ##### Explore More [ Meltwater vs CisionOne for a PR team that needs solid media monitoring and reporting without a complex setup or a per-outlet pricing model that makes costs unpredictable? ](https://www.g2.com/discussions/meltwater-vs-cisionone-for-a-pr-team-that-needs-solid-media-monitoring-and-reporting-without-a-complex-setup-or-a-per-outlet-pricing-model-that-makes-costs-unpredictable)[ Most recommended business travel management software ](https://www.g2.com/discussions/most-recommended-business-travel-management-software)[ Which financial audit software has built-in workflows to manage concurrent audits and coordinate testing with multiple departments? ](https://www.g2.com/discussions/which-financial-audit-software-has-built-in-workflows-to-manage-concurrent-audits-and-coordinate-testing-with-multiple-departments%20) [ Top-rated platforms for combining mapping with analytics ](https://www.g2.com/discussions/what-are-the-top-rated-platforms-for-combining-mapping-with-analytics)[ Most recommended marketing analytics app ](https://www.g2.com/discussions/most-recommended-marketing-analytics-app)[ Pros and Cons Details ](https://www.g2.com/products/lofty-lofty/reviews?qs=pros-and-cons) Show More [ Meltwater vs CisionOne for a PR team that needs solid media monitoring and reporting without a complex setup or a per-outlet pricing model that makes costs unpredictable? ](https://www.g2.com/discussions/meltwater-vs-cisionone-for-a-pr-team-that-needs-solid-media-monitoring-and-reporting-without-a-complex-setup-or-a-per-outlet-pricing-model-that-makes-costs-unpredictable)[ Most recommended business travel management software ](https://www.g2.com/discussions/most-recommended-business-travel-management-software)[ Which financial audit software has built-in workflows to manage concurrent audits and coordinate testing with multiple departments? ](https://www.g2.com/discussions/which-financial-audit-software-has-built-in-workflows-to-manage-concurrent-audits-and-coordinate-testing-with-multiple-departments%20) [ Top-rated platforms for combining mapping with analytics ](https://www.g2.com/discussions/what-are-the-top-rated-platforms-for-combining-mapping-with-analytics)[ Most recommended marketing analytics app ](https://www.g2.com/discussions/most-recommended-marketing-analytics-app)[ Pros and Cons Details ](https://www.g2.com/products/lofty-lofty/reviews?qs=pros-and-cons)